Izibonelo zezincwadi zezindaba nokuthi ungayakha kanjani ngempumelelo inkampani yakho

Lapho umamukeli esenze isinqumo sokuvula i-imeyili ngokuya ngesithembiso esisemgqeni wezihloko, okuqukethwe kwangempela kweleta lencwadi yakho ye-imeyili kufanele kufinyelele kuleso sithembiso.

Uma umkhankaso wakho ungalethi esithembisweni esiphoqe umfundi ukuthi achofoze kwasekuqaleni, bazoba nezizathu zokungayinaki leyo imeyili kuphela, kodwa nomkhiqizo wakho. Ukunaka kwabo kungaqondiswa kokunye ebhokisini lakho lokungenayo, kukuncishe ithuba lokubakhombisa phambili ohambweni lwabo lokuyothenga.

Sonke sinikezwe izibonelo ezingenakubalwa zezincwadi zezincwadi ze-imeyili ezingenamsebenzi, okusho ukuthi wonke umuntu kufanele abe nombono omuhle wokuthi okubi kubukeka kanjani. Izincwadi zezindaba ze-imeyili zivame kakhulu, futhi cishe wonke amabhizinisi azisebenzisa ngandlela thile ... pho kungani eziningi zazo zintula ikhwalithi?

Ukudalwa kwezincwadi zezindaba ze-e-commerce

Kubukeka sengathi nabakhangisi abakha le mikhankaso yokungabi nampofu bavezwa izibonelo ezimbi, kepha iningi labo alikwazi ukuza necebo eliqinile lokuletha okuqukethwe okuphoqayo okuzogcina izilaleli zazo zinentshisekelo.

Ngakho-ke ake singene ekwakheni izincwadi zezindaba ze-eCommerce eziphumelelayo ezizokwenza abamukeli bakho bajabule ngokuthi banqume ukuqhubeka nohambo lwabo nomkhiqizo wakho.

Gcizelela into nokubaluleka kokuthunyelwa ngakunye.

Akuzona zonke izinhlobo zemilayezo yokukhangisa ezenziwe ngokulingana. Kepha umqondo ojwayelekile wokuxhumana kokukhangisa okusebenzayo uyefana kuwo wonke amapulatifomu: ukuletha into kanye nenani.

Kunemininingwane eminingi eyengeziwe yokwakha okuqukethwe kwe-imeyili okuseqophelweni eliphezulu, njengokuqanjwa, ukwenziwa kube ngokwakho, nokuhlukaniswa kwamakhasimende, kepha uma ungenayo into nokubaluleka enhliziyweni yomyalezo wakho, uzokwehluleka futhi ngeke ixhumane nezethameli.

Yize kunezinhlobonhlobo zezincwadi zezindaba ze-eCommerce, hhayi kuphela ukuthi kukhona imikhiqizo ezenza kahle, kepha kukhona nezimpendulo zamakhasimende ezivuza lezo ezisebenzayo. Sithole ukuthi yize sinesihlungi semizuzwana engu-8 nokungabi nandaba kokukhangisa nge-imeyili, uGen Z kanye neminyaka eyizinkulungwane ngokufanayo bakhetha ukuhlala bathintana nemikhiqizo nge-imeyili.

Iyini imfihlo? Nikeza inani

Uma kukhulunywa ngokuthumela ama-imeyili amalungu kunoma yisiphi isizukulwane angahlanganyela nawo, kubaluleke kakhulu kunanini ngaphambili ukwengeza amapulatifomu weselula, njengoba kuvulwa imikhankaso engaphezu kuka-50% kuselula. Futhi inani lisabalulekile, ngakho-ke ushintsho oluthile lwebhokisi lokungenayo, njengethebhu yokwenyusa ye-Gmail, lungaba luhle impela, njengoba ababhalisile kungenzeka ukuthi balibone lelo thebhu ngokukhethekile lapho befuna ukuthengisela amadili wokuthenga.

Konke lokhu kukhomba izithameli ezisebenza ngokwengeziwe, njengoba imikhiqizo kungasadingeki ukuthi incintisane ngqo nokunye okuqukethwe, okufana nezincwadi zomuntu siqu, emabhokisini eposi abamukeli.

Inkinga enkulu ukuthi izincwadi zezindaba ze-imeyili zivame ukuhlangana nje ngoba abathengisi bacabanga ukuthi kunesidingo sokusebenza ukuze ube neyodwa.

Udinga ukuchaza ngokucacile isu lakho lokuxoxa indaba ebumbene enezela inani kubabukeli abathile futhi libaqondise ezigabeni ezahlukahlukene zenqubo