Kungenzeka ukuthi awuzange usebenzise lo mqondo ekuqaleni ukuwusebenzisa kwezentengiselwano noma esitolo sedijithali. Akumangazi ngoba ukumaketha kobudlelwano kungumqondo omusha osuguqulwe ngokuhamba kwesikhathi. Ukuthi iphuzu langempela alisafani neminyaka emihlanu edlule njengoba linjalo manje. Ngoba iqala kumqondo wokuzithoba futhi kuya izinto zangaphandle leyo yenkampani ye-digita uqobo.
Kepha ukuze usiqonde kancane, kuzodingeka ukukhombisa ukuthi ukumaketha kobudlelwano yiyona izixhumanisi noma ubudlelwano obungasungulwa enkampanini eku-inthanethi nakumakhasimende ayo. Kungaba yi-unidirectional noma kuqale kuma-ejenti amabili ale nqubo. Noma kunjalo, kuyisu elibonakala ngaphezu kwakho konke ngoba ekugcineni yonke into izungeza ikhasimende noma umsebenzisi. Ngenhloso ebonakalayo yokwethembeka ngokusebenza kahle okuningi nokuvumelana nezimo.
Esinye isici okufanele sicatshangelwe lapho kukhulunywa ngaleli gama elingaziwa kakhulu kwezentengiso zesimanje sihlobene nobudlelwano baso obuqondile. Ukumaketha kobudlelwano kungumqondo wokumaketha oguquke ngokuhamba kwesikhathi. Lokhu kube ngenxa yezici eziningi, kepha phakathi kwesinye sazo ukudluliselwa kuyabonakala. Njengoba izinkampani bezingenayo indlela elula yokusungula lokho okubizwa ngokuthi ukuxhumana kwezindlela ezimbili nabathengi bazo.
Ukumaketha okuhlobene ku-eCommerce yakho: yini okufanele uyenze?
Omunye wemisebenzi yakho eyinhloko kuzoba ukubeka phambili ithrafikhi yeselula ngaphezu kwamanye amasu ezenzweni zokumaketha. Yebo, ngalo mqondo, isifundo sokuqala okufanele usifunde kusukela manje yilesi esilandelayo: kutholwa kakhulu ithrafikhi evela kumadivayisi eselula noma ezobuchwepheshe kunasematafuleni noma kokuvamile.
Ngalo mqondo, isu elisekela kakhulu ukuthuthukiswa kwe-e-commerce yakho lincike ekutholeni ukwesekwa okunganikeza izivakashi ulwazi oluphelele olufanayo abazoluthola kwideskithophu.
Imininingwane egciniwe ye-E-commerce
Singakwenza lokhu kwehlukaniswa ngezindlela ezahlukahlukene. Ngakolunye uhlangothi singakwazi ukuhlukaniswa ngemibandela yabantu, ngakolunye uhlangothi, ngezinqubo ezihlobene nokuziphatha komsebenzisi. Noma kungenzeka, kuhlale kunensiza yokuyenza ibe semthethweni ngokuya ngeziqu ezincike ebuhlotsheni obuholayo nekhasimende lakho eliphelele. Ngochungechunge lwezeluleko ezingasiza kakhulu kusukela manje kuqhubeke:
- Gcina ukuxhumana okukhulu namakhasimende noma abasebenzisi akungabazeki ukuthi izosiza indlela osebenzisana ngayo nabo.
- Chaza ngokusobala izindlela zokukhomba. Lolu ucezu lolwazi olubaluleke kangangoba lungakusiza wazi ukuthi obani amakhasimende akho ajwayelekile nokuthi angobani. Njengezinye izinhlobo zolwazi ukwazi imikhuba yokuthenga yalaba bantu.
- Ukuhlola imakethe. Ngenhloso echazwe kahle futhi lokho akuyona enye ngaphandle kokubekwa kangcono ebusweni bamathuba namathuba isitolo sakho esiku-inthanethi namakhasimende akho noma abasebenzisi ababhekene nakho.
