Ngeke kumangaze ezitolo zezitini nodaka uma i-e-commerce ngelinye ilanga ishayela isipikili ethuneni. I-E-commerce ukuphela kwesikhathi esizayo sebhizinisi futhi abantu ngabanye sebejwayela ukuyisebenzisa. Njalo ngonyaka, bezwa ukudonsa okukhulu okukhona nge-e-commerce esimweni sengqondo sabantu, osomabhizinisi balwela ukuhlukanisa amapulatifomu abo e-commerce ngokwamukela ubuchwepheshe nezindlela zokumaketha. Eminyakeni edlule, sibone ukwanda okuphawulekayo kwezindlela zokukhokha zesimanje, ezazenzelwe ukunikeza abathengi ithuba lokuhlola "empompini".
Umkhuba uthambekele ngokungaguquguquki ekwenzeni i-digitization ngomqondo oqinile. Futhi kunesisekelo esikhulu sabosomabhizinisi, abasasebenza ngokungaxhunyiwe ku-inthanethi futhi banethemba lokukhuphula amathuba abo okuthengisa.
Manje, ukusebenza ungaxhunyiwe kwi-inthanethi akuyona inkinga, inkinga yangempela ukuthola amathuba okuthengisa anenzuzo. Ngakho-ke, i-e-commerce ayiwona nje omunye umthombo wemali engenayo; I-e-commerce, esikhathini samanje, ingumthombo wemali yanoma yiliphi ibhizinisi. Ngenxa yokuthanda okukhulayo kokuthenga nge-inthanethi, kubalulekile ukuthi osomabhizinisi bafune ukuthuthukiswa kwesicelo se-e-commerce ukugcina ibhizinisi labo lisebenza, noma ngabe kumodi yokuzisebenzisa.
Amathrendi azothonya
Umbuzo ezikhathini zakamuva akukhona ukuthi ungasuka kanjani ebhizinisini eliku-inthanethi uye kokungaxhunyiwe ku-inthanethi, umbuzo uwukuthi, ungayilandela kanjani imodeli eku-inthanethi nenqubekela phambili ukusuka lapho. Ngenkathi i-e-commerce ibhekwa njengenkomo yobisi yebhizinisi, abadlali baphinde baqhuba ngempumelelo ukuthengiswa kwemingcele.
Uma kukhona into eyodwa ecacile kusuka kumathrendi abonwe ku-2019, ukuthi i-e-commerce nakanjani akuyona i-hype noma imfashini. Ulapha ukuhlala nokuthonya amabhizinisi akusasa, yingakho udinga ukuthuthukisa uhlelo lwe-e-commerce ngokushesha okukhulu ukuthola ingxenye yokuqala yempumelelo. Uma usa ocingweni maqondana nenkambo yesikhathi esizayo ezohweba nge-e-commerce, nazi izitayela okudingeka uzamukele "manje" ukuze ube nekhandlela elingenamthungo nokuthengisa ngo-2020.
Ukulethwa kuzoshesha, kusheshe, kusheshe. Ezikhathini zamuva nje, abathengi basazi kangcono isikhathi esidingekayo ukuthola imikhiqizo yabo. Ukwengeza kulokho, ukungabi nesineke kwabo, nosomabhizinisi be-e-commerce nakanjani bazokuzwa ingcindezi yokwenza ukulethwa "okusheshayo".
Yize isikhathi esisithathayo ukulethwa ngokushesha sincike kokuguquguqukayo okuningi, njengesikhathi sokubekwa kwe-oda, indawo yokugcina impahla, indawo yabathengi, isitoko sezinto, kanye nokulethwa kwemayela lokugcina, abesilisa beBhizinisi bazosebenzisa ubuhlakani bezobuchwepheshe futhi bathuthukise software yokulethwa kwimayela lokugcina ukufeza ukulethwa ngokushesha okukhulu ngangokunokwenzeka.
