Ngenhlanhla, kunezindlela eziningi zokwenza ukuthengisa okuningi ku-inthanethi, eziningi zazo ezingasetshenziswa ngokufanelekile kuzintshisekelo zethu nezomsebenzi. Futhi kusukela endleleni abantu abathenga ngayo ekuphatheni ubuchwepheshe bebhizinisi online - i-e-commerce ilungiselela izinguquko ezithile ezinkulu.
Singakwazi ukwenza ucwaningo lokuthi i-e-commerce isifikile kangakanani kule minyaka eyishumi noma emibili edlule, kepha ekugcineni kosuku, okubalulekile kuwe ukuthi i-e-commerce ikuphi manje nokuthi siyaphi.
Manje ikuphi ukuhweba nge-e? Ekupheleni kwe-2019 (ngokusho kwedatha evela ku-Statista) imakethe ye-e-commerce yomhlaba wonke yayithengise ukufika ku- $ 3.500 billion futhi yaba ne-14% yesabelo esiphelele sokuthengiswa okuthengiswa emhlabeni jikelele.
Futhi kuzokwenzekani ngo-2020?
Le datha ibikezela ukuthi ekupheleni kuka-2020, ukuthengiswa kwe-e-commerce emhlabeni wonke kuzofinyelela ku- $ 4.200 billion bese kubalwa ne-16% yokuthengisa okuphelele okuthengiswayo. Futhi lezi zinombolo zibikezelwa kuphela ukuthi zizokhuphuka njengoba siqhubeka singena kuma-20s.
Kepha kubanikazi bezitolo, akulula njengokuhlala phansi ubuke ukuhamba kwemali. Ukuncintisana okuku-inthanethi kunamandla. Amanani wokukhangisa aphezulu. Umsindo wedijithali uphakama kakhulu. Futhi indlela abantu abathenga ngayo iyashintsha.
Ukuhambisana nezitayela zakamuva ze-e-commerce, kufaka phakathi ukusebenza kahle kwe-backend kanye nokuhlangenwe nakho kokusebenziseka kokuguqulwa kwangaphambili, kubaluleke kakhulu ekukhuleni kwendawo yokuthengisa ye-2020.
Amathrendi e-E-commerce
Sikhulume ngokuthi ukuvumelana kwangempela kufanele kubukeke kanjani ezintweni ezinhle abazibona ku-e-commerce nakwezentengiso kulo nyaka. Ngaphandle kokuqhubeka, nazi ukubheja kwethu okuhle ngamathrendi we-ecommerce esiwabona evela (noma aqhubeka nokuba ngabadlali abakhulu) ngo-2020.
I-AR ithuthukisa iqiniso lokuthenga online.
Kuzoba nomthamo okhulayo wokusesha ngezwi.
I-AI isiza izitolo ukuhlangabezana nabathengi.
Ukwenza ngezifiso esizeni kusisebenzisa lolo lwazi ukudala umuzwa owenzelwe umuntu ngamunye.
Idatha enkulu idlala indima enkulu ekwakheni okuhlangenwe nakho komuntu siqu.
Ama-chat bots athuthukisa isipiliyoni sokuthenga.
Ukuthengwa kwamaselula kuyaqhubeka nokuhamba.
Izinhlobo eziningi zokukhokha.
Inhloko, i-e-commerce esekwe ku-API inika amandla ukuqamba okuqhubekayo.
Amakhasimende aphendula kule vidiyo.
Okubhaliselwe kugcina amakhasimende ebuya.
Ukusimama kuya ngokuya kubaluleke.
Amabhizinisi kumele aqinise isu ledijithali lokuguqula.
I-B2B iyakhula ... futhi iyashintsha
Iqiniso elingathandwa kwabathelisi esikubona lithuthukisa ubuqiniso bokuthenga okuku-inthanethi. Ngakho-ke ukuthenga ku-inthanethi kunezinzuzo eziningi: ukonga isikhathi ngokuya ezitolo eziningi, ucwaninge futhi ubheke amanani ngasese kwekhaya lakho, ukufinyelela kwimikhiqizo evela ezitolo ezikude, futhi ngokuvamile ukonga isikhathi nemali.
