Izikhiye zokwenza umhlaba wonke we-ecommerce

Okuhle kwalokhu okwenziwa ngamazwe ngamazwe nge-ecommerce kuzoya ngamasu abasebenzisi abawasebenzisayo ukufeza le nhloso. Ukuthi kukho konke cishe kuzokulethela inzuzo engaphezu kweyodwa esitolo sakho noma ebhizinisini eliku-inthanethi. Njengesibonelo, ukuthi ungakhuphula ukuthengiswa kwemikhiqizo yakho, izinsizakalo kuma-athikili. Ukuze ngale ndlela, usesimweni esingcono sokwenza inzuzo futhi uthuthukise nohlu lwakho lwebhizinisi kusuka kulo mzuzu onembile.

Kunoma ikuphi, kungumsebenzi odinga ukuzinikezela okukhethekile ngoba kudinga isenzo esithile. Lezi yizona esizokuchazela zona ngezansi ukuze ukwazi ukuzisebenzisa ngaphandle komzamo omkhulu ozozenza. Akumangalisi ukuthi ekugcineni kosuku okubandakanyekayo kulezi zinhlobo zezimo ezingavuka nganoma yisiphi isikhathi, njengamanje.

Ngaphakathi kwalo mongo ojwayelekile, awungeke ukhohlwe ukuthi ukwenziwa kwamazwe omhlaba kwe-ecommerce kuyadingeka kakhulu ezweni lomhlaba jikelele njengamanje. Futhi-ke kudinga ukuthi kuvulwe izinkambu ezintsha zokuthengisela imikhiqizo yakho, izinsizakalo kuma-athikili, noma ngabe angaba yini, ngoba akunamikhawulo noma imikhawulo yohlelo lwawo enkampanini yakho yedijithali. Ngokuhlukahluka okuningi ongakwazi ukuzivumelanisa nakho ngokuya ngezidingo zakho zangempela ekwakhiweni kwesitolo sakho esiku-inthanethi noma ukuhweba.

I-ecommerce internationalisation: kungani kudingeka?

Ukuqaliswa kwaleli su lebhizinisi elikhetheke kakhulu kungenxa yokuthi kungakusiza ukuthi uzihlukanise nalokho okunikezwa umncintiswano okwamanje. Ungakhohlwa kusukela kulo mzuzu ngoba ukuphela kungaba esinye sezikhiye ezingakunika impumelelo ku-adventure yakho yobuchwepheshe kwezentengiselwano ngogesi. Ukufika ezingeni lokuthi kuzoba yipasipoti enhle kakhulu ukuphumelela emkhakheni otholakala kuwo.

Emkhakheni wezentengiselwano, ukwenziwa kwamazwe omhlaba kube yizwi lomhlaba jikelele. Kodwa kusho ukuthini? Ukwamukelwa kwebhizinisi emazweni omhlaba kuyinqubo yokwandisa unyawo lwakho ngaphesheya kwezwe lenkampani yakho, ngokusebenzisa igatsha lakwamanye amazwe.

Ngokuyisisekelo, kumayelana nokuphindaphinda ifomula lempumelelo emazweni angaphezu kwemakethe yangaphakathi yenkampani. Ngokuya ngocwaningo olwenziwe yiPitney Bowes, cishe ama-65% wabathengi bathenga imikhiqizo online ngaphandle kwezwe labo. Ngakho-ke ukwenziwa kwamazwe omhlaba kwe-e-commerce akukaze kubaluleke kakhulu.

Kepha ukusebenzisa indlela efanayo ethathwa emakethe yasekhaya kwezinye izimakethe ngeke kwenze kube lula. Nazi izinto ezi-3 okufanele uzicabangele uma ufuna ukuhambisa ibhizinisi lakho le-ecommerce phesheya.

Thola isu lakho le-e-commerce lamazwe omhlaba

Ukuqinisekisa impumelelo ye-e-commerce yakho yamazwe omhlaba jikelele, udinga isu elenzelwe izwe ngalinye ibhizinisi lakho eliya kulo. Yini okudingeka uyicabangele ukudala isu elihlelwe kahle lendawo?