Ukuthengwa kweselula
Ezikhathini zamuva nje, bonke abathengi abafuna kube lula. Ngakho-ke, kunoshintsho oluphawulekayo endleleni abathengi abakhetha ngayo ukubonisa indlela abaziphatha ngayo lapho bethenga. Ngenkathi ishumi leminyaka elidlule likubonile ukubaluleka okukhulayo kwewebhusayithi ye-e-commerce, izinhlelo zokusebenza zeselula ezinquma isimilo sokuthenga kwabathengi ngokuzayo.
Izicelo zamaselula ziba lula futhi zilula, okuheha inqwaba yezethameli ukuthi zisebenzisane nazo futhi zakhe amathuba amakhulu okuthengisa kosomabhizinisi. Ngaphezu kwalokhu, amawebhusayithi anomkhawulo onqotshwa kancane kancane izinhlelo zokusebenza zeselula ezinokusebenziseka okulula kakhulu.
Ngakho-ke uma ufuna iwebhusayithi ukuqala uhambo lwakho lwedijithali futhi uzuze impumelelo ye-e-commerce, udinga ukweqa ngaphezulu ubheke kuhlelo lokusebenza lweselula ukuthola imiphumela oyifunayo yebhizinisi.
Ukuthengwa komyalo wezwi
Yibize nge-Alexa, Ok Google, noma ngeSiri, ukufika kobuchwepheshe bokuyala ngezwi kuhamba kancane kungena ezweni le-e-commerce ukugqamisa isici esilula sabathengi.
Ngonyaka odlule kube nokwanda ekusetshenzisweni kwemiyalo yezwi yokuthenga; kodwa-ke, u-2020 uzobona ukwamukelwa okuphawulekayo kwetheknoloji yomyalo wezwi, okuzodinga ukuthi osomabhizinisi bafake lobu buchwepheshe ezinhlelweni zabo ze-e-commerce ezingamaselula.
Lesi yisimo esincane nje sokuthandwa okukhulayo komyalo wezwi. Ngokuzayo, ngezinga elikhulayo lokutholwa kwamadivayisi asiza ngezwi, khohlwa ngama-mobiles, laba basizi bezwi bazoba ababusi bangempela, abazonquma ukuthengiswa kwebhizinisi lakho le-e-commerce.
Ukuhweba kwezenhlalo kuzoba yindlela ozohamba ngayo
Njengoba idatha iyimpahla yangempela yewebhusayithi ye-ecommerce, idatha etholakala ekusetshenzisweni kwezokuxhumana nabantu isazoqhubeka nokudlala indima ebalulekile. Njengamanje, i-Instagram ithola ukubambeka njengohlelo lokusebenza lweselula lwe-e-commerce. Umnikelo we-Facebook ekuthengisweni kwe-e-commerce awunakunakwa nakho.
Ngaphezu kwe-e-commerce, imithombo yezokuxhumana iyasebenza futhi ekuthonyeni indlela yokuziphatha kokuthenga, noma kunalokho ukuziphatha kokuthenga okungacabangi kwabathengi. Esikhathini esizayo, ezentengiselwano yezenhlalo noma ukuvela kwemithombo yezokuxhumana njengepulatifomu esemqoka ye-e-commerce kuzohlala kuyinto ebalulekile kosomabhizinisi.
Ukuxhuma nabangani nokuphakamisa izinto ezinhle ongazithenga nokuzama kuzoba yinto esemqoka osomabhizinisi okufanele bacabange ukuyifaka kuhlelo lwabo lwe-ecommerce.
I-Crypto emkhathizwe
Kusuka kukheshi ekudilivweni, kubhange lenethiwekhi, kumakhadi esikweletu, kumakhadi asebhange, nakuzikhwama zemali, indlela abathengi abakhokhela ngayo ukuthenga kwabo sekulula impela, noma njengoba besho, sekuyindlela yokuthinta ethinta kanye.