Ngenkathi izinketho zokuthumela ngokushesha zivumele ukuthengwa okuku-inthanethi ukuthi kube cishe ukuzanelisa okusheshayo njengokuthenga ezitolo, ngokomlando kube nokubi: awukwazi ukuzwa noma ukubona umkhiqizo emzimbeni noma ekhaya.
Kuzoba nomthamo okhulayo wokusesha ngezwi. ILoop Ventures ibikezela ukuthi amakhaya angama-75% aseMelika azoba nesipikha esihlakaniphile ngo-2025. Abantu baya ngokuya bethembela kubasizi bezwi abanjengoGoogle Assistant noma i-Amazon Alexa ukwenza konke kusuka ekubhekeni isimo sezulu kuya ekuthengeni imikhiqizo.
Njengoba imikhaya eminingi ithola lobu buchwepheshe futhi iba ntofontofo ekubusebenziseni ukuthenga, kunamathuba amaningi angasetshenziswanga amabhizinisi e-commerce afuna ukugqekeza phansi.
Abahlaziyi abambalwa kule makethe yezentengiselwano njengamanje bagqamisa iqiniso lokuthi "isabelo esikhulu sezisombululo ezinikwe amandla ngezwi esikhaleni sezentengiselwano ne-Amazon Alexa neGoogle Home" phezulu ohlwini lwabo lwamathrendi ngonyaka ka-2020 okufanele babhekelwe .
Siza izitolo ukuhlangabezana nabathengi
Esinye isici sokuthengwa kwe-inthanethi esidlule ngokomlando ekuthengeni nge-inthanethi umlingani wesitolo osizayo onganikeza izincomo zomkhiqizo nokuholwa okwenziwe kwaba ngokwakho ngokuya ngezidingo zomthengi noma izicelo zakhe.
Njengoba ubuhlakani bokufakelwa nokufundwa kwemishini kuya ngokuthuthuka kakhulu, amabhizinisi amaningi e-commerce aseqalile ukukusebenzisa ukwenza izincomo zemikhiqizo ehlakaniphile. Akukona nje kuphela ukuthi lokhu kuzokwanda ngo-2020, kepha kumane kuyisiqalo seqhwa ngokwezindlela onganikela ngazo ekuthengiseni naku-e-commerce.
Izinhlobo zemfashini zisebenzisa ubuhlakani bokuzenzela ukwenza ukukhetha okuhlakaniphile ekusetshenzisweni kwesikhangiso sedijithali. Umphumela ube ukwanda ngama-76% emalini evela ezinkundleni zokuxhumana.
Abantu bafuna ukwazi ukuthi imikhiqizo iyabakhathalela, futhi isu lebhizinisi lizohlelwa ngokufanele. Njengamanje sikubonile ukungaziphathi kahle ezinkundleni zokuxhumana, lapho i-AI ifunda khona kumazwana amabi kakhulu avela kubantu, kepha abathengi banamathuba amakhulu okulangazelela umthelela. Uma ama-bots engafunda ukwakha imishwana yokudlulisa umzwelo, izinkampani maduzane zizokwazi ukuzifundisa ukunikeza induduzo nemikhiqizo ngokususelwa ezimeni zamakhasimende.
Ukwenza ngezifiso esizeni kusisebenzisa lolo lwazi ukudala umuzwa owenzelwe umuntu ngamunye. Njengoba kushiwo ngenhla, amasu kulolu hlobo lokuhweba ayanda kwi-e-commerce nangezinhlelo zokusebenza eziningi. Enye indlela engasetshenziswa ukuqoqa imininingwane mayelana nezivakashi bese usiza ukwenza isiza livumelane nezidingo nezidingo zabo. Abantu bayakwazisa okuhlangenwe nakho nemikhiqizo eguqulwe kubo. Lokhu kuyinto evame ukulahleka ekushintsheni ku-intanethi, ukuzithenga ngokwakho.
