Vele, kunezindlela eziningi zokubheka ukumaketha ngaphakathi kwemboni ye-e-commerce. Yize okunye okuphumelela kakhulu ukuthi kuqhamuka esicini esifanele njengokumaketha kwamaselula. Kepha siyazi ngempela ukuthi leli gama liqukethe ini? Yebo, kufanele icaciswe ngoba kungenzeka umsebenzi omkhulu kubasebenzisi kusukela manje kuqhubeke nangezizathu ezahlukahlukene esizocacisa ngazo.
Ukumaketha kwamaselula iqoqo lamasu namafomethi wokuqhakambisa imikhiqizo nezinsizakalo usebenzisa amadivayisi eselula njengesiteshi sokuxhumana. Kuyaziwa nangokuthi ukumakethwa kwamaselula futhi leli gama licacisa ukuthi yini izinhloso zakho zangempela kuleli gatsha lokukhiqiza elimelwe yi izitolo ezingokoqobo noma izitolo. Ngokwalokhu kubuka, kuzoba neminikelo eminingi lolu hlelo olukhethekile kakhulu lokumaketha oluzosinikeza yona.
Ukufeza izinhloso zethu kulokho okubizwa ngokuthi ukumaketha okungumakhalekhukhwini kuzobaluleke kakhulu ukuthi kusukela ekuqaleni sicace ngezinye izindlela eziyisisekelo. Enye yazo ukuthi kuzodingeka kakhulu ku- lungisa kabusha futhi wakhe ubudlelwano obusha namakhasimende ethu eselula. Ukuze ukwazi ukusuka ekuguqulweni kusuka esitolo sangokwenyama kuye kokuku-inthanethi. Ngendlela eqinile futhi elinganiselayo engazuza izintshisekelo zawo womabili amaqembu ayingxenye yale nqubo ekhetheke kakhulu.
Ukumaketha kwamaselula: isimo semakethe
Ucwaningo lwakamuva olushicilelwe yi-IAB Spain lunikeza ngemininingwane engathakazelisa kakhulu nge-Mobile Marketing eSpain futhi iveze ukusetshenziswa okukhulu kwe-inthanethi kusuka kumadivayisi eselula ngonyaka odlule. Hhayi kuphela kuselula, uma kungenjalo kusuka kobunye ubuchwepheshe obuthuthuke kakhulu, njengethebhulethi noma amanye amadivayisi wezobuchwepheshe anezici ezifanayo.
Lokhu kukhombisa ukuthi ama-78% wabasebenzisi baseSpain bahlola ama-imeyili abo kusuka kumaselula abo. Kepha okubaluleke kakhulu, abasebenzisi abangama-58% bathintana neselula yabo ukuthola eminye imininingwane ngaphambi kokuqhubeka nokuthenga kusakhiwo somzimba. Lokho wukuthi, ithonya laso ekunqumeni ifomethi yokuthenga likhulisa ukuqaliswa kwalo kuleli zinga leziteshi zokuthengisela imikhiqizo yethu, izinsizakalo noma ama-athikili.
Ngakolunye uhlangothi, kubaluleke kakhulu futhi ukwazisa iqiniso lokuthi ukusebenzisa iziteshi eziku-inthanethi ngeke kusabhekwa njengeziteshi zekusasa, kepha kunalokho okukhona kokuthengiswa kwedijithali noma okuku-inthanethi. Ngokombono, kubaluleke kakhulu ukuzivumelanisa ne-new izidingo zamanje zabathengi. Futhi okubaluleke kakhulu ngalesi sikhathi: nokwandisa amakhono akho okukuthuthukisa kancane kancane futhi kule minyaka embalwa edlule.