Njengamanje, inani elikhulu labantu lincike esikhwameni se-elekthronikhi nakuma-akhawunti we-PayPal ukwenza izinkokhelo, okukhombisa ushintsho kusuka kwimodeli yokukhokha imali esekwe ephepheni iye kumodeli yokukhokha yedijithali. Ngo-2020, umkhuba wokusebenzisa isikhwama se-elekthronikhi uzothola umfutho omkhulu; Kodwa-ke, amanye ama-e-commerce giants nawo azokwenza ushintsho lokwamukela ikusasa lamamodeli wokukhokha: ukwahlukaniswa kwe-crypto.
Yize imali ye-idijithali yemali bekungeke kube umkhuba ojulile okwamanje ngo-2020, kuqinisekile ukwenza uphawu oluvelele futhi izenze izwakale njengemodeli yokukhokha evelayo.
Ubuhlakani Bokusebenza Namaqiniso Ane-augmented ukuthatha umuzwa wamakhasimende uye kwelinye izinga
Ekupheleni kosuku, amapulatifomu e-commerce athuthukiswa ukuthatha ulwazi lwamakhasimende luye ezingeni elisha. Uma kukhona into eyodwa ehlukanisa izitolo ezingokoqobo kusuka kuzingosi zezohwebo eziku-inthanethi, kungukuthinta nokuzizwa amakhasimende angakuthola.
Kodwa-ke, izicelo ze-e-commerce ezingumakhalekhukhwini azikutholi lokhu okuhlangenwe nakho, obekulokhu kuthola indawo ezitolo zezitini nodaka. Ngonyaka we-2020, izicelo zeselula ze-e-commerce zizoguquka ngokuthinta ubuhlakani bokufakelwa kanye neqiniso elingathandwa kwabathelisi esikubona.
Amakhasimende azokwazi ukulayisha izithombe zawo kuhlelo lokusebenza lweselula lwe-e-commerce futhi athole umbono wokuthi izembatho zabo, izimonyo noma izesekeli zabo zizobukeka kanjani emzimbeni wabo. Okuhlangenwe nakho okunjalo kuzokwandisa intshisekelo yamakhasimende ezinhlelweni zeselula ze-e-commerce. "
Ukwenza ngezifiso njengecebo elenziwe laba linye
Ngenkathi ama-e-commerce amawebhusayithi nezinhlelo zokusebenza zeselula zeminyaka emihlanu edlule kunganikeli lutho ngaphandle kwesipiliyoni sokuthenga kumakhasimende, kube nesiyaluyalu esikhulu enkundleni ye-e-commerce, osomabhizinisi bamabhizinisi i-elekthronikhi beya bazi amakhasimende abo kangcono.
Ngakho-ke esikhundleni sabathengi abaya kuhlelo lokusebenza leselula noma iwebhusayithi enezidingo zabo, osomabhizinisi abahlakaniphile benza amadili nokunikezwa, ngokususelwa kulwazi olutholwe kubathengi ngendlela yemininingwane yabantu efana nobudala babo, ubulili, indawo, isisindo, ubude, ukukhetha, imiphumela yosesho, ukuthenga kwangaphambilini, njll.
Ukwenza ngezifiso i-Ecommerce nakho kusebenza njengecebo elibalulekile lokumaketha kosomabhizinisi, abafuna ukukhulisa ukuthengisa kwabo nokwenza ngcono ukugcinwa kwamakhasimende. Ukwenza ngezifiso kunikeza izinzuzo ezimbili ngaphezulu kwephothali ye-e-commerce maqondana nokwanda kokuthengisa nokukhulisa ukunakwa kwabathengi ngosizo lwezaziso zokucindezela ukuqinisekisa amathemba okungcono okuthengisa ngokuzayo.
Ukubhaliswa kwe-e-commerce ukwengeza okusha
Wake wazibuza ukuthi yini eyenza izinhlelo zokusebenza zeselula ze-ecommerce zehluke kakhulu ezitolo ezivamile zezitini nodaka? Kungukuheha okunikezwayo nezaphulelo lezi ziteshi eziku-inthanethi okufanele zikunikeze.
