I-European Commission ihlawulise uphiko lweGoogle ngesamba sama-euro ayizigidi eziyizinkulungwane ezingama-2.4, okungalingana namaRandi ayizigidi eziyizinkulungwane ezingama-2.7, ukunikeza ukuqhathanisa kwakho okuthandayo ezitolo zakho nalezo izimbangi ezincane, futhi lokhu okuyisenzo sokuhlukumeza isikhundla saso esivelele njengenjini yokusesha edumile.
IGoogle bekufanele ikuqede lokhu ezinsukwini ezingama-90 noma kuzofanele ijeziswe ngabangu-5 amaphesenti emholweni wakho womhlaba wonke.
UKhomishani uMargrethe Vestager, ophethe ukulawula ukuncintisana, ngithopha iGoogle ngokuqamba kwayo konke lapho ikhona, kepha ngithi izenzo zeGoogle azikhawulwanga emizamweni yazo efanele yokubeka ukuqhathanisa okungcono nemikhiqizo yezinye izitolo kunezimbangi zayo.
"Esikhundleni salokhu, Ukuhlukumeza kwe-Google isikhundla sayo esivelele ezimakethe njengenjini yokusesha ekhuthaze ukuziqhathanisa kwayo phakathi kwensizakalo yezitolo emiphumeleni yayo yokucinga futhi yehlise isincintisana nabo, ”kusho yena. “Okwenziwe yiGoogle akukho emthethweni ngaphakathi kwemithetho yaseYurophu yokungathembani. Inqabele ezinye izinkampani ithuba lokuthi zincintisane ngokuqokwa nangokusungula izinto ezintsha. "
I-Google yaqala ukufaka ukuqhathanisa komkhiqizo wase-Europe ngo-2004 ngaphansi kwegama “Froogle”. Isevisi yeFroogle ibingasebenzi kahle, kanti i-Google iguqule isu layo ngo-2008, lapho iqanjwa kabushaUsesho lomkhiqizo we-Google”. Kamuva kwaba "Ukuthenga kwe-Google ngo-2013. "
Ngo-2008 lapho abathengi befuna imikhiqizo, i-Google yanikela ngokuthanda kwabo ngethuluzi layo lokuqhathanisa. IGoogle ibe nethuba lokwehlisa izitolo nezimakethe ezimbalwa okuyinto embi futhi ngicabanga ukuthi le nhlawulo ibifanele kakhulu.