igama elithi marketing yigama wonke umuntu alaziyo. Kodwa uma besikubuza ngokuqondile ukuthi kuyini ukumaketha, ubuzokwazi ukuthi uphendule kanjani?
Okulandelayo sizokunikeza incazelo ye marketing, uzokwazi izinhlobo ezahlukene ezikhona, uzokwazi ukuthi iyini inhloso futhi sizokunikeza izibonelo ezithile ezizokusiza uqonde ukuthi ungafinyelela kude kangakanani.
Kuyini ukumaketha
Ngokwencazelo enikezwe i-RAE, «Ukumaketha kuyisethi yamasu asetshenziselwa ukuthengisa umkhiqizo kanye nokugqugquzela isidingo sawo..
Empeleni, namuhla leyo ncazelo yokumaketha isifushane kakhulu njengoba ihlanganisa okuningi. Ikhona ekuphileni kwansuku zonke, ngokuqondile noma ngokungaqondile. Futhi, kanjalo, umqondo wayo ubanzi kakhulu.
Ukukhangisa ingachazwa njengaleyo sethi yemisebenzi efuna ukwanelisa umthengi ngomkhiqizo noma isevisi. Siphinde sikhulume ngesu lokuhlela, ukusetha amanani, ukukhangisa nokusabalalisa imikhiqizo kanye/noma izinsiza ezinezidingo zekhasimende ngesikhathi esifanayo lapho kutholwa inzuzo ezinkampanini ezizithengisayo.
Kukho konke okungenhla singasho ukuthi ukumaketha kubonakala ngokulandelayo:
- Kukhona ubuncane bezingxenye ezimbili futhi ubuhlobo bokushintshana busungulwa phakathi kwabo.
- Kunevelu eyengeziwe. Okusho ukuthi, enye yalezi zinhlangano ifuna ukwanelisa isidingo kuyilapho enye ifuna ukufeza leso sidingo ukuze ithole inzuzo.
- Inqubo yokudlulisa iyenzeka. Lokhu kuqondwa ngokuthi inkampani ibeka inani elilungisiwe emkhiqizweni wayo ukuze ikwazi ukuwudayisa kuyilapho ikhasimende lizivumelanisa nezintengo zaleyo mikhiqizo noma amasevisi.
- Kunesiteshi esinezinhlangothi ezimbili. Ngamanye amazwi, ikhasimende liyisikhungo sokumaketha futhi lingaveza imibono nemibono ngesikhathi esifanayo lapho iphendulwa khona.
Inhloso Yokumaketha
Uma wazi ukuthi yini ukumaketha, isinyathelo esilandelayo ukwazi ukuthi yini inhloso yakho. Ngalo mqondo awukho umgomo othize kodwa kuya ngokuthi ufuna ukuzuzani. Ezinye izinjongo ukumaketha okungaba nazo yilezi: ukukhangisa uhlobo lomuntu siqu, ukwandisa isabelo semakethe, ukuheha amakhasimende amasha, ukukhulisa ukuthengisa, ukwakha ukwethembeka kwamakhasimende...
Uma unaka, zonke izinjongo zihamba ngendlela efanayo, okuwukudala nokubamba inani. Futhi kulokhu uphawu lomuntu siqu lubaluleke kakhulu.
Izinhlobo zokuthengisa
Uma sicabangela ukuthi sikhulume ngokumaketha ukuba nezinhloso ezahlukene, lokhu kusiholela ekuhlukaniseni izinhlobo ezahlukene zokumaketha. Okuhambisana kakhulu yilokhu okulandelayo:
- Ukumaketha kwamasu. Igxile ekusunguleni uhlelo lwesikhathi eside lokukhulisa inzuzo kanye nokunciphisa izinsiza zenkampani.
- Ingxube yokuthengisa. Kwaziwa nangokuthi ukumaketha kwe-4P, umkhiqizo, intengo, ukuphromotha nokusabalalisa.
- Ukumaketha okusebenzayo. Singasho ukuthi kuyafana nokumaketha kwamasu, kuphela esikhathini esifushane noma esimaphakathi.
- Ezobudlelwano. Ifuna ukusungula ubudlelwano namakhasimende ngendlela yokuthi izwelane nawo futhi ingaqondwa kangcono ngokusungula amasu aklanyelwe wona.
- Ukudayiswa kwe-Digital. Kubhekiselwa kuzo zonke izenzo ezenziwa nge-inthanethi.
