Selokhu kwavela amanethiwekhi omphakathi, kube nabaningi abazama ukuwaxhaphaza ukuze kuzuzwe ababukeli abaningi. Bonke bafuna izinombolo zabo zenethiwekhi ziphakeme, ukuze kube nokuxhumana okuningi nabasebenzisi futhi, ngaphezu kwakho konke, ukuze lokhu kubikwe ekuthengisweni komkhiqizo. Kepha ngeshwa akubona bonke abaphumelelayo. Noma kunjalo, kukhona izinkampani ezisebenzisa imithombo yezokuxhumana ngokufanele.
Eqinisweni, kukhona nezimo zezinkampani eziye zaphumelela ngenxa yazo. Ngakho-ke namuhla sizoba usizo futhi sikutshele ngamacala ezinkampani ezisebenzisa ukuxhumana nomphakathi ukuxhumana nezithameli zazo, futhi, futhi, ziphumelele. Ngabe ufuna ukwazi ukuthi ungakwenzela kanjani i-eCommerce yakho?
Kungani ubheja kumanethiwekhi omphakathi ku-eCommerce yakho
Lapho uqala ibhizinisi eliku-inthanethi, into ejwayelekile ukuthi ufuna ukuba kuzo zonke izingosi kuwebhu. Kuwebhusayithi yakho, ku-Facebook, ku-Twitter, ku-Instagram, ku-Pinterest… Futhi yebo, kulungile, kepha wenza iphutha. Futhi ebucayi kakhulu: sebenzisa umyalezo ofanayo kuwo wonke amanethiwekhi omphakathi.
Ake sithathe isibonelo. Unomuntu okulandelayo ku-Facebook, Instagram naku-Linkedin. Futhi uthumela umyalezo ofanayo kuwo womathathu amanethiwekhi. Konke kuyalingana. Ngakho-ke lowo muntu angahle acabange ukuthi kuwubuwula ukukulandela kuzo zontathu, njengoba umbhobokisa ngomyalezo ofanayo. Wenzani? Yekela ukukulandela kabili.
Manje ake sibeke elinye icala. Unazo lezi zinethiwekhi ezintathu, kepha ngayinye enomyalezo ohlukile embhalweni nasesithombeni. Awucabangi ukuthi noma ngubani okulandelayo uzofuna ukwazi ukuthi ufake ini kwezinye izindawo? Ngoba kuzohluka, ngoba kokunye ungafaka umncintiswano, kwenye incwadi ejwayelekile, kwenye ihlaya ...
Leli elinye lamaphutha ajwayelekile, njengokuvula ibhulogi nokukopisha izindatshana zabanye abantu ekhasini lakho. Ngaphandle kokuthi iGoogle ikuhlawulise, untshontsha umsebenzi futhi lokho akukuhle ngomkhiqizo wakho.
Kepha ukugxila ezinkundleni zokuxhumana, kubalulekile ngoba kulapho izithameli zakho zikhona. Abantu abaningi batholakala kalula ngamanethiwekhi omphakathi ngoba uvula iziteshi zokuxhumana nabo. Manje, into ebalulekile ukwazi ukuthi ungaxhuma kanjani. Futhi ngalokho, izibonelo zezinkampani ezisebenzisa ukuxhumana nomphakathi ngempumelelo zingakunika ukuholwa. Ingabe siyababona?
Izinkampani ezisebenzisa ukuxhumana nabantu futhi ziyaphumelela
Ukucabanga ngezinkampani ezisebenzisa amanethiwekhi omphakathi kungaba umhlaba. Cishe zonke izinkampani namuhla ziyazisebenzisa. Kepha phuma kuzo nokuthi bazi wena ngalezo zingosi zokuxhumana aziziningi kangako. Eqinisweni, nazi izibonelo ezithile zalo.
I-Ford, yezinkampani ezisebenzisa ukuxhumana nabantu ukuxhumana
IFord ngesinye sezibonelo zokuqala esingakunika zona zezinkampani ezisebenzisa izinkundla zokuxhumana ngendlela efanele. Futhi bekuyiphayona ekunikezeni lokho abakubiza ngokuthi "I-Ford Social". Kuyisiteshi esikhethekile lapho abantu benganikeza khona imibono abazoyicubungula futhi bathuthukise amaphrojekthi asimeme.
Kuyindlela yokubandakanya abasebenzisi bakho entweni abangayenza.
Ama-Hawkers
Le nkampani enegama langaphandle empeleni yiSpanish. Kungumkhiqizo wezibuko ezenziwe e-Alicante ezikwazi ukuguqula umhlaba we-eCommerce. Futhi ukwenze ngokusebenzisa ukuxhumana nomphakathi. Yini eyenzile? Utshale imali a isamba esikhulu semali kuzikhangiso ze-Facebook ukukhangisa nokufinyelela ikhasimende elilindelekile. Ngaphezu kwalokho, uthole ukusebenzisana kosaziwayo abathatha izithombe ngezibuko zabo futhi lokho kwavumela abaningi ukuthi bafune ukulingisa osaziwayo babo, bathenga umkhiqizo ofanayo.
