'Uma ungekho ku-inthanethi, awukho', ingabe leli gama liyakhala? Kuyinto, eminyakeni embalwa edlule, ebingakwenza uhleke. Kodwa namuhla cishe sekuyinto engokoqobo ngoba sonke, noma cishe sonke, sicinga esikudingayo ku-inthanethi, ngisho noma sesikutholile eduze nje. Kungakho abaningi bethula ukwakha amawebhusayithi namakhasi, kodwa, Ungaliqala kanjani ibhizinisi eliku-inthanethi onekusasa ngempela futhi ungagcini ngokuvala ngemva kwezinyanga eziyisi-6 noma unyaka?
Akekho, futhi siyaphinda, akekho ongaqinisekisa ukuthi ibhizinisi lakho lizophumelela uma usuqedile. Uma umuntu ekwenza, baleka. Futhi kungenxa yokuthi, ngezinye izikhathi, silahlekelwa ingqondo ngenxa yendaba yobisi (futhi sesiyazi ukuthi yahamba kanjani). Kodwa esingakutshela khona ukuthi kukhona uchungechunge lwezinyathelo okungeke kube buhlungu ukuzicabangela ukuze, ngekhanda elipholile, ukuqala ibhizinisi eliku-inthanethi eligcinwa ngokuhamba kwesikhathi. Uyafuna ukwazi ukuthi ziyini lezo?
Izinyathelo ezibalulekile kakhulu zokuqala ibhizinisi eliku-inthanethi
Kungakhathaliseki ukuthi uqala umbono, ukudala i-eCommerce noma yini ehlobene ne-inthanethi, into yokuqala okufanele uyikhumbule ukuthi lokhu akwenziwa ngokuphazima kweso. Ukukunikeza umbono; Ukudala umkhiqizo wakho siqu, lowo ozokunikeza igunya futhi wenze abantu bakwazi, kungathatha phakathi konyaka owodwa kuya kwemithathu (futhi isikhathi esiningi isondele kokuthathu kuneyodwa). Endabeni yebhizinisi noma i-eCommerce, lokhu kunganwetshwa kuze kufike eminyakeni emihlanu. Futhi ingabe ungavuma ukubekezelela ukulahlekelwa okungenzeka phakathi naleso sikhathi? Okungenzeka kakhulu ukuthi cha.
Ngalesi sizathu, izinqumo azikwazi ukuthathwa kalula, kufanele zifundwe kahle kakhulu. Futhi lezi zinyathelo zingakusiza ukuthi ukwenze.
hlaziya umqondo wakho
Akufanele ucabange ukuthi umbono wakho muhle, ukuthi wonke umuntu uzowuthanda, ukuthi uzophumelela ngawo. Zibuze ukuthi kungani kuhle kangaka, kungani abanye abantu befuna ukukuthenga.
Kufanele uhlaziye ukuthi umkhiqizo wakho noma isevisi yakho injani, uma inekusasa, uma ingalinganiswa... Konke lokhu kufanele kuphendulwe ngaphambi kokuthi kuqale noma iyiphi inqubo.
Isincomo sethu ukuthi uzame ukuthola umbono ongaxhashazwanga kakhulu (okwamanje cishe yonke into isunguliwe) noma okungenani ocabanga ukuguquguquka kwalokho okwaziwayo. Kuyindlela yokugqama kwabanye.
Hlaziya umncintiswano
Manje usuwazi umbono wakho ngokuphelele, usuwazi amandla awo nobuthakathaka. Ungasho konke okushoyo kulokhu. Kodwa kuthiwani ngabancintisana nabo?
Namuhla wonke umuntu unabancintisana nabo futhi kufanele ubahlaziye futhi, okokuqala ngoba bangaba nomkhiqizo ofanayo nowe, futhi udinga ukwazi ukuthi uzozihlukanisa kanjani nabanye; futhi okwesibili ngoba uma kunokuncintisana okuningi, mhlawumbe akulona ibhizinisi elinenzuzo njengoba ungase ucabange ekuqaleni.
Dala uhlelo lwakho lwebhizinisi
Nakuba okufunayo kuwukwakha ibhizinisi eliku-inthanethi, kubaluleke kakhulu ukuthi ube nohlelo lwebhizinisi oluhlelayo zizoba yini izenzo zakho esikhathini esifushane, esimaphakathi nesikhathi eside, siyini isifundo semakethe, ikhasimende lakho elihlosiwe, ukuncintisana kwakho, uzosabalalisa kanjani, amasu okukhangisa, izinsiza... Ngamafuphi, konke okudingayo ukuze uqale leyo phrojekthi.