Njengeqiniso elifihlekile lokuvela kwezicelo zeselula kuleli banga lamabhizinisi. Ngalo mqondo, akunakukhohlwa ukuthi lezi zinhlelo zokusebenza zithanda isithombe senkampani sokwenza izinto ezintsha noma, ngamanye amagama, zithuthukisa ukuthuthukiswa komkhiqizo wentengiso. Ngemiphumela eminingana engabonakala ekuhwebeni kwakho ngogesi kusukela manje kuqhubeke, njengalezo esizozidalula ngezansi:
- Kwandisa ukusebenza kahle komkhiqizo noma kwezebhizinisi.
- Kuyasiza ukwehlisa izindleko zengqalasizinda yalezi zinkampani zedijithali.
- Bathuthukisa ukuthengisa ngamasu amaningi ahlukene kakhulu ebhizinisi.
- Futhi njengephuzu lokugcina, ngeke kulibaleke ukuthi ukuba khona kwalezi zinkampani kunikezwa ukubonakala okukhulu.
Izinzuzo ezinkampanini ezivela kuleli su lokuhweba
Ukumaketha kwamaselula kuyindlela entsha yokuguqula ubudlelwano phakathi kwemidiya yedijithali namakhasimende noma abasebenzisi. Ukuthi inikeze imihlahlandlela emisha yezenzo ezingaba zithandeka kakhulu kubo bonke abasebenzeli abathintekayo kule nqubo yokuhweba. Ngalo mqondo, ngeke ukhohlwe ngalesi sikhathi ukuthi ukungena kwamaselula kuyishintshile imikhuba yokusebenzisa, hhayi kuzwelonke kepha emhlabeni jikelele. Ngeminikelo efanele njengoba elandelayo:
Lapho isu lokukhangisa lomhlaba wonke selakhiwe, ungahlukanisa izethameli zakho bese wenza umkhankaso nganoma yisiphi isigaba, kusuka ekukhangeni kuya ekuguqulweni.
Uma une-database enhle, ungenza ngokwezifiso kangcono ubudlelwano. Ukuthi ekugcineni ungakhuphula inani lokuthengiswa kwemikhiqizo yakho, izinsizakalo noma izinto, noma kusuka kumazinga angacatshangwa eminyakeni embalwa.
Vele, kufanele uhlaziye ukuthi uhlelo olubiza kancane kunokumaketha ngobuningi ngakho-ke kungaba ngcono uma kuqhathaniswa ukubuya okungcono ekutshalweni kwemali. Lokho kungukuthi, futhi ukuze uyiqonde kangcono, uhlelo olunenzuzo enkulu ngokombono wezomnotho.
Uma lolu hlelo lokumaketha lubonakala ngokuthize, lutholakala ngokufinyelela kwalo okukhulu, noma okufanayo, lungafinyelela abantu abaningi futhi impela ngaphezu kokusebenzisa amamodeli wendabuko noma ajwayelekile.
Ngaphakathi kokuqalwa kwemithombo yezobuchwepheshe bezokwaziswa, esinye sezici ezifanele kakhulu ukuthi ihlanganisa ububanzi obukhulu futhi obuphakeme kanye no amandla aphezulu wegciwane. Lesi yisici esihlukanisa ukumaketha kweselula kwamanye amamodeli anezici ezifanayo.
Futhi ekugcineni, njengeveli entsha, ivumela labo abanentshisekelo kulokho okubizwa ngokuthi yi-geolocation. Lokhu kusebenza kuyinto enhle njengokunikeza imininingwane eningiliziwe futhi eyehlukile kumakhasimende noma kubasebenzisi.
Iziteshi zokwethula ukumaketha kweselula
Esinye sezici ezibaluleke kakhulu ngaphakathi kwalesi sihloko yisethenjwa sendlela yokusebenzisa lolu hlelo olusha lokumaketha. Ngale ndlela, njengoba uzobona, iziteshi ongazisebenzisa kusukela manje zihlukile. Okunye okusha futhi okunye kwendabuko, kepha kuzo zonke izimo bafeza inhloso eyodwa: bakhonza ngenisa lesi siteshi sokumaketha kwezohwebo. Isibonelo, ngokusebenzisa izinsimbi ezilandelayo esikudalula kuzo ngezansi:
Ubuciko obulula futhi obuncane kunabo bonke yimiyalezo ebhaliwe futhi kulokhu ungasabalalisa leli qhinga liye kwezentengiselwano ezidijithali. Kuvulekele wonke amaphrofayili womsebenzisi futhi lokhu kuyinzuzo enkulu kunamanye amafomethi athuthuke kakhulu.