Ngokunikeza imikhiqizo engabizi kumakhasimende, ukuthengisa kwabo kukhuphuke kakhulu. Futhi ukuxhumana kwabo ngokusebenzisa amanethiwekhi omphakathi nakho kuhlala kunjalo.
Ikhaya leKenay
Ngubani othi izinkampani azikwazi ukuphumelela ngokusebenzisa imithombo yezokuxhumana? Kulokhu, iKenay Home inqobe ku-Instagram. Lokho akwenze ukubonisa izithombe ezinekhwalithi ehehayo futhi ekhangayo, okwenziwe abasebenzisi bazocela ifenisha nomhlobiso. Futhi-ke, abayishiyanga leyo mibuzo ingaphenduliwe, evumela amakhasimende ukuthi azizwe sengathi athenga esitolo sangempela, ahanjelwa ngaso sonke isikhathi.
Coca-Cola
Noma yikuphi okuthunyelwe kweCoca-Cola kuhlala kunezinkulungwane zokuthandwa nokuxhumana. Futhi ukwenza ngoba bona basebenzisa imizwa nemizwelo ngezithombe namavidiyo athunyelwe.
Imibhalo yakhe ayihlaba umxhwele njengezinsizakusebenza ezimbili, yingakho abantu beyilandela. Khumbula ukuthi iningi lezikhangiso zeCoca-Cola kuthelevishini lishaye kakhulu, futhi ube nemibono ethile esakhunjulwa (njengokuthi iCoca-Cola ingeyabo bonke abantu, yamanani aphezulu, naphansi…).
I-Orange3
Le nkampani ewolintshi ibicabanga ukuthi bangathengisa imikhiqizo yabo nge-Intanethi. Futhi-ke, kwaqala njenganoma ngubani, befuna ukuba kuwo wonke amanethiwekhi omphakathi. Kodwa unyaka wokuqala wawungemuhle. Kodwa-ke, babonile ukuthi ku-Twitter babenokuxhumana okuningi, futhi okuthunyelwe kwabo kwakusebenza kangcono kunamanye amanethiwekhi, ngakho-ke babheja ngakho futhi Bathola ukuthi izithameli ababhekiswe kuzo zazikuTwitter kakhulu kunakwamanye amanethiwekhi. Ngaphezu kwalokho, banikeze okuqukethwe okubalulekile, futhi baxhumana nabalandeli.
Kwakusho ukuthini? Ukuthi baqale ukuphumelela futhi manje ukuthengiswa kwamawolintshi ngamanethiwekhi kungcono kakhulu kunalokho kwalowo nyaka wokuqala.
Qwertee, yezinkampani ezisebenzisa amanethiwekhi ukuthola ukuxhumana
Le nkampani yesikibha ayaziwa kakhulu eSpain, noma mhlawumbe kungenxa yokuthi inika izisetshenziswa eziningi kuma-t-shirts (kuma-4-5 no-6 euros). Okuhle ukuthi imiklamo yabo ingeyangempela, ngeke uzibone ezikibheni lapha. Futhi zisezingeni elihle kakhulu.
Basebenzisa imithombo yezokuxhumana ukusondeza leyo miklamo, nokuthola ukuxhumana okuvela emhlabeni wonke.. Futhi njengoba bethumela yonke indawo, ngaphezu kwezintengo ezingabizi kakhulu, bayimpumelelo yomhlaba wonke.
I-Goiko Grill
Kulokhu, le nkampani isebenzise i-Facebook ukuheha amakhasimende. Futhi wakwenza enikeza amakhodi esaphulelo kwinethiwekhi yokuxhumana nomphakathi, ngendlela yokuthi bavuza abantu ababalandelayo. Ngakho-ke, yakhula, kepha futhi yazuza ukuxhumana nabasebenzisi bayo, ngendlela yokuthi kwakungathi uqala ingxoxo ngesikhathi sangempela, ngenxa yokuthi babazi kakhulu.
Manje, ingenye yezindawo zokudlela ze-hamburger ezaziwa kakhulu eSpain futhi ilandela umgomo wayo wokunikeza amakhasimende izipesheli nezaphulelo abazisebenzisa ezindaweni zokudlela. Ngoba, kubo, okuphumelela ukunakwa nensizakalo esezingeni eliphakeme, noma ngabe izaphulelo.
Kunezinkampani eziningi ezisebenzisa imithombo yezokuxhumana ngempumelelo. Ungasitshela icala lomunye wabo?