Ukuqalisa okuhlangenwe nakho komuntu siqu esizeni noma emizamweni yokumaketha kukhonjisiwe ukuthi kunethonya elinamandla emalini engenayo, ngocwaningo olulodwa olutholile ukuthi inyuke ngo-25% wemali engenayo. Idatha yakamuva ikhombisa nokuthi imizamo yokwenza ngezifiso inganciphisa amazinga e-bounce ngo-45%.
Abahlaziyi abazimele kanye nochwepheshe be-e-commerce bayabona ukuthi ukwenza ngezifiso okuqhutshwa lolu hlobo lwecebo kwezentengiselwano zedijithali kuya ngokuya kufaneleka ngo-2020. uzizwe zenziwe zenzelwe.
Idatha enkulu idlala indima enkulu ekwakheni okuhlangenwe nakho komuntu siqu. Vele, akuwona wonke umuntu owenziwe alinganayo, futhi ochwepheshe abehlukene banemibono ehlukene lapho ukwenza ngezifiso i-e-commerce kuzoya khona ngonyaka we-2020. Ukwenza ngezifiso nakho kubonwa ngabanye njengenkemba esika nhlangothi zombili ngoba idatha nobumfihlo kuphakanyiswa njengokukhathazeka kwabanye. abathengi.
Kunoma yimaphi amacala avelayo njengamanje, akungabazeki ukuthi ukwenziwa kwezinga lokuguqulwa kunezibikezelo zalo mayelana nokuthi ubuwena buzoqhubeka buguquke kanjani kanye nokukhathazeka mayelana nedatha.
“Njengoba izigebenga zobuchwepheshe ziqhubeka nokwanda futhi ziletha izinsizakalo ezingaphakathi endlini, ukwenza ngezifiso kuzongena kwi-Intanethi Yezinto. Ngaphezu kokubona iziphakamiso ezinjini zokusesha noma ezinkundleni zokuthenga, sizophinde sizibone kuma-thermostats ethu nakumakhamera ezinsimbi zomnyango. Kodwa-ke, ngeminye yemithetho eshaywayo, singakhetha ukungabambi iqhaza. Lokhu kuzodala i-dichotomy ethokozisayo - abantu abanokuhlangenwe nakho okwenziwe nge-ultra kanye nalabo abangenakho. Lokhu kuzoba nemithelela ethokozisayo yokuthi thina njengabakhangisi singafinyelela kanjani kubasebenzisi abasha.
Ama-chatbots athuthukisa okuhlangenwe nakho kokuthenga
Maphakathi kwamakhono okwenza ngezifiso kuhlala kukhona ukuthi i-chatbot ingasebenza indima yomthengisi. Ama-chatbots avumela izitolo ukuthi zixhumane nezinkulungwane zamakhasimende, zibanikeze umuzwa wokunakwa komuntu siqu nezincomo ezicatshangwayo ezisuselwa ezimpendulweni zabo.
Futhi empeleni, inani elikhulayo labathengi likhetha ukuxoxa nama-bots namanye amathuluzi edijithali azisebenzelayo. Olunye ucwaningo luthole ukuthi ngaphezu kwe-60% yamakhasimende abika ukuthi ancamela ukuba namawebhusayithi, izinhlelo zokusebenza, noma izingxoxo zokuxoxa eziphendula imibuzo yazo elula. Esinye sezizathu eziyinhloko zalokhu kungenxa yesikhathi sokuphendula esisheshayo.
Ochwepheshe babikezela ukuthi ama-80% amabhizinisi azosebenzisa izingxoxo zokuxoxa ngonyaka we-2020. Ngaphezu kokuvama kokuvama, kunezindlela eziningana ochwepheshe ababikezela ukuthi ama-bots azovusa
Ukuthenga ngeselula kuyaqhubeka
Kuze kube manje, sigxile kakhulu ezindleleni ezenziwa yi-e-commerce ukuvala igebe nokuletha okuhlangenwe nakho kwezitini nodaka online. Kodwa-ke, kusekhona izinto eziningi i-e-commerce ephathelene nokuthengisa ngaphakathi komuntu. Enye yezinzuzo ezicacile yikhono lokuthenga kusuka noma yikuphi.
