Uma umkhiqizo uthatha isikhashana, noma ugeja izethameli eziqondiswe kuwo, indlela opakisha ngayo imikhiqizo yawo noma ukuthi uhlinzeka kanjani ngezinsizakalo zawo. Kufanele wenze kabusha. Izibonelo zalokhu ziningi. Ezinye zemikhiqizo eyaziwa kakhulu ziye zahlupheka, ezinye zaphumelela, kanti ezinye ngokwehluleka kwazo.
Ngakho-ke, kulesi senzakalo, sifuna ngikutshele ngezinye izibonelo zokuqamba kabusha ngakho uyabona ukuthi kwesinye isikhathi ukulungisa kungaholela empumelelweni. Uyafuna ukwazi okwengeziwe ngalokhu?
Yini ukuqamba kabusha
Ngaphambi kokukunikeza izibonelo, kubaluleke kakhulu ukuthi wazi kahle ukuthi sisho ukuthini ngalelo gama. Ibhrendi iwubunikazi bomkhiqizo: uphawu lwakho, umlayezo, ukupakishwa kwemikhiqizo ... Ngamafuphi, yikho konke okunikeza ubuntu kumkhiqizo noma inkampani ngokwayo.
Nokho, ukuhamba kwesikhathi kungenza isithombe lolu hlobo sinaso siphelelwe yisikhathi. Okuthile njengokuzalwa ngeminyaka yama-60s nokufuna ukusungula izinto ezintsha ngo-2022. Nakuba izimfashini zibuya, uhlobo ngokwalo luzobukeka ludala.
Well ke Noma yiliphi isu lokumaketha elibandakanya ukuguqulwa okuphelele noma okuncane kobunikazi bomkhiqizo kubizwa ngokuthi ukwenza kabusha ibhrendi.
Sikunikeza isibonelo. Cabanga ukuthi udale inkampani ngonyaka ka-2000 futhi uphawu lwayo luwuhlamvu lwemali lwe-peseta. Njengoba wazi, ngaleso sikhathi i-euro yayisiqala ukuzungeza. Cabanga ukuthi awukashintshi. Ngo-2022 ama-peseta awasekho futhi abawakhumbulayo bangaphezu kweminyaka engama-40 (mhlawumbe iminyaka engaba ngu-30). Kodwa-ke, izethameli zakho ezihlosiwe zingu-20 kuya ku-30. Ungaphumelela ngaleyo logo? Okungenzeka kakhulu ukuthi cha.
Ngakho-ke, ukwenza ushintsho lwe-logo kungenye yezindlela zokuqamba kabusha.
Ukubhrenda, ukwenza kabusha igama kanye nokwenza kabusha isitayela
El Ukufaka uphawu futhi sesivele sinemininingwane yokuqamba kabusha ngaphambilini futhi uzobe ubonile ukuthi amagama ahlukile yize ehlobene. Futhi kungukuthi bekungeke kube khona ukuqamba kabusha ngaphandle kokufaka uphawu.
Ngokufingqa, singakusho lokho ukufaka uphawu uphawu lomkhiqizo futhi ukwenziwa kabusha kwebhrendi kuwukuguqulwa kobunikazi bomkhiqizo.
Kodwa kuthiwani ngokulungiswa kabusha? Ingabe kuyafana nokuqamba kabusha?
Esimeni lapho ungakaze uzwe igama elithi restyling ngaphambilini, ungase wazi ukuthi libhekisela ekwakhiweni kabusha komkhiqizo. Kodwa ikakhulukazi esithombeni. Ngamanye amazwi, ukuguqulwa kwe-logo, ukuguqulwa kohlobo lwezinhlamvu, ngendlela ezihlelwe ngayo ... Kodwa ngaphandle kokushintsha imibala noma isitayela.
Singasho ukuthi ukwenziwa kabusha kwebhrendi kugxile kakhulu ekuchazeni kabusha ubuwena obubonakalayo nasekulungiseni ubunikazi benkampani. Ngamanye amazwi, restyling kuyingxenye yokwenza kabusha.
Kwenziwa nini ukubhrenda kabusha
Ukuqamba kabusha angeke kuthathwe kalula, futhi ngeke kwenziwe noma nini lapho uthanda ngoba kungaba yingozi.