Izinhloso zenkampani yakho

Ngaphambi kokuqala ukwenza isu, kubalulekile ukusungula lokho ofuna ukukufeza. Ngabe ufuna isiko lenkampani yakho lihlale linjalo noma lijwayele imakethe yendawo? Ukwakha igama lebhizinisi lebhizinisi lakho ezweni onwebela kulo kubalulekile empumelelweni yakho.

Dala iwebhusayithi eyenziwe yaba ngeyasendaweni noma isitolo sewebhu. Ngalo mqondo, kufanele ukhumbule ukuthi abathengi abangama-55% bathi ukuba nolwazi olutholakala ngolimi lwabo lwebele kubaluleke kakhulu kunentengo. Ngamanye amagama, uma amakhasimende akho ezimisele ukukhokha okuningi ngokuqukethwe okwenziwe kwasendaweni, nawe kufanele ube njalo.

Ngakho-ke qiniseka ukuthi uhumusha okuqukethwe kwesayithi lakho le-ecommerce futhi wakhe isizinda esisha sewebhusayithi yezwe ibhizinisi lakho eliya kulo. Vele, kukhona okuningi kunokuhumusha okuqukethwe kusayithi lakho. Isibonelo, kufanele uqinisekise ukuthi amatemu wakho wezinkampani angahlelwa ngendlela efanelekile ukudala isithombe senkampani esingaguquguquki.

Khumbula ukuthi uma usebenzisa i-ejensi yokuhumusha, kungenzeka bahumushe igama negama. Ngezinhloso zamagama asemqoka we-search engine optimization (SEO), lokhu kungahle kungabi kuhle. Njengoba amagama angukhiye ehluka ngokwamazwe, ngisho nasemazweni akhuluma ulimi olufanayo. Isibonelo, amagama angukhiye abalulekile e-United States (US) angahle angasebenzi eCanada futhi okuphambene nalokho.

Yenza ucwaningo lwakho. Ngoba yize iGoogle iyinjini yokusesha ethandwa kakhulu emhlabeni, amanye amazwe afana neChina, iRussia kanye neSouth Korea akhetha ezinye izinjini zokusesha.

Qasha iqembu lokumaketha lasendaweni

Lokhu kuyadingeka ukuqonda ulimi, isiko nokuthandwa yimakethe entsha. Ukuqasha iqembu lasendaweni kungasiza kakhulu lapho uhumusha iwebhusayithi yakho noma isitolo sewebhu, njengoba i-ejensi ingahle ingayiqondi kahle imikhiqizo / izinsiza zakho ngokwanele ukuhumusha okuqukethwe kwakho kwe-e-commerce. Uma unethimba lasendaweni elikhuluma ulimi futhi eliqonda imikhiqizo / amasevisi wakho, ungabuyekeza ukuhumusha, uqiniseke ukuthi kunembile, kunophawu futhi kuyasebenza emakethe yasendaweni. Ingabe unayo imikhiqizo ehlukahlukene futhi nomnyango osebenzayo wokumaketha? Ngemuva kwalokho cabanga ukuqasha abanye abahumushi abasebenza ngaphakathi noma ongoti bendawo.

Yiba nesibalo esinembile futhi esisheshayo sentela yokuthengisa. Khumbula ngalesi sikhathi ukuthi izintela ziyinkimbinkimbi ngokwanele, futhi uma unwebela emakethe entsha kungaba kakhulu nakakhulu. Vele, lesi akusona isizathu sokudlulisa ithuba lokuhwebelana kwamazwe omhlaba nge-e.

Izintela e-United States.

Uma uthengisela i-US, ibhizinisi lakho kuzofanele libhekane nentela engaqondile ezingeni likahulumeni nelasendaweni. Uzodinga ukwazi ukuthi ungabhalisa kuphi esifundeni ngasinye, kwesinye isikhathi amabhizinisi aze adinge ukubhalisa ezifundeni nasemadolobheni. Imithetho yendawo iyahluka, lokhu kufaka phakathi lokho okukhokhiswayo, ukuthi intela isebenza kangakanani, nokuthi ungayifaka kanjani futhi uyikhokhe intela.

