Gwema ukulahlwa kwenqola Ingenye yezinselelo ezinkulu ezitolo eziningi eziku-inthanethi, ezibona ukuthi imizamo yazo yokukhiqiza ukuthengisa isaphazeka ngomzuzu wokugcina.
Kepha ukwazi ukuthi ungakugwema kanjani ukulahlwa kwenqola online, into yokuqala okufanele uyazi ukuthi kungani amakhasimende angaqedi ukuthenga kwawo.
Kungani abasebenzisi beyishiya inqola
Ngokuya ngemininingwane oyinikezayo Isitatimende abasebenzisi bayishiya inqola yokuthenga ngezizathu ezahlukahlukene:
- I-56% ngenxa yesikhathi sokulala esingalindelekile
- U-37% ngoba bengiphequlula nje
- U-36% ngoba bathole intengo engcono
- 32% ngoba intengo yokugcina ibiza kakhulu
- U-26% uthathe isinqumo sokungathengi
- 25% ngoba ukuzulazula kwakunzima kakhulu kubo
- Ama-24% ngephutha ekhasini
- 21% ngenxa yenqubo ende kakhulu
- I-18% yokuqinisekisa ukukhokha ngokweqile
- I-17% yokungathembeki kokuphepha kokukhokha
- 16% ngoba babheka izinketho zokuthumela ukuthi azanele
- I-15% ngenxa yesikhathi esiningi sokulayisha ikhasi
- U-13% wezintengo ngemali yakwamanye amazwe
- 11% ngoba inkokhelo inqatshiwe
Izixazululo zokugwema ukuvimbela amakhasimende ekushiyeni inqola esitolo sakho esiku-inthanethi
Unalokhu okungenhla engqondweni, kulula ukunquma ukuthi ingxenye enkulu yezizathu zokushiywa ingagwenywa. I-ejensi yezentengiso Ukuhlubuka Okuku-inthanethi inikeza izixazululo eziningi zokugwema laba abashiya phansi. Lezi ngezinye zazo.
Ukuhlela kabusha njengecebo lokudlala
Ukuhlela kabusha kusebenza kahle kakhulu ukuzuza amakhasimende emuva. Ngokuthumela i-imeyili, ungafaka ikhukhi ku-IP yomsebenzisi, ukuze ukwazi ukubona izikhangiso ezihlobene nemikhiqizo abebenentshisekelo kuyo.
Gwema izindleko ezengeziwe
Ukuqeda izindleko ezingeziwe kuyisixazululo esisebenzayo sokugwema ukushiya phansi. Izindleko zokuthumela kanye nezinye izindleko zivimbela inqubo yokukhokha. Uma kungekho okunye ongakwenza ngaphandle kokuwafaka, sicela ubike wona ngokushesha kakhulu kwinqubo yokuphuma.
Yenza lula inqubo yokubhalisa
Uma umsebenzisi ofuna ukuthenga ku-eCommerce yakho kufanele abhalise ukungena ngemvume, angahamba ngenxa yobuvila bokuqedela imininingwane, ikakhulukazi uma kufanele akwenze ngaphambi kokubona ukuthi inqola yakhe ibukeka kanjani. Uma imodeli yebhizinisi lakho idinga ukubhaliswa komsebenzisi, inketho enhle ukubhalisa nge-akhawunti kuma-Social Networks.
Ukuphuma kufanele kusheshe
Inqubo yokuphuma ayikwazi ukuthatha izinyathelo eziningi kakhulu. Ngakho-ke, inkokhelo kufanele isheshe futhi ibe lula. Okufanelekile, kufanele ithathe izinyathelo ezi-3-5.
Khombisa ibha yokuqhubeka
Inqubekela phambili iqinisekisa umsebenzisi. Umsebenzisi angazizwa ezolile uma ukhombisa ukuthi bayaqhubeka kwinqubo yabo yokukhokha. Kungaba ngemilayezo noma nge-bar ekhombisa iphesenti lokuqhubeka.
I-Las shayela esenzweni kumele kucace
I-Las shayela esenzweni ziyadingeka nasenqoleni yokuthenga. Ukutshela umsebenzisi ukuthi enzeni kuzobasiza ukuthi bangene emgwaqweni bayothenga.
Kufaka phakathi ikhono lokugcina i-oda
Inqola nayo isetshenziswa kaningi njengohlu lwezifiso. ^ Ngakho-ke, ukonga i-oda kuzosiza ukulibuyisa ngokushesha lapho ufisa nokuqedela ukuphuma.
Isebenzisa izindlela zokuxhumana eziphoqa umsebenzisi
Ukuzulazula okusebenzisanayo kusebenza kakhulu kumthengi ukuze athenge. Amafomu ayabanda futhi awunabuntu kodwa imilayezo emifushane isiza ukuzwelana: "Wozani, i-oda lakho selizoqhubeka" noma "Ulwazi oluncane lapha futhi i-oda lisendleleni." Yimilayezo emifushane nebumbene ezokwakha umuzwa omnandi kumsebenzisi.