Izindleko eziphansi zokusebenza, ezinciphisa kakhulu okuphezulu kokuqhuba ibhizinisi, zinikeza usomabhizinisi we-e-commerce ithuba lokwenza inzuzo, noma engakhiphi ezinye izindleko zokusebenza. Ngakolunye uhlangothi, izindawo zokugcina izitini nodaka sezivele zinenkinga yokuphakama okusukela kumhlaba, amandla, abasebenzi, njll.
Yize amadili nezaphulelo zizoqhubeka nokuba yinto ejwayelekile yezinhlelo zokusebenza zeselula ze-e-commerce, i-2020 izophinde ibone ukwanda kokuthengwa kokubhaliselwe kwabathengi abathenga imikhiqizo efanayo njalo. Umkhuba uzodlala indima enkulu ekuthengisweni kokudla kwezingane, okokwenza imithi, njll.
Izwi lokuqapha
Ngenkathi umkhuba we-e-commerce uqhubeka nokwanda nokwenza ngcono amathuba okuthengisa kosomabhizinisi, kubalulekile ukuthi osomabhizinisi baqonde izisekelo zezinkanyezi ezingathinta noma zibe yingxenye yokudangala.
Uma kukhona into eyodwa ebingasuswa kwi-e-commerce, wonke umqondo we-e-commerce ungaba ungafuneki. Leyo nto idatha. Uma osomabhizinisi besebenzisa imininingwane ngendlela esemthethweni, ukwanda kwabo kwezohwebo kuyaqinisekiswa. Kepha uma idatha isetshenziswa njengendlela yokuhaha ukuhlasela isikhala sabathengi futhi bathathe ubumfihlo babo kalula, idatha efanayo ingadala umonakalo emabhizinisini e-commerce. Igama olifunayo ngu - GDPR.
Ukubaluleka kwe-GDPR kuphezulu ezifundeni ezithuthukile ezinjengeYurophu, iNyakatho Melika, kepha futhi kuyathuthuka ngokushesha ezindaweni ezisathuthuka njenge-Asia Pacific neLatin America. Lokhu kusho ukuthi osomabhizinisi kumele benze konke okusemandleni ukufeza lokhu.
Ngemuva kokuhlaziya izitayela ezinamandla ngokwanele ukushintsha ubuso bezingosi ze-e-commerce, kubalulekile ukuthi osomabhizinisi baqonde izinyathelo zokuqala nezilandelayo okufanele bazithathe ukwenza uphawu lwabo luqhubekele phambili.
Uma usuvele ungumdlali we-ecommerce gamer, awudingi ukuya ebangeni elide ukwamukela lo mkhuba. Ukuphela kokufanele ukwenze ukuqasha iqembu elizinikele labathuthukisi beselula nabakwawebhu bese uchaza ukuthi yiziphi izitayela ofuna ukuzibona kungosi yakho ye-ecommerce.
Kodwa-ke, kubalulekile ukuthi ukwenze ngokushesha okukhulu ngoba unyaka we-2020 awukude kangako futhi namathuba okuthengisa ayaqhubeka. Nika isabelomali esihlukile semidiya yakho, ozokwenzela u-2020.
Kodwa-ke, i-adventure yangempela iqala uma ungenayo indawo eku-inthanethi. Yize ukuthuthukisa iwebhusayithi ye-e-commerce kuphelelwe yisikhathi, ungashintshela ngqo ekwakheni uhlelo lokusebenza lweselula lwe-e-commerce ukuze uhambise ibhizinisi lakho ezingeni elilandelayo.
Isinyathelo sokuqala sokwakha uhlelo lokusebenza lweselula lwe-e-commerce ukuhlangabezana nemfuneko enezici ezibalulekile ongathanda ukuba nazo kwi-e-commerce portal yakho. Kukuwe ngokuphelele ukuthi udinga uhlelo lokusebenza lweselula oluthuthukile noma oluyisisekelo ongazama ngalo futhi kancane kancane ushintshele kunguqulo ephakeme lapho uzizwa unesidingo sesici.
Ngenye indlela, futhi ungazama ukuqala ngohlobo oluyisisekelo lohlelo lokusebenza nokuhlanganisa ezinye izici ezithile ukuze ukwazi ukusizakala ngokuthengisa okwenziwe impumelelo ye-e-commerce ngo-2020.