Izintela eYurophu

Uma kukhulunywa ngokuthengisa emazweni ase-Europe, izinselelo ukwazi ukuthi i-value added tax (VAT) ibhaliswe kuphi futhi ibhekele ne-bureaucracy yokubhalisa. Ukuthola ukuthi inkampani kufanele ibhalise kuphi, kufanele ulandele imingcele yokubhaliswa kwe-VAT, ehlukile ngezwe.

Izintela e-Australia

Izintela ezinkulu ezithinta amabhizinisi e-Australia intela yemali engenayo, intela yokuthola imali (CGT) nentela yezimpahla nezinsizakalo (GST). Le ntela isethwe nguhulumeni wase-Australia. Ezinkampanini ezinkulu, isilinganiso sentela sonyaka wezimali 2019 singama-30% nama-27,5% ezinkampanini ezincane. I-GST intela ebanzi esuselwa ku-10% kuzimpahla eziningi, izinsizakalo nezinye izinto ezithengiswa noma ezisetshenzisiwe e-Australia. I-GST nayo isebenza kuzimpahla eziningi ezingenisiwe. Ukuthunyelwa kwempahla nezinsizakalo kuvame ukukhululwa kwi-GST.

Ukuthotshelwa kwentela ngokuhweba ngogesi kuhlanganiswe ne-ERP

Uhlelo lwakho lwe-ERP lugcina intela yakho yokuthengisa kanye nezibalo ze-VAT. Ukuxhuma i-ERP yakho esitolo sakho sewebhu kuzokwenza kube lula enkampanini yakho ukukhombisa ngokuzenzakalela nangokuqondile le datha ye-ERP esitolo sakho sewebhu. Lokhu kuzoqinisekisa ukuthi isitolo sakho sewebhu

Intengo ilungile

Isinyathelo sokuqala ukubheka amanani entengo emakethe entsha.

Akunandaba ukuthi uhlelo lwakho lwamanani entengo luyinkimbinkimbi kangakanani, ukuluyisa ngqo kubathengi bangaphandle kungakususa emakethe ngaphambi kokunwetshwa kwakho kwamazwe omhlaba ...

Ukulungisa izinombolo zakho emakethe entsha akudingi indlela yokuguqula. Vele usebenzise ucwaningo nokuhlaziywa okufanayo owawukwenza ekuqaleni ekhaya, unake kakhulu amabhizinisi endawo osuzohlangana nawo ihlombe nehlombe.

Khumbula ukuthi intengo yemakethe, intengo yomthengisi, intengo yezengqondo, kanye nentengo yetshe lamasu ngamasu afakazelwe. Kepha bazokhiqiza kuphela ukuthengisa inqobo nje uma izidingo ezibalulekile zifeziwe. Ungathathi isinyathelo esiyiphutha sokuba ngu-10% ebiza kakhulu kunomncintiswano wemakethe wasendaweni ku-Google Shopping.

Ukuthunyelwa kwesigaba sokuqala

Amasu wokuthumela womhlaba wonke aqala ekhaya, ngakho-ke bheka kuqala i-UK base yakho yamanje. Icebo lokutshala isikhathi nabalingani bakho abakhona. Funda ngezigaba zakho zensizakalo yamazwe omhlaba futhi uqiniseke ukuthi i-matrix yakho yokuthumela ingakwazi ukuphatha usayizi ofanele nezinto zesisindo ngozakwethu abafanele.

Leli yithuba lakho elincane lokungena emisebenzini yakho ekhona, ulinganisa izindleko zokulethwa ngomuzwa womsebenzisi wokugcina ongcono kakhulu.

Ukuhanjiswa kwamahhala ngempela "kukhombise isethembiso esikhulu ekwehliseni ukulahlwa kwezinqola zokuthenga" (Forrester Research), kepha khumbula ukugcina iso emaphethelweni lapho ujikisa izindleko ezahlukahlukene zomhlaba.

Lapho yonke imininingwane seyenziwe imephu, qiniseka ukuyilingisa ngokunembile ngaphakathi kwepulatifomu yakho ye-ecommerce. Sebenza kanzima ukugcina ubuhle bezinketho zesigaba sakho sesevisi ngosayizi onembile nedatha yesisindo, futhi ungakhohlwa ukufaka ohlwini lwamazwe ongeke uthumele kuwo!