Shintsha umlayezo wakho webhizinisi ngokususelwa kuphrofayela yekhasimende
Vele, enye yezindlela ezilusizo kakhulu ongazisebenzisa kusukela manje yinto elula njengokukwazi ukuguqula isitayela sokuxhumana sebhizinisi lakho kulelo nalelo zigaba zamakhasimende ezingaba khona.
Yini ozoyizuza ngalolu hlelo lwesimanje lokumaketha ubudlelwano? Okokuqala, kusukela kulwazi lwamakhasimende akho amahle, kanti okwesibili, intuthuko enkulu izobonwa ebuhlotsheni bamaqembu womabili ayingxenye yale nqubo.
Ngale ndlela, umphumela oqondile kakhulu ngokungangabazeki kuzoba ukusebenziseka okuhle kobudlelwano namakhasimende noma nabasebenzisi. Ukufika ezingeni lokuthi kuzoba nomthelela omuhle kakhulu ku- ukumaketha kwemikhiqizo yakho, izinsiza noma ama-athikili. Kepha kusuka ngendlela ehlakaniphile eshiya konke ezandleni zokuthengisa. Uma kungenjalo, kunalokho, yisici esingokomzwelo esingathonya lolu hlobo lwezenzo nge-Intanethi.
Ukwenza ngokwezifiso ukuxhumana
Kuyisici esibalulekile ukuze ukwazi ukufeza izinhloso zakho ozifisa kakhulu kusuka manje. Ukuze ekupheleni kosuku, ukuguqulwa kuyanda futhi selokhu kwaqalwa leli qhinga ekuthengiseni ubudlelwano. Akumangalisi ukuthi ukwamukelwa kwale ndlela yokusebenza kungakhiqiza imibono engaphezu kweyodwa ekugcineni ezuzisa ibhizinisi lethu ledijithali. Njengamacala esizowadalula ngezansi:
- Ufuna i ukuxhumana komsebenzisi nenkampani, kepha ngendlela engokwemvelo futhi lokho akukhuthazi izindlela eziqinile ezingaba nobudlelwano namakhasimende noma nabasebenzisi.
- Okukhulu ukuxhumana namakhasimende ethu ungasinika umthamo omkhulu wolwazi mayelana nezinto ozithandayo noma izidingo zakho.
- El izinga lokwenza ngokwezifiso imikhankaso yethu yizo ezingakhuphula ubudlelwano phakathi kwezingxenye zombili zenqubo.
- Ungafika lapho ushiya khona umhlaba okhokhelwe ukuthengwa kwemikhiqizo yethu, izinsizakalo noma izinto. Okwamanje lo ngumqondo omuhle kakhulu ongaqhamuka ekukhangiseni kobudlelwano obukhethekile esikhuluma ngabo kule ndatshana.
Izinzuzo zokukhangisa kobudlelwano kumaphrojekthi edijithali
Kuyiqiniso ukuthi kungaba nobunzima obuthile lapho usebenzisa isu elinjalo lokuthengisa. Kepha uma ekugcineni unquma ukwakha uhlelo lwakho lokumaketha lobudlelwano, uzothola izinzuzo ezahlukahlukene ezizokusiza ube ne-ecommerce ephumelela kakhulu phakathi kwamakhasimende nabasebenzisi. Futhi phakathi kwalokhu okulandelayo kugqama ukuthi sizokunikeza ngalesi sikhathi.
Khulisa ekusebenzisaneni nabasebenzisi bakho, kepha mhlawumbe le yinhloso yokuqala yokusebenzisa ukumaketha kobudlelwano ebhizinisini lakho. Ukuze ngale ndlela, usesimweni sokuthola imininingwane eminingi ngabo. Njengoba nje uzoqala ukwazi ibhizinisi lakho ledijithali kangcono kancane futhi lesi esinye isici esizokusiza kakhulu emsebenzini wakho wobuchwepheshe.