Njengamanje e-United States kulinganiselwa ukuthi ngaphezu kwesigamu samakhasimende athenga esebenzisa amaselula. EYurophu, ama-55% wamakhasimende athenga kuselula.
Amabhizinisi e-E-commerce enza konke okusemandleni awo ukuhlinzeka ngolwazi olungenamthungo kumasayithi abo e-commerce ngezindlela eziningi zokukhokha, kufaka phakathi ama-e-wallet. I-China ingumholi wezinkokhelo ezenziwa online, kanti i-WeChat ne-Alipay ngayinye inabasebenzisi abangaphezu kwezigidigidi ezi-XNUMX.
Ngalesi sizathu, akumangazi ukuthi esinye sezizathu eziningi abakholelwa ukuthi zizosiza lolu shintsho olubalulekile iqiniso lokuthuthuka kwekhwalithi nokuhlanganiswa okukhulu kwezinkokhelo ezingomahamba nendlwana. Njengomunye wabanduleli abakhulu boshintsho ku-2020.
Enye impendulo enanini elikhulayo labasebenzisi beselula ukusetshenziswa kwama-PWAs noma izinhlelo zokusebenza zewebhu eziqhubekayo. Ama-PWAs anganikeza abathengi beselula umuzwa ofana nohlelo lokusebenza ngezici ezinjengekhono lokusebenza ngokungaxhunyiwe ku-inthanethi futhi zivumele izaziso zohlelo lokusebenza. Banganika ama-e-commerce brand enye indlela yokuthuthukisa uhambo lwamakhasimende kubathengi be-inthanethi basebenzisa amadivayisi eselula.
Izindlela eziningi zokukhokha
Sikhuluma ngokulindela ezungeze izinketho zokukhokha zeselula, kepha amakhasimende nawo alinde izinketho zokukhokha ezingaphezulu nangcono. Isibonelo, lapho bethenga ebhizinisini langaphandle bangalindela ukuthi bazokwazi ukuthenga besebenzisa umhlinzeki wabo wokukhokha wendawo abakhethayo.
Futhi, amakhasimende asetshenziselwa ukwenza lula ukuthenga ezitolo ezinkulu eziku-inthanethi njenge-Amazon neWalmart. Zonga imininingwane yokukhokhisa neyokuthumela yamakhasimende ukwenza ukuthenga kusheshe futhi kube lula ngaphandle kwesidingo sokufaka idatha eningi. Amawebhusayithi we-E-commerce aya ngokuya esebenzisa izinketho zokukhokha ezifana ne-Apple Pay, i-Paypal, nezinye izinketho zezimali ezivumela ukukhokha okungenangxabano.
Ngalo mqondo, kunabahlaziyi abaningi kwezentengiselwano eziku-inthanethi abakholelwa ukuthi ukugxila ezinkokhelweni nakho kuyathuthuka ngonyaka we-2020.
Cabanga ukuthi kungaba lula kanjani ukuthenga umkhiqizo kunoma iyiphi iwebhusayithi uma, ngesikhathi sokuthenga, ungavele ubanikeze i-ID eyingqayizivele. Lokhu kuhlonza okuyingqayizivele kuzoba okwesevisi yesikhwama esezingeni eliphakathi nendawo engagcina ngokuvikelekile yonke imininingwane yakho yokukhokha, amakheli wokuthumela nawokukhokha, okuncamelayo, njll. Izinkampani ezinjenge-Apple ne-PayPal zithathe izithombe zalokhu esikhathini esedlule, kepha ngicabanga ukuthi bekungahle kujwayelekile.
