Konke odinga ukukwazi nge-Inbound Marketing

Marketing kwangaphakathi

Marketing kwangaphakathi Kuyindlela yokumaketha ehlose ukuheha amakhasimende ngokwenza okuqukethwe nokuxhumana okuwusizo nokufanele. Ngefayela le- Marketing kwangaphakathi ngamakhasimende athola imikhiqizo ngeziteshi ezifana nezinjini zokusesha, imithombo yezokuxhumana noma amabhulogi.

Kuyini ukumaketha okungenayo?

Ngokungafani Ukumaketha Okuphumayo, Ukumaketha okungenayo akudingeki kulwele ukunakwa kwamakhasimende angaba khona. Ngokwakha okuqukethwe okwenzelwe ukubhekana nezinkinga kanye nezidingo zezithameli zakho, Ukukhangisa Okungenayo kumakhasimende angaba khona futhi kwakha ukwethembana nokwethembeka komkhiqizo.

Indlela Yokumaketha Yangaphakathi

La Indlela yezentengiso engaphakathi Kususelwa ezenzweni ezine eziyinhloko: Ukuheha, ukuguqula, ukuvala nokuwa othandweni. Lezi yizenzo zonke izinkampani nemikhiqizo okufanele zithathe ukuze zithole izivakashi, abathengi abangaba khona kanye nabagqugquzeli. Ukwenza lezi zenzo, ama-brand kufanele asebenzise amathuluzi athile esenzweni ngasinye, yize esengasetshenziswa ezigabeni ezahlukahlukene zendlela.

Marketing kwangaphakathi

Ukuheha.

Akuseshwanga noma yiluphi uhlobo lwethrafikhi, kodwa ithrafikhi efanele; okungukuthi, abantu okungenzeka kakhulu babe abathengi abangaba khona futhi ekugcineni amakhasimende ajabule. Ukuheha izivakashi unga sebenzisa amathuluzi nezinsizakusebenza ezinjengokubhuloga, i-SEO, amakhasi ewebhu nokuthunyelwe kwemithombo yezokuxhumana.

Jikela ku.

Lapho izivakashi sezihehile, into elandelayo okufanele izenze ukuziguqula zibe imikhondo ngokuqoqa imininingwane yokuxhumana. Amanye amathuluzi adingekayo ukuguqula izivakashi zibe ngamakhasimende angahle afaka phakathi Amafomu, Izingcingo Zokwenza, Amakhasi Wokufika, Oxhumana Nabo.

Ukuvala.

Akwanele ukuheha izivakashi nokuziguqula zibe ngamakhasimende angaba khona, kubalulekile ukuziguqula zibe ngamakhasimende. Indlela yokufeza lokhu idinga amathuluzi wokumaketha akuvumela ukuthi uguqule lokhu kuholela kumakhasimende ngezikhathi ezifanele. I-CRM, imibiko, i-imeyili, kanye ne-automation yokumaketha kungasiza.

Ukuthandana

Lokhu kuhlobene nokunikeza okuqukethwe okuphawulekayo kubasebenzisi, noma ngabe izivakashi, amathemba, noma amakhasimende akhona. Amanye amathuluzi angasetshenziselwa "woo" amakhasimende afaka: Ucwaningo, Izingcingo Ezihlakaniphile Esenzweni, Okuqukethwe Okuhlakaniphile, Ukuqapha Komphakathi Komphakathi. Le nto ibaluleke kakhulu ngoba lapho kudalwa okuqukethwe okulungile, izivakashi ezifanele zihehwa ngempumelelo, ezihola phambili bese zona zibe amakhasimende.

Ukudalwa kokuqukethwe + Ukusatshalaliswa

Lesi sigaba se- Indlela yezentengiso engaphakathi kudinga ukwenziwa kokuqukethwe okuthile okuphendula imibuzo nezidingo eziyisisekelo zamakhasimende angaba khona. Uma sekutholakele, okuqukethwe okunjalo kumele kwabelwane ngakho nawo wonke umuntu.

Umjikelezo wempilo wokumaketha

Abagqugquzeli abaveli ngokuzuma, baqala njengabantu abangabazi futhi ukusuka lapho benyukela ezivakashi, oxhumana nabo nakumakhasimende. Izenzo kanye amathuluzi athile Basiza ukuguqula labo bantu abangabazi babe abagqugquzeli bohlobo lomkhiqizo.

Ukwenza kube ngokwakho

Kulesi sigaba se- Izinkampani zokuthengisa ezingaphakathi Kumele bahambisane nokuqukethwe kwabo kuye ngezidingo kanye nezidingo zabantu abakubukayo. Njengoba imikhiqizo ifunda kabanzi ngamakhasimende abo, ngokuhamba kwesikhathi bakwazi kangcono ukwenza ngokwezifiso zabo imilayezo ngokuya ngezidingo ezithile zamakhasimende akho.

Iziteshi eziningi

El Marketing kwangaphakathi Isebenzisa iziteshi eziningi ngokwemvelo ngoba ifinyelela kubantu lapho bekhona, esiteshini lapho bafuna ukuxhumana nomkhiqizo.

Ukuhlanganiswa

Amathuluzi wokwenza okuqukethwe, ukushicilela nokuhlaziya asebenza ndawonye njengemishini egcotshwe ngokuphelele. Lokhu kukuvumela ukuthi ugxile ekushicileleni okuqukethwe okulungile endaweni efanele ngesikhathi esifanele.

Ekugcineni, isici esibaluleke kunazo zonke se- Marketing kwangaphakathi ukuthi kuyisu elihle kakhulu lokumaketha lapho imikhiqizo, izinkampani noma amabhizinisi wanoma iluphi usayizi angakwazi ukufinyelela nje uhlobo lwabathengi abazimisele ukuthenga imikhiqizo noma izinsizakalo zabo.


Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

*

*

  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.