Yini okufanele uyazi ngokukhangisa okunomthelela

kushukumisa ukuthengisa

Ukuba nethonya namuhla iphupho lanoma yimuphi osemusha. Eqinisweni, kunjalo futhi kunoma imuphi umuntu omdala ngoba bakubona kungumsebenzi olula, ongenziwa ekhaya futhi ongafaki umzamo omkhulu (lapho iqiniso lihlukile). Njengoba imithombo yezokuxhumana iba yimfashini, lesi sibalo savela futhi ukuthengisa okunomthelela nako nako.

Kepha, ngokungafani nabanye, lena ayaziwa kangako. Ngakho-ke, namhlanje sizokhuluma nawe ngakho konke okufanele ukwazi mayelana nokukhangisa okunomthelela futhi yini engakusiza ukuthi ugqame phakathi kwabaningi abazama ukuba ngabantu abamele umkhakha abazinikele kuwo. Sizoqala?

Kuyini ukumaketha okuthonya

Kuyini ukumaketha okuthonya

Ukumaketha komthelela kuyinto yamanje kakhulu. Kuyisu lokumaketha eligxile ekutholeni ukusebenzisana kumuntu onethonya (ngoba abantu abaningi bayamlandela, ungumlingisi ophambili kwi-Intanethi noma, ngamanye amazwi, ungumuntu onethonya; futhi inkampani noma uphawu.

Lo mgqugquzeli ubonakala ngokuba nobuntu obuheha izinkulungwane zabalandeli ezinkundleni zokuxhumana, ngendlela yokuthi abe ngumuntu omele umkhakha wakhe, futhi konke akushoyo noma akwenzayo kuhambisana nalabo "balandeli" abaze bamlingise. Ngale ndlela, iqiniso lokuthi lowo muntu usebenzisana nomkhiqizo noma inkampani kungadala ukusabela okuhle, ngokwesibonelo ukukhuphula ukuvakasha kuwebhusayithi, ukwandisa abalandeli, ukuthuthukisa idumela lomkhiqizo noma ukwandisa ukuthengisa kwayo.

Empeleni, leli qhinga lokumaketha, ngokungafani namanye, alilona "elihambisanayo" njengoba kuya ngemikhuba nezinguquko zamanje. Ngakho-ke, kuthiwa iyashintsha ngokuphelele futhi kufanele ilungiswe esikhathini esifushane ukuze iphumelele.

Izinto okufanele wazi ngokukhangisa okunomthelela

Izinto okufanele wazi ngokukhangisa okunomthelela

Ngokubheka ukuthi le ndlela intsha kakhulu nokuthi isibalo somgqugquzeli naso siyashintsha (ngolunye usuku uphezulu futhi olandelayo abalandeli bangakushiya nganoma yisiphi isizathu), iqiniso ukuthi ukuphakamisa isu akulula .

Ngaphezu kwalokho, kufanele ucabangele izici ezithile esiziphawula ngezansi.

Mayelana nabathonya

Abathonya abantu abahambisa "uquqaba", okusho ukuthi, abakushoyo noma abakwenzayo yinto abakholwa yiyo labo ababalandelayo. Ngalesi sizathu, ukusebenzisana abanakho nezinkampani nemikhiqizo kuvame ngoba babelana ngamanani nabo. Yize singeke sikukhohlise, bakhona abanye "abathengiswa" kulezi zinkampani. Kodwa-ke, lapho lokho kwenzeka, abalandeli ngokwabo beza "ukujezisa" abathonya.

Inhloso enkulu yomgqugquzeli ukwenza imali. Ngakho-ke, noma yikuphi ukubambisana okwenzayo nenkampani (cishe i-100%) kuyakhokhwa. Yize izinkampani eziningi nemikhiqizo zikhetha ukuthi inkokhelo ngenye indlela (ngemikhiqizo, izaphulelo ...). Kepha lezo ezisebenza ngempela uzitholela imali ngoba, ngandlela thile, okwenzayo ukukhokhela umsebenzi walowo onomthelela ekuthuthukiseni okuqukethwe okugxile enkampanini noma kumkhiqizo.