E-commerce kwenza emisha okuqhubekayo
Kuze kube manje, ukuthambekela okuningi kulolu hlu kube yizinto ikhasimende elixhumana nazo ngqo. Kodwa-ke, ukwakheka kobuchwepheshe be-backend yesitolo sakho se-intanethi osithandayo mhlawumbe akuyona into oyaziyo, noma ngabe kunomthelela omkhulu kulwazi lwakho lonke.
Ukuhweba okungenakhanda yisixazululo esivumela ipulatifomu yesitolo ye-e-commerce ukuthi isuswe ngokuphelele kusendlalelo sesethulo se-frontend. Lokhu kungavumela ukuthi basebenzise i-CMS, i-DXP, i-PWA, noma amanye amafonti akhona ukuqedela isitaki sabo sobuchwepheshe. Lokhu kungaba nemithelela enamandla kulokho isitolo esikwazi ukukufeza ngokukhangisa kokuqukethwe, i-SEO, kanye nesipiliyoni sedijithali ngaphambili kwaso.
Unyaka wezi-2020 ungabona ukwanda kokwamukelwa kwezixazululo ezingenasiphelo zangaphambili - ikakhulukazi izixazululo ezintsha ezingenasiphelo zangaphambili ezinjenge-IoT nama-PWA amaningi. Kungenzeka futhi ukuthi ibhekwe yimakethe ebanzi efaka izinkampani ezincane namacala okusetshenziswa kwe-B2B.
Okubhaliselwe kugcina amakhasimende ebuya
Ngo-2020, sisuka kude nezithelo zekilabhu lenyanga. Izinhlelo zokubhaliselwe zinezinzuzo eziningi kubathengisi ngoba zenza kube lula ukuqagela izidingo zokuhambisana nokugcina amakhasimende ngenani elikhulu lesikhathi eside.
Abanye ochwepheshe baxwayisa ukuthi abathengi baya ngokuya bazi ngomthelela wezinsizakalo zokubhaliselwa okuningi kwizabelomali zabo, ngakho-ke bangahle bafune kakhulu ngokuzayo. Abathengisi abasebenzisa le modeli yebhizinisi ngonyaka ozayo kuzodingeka bazi ukuthi yini eyenza ukubhalisela kwabo okuthile kufanele.
Ukusimama kuya ngokuya kubaluleke. Ngoba empeleni, kulokho okungalindelekile ukuthi kube yinto edlulayo, abantu baya ngokuya bazi ngendima izinqumo zabo zokuthenga eziyidlalayo emithonjeni elinganiselwe yomhlaba.
Ukusimama kuthatha ukubaluleka okuvuselelwe kubathengi banamuhla, futhi ama-brand athola izindlela zokukufaka kumikhiqizo yabo, amasu abo okuhambisana, kanye nokuthengisa kwabo. Ucwaningo luthole ukuthi ama-50% wabaphenduli bafuna ukusimama kakhulu embonini yezemfashini, kanti ama-75% afuna ukubona ukupakisha okuncane.
Amabhizinisi kumele aqinise isu ledijithali lokuguqula. Akunandaba ukuthi bathengisani, kungenzeka babe nabancintisana nabo. Ukuhlala ngaphambi kwazo kusho ukuthi hhayi kuphela ukuthola imikhondo eminingi esizeni sakho, kepha ukuguqula lapho sebekhona. Ukulungiswa kokuguqulwa kuyinkinga ekhulayo ngo-2020 njengoba izinkampani zibheka ukwenza kahle amakhasi emikhiqizo yazo futhi zenze isiqiniseko sokuthi imikhiqizo yazo ivelela ezindleleni zazo zokukhangisa zemigudu eminingi. Lokhu kungafaka phakathi izikhangiso ezinamandla ze-Facebook, izikhangiso ze-Google zokuthenga, noma imizamo yokumaketha yedijithali esizeni. Enye yezinzuzo ezicacile yikhono lokuthenga kusuka noma yikuphi. Isibonelo, lapho bethenga ebhizinisini langaphandle bangalindela ukuthi bazokwazi ukuthenga besebenzisa umhlinzeki wabo wokukhokha wendawo, njengomkhuba ojwayelekile.