Uma unayo "ngokomzimba" kulula ukubona ukuthi ithatha isimo nokuthi ingaba nekusasa. Uma ungenjalo, uzibeka engcupheni yokubhekana nezinkinga futhi ungabi “nomcamelo” wokuzungeza izithiyo.
Dala iwebhusayithi yakho
Qaphela, dweba kahle, akufanele wenze lutho ngoba uma kunjalo, ngeke bangene ekhasini lakho futhi ngeke ube nokuma okuhle noma i-SEO ukuze uthole ukuvakashelwa. Uma ungazi ukuthi ukwenze kanjani, kungcono ukuqasha uchwepheshe ukuthi akwenze.
Kuyiqiniso lokho kunamakhasi amaningi ngisho nezinkampani ezibambayo ezinamathulusi okudala ngawo iwebhusayithi yakho ngemizuzu futhi ngaphandle kolwazi. Kodwa ingabe ngempela ulindele ukugqama ngakho? Futhi, khumbula ukuthi uzoba nemikhawulo eminingi futhi ezingeni le-SEO akuzona ezijabulisa kakhulu noma kulula ukuzibeka.
Ukuze uthole iwebhusayithi uzodinga okulandelayo:
- Isizinda: I-url yewebhusayithi yakho, ikheli abantu okuzodingeka balifake ezipheqululini zabo ukuze ikhasi lakho livele.
- Ukusingathwa: Iwukusingatha lapho wonke amafayela akha iwebhusayithi yakho ezoba khona. Kubalulekile ukukhetha ikhwalithi ukuze ibonakale futhi isebenze amahora angu-24 ngosuku futhi ingakuniki izinkinga.
- Isitifiketi se-SSL: Kubalulekile manje, ukuphepha kwewebhusayithi yakho kanye nokuthi i-Google ikubone njengebhizinisi eliphephile.
Uma usunayo iwebhusayithi yakho, ngeke kube nokunye okuningi ongakwenza.
Ungaliqala kanjani ibhizinisi eliku-inthanethi futhi ulenze libe semthethweni
Ngaphambi kokuqala ukusebenza ebhizinisini lakho eliku-inthanethi, kubalulekile ukuthi ube nazo zonke izindaba ezingokomthetho ngokulandelana kwazo. Ngokwesibonelo, ukuthi uyazisebenza, noma okungenani ubhalise kuMgcinimafa ukuze umemezele i-VAT kanye nezinzuzo ozitholayo, khetha amanye amafomu omthetho, yiba nomphathi noma umeluleki ozokusiza ngalezi zinkinga, njll.
Qala isu lokumaketha ku-inthanethi
Kuyinto ebalulekile ngoba "imakethe" yakho izoba yinethiwekhi ye-inthanethi futhi yilapho udinga ukuheha amakhasimende ukuze ukwazi ukuwagcina futhi ubenze bathenge kuwe. Kungakho kufanele wazi ukuthi ungayenza kanjani le nqubo (esesivele sikutshele ukuthi ayihambi nje ngobusuku obubodwa) nokuthi ungathola kanjani okuningi kuyo ngokushesha ngangokunokwenzeka.
Futhi qaphela, yini Isu lokumaketha alihlanganisi nje kuphela i-SEO nokuma kwewebhu, kodwa nokuqukethwe, amanethiwekhi omphakathi, ukumaketha nge-imeyili... Uma ungakuchazi kahle lokhu, noma ngabe lihle kangakanani ibhizinisi lakho, maduze nje lizochofa.
Isu lokubonakala lingasiza futhi kulokhu, njengoba lizokwenza ibhizinisi lakho laziwe kangcono (ngokukhangisa, ama-ejensi, njll.).
Uma yonke into isilungile, okumele ukwenze wukusebenza futhi wenze umzamo wokwenza ibhizinisi lakho laziwe ku-inthanethi futhi ukwazi, ngokuhamba kwesikhathi, ukuziphilisa ngalo uma wenze konke ngendlela efanele. Ingabe unalo ibhizinisi eliku-inthanethi olidale kusukela ekuqaleni? Ungasitshela ukuthi bekunjani ukwenza kwakho?