Ukukhawulela izinketho kwandisa ukuthengisa
Izixhumanisi ekhasini lezinqola zokuthenga akuwona umqondo omuhle. Uma uphazamisa umsebenzisi noma umcela, isilinganiso sakho sokulahla sizokhula. Isibonelo, ukungeza imikhiqizo ehlobene ngaphambi kokuqedela ukuthenga kubangela umsebenzisi ukuthi ahambe ayophenya ezinye izinketho. Ekugcineni, ukusabalala ekhasini elilodwa nelinye kuzokwenza uhambe ungathenga lutho.
Faka nezithombe zemikhiqizo esenqoleni
Lapho abasebenzisi bengeza imikhiqizo enqoleni, abaqiniseki ukuthi ngabe lokho ababekufuna kwakuhlanganisiwe yini. Ukufaka isithombe esincane se-athikili kuzonikeza ukuphepha okukhulu kumsebenzisi. Dala umuzwa obukwayo futhi uzogcina umsebenzisi esebenza ngokwengeziwe ngesikhathi senqubo yokuthenga.
Okukodwa ukuthenga
Icala elikhulu abasebenzisi abafuna ukulithenga ngokushesha futhi ngokushesha yi-Amazon: ngohlelo lwayo lokubhalisa, umsebenzisi angathenga umkhiqizo ngokuchofoza okukodwa nje; azikho izingxoxo noma isikhathi sokucabanga okuningi uma leyo ndatshana iyilokho okufunayo. Uma ibhizinisi lakho lingadingi ukubhaliswa komsebenzisi, ngeke ukwazi ukusebenzisa lolu hlelo.
Gwema isimanga
Noma yiluphi uhlobo lomlayezo ongalindelekile lenyusa isilinganiso sokulahlwa. Isimanga ngesikhathi senqubo yokuthenga, kuyinkinga enkulu yokuqeda ukukhokha. Umsebenzisi unovalo ngoba kufanele aqiniseke ngezinto eziningi: ukuthi lo ngumkhiqizo awufunayo ngempela, ukuthi ikheli lokulethwa liyafana noma lihlukile kunalowo okhokhayo, ukuthi i-oda lizofika ngesikhathi esifanele ... naphakathi konke lokho kuhlupheka kubonakala kuyisiqhumane ngomyalezo ongalindelekile; isicelo sokusebenzisa isigqebhezana sesaphulelo, inkambu engaphelele ... Umsebenzisi uzoshiya egcwele. Ngakho-ke ungadali ukuphazamiseka bese uvumela ikhasimende elingaba khona ligxile ekuqedeleni ukuthenga kwabo.
Tshala imali ngejubane le-eCommerce yakho
Lapho isiza sihamba kancane, amakhasimende aya kwenye iwebhusayithi. Ukwenza isayithi lakho lisheshe kuzosiza ukunciphisa izinga lokushiya, ngakho-ke qiniseka ukuthi ikhasi lakho lokuthenga lishesha kakhulu kusayithi lonke.
Izendlalelo Zesokhethi Eziphephile Zinikeza Ukuthula Kwengqondo
Imayelana nokwengeza i-SSL (i-Secure Sockets Layer) noma ungqimba lokuxhuma oluvikelekile olufakazelwa ukuthi lwehlisa kakhulu izinga lokushiya. Umsebenzisi ubona ukuphepha okuqinisiwe ngale nto futhi uzizwa evikelekile, yingakho kungukutshalwa kwemali okuhle futhi okunenzuzo enkulu okufanele ukwengezwe ekwakhiweni nasekuhlelweni kwewebhusayithi yakho.
Oxhumana naye ezansi kwekhasi unikeza ukuzethemba
Izinto eziningi ezisiza ukwethenjwa ngumsebenzisi: engeza unyaweni onekheli nedatha yenkampani yakho. Ukubona ukuthi ngemuva kwaleyo webhusayithi, kunekheli lendawo yokuxhumana noma ukusebenzisa indawo kungaba yinto enhle esiza umsebenzisi ukuthi athembe iwebhusayithi yakho ngaphambi kwenye.
Ingxoxo noma izingcingo ziqinisa ikhasi lokukhokha
Lapho unikeza izinketho zokuxhaswa kwamakhasimende, ukuthengisa okuningi uzoba nakho. Inqubo yokuthenga edidayo noma amakhasimende angenalwazi angathola ukwesekwa ekunakekelweni komuntu siqu, kungaba ngengxoxo noma ngocingo.
Dala izinketho eziningi zokukhokha
Ungakhawuleli ukukhokha, uma kunesidingo sokulayisha kakhulu imikhiqizo yakho kepha ukunikela ngamathuba amaningi wokuthenga, kuzosiza ukunciphisa izinga lokushiya.
Umthombo - izindaba ze-ecommerce