- kwabanomthelela. Kusekelwe ekusunguleni isu lokuthuthukisa kanye nokwakha uhlobo lomuntu siqu ngokusebenzisa izinkundla zokuxhumana nokusebenzisa labo okuthiwa abagqugquzeli, okungukuthi, abantu asebevele banyakazisa izethameli eziningi.
Azikho lezi zinhlobo kuphela kodwa ziningi nezinye. Nokho, awaziwa kakhulu noma asetshenziswa.
amathuluzi okuthengisa
Ukwenza ukumaketha komkhiqizo, umuntu, inkampani... kuyadingeka ukuba nochungechunge lwamathuluzi azosisiza ukufeza izinhloso.
Ngaphakathi kwalokhu, kunezinketho eziningi ezifana nalezi:
- Hlela noma isu. Okungukuthi, landela imihlahlandlela esekelwe ocwaningweni lwangaphambilini ukuze uthole umhlahlandlela ongcono kakhulu wokufeza izinjongo ezibekiwe.
- Ukumaketha nge-imeyili. Lapho ithuluzi elithile lizibophezele, thumela i-imeyili, ukuze uthole ubudlelwano obukhulu namakhasimende kanye/noma izethameli zizonke.
- Mobilemarketing. Ayikasetshenziswa ngokugcwele kodwa unezibonelo zezikhangiso eziningi ezivela ezinhlelweni zamaselula noma imidlalo.
- Ukukhangisa kwezenhlalo. Ngokusekelwe ekusunguleni isu elihlobene namanethiwekhi omphakathi. Kulokhu, izinhloso zingase kube ukwazisa ngomkhiqizo womuntu siqu, ukuheha ithrafikhi efanelekayo, ukusungula ubudlelwano nezithameli...
izibonelo zokumaketha
Njengoba sifuna ukuthi ubone izibonelo zangempela zendlela ukumaketha okwenziwa ngayo ezinkampanini, nazi ezinye ezihamba phambili.
Twitch
Ngenkathi le nkundla yokuxhumana iqala, inhloso ababenayo ngokusobala ukuthi babefuna ukuthwebula abadlali begeyimu yevidiyo, abadlali bamageyimu. Kwakho, babonile ukuthi umncintiswano wawunikeza ini futhi bafuna ukuthuthukisa lezo zimo uma abantu bezijoyina. Futhi lokho kwakusho ukuthi, ngokugxila emkhakheni othile futhi phakathi kwawo kubabukeli abathile, baphumelele, kangangokuthi kancane kancane ezinye izethameli ezihlukahlukene zabajoyina ngokwemvelo.
GoPro
I-GoPro iwuphawu lwekhamera yezemidlalo, futhi enye yezakhiwo zayo ukuvumela abasebenzisi ukuthi baqophe awabo amavidiyo futhi babelane ngawo nomphakathi. Kuhle ngani lokho? Bakha ukwethembeka kwamakhasimende, bakha inkundla ehlanganisa abantu abavela kuwo wonke umhlaba futhi ababelana ngezintshisekelo ezifanayo.
Futhi okuhle kunakho konke, yibo ngokwabo, amakhasimende abo, abafakazela ikhwalithi yemikhiqizo yabo.
isra bravo
Kulokhu besifuna ukunikeza isibonelo sokumaketha komuntu siqu nokumaketha. Futhi asikwazanga ukucabanga ngomuntu ongcono. Ngethuluzi elilodwa nje, i-imeyili, ukwazile ukugqama ebhizinisini lakhe, ukukopisha, futhi namuhla uthathwa njengomkopishi ongcono kakhulu ISpanishi.
Akakayitshali imali kwezokukhangisa, akanazo izinkundla zokuxhumana (okungenani esidlangalaleni) futhi into ayenzayo nje ukuba nesizindalwazi lapho abangabhalisa khona ukuze nsuku zonke bathole i-imeyili lapho ezama ukukudayisela okuthile.
Isu lakho? Ukumaketha okuhlobene (ubudlelwano nababukeli bakho) nokuthengisa okuqondile, okugxile ekuthengiseni umkhiqizo kulabo abawudingayo.
Njengoba ubona, ukwazi ukuthi yini engenzima, kodwa njengesifundo esiyinkimbinkimbi futhi esishukumisayo, kuvamile ukuthi kunezindlela eziningi zokukwenza, kuhlanganise nezinye esingakakwazi ukucabanga ukuthi zingasetshenziswa. Ingabe unokungabaza? Sibuze!