Ngokwesibonelo, cabanga ukuthi unomkhiqizo futhi uzama ukulenza laziwe. Kodwa ngezinyanga eziyisi-6 ushintsha i-logo ngoba awuyithandi. Bese-ke futhi. Zonke lezo zinguquko zihlanyisa amakhasimende nabasebenzisi ngoba abakwazi. Uma behlobanise isithombe esithile nebhizinisi lakho bese usishintsha, ngokubukeka ngeke bakwazi, futhi lokho kusho ukuthi kufanele uphromothe kabusha futhi utshale imali ukuze ufinyelele izethameli zakho.
Ngalokho, ukuqamba kabusha kunconywa kuphela:
- Lapho izinkampani sezingenile isigaba sokuvuthwa, okungukuthi, lapho sezivele zaziwa futhi zidinga ushintsho ukuze ziqhubeke zikhula.
- Nini abukho ubudlelwano bobunikazi bomkhiqizo namakhasimende. Kuhle ngoba izitayela zishintshile, ngoba isiphelelwe yisikhathi, njll. Kulezo zimo kuhle futhi kusungulwe isu lokuqamba kabusha.
Khumbula ukuthi lokhu akukona nje ukushintsha futhi manje. Kuyadingeka ukwenza uphenyo ukuze ukwazi ukukhetha ukuthi iluphi ushintsho olungcono kakhulu, nokuthi lungenziwa kanjani, ukuze amakhasimende aqhubeke nokusazi futhi ahlobanise leso sithombe esisha kanye nobunikazi bomkhiqizo nenkampani ebisebenzela ukwenza kanjalo. iminyaka eminingi.
Ukuqamba kabusha: izibonelo zangempela neziyimpumelelo
Njengoba sazi ukuthi isibonelo sibaluleke ngaphezu kwawo wonke amagama esingakutshela mayelana nokwenza kabusha, ngezansi sizobona izibonelo eziphumelelayo nezinkampani zangempela. Impela okungaphezu kokukodwa kuzwakala kuwe.
Apple
Ungase ungazi, akuyona into ethandwa kakhulu lo mkhiqizo, kodwa kufanele wazi ukuthi, lapho izalwa, i-logo yokuqala eyayinalo kwakungokomfanekiso kaNewton ngaphansi kwesihlahla sama-apula, ne-apula phezulu. ekhanda lakhe .
Ngokusobala I-logo ayizange ithandeke, futhi ngawo lowo nyaka (sikhuluma ngo-1976) bayishintsha yaba yi-silhouette ye-apula enemibala yothingo. Iphumelele kakhulu futhi imangalisa kakhulu. Impumelelo ephelele.
Eqinisweni, kusukela ngo-1976 i-logo yayo ishintshile kuphela ngokombala, kodwa i-apula langempela lihlala.
YouTube
Kungenzeka ukuthi awukaqapheli okuningi, futhi kuyisibonelo sokwenza kabusha isitayela kunokuqamba kabusha. Kodwa kukhona.
Uma ubona ilogo yokuqala ye-YouTube, uzobona lokho ingxenye yesibili yegama elithi, Tube, yayisebhokisini elibomvu, ibhekisela esiteshini. Kodwa lapho eshintsha lelo bhokisi, wazisusa lapho futhi wathatha indawo yokuqala, wabeka umdlalo kulo.
Impumelelo? Iqiniso liwukuthi uma. Kucace kakhudlwana, kucace kakhudlwana ukuthi kwenzekani futhi kulula.
Umthombo: Marcas-logos.net
Olunye uhlobo olushintshile selokhu lwazalwa ngo-2010 yilo. Manje usuyisebenzisa njalo kodwa ngo-2010 yayinezinguquko ezimbili ze-logo, enye ngo-2011. Ngaphambi kokuthi kwakuyikhamera yakudala (futhi ngaleso sikhathi kwakuvele kunesimanje). Ngemva Bayishintshe yaba uphawu olulula, kwathi ngonyaka olandelayo bayenza ifane nesikhumba, ukusondeza isithombe bese udala ukugxila okuhlukile.
Uma siqhathanisa ilogo yamanje naleyo ka-2010 azikho iziqhathaniso eziningi, ngale kokugxila kanye ne-flash.
Kuningi okunye ebesingakubalula kona: I-McDonald's, i-Google, i-Nescafé, i-Ikea, i-Disney ... Ingabe uyazi mayelana nokwenza kabusha ibhrendi nezibonelo zakho? Sazise emazwaneni futhi usitshele ukuthi ucabangani, uma bekulungile noma cha.