Isici esibi sabathonya ukuthi, ezikhathini eziningi, awukwazi ukwazi ukuthi bangaki balabalandeli abangempela. Futhi ukuthi ukuthengwa kwabalandeli kulula kakhulu ukuthi kungenziwa ngemizuzu emi-5 nje, ukukhulisa i-akhawunti yakho kusuka ku-0 kuye ku-2000, i-20000, noma i-200000 ngamahora ambalwa. Kepha lokho kukwenza ube nomthelela ngempela? Ngamagama abonakalayo, yebo, kepha kunezinye izinto okufanele uzicabangele njengokuthi bayazithanda izincwadi, ukuthi kunamazwana (ahambisana nombhalo noma ividiyo ethunyelwe), ukuthi bakhuluma ngaye kweminye imithombo yezindaba (blogs , izindaba, ukuxhumana nomphakathi ...).

Mayelana neziteshi zokuxhumana zabathonya

Mayelana neziteshi zokuxhumana zabathonya

Kukhona amanethiwekhi omphakathi amaningi. Futhi ungakukholwa noma ungakukholwa, baningi abanye abazalwa unyaka nonyaka. Inkinga ukuthi lezi azijwayele ukusebenza futhi zigcina zinyamalale ngendlela efanayo naleyo ezizalwe ngayo: kungazi muntu. Kepha, kubo bonke, kukhona abanye abagqugquzeli uqobo ababona "njengabangcono." Kulokhu, sikhuluma ngababili ikakhulukazi: i-Instagram neTikTok.

Futhi kuthiwani nge-Youtube? Uma ubulokhu ulandela abathonya abanamandla isikhashana, uzokwazi ukuthi iningi lalabo abasungulwe ngokwengeziwe (ikakhulukazi imidlalo yevidiyo) bazalwe ku-YouTube. Kodwa-ke, manje akunjalo "ngemfashini". Eqinisweni, lokhu kuthathelwe indawo yiTwitch, okuyilapho abaningi manje bezama ukuzakhela igama futhi ngaphezu kwakho konke ibutho labalandeli, hhayi emidlalweni yamavidiyo kuphela, kepha umkhakha womculo ukhona nakule nethiwekhi yokuxhumana.

Ngakho-ke, singasho ukuthi amapulatifomu amakhulu wabathonya yilawa. Okuhamba phambili kwabathonya ngokwabo, ikakhulukazi ngoba kulula ukuxhumana nabalandeli, yi-Instagram. Ngaphezu kwalokho, iqiniso lokuthi kunemisebenzi eminingana etholakalayo yokusebenzisana nemikhiqizo (okuthunyelwe kuphrofayela, Izindaba, IGTV, amavidiyo ... kukuvumela ukuthi unikeze izinketho ezahlukahlukene.

Mayelana nemikhiqizo yokukhangisa nezinkampani

Ekugcineni, sizokutshela mayelana ukumaketha okuthonya okususelwa kumikhiqizo nezinkampani. Futhi izinkampani eziningi ngokwengeziwe zibheka abathonya ukuze zifinyelele kubasebenzisi nokuthi inkampani noma umkhiqizo wabo waziwa (nokuthi uthola idumela elingcono). Ngalesi sizathu, kujwayelekile ukuthi izinkampani ziqale ukusebenzisa ingxenye yesabelomali sayo sokukhangisa "ekuqashweni" kwalaba bantu.

Kungani? Yebo, ngoba lolo hlobo lokumaketha, kanye ne-SEO nezikhangiso kumanethiwekhi omphakathi, lunikeza imiphumela engcono nengcono. Akusho ukuthi kufanele ubeke eceleni ezinye iziteshi nokunye ukumaketha (isibonelo, nge-imeyili), kodwa ukuthi usebenza lapho, khona manje, kulula ukufinyelela kubathengi nabathengi abangaba khona.

Vele, hhayi noma ibaphi abathonya. Esinye sezakhiwo zokuqala zokukhangisa ezinomthelela enkampanini iqiniso lokuthi kumele ikhethe abantu abahambisana nomkhakha wayo. Ngamanye amazwi, zihlobene. Isibonelo, uma unenkampani yemidlalo yevidiyo, uzokhetha abagqugquzeli begeyimu yevidiyo, ngeke uye kulabo ababamele ubuhle, ngoba ilitshe lakho (noma izethameli eziqondiwe) azikho.


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Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.