Isibuyekezo senkokhelo

Ngokukhethwa kukho okungaphezu kwama-250, kusuka kumakhadi wesikweletu nawokudonswa kwemali kuya kuma-wallet edijithali nezinhlelo eziqondile zedebithi, konke okwenzelwe ukwengeza ukuguqulwa kwe-niche yakho yomhlaba wonke, ukukhetha okugcwele kokukhethwa kwendawo kokukhokha kungaba kukhulu. Kepha lesi akusona isikhathi sokungcwaba ikhanda lakho esihlabathini.

Uma uthengisa eSpain, ngokwesibonelo, ungathembela ngokuphepha kumakhadi ejwayelekile wesikweletu nawasebhange kuma-91% wabathengi bakho (eCommerce Europe). Kepha noma yikuphi ukunwetshwa okusebenzayo kweJalimane kusho ukutshala imali ezinhlelweni zokukhokha njengeGiroPay ne-ELV.

Okusemqoka ukunciphisa izinketho zakho zensimu othengisa kuyo. Isibonelo, njengabathengisi bomhlaba jikelele, bangakwazi ukumboza amaqhinga amakhulu ngokubheka iVisa, Mastercard, AMEX, nePayPal. Okwamanje, ukuhweba eYurophu kudinga ukugxila kokukhethwa kukho okufana ne-iDeal, iGiroPay neSoFort, kuyilapho i-AliPay ne-UnionPay kuyizinketho ezinkulu zeChina.

Njengoba ushintshela emikhankasweni yezentengiso yaphesheya kwezilwandle, khumbula amaphuzu alandelayo esizoxoxa ngawo ngezansi:

Ukuthola imiphumela kakhonkolo isu lakho lokumaketha enjini yokusesha kungumsebenzi onzima e-UK, futhi ukukuyisa phesheya kudinga indlela efanayo ejulile.

Usesho olukhokhelwayo luyindlela esheshayo yokuthola imiphumela, luyenze ilungele ukuhlolwa nokucwenga imiphumela yocwaningo lwakho lwamanani entengo. Kusazodingeka ukuthi ubheke ukusebenzisa i-search engine optimization (SEO) nemithombo yezokuxhumana, kepha khumbula ukubaluleka kwesineke - njengokuhlala kunjalo, lawa amasu wokushisa kancane athatha isikhathi ukuletha i-ROI yakho ngempela. Kunomthetho wegolide othi “ezimakethe lapho ungumkhiqizo omusha, uqhudelana nezinkampani ezimile ezazi imakethe ngekhanda. Izikhathi eziningi kungadingeka ukuthi uzakhe kusuka ngezansi. "

Iyalandisa futhi iyahumusheka

Kungaba yisilingo ukweqa ukuhumusha kwezimakethe ezithile. Thatha iNetherlands: lapho abantu abangaphezu kwama-90% bekhuluma isiNgisi (iKhomishini yaseYurophu), kungani wenza imali? Impendulo ilula: AbaseYurophu abayi-9 kwabayishumi bathi bahlala bethanda ukuthenga amasayithi ngolimi lwabo uma benikezwa ithuba (iKhomishini yaseYurophu), okuqukethwe okuhunyushiwe kuyisidingo uma izimbangi zolimi lwasekhaya zisebenzisa imikhiqizo eziyincintisana ngqo okwakho.

Kepha qaphela. Ukuhumusha okushibhile nokujabulisayo komshini kungaba inketho evivinyayo, kepha akukho okuqeda ukuthembela futhi kwehlise amazinga wokuguqulwa njengamaphutha wokuhumusha. Kokuhlangenwe nakho kwethu, wonke amabhizinisi kufanele okungenani acabangele ukuba nochwepheshe okhuluma bomdabu (uma kungabhalwa!) Ukubuyekezwa kokuqukethwe.

Qiniseka ukuthi uvikela la maphutha ama-5 lapho uhumusha iwebhusayithi yakho.

Yiphule. Futhi yilokho - izinyathelo zokuqala ezinhlanu zokwanda kwakho okugcwele komhlaba jikelele.

Noma ngabe isekelwa isabelomali ukuyifeza, ukwanda kwamazwe omhlaba kuhlala kuza nezinkinga, futhi izwe ngalinye linezinselelo zalo.