Ngenisa okwenziwayo okwenziwe kwaba ngokwakho. Kubaluleke kangako ukuthi kungakhiqiza imiphumela emangalisa kakhulu ngokuthanda ubudlelwano namakhasimende akho nabasebenzisi. Lapho kungasebenza njengesizathu sokuvusa imizwa kumakhasimende akho futhi le mizwa ivame ukukhumbuleka kalula. Njengesikhuthazo sokwandisa nokuthuthukisa lolu hlobo lobudlelwano bomuntu siqu nezentengiso.
Kufanele ucabange ukuthi ukwenza amakhasimende akho akhumbule isenzo sokumaketha akulula. Kepha ngalolu hlobo lwesipiliyoni kungenzeka ukukufeza. Uma unesibopho sephrojekthi yedijithali, ungakhetha ukuyenza ngendlela oyifisayo. Kuzoba enye yezinkinobho zokukusiza ukuthi ufeze izinhloso emsebenzini wakho wobuchwepheshe kusukela manje kuqhubeke.
Eminye iminikelo yokukhangisa kobudlelwano
Njengoba ziningi, izici zangaphambilini eziphrintiwe zale ndlela ezimakethe zanamuhla akuzona zodwa. Ukufika ezingeni lokuthi kukhona abanye abangakulethela nezinzuzo eziningi kusukela manje kuqhubeke: Ngabe uyafuna ukwazi ukuthi yimaphi amanye ahambisana kakhulu? Hhayi-ke, sizokukhomba manje.
Zihlukanise nomncintiswano
I-Intanethi nakho konke okukuzungezile kugcwele izimbangi futhi kuzohlala kukhona abanye osomabhizinisi abancane nabaphakathi abasebhizinisini elifana kakhulu nelakho. Ngalo mqondo, awusoze waba nesinye isixazululo ngaphandle kokwehlukanisa ngokwakho kokunye ukuze wenze inani elengeziwe futhi ngengozi uthole futhi ugcine amakhasimende akho. Ungakwazi ukwenza lesi sici sibe semthethweni kusuka ekumaketheni kobudlelwano nasezindleleni eziphumelela kakhulu ukuvikela izintshisekelo zakho zobungcweti.
Ukwethembana okukhulu phakathi kwezinhlangothi zombili
Kufanele wazi ngalezi zikhathi ukuthi ukudala ukwethenjwa okuvela kumakhasimende akho noma abasebenzisi kungaba yinto ebucayi uma kukhulunywa ngokusinda noma impumelelo yebhizinisi lakho eliku-inthanethi. Ngokwezinga lokuthi kube yisinqumo esinqumayo kunazo zonke ekwenzeni leli qhinga kwezentengiso zesimanje. Ukuze lokhu kube njalo, kuzobaluleke kakhulu ukuthi uthembeke ezindleleni zebhizinisi lakho noma isitolo esiku-inthanethi. Ungasinaki lesi sici esingakunika abaningi bangaphikisana kusukela manje kuqhubeke.
Ukwaneliseka kwamakhasimende
Kunesilinganiso esivame ukugcwaliseka ngaso sonke isikhathi emkhakheni wedijithali nokuthi ikhasimende elinelisekile yikhasimende eliphinda emisebenzini yokuthenga. Ngale ndlela, ukumaketha kobudlelwano kukufundisa ukuncoma abanye abasebenzisi ukuthi basebenzise imikhiqizo yakho, izinsizakalo noma ama-athikili. Noma kusetshenziswa ukukhangisa okujwayele izidingo zakho ngaphakathi kwephrojekthi yebhizinisi eliku-inthanethi njengoba kungakusiza ukufeza lezi zinhloso ngendlela enengqondo futhi elinganiselayo.
Gcina amakhasimende noma abasebenzisi
Ukumaketha kobudlelwano kungenye yezinto ezisekelayo ezikusiza ukuthi ugcine futhi ugcine amakhasimende futhi ngale ndlela, ube sesimweni sokukhulisa ukuthengisa ngokucace kakhulu.