Isibonelo, ungaya ezikhwameni noma ufake amabhange wenethiwekhi ukuze unikeze amakhasimende akho ithuba lokukhetha imodeli yokukhokha. Ngaphezu kwalokho, ungathembela futhi kunqubo yokungena ngemvume yezokuxhumana ukuze ukhiphe idatha ebalulekile kumakhasimende akho ukuze ubanikeze umuzwa owenzelwe wena uqobo.
Ngokuzayo, njengoba ubona ibhizinisi lakho lifinyelela endaweni ebucayi, ungagxila kuzici ezithuthukile. Kodwa-ke, ukudala uhlelo lokusebenza oluyisisekelo olunezici ezimbalwa ezithuthukile kuzokusiza ukuthi uhlole imininingwane yakho, ikakhulukazi lapho uqala ibhizinisi eliku-inthanethi.
Kubalulekile ukuthi uxhume ukuthengisa kwakho ku-akhawunti yakho yezokuxhumana. Uma abathengi bakho abangaba khona bathola imikhiqizo yakho ngamanethiwekhi abo omphakathi kepha kufanele bashiye lelo khasi ukuyithenga, udale ukungqubuzana: lapho kuthathwa izinyathelo eziningi, mancane amathuba okuguqulwa. Yisizathu esifanayo sokuthi amawebhusayithi aklanywe kahle abona amazinga aphezulu wokuncipha namazinga wokuguqulwa aphansi.
Ngokunciphisa ukungqubuzana nokuvumela amakhasimende ukuthi adlule noma achofoze ukuthenga umkhiqizo wakho, wehlise ukungqubuzana kwenqubo yokuthenga. Ukuthengwa komfutho akufanele kuthathe ngokuchofoza okungaphezu kokuthathu.
Uma ungamakethi kahle imikhiqizo yakho ezinkundleni zokuxhumana, usebenzisa ukumaketha kwe-Influencer noma usebenzisa wonke amathuluzi nezindlela ezisetshenziswayo zamanje nezindlela ezisizayo zokuthengisa abathengisi baphumelele. Kungaba wusizo olukhulu uma ungangena kuyo ngokushesha okukhulu. Amapulatifomu ezokuxhumana nabantu afana ne-Instagram yindlela abantu abaningi abafinyelela ngayo isithombe esikhulu se-intanethi, futhi kukuwe ukuthi uqiniseke ukuthi lawo mawindi ahambisana neziteshi zakho zokuthengisa.
Yazi abakufunayo ngaphambi kokuba benze
Izibalo zokubikezela sekuneminyaka engaphezu kweyishumi zikhona, kepha ukwamukelwa kwayo (ikakhulukazi phakathi kwabathengisi abancane) bekulokhu kuphansi, mhlawumbe ngenxa yobunzima nezindleko. Kodwa-ke, ngokuhlanganiswa kwe-Big Data nokwanda kwamanje ekuthengeni nge-inthanethi, kanye nezixazululo ezingabizi kakhulu manje ezitholakala kuzingxenyekazi ezahlukahlukene, iba yisixazululo esingabizi kakhulu.
Izibalo zokubikezela zinika abathengisi ithuba loku:
Qagela ukuthi amakhasimende athengani kakhulu
Thola inani eliphakeme kakhulu ikhasimende elizolikhokhela umkhiqizo
Thuthukisa ukuphathwa kokuthengwa kwempahla
Thuthukisa ubuhlakani bebhizinisi
Yenza izincomo ezinembile ngokuthenga okulandelayo nokunyuswa
Sebenzisa ukuphathwa kwentengo okungcono
Nciphisa ukukhwabanisa
Isidingo seminyaka eyishumi entsha kanye nokuthembela kumininingwane ethembekile manje elindelwe manje akukwazi ukweqiswa. Kungenzeka kungabi njalo ukuthi konke ukusetshenziswa kwezibikezelo zokuqagela kufanele ibhizinisi lakho.