Kodwa-ke, iqiniso elijabulisayo ukuthi ukwenziwa kwamazwe omhlaba akunzima njengoba kubonakala.

Ithole kahle futhi uzojabulisa amakhasimende akho ngenkathi ukwengeza inzuzo yakho!

Okunye okhiye kuleli qhinga lebhizinisi

Nazi izihluthulelo zokwenziwa kwamazwe omhlaba kwezentengiselwano ngogesi ...

Izwe

Kungaba namazwe amaningi kanye nezimakethe ezingaba khona eziqale zibonakale njengeziphakamiso ezikhangayo. Ngemikhiqizo yomhlaba emikhulu, esungulwe kahle, idatha yesiteshi sokusabalalisa ungaxhunyiwe ku-inthanethi kungenzeka itholakale ukukala amandla emakethe.

Imikhiqizo emincane nalezo ezingakayi kwamanye amazwe nganoma isiphi isiteshi zingahlaziya amaphethini akhona we-web traffic ukuze kwenziwe imibono ethile efundile mayelana nokufika ngesikhathi kwezimakethe zomhlaba.

Kepha kunokucatshangelwa okubalulekile maqondana nokuhlaziywa kwe-PEST (ezepolitiki, ezemvelo, ezenhlalo nezobuchwepheshe) okufanele sizihlole ngaphambi kokwenza isinqumo emazweni anethemba elihle kakhulu ngathi.

Amakhasimende

Amakhasimende ayimpilo yanoma yiliphi ibhizinisi, noma ngabe uthengisa i-B2C, B2B, noma i-B2B2C. Uzodinga ukuhlaziya imakethe ukuze uqonde ukuthi ukuhlukaniswa kwamakhasimende kubukeka kanjani nokuthi kusebenza kanjani futhi kuhambelana kanjani umkhiqizo wakho noma ukunikezwa kwensizakalo kunamakhasimende emakethe yendawo.

Uzodinga futhi nokuqonda indlela abaziphatha ngayo kanye nezinga labo lokuzibandakanya, ukwamukelwa, nokuxhumana newebhu. Ngokusobala, izimakethe ezinamazinga amahle wokungena kwe-broadband kungenzeka zikhombise ukuthi abathengi bazokwazi ukuthenga online.

Kepha ezinye izimakethe esivele zinamazinga amahle wokungena kwe-broadband zinezinkinga ezingeziwe, njengokunqikaza kwabathengi ukusebenzisa amakhadi abo esikweletu ku-inthanethi (ngokwesibonelo, eCroatia nakwezinye izimakethe ezisafufusa eMpumalanga Yurophu) noma lapho ingqalasizinda ezungeze ukuhambisana ikhawulelwe, njengoba kwenzeka e-Australia.

Vele, uma ukusatshalaliswa sekuvele kutholakala ezimakethe ezithile zasendaweni ngamakhasimende we-wholesale noma ama-franchise, kuzodingeka ukuthi uhambise izinkontileka nobudlelwano nalaba badlali ngaphambi kokunquma ukuthi iziphi izimakethe abazongena kuzo.

Ngokombono wekhasimende ekugcineni, kubuye kube ukuhlakanipha ukuhlola ukuhlukaniswa kwemakethe futhi ucabangele izindlela zokumaketha zendabuko lapho kunqunywa ukuheha okuhlobene nemakethe.

Ukuxhumana

Kuzofanele uxhumane namakhasimende ezimakethe ezintsha ngokusebenzisa iziteshi eziningi ngakho-ke kuzodingeka ucabangele ukuthi uzowabandakanya kanjani amakhasimende ngempumelelo ngemiyalezo yokumaketha kanye nazo zonke ezinye izindlela zokuxhumana, kufaka phakathi insizakalo yamakhasimende nokuqukethwe.

Uma inhloso yakho ukudala okuqukethwe kolimi lwendawo ukushayela ukukhuphuka kokuzibandakanya kwamakhasimende, uzodinga insizakalo yamakhasimende endawo nezinsizakusebenza zokumaketha ukukusiza ukuthi wakhe okuqukethwe okufanele.

Ngakho-ke, ukunikezwa kwalezi zinsizakalo kuzoba yinto ebalulekile lapho uthatha isinqumo sokungena emakethe.


Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.