E-commerce yithuba lokuthi abathengisi abaningi bezokunethezeka bebenqena ukusebenzisa. Kodwa-ke, lapho kuzodingeka ukuthi imakethe iqhume, ucwaningo olusha lukhombisa ukuthi ngenxa yemininingwane evela ku- Umsebenzi wamakhasimende abo ku-inthanethi, izinhlobo zokunethezeka zinethuba lokwazi amakhasimende abo angama-80% asezitolo ngamagama.
Ucwaningo lwe "Digital Frontier 2016: I-Digital Luxury iyajika", olwenziwe yiContactlab ngokuhlangana ne-Exane BNP Paribas, kukhombisa ukuthi ama-brand kumele asebenze kanzima ukubamba amathuba Ukuxhumeka kwe-ecommerce nezitolo zakho uma kukhulunywa ngokuhlinzeka ngolwazi oludidiyelwe lokuthengisa nokumaketha.
Umbiko ukhombisa lokho amakhasimende angathintwa ngamadijithi, imele u-27% wemali engenayo esitolo kanye nezingxenye ezintathu kwezine zeholo le-Ecommerce. Amakhasimende anjalo futhi anephesenti lokukhishwa kwesiteshi esiphambanweni, okungu-50% ngaphezulu kunezitolo ezinamakhasimende ahlukile.
Ngokusho kukaMassimo Fubini, isikhulu esiphezulu seContactlab, imikhiqizo yezokunethezeka kufanele iguqule umbono wabo futhi ivule iminyango ezinzuzweni zokuhlanganyela namakhasimende edijithali. Lokhu kuthintana kwedijithali namakhasimende kuyashintsha imboni yokunethezeka futhi ngenxa yokwanda kwamathuluzi we-ecommerce atholakalayo, Imikhiqizo inalo lonke ulwazi oluhlobene nomsebenzi we-inthanethi wamakhasimende.
Lokhu kubavumela ukuthi bazi amakhasimende angama-80% esitolo ngamagama. Impumelelo ye- Izinhlobo zikanokusho zithembele ekhonweni lazo lokungena kumaphrofayli edijithali wamakhasimende nasekuthatheni izinqumo, ukuze uzivumelanise nokuzibophezela.
Abathengisi Bokunethezeka Bangazuza Ukuthengisa Okungaphezulu Ngokuzibandakanya Kwamakhasimende Okungaziwa ebaholela ebudlelwaneni obuzinikele kakhudlwana eziteshini ezahlukahlukene. Uma imikhiqizo ingazinaki iziteshi eziku-inthanethi lapho abantu bangahlanganyela namakhasimende noma yikuphi, balahlekelwa ithuba lokuthola umbono ocacile futhi onembe kakhudlwana ngephrofayili yamakhasimende abo, indlela abaziphatha ngayo nezinto abazithandayo.