Imeyili: yezimpawu ezifanayo nezangaphambilini, yize iveza omunye umehluko womqondo. Kuyasivuna ukuthi iningi labasebenzisi lifunde ama-imeyili abo ngamaselula. Lokhu kwenza kube lula ukuthi imilayezo ifinyelele kubamukeli bayo, noma ngabe kusetshenziswa ezinye izihlungi ukuze kuqinisekiswe injongo yazo yangempela.
Amanethiwekhi omphakathi: kuwumkhuba wakamuva wokuthola imiphumela emihle kakhulu ngalolu hlelo. Akumangalisi-ke ukuba khona kwabasebenzisi kulolu hlobo lwezinkundla zokuxhumana kuyakhula futhi kuyaqhubeka unyaka nonyaka. Ukuthi ungadala okuqukethwe okwenzelwe ipulatifomu ngayinye yedijithali ngakho-ke imilayezo eyenzelwe enye ingxenye yenqubo. Ngamathuba amaningi wokuxhumana nokulindelwe okuphezulu kwempumelelo ezinhlosweni oziphishekelayo kusukela manje kuqhubeke.
Amadivayisi athuthukile ngokwengeziwe- Kusemfashinini ngezindlela zakamuva zokumaketha kwanamuhla futhi akuvamile ukuthi bavele ngamandla anjalo. Vele, kungenye inketho etholakala ezinkampanini zedijithali ukufeza izinhloso zazo ezisheshayo. Ngakho-ke, awusenazo izaba zokungakhawuleli ekucabangeni ngamadivayisi weselula kuphela. Kukhona impilo ngale kwabo.
I-Geolocation: Le enye indlela evumela osomabhizinisi emkhakheni wokweqa eminye imithetho evimbela ukuthunyelwa kwemiyalezo efanele ngesikhathi esifanele nasendaweni efanelekile. Lapho ungathumela khona amakhasimende akho imininingwane mayelana nemikhiqizo noma izinsizakalo, okunikezwayo ngakho noma isici esithinta umsebenzi wephrojekthi yebhizinisi lakho. Kusuka kundlela ehluke kakhulu kokunye.
Aplicaciones: Ungahle ungazi ngalo mzuzu oqondile, kepha lo msebenzi wobuchwepheshe unezinzuzo eziningi kakhulu kunalokho obucabanga ekuqaleni. Ukufika ezingeni lokuthi zikuvumela ukuthi ugcine izinga lokuxhumana elilinganisiwe nelinye iqembu eliyingxenye yale nqubo.
Imithetho yokusebenzisa leli su lokuhweba
Njengoba kungenzeka ubonile, izinsiza zayo ziningi futhi zizosuselwa kuzintshisekelo zakho zobungcweti. Lapho ukumaketha kwangempela kwamaselula kumele kube yingxenye yohlelo lokumaketha marketing ngaphezulu global. Ukuze ufeze izinhloso eziphansi ngokwakhiwa kwecebo eliphelele elithinta isitolo sakho esiku-inthanethi.
Enye yezici zayo ezifanele kakhulu ilele ekutheni uzobe usesimweni esihle sokuhlukanisa amakhasimende noma abasebenzisi bakho. Ngokwethulwa komkhankaso ozoba nenhloso yokuheha ukuguqulwa. Ngeke kube ngumsebenzi olula, kepha ngokuzikhandla okuncane kanye nomthamo ophezulu wesiyalo uzothola imiphumela, okungenani esikhathini esimaphakathi nasesikhathini eside. Ngoba kusekupheleni kosuku ukuthi imayelana nani.