Mhlawumbe hhayi izindaba ezinhle kubathengi abathenga ku-inthanethi imikhiqizo mbumbulu azi ukuthi zikhona. Kodwa-ke, abantu abakwazisayo imikhiqizo enophawu loqobo nabachwepheshe abazinikele ekumaketheni bazojabula ukwazi ukuthi izinyathelo zomthetho ezithathwe ngumkhiqizo wefashini kanokusho Belstaff bathole izithelo zabo, bakwazi ukuvala amakhulu ezinkulungwane izitolo eziku-inthanethi ezithengisa izinto zomgunyathi.
Kepha akugcini lapha. Isinqumo sezinkantolo zase-United States sibeka ukuthi umkhiqizo wezemfashini wokunethezeka kufanele uthole amadola ayizigidi ezingama-37.
UMarkMonitor unqoba impi yokulwa nabakhohlisi abaku-inthanethi
Izindaba zimenyezelwe ngu UMarkMonitor, omunye wabahlinzeki abahamba phambili bezixazululo zokuvikela uphawu lokuhweba kanye nengxenye yesigaba seSayensi ne-Intellectual Property seThomson Reuters, namuhla umemezele ukuthi umkhiqizo wezemfashini uBelstaff, ongomunye wamakhasimende akhe amakhulu, uyinqobile impi abeyivulele abenzi bomgunyathi online.
Ngemuva kokumangalelwa enkantolo yase-US, amajaji agwebe omgunyathi ukuthi bakhokhe amademeshe angama-37 million euros ($ 42 million). Kuleli cala eliyinkomba yokulwa nomgunyathi, inani elingakaze libonwe lamawebhusayithi aphula umthetho, angama-676 esewonke, anikezwe njengobufakazi ku-Belstaff.
Le mpumelelo yezomthetho ize ngemuva kokuthi inkampani ithathe isinqumo sokusebenzisa i- Uhlelo olunzulu lokuvikela yonke impahla yakho yengqondo, kusukela ekubhalisweni kophawu lokuhweba kuya kumikhiqizo engayodwana. Ngalokhu, ithole usizo lwangaphandle lochwepheshe ekuvikelweni kophawu lwentengiso online, uMarkMonitor.
Lolu hlelo lwethulwe ukuqapha zonke izimakethe ezahlukahlukene kanye namawebhusayithi ngamanye ukudayiswa kwemikhiqizo mbumbulu. Usesho luye lwagxila nakumawebhusayithi asebenzisa igama likaBelstaff egameni lawo lesizinda, kanye namawebhusayithi ejwayelekile afaka imikhiqizo yomgunyathi yaseBelstaff.
Ngamazwi ka U-Elena Mauri, inhloko yomnyango wezomthetho eBelstaff:
Wonke umuntu eBelstaff ujabule ngomphumela wokugwetshwa. Kuneminye imikhiqizo yokunethezeka evelele ekwazile ukusizakala ngemithetho yaseMelika yokulwa nomgunyathi, kodwa-ke, sikholwa wukuthi icala lethu lisibeke phambili kakhulu ngenxa yenani lamakhasi e-web angakaze abonwe avaliwe kanye. . Yonke inqubo yezomthetho yathatha isikhathi esingaphansi kwezinyanga ezine futhi awekho kumawebhusayithi angama-20 aphezulu ashiwo kuleli cala asasebenza nanamuhla. Vele, ngeke sinqikaze ukulandela le ndlela yezomthetho futhi ngokuzayo uma kunesidingo, futhi sizoqhubeka nokuma ngokungabekezeleli noma yikuphi ukuziphatha okungekho emthethweni. Ezweni lanamuhla elinedijithali, inani elikhulayo lemikhiqizo yokunethezeka ecabanga phambili yandisa iminikelo yabo online.
Ukuthengiswa okuku-inthanethi kwemfashini kanokusho kuzoqhubeka nokukhula
Ngokwezibikezelo zenkampani yabahlaziyi UMcKinsey, Kubukeka sengathi umkhuba okhulayo wokuthenga imikhiqizo yokunethezeka online uzoqhubeka, ubikezela ukuthi ngo-2025, ukuthengiswa kwe-e-commerce kuzomela u-18% wakho konke ukuthengisa okunethezeka emhlabeni wonke.
Gavin haig, CEO weBelstaff, ubeke amazwana ngalokhu:
EBelstaff, i-e-commerce ibiyinjini ebaluleke kakhulu ekukhuleni komkhiqizo wethu. Kodwa-ke, sazi futhi ukuthi eceleni kwezinzuzo zokungena ezimakethe zokuthengisa eziku-inthanethi, singaba nomthelela omubi ongaba khona wabakhwabanisi. Kusukela ekuqaleni, sinqume ukuvimbela amakhasimende ethu angawi yizisulu zabakhohlisi, sizokwenza konke okusemandleni ukuvikela amakhasimende ethu athembekile nomkhiqizo wethu, owakhiwe ngokucophelela okukhulu nangomzamo kuyo yonke le minyaka.
Izinkulungwane ze-eCommerce ezathengisa izinto zomgunyathi zahlakazwa
Iningi le imikhiqizo mbumbulu kwakungamabhantshi nezingubo zangaphandle, ikakhulukazi amakhophi omgunyathi webhatshi lesikhumba elithengiswa kakhulu eBelstaff. I- amakhophi mbumbulu kwakuyimiklamo evela ezinkathini zangaphambilini ezazingasakhiqizwa eBelstaff.
Ubuchwepheshe obuyinkimbinkimbi bukaMarkMonitor buyakwazi ukuhlola inethiwekhi ephelele yamakhasi e-web, kufaka phakathi imiphumela enezikhombisi nezingeyona inkomba, kanye nokuhlola izindlela eziyisisekelo ezinjengokwakhiwa kwekhasi lewebhu nezinqubo zokukhokha. Imiphumela yosesho lweBelstaff ithole amakhasi e-web okuthengisa mbumbulu angu-3.000 800, kanti nobuchwepheshe buveze nokuthi ngaphezu kwalawa makhasi e-XNUMX aphethwe ngumuntu ozinze eChina.
UJerome sicard, UMqondisi Wesifunda iMarkMonitor weSouthern Europe, uthe:
Lesi sinqumo sithumela isexwayiso esiqatha kulabo abenza ngomgunyathi online futhi sigcizelela ukubaluleka okukhulayo kokuvikelwa komkhiqizo online. Leli akusilo icala lokuqala lohlobo lwalo, kepha isinqumo ngecala elethwe nguBelstaff asijwayelekile ngenxa yenani elikhulu lamakhasi e-web akhonjisiwe futhi ahanjiswa kwiklayenti ukuze liqulwe. Ngenxa yesenzo sokusebenza kwethimba lezomthetho laseBelstaff, inkampani yezomthetho yase-US i-DWT, kanye nokusetshenziswa kobuchwepheshe bamuva ekuvikelweni kophawu lwentengiso oluku-inthanethi, iBelstaff ingaqhubeka ngokunikeza abathengi bayo ngokuthembekile nangokuvikelekile izimpahla zayo zokunethezeka ezihahelekile ngokunikezwa okuku-inthanethi.
Selokhu kwashicilelwa lesi sinqumo ngoJuni, isu likaBelstaff lokuvikela umkhiqizo lihlala liqinile futhi inkampani ayinqumi ukuthi izothatha izinyathelo ezifanayo ngokuzayo ngokumelene nabanye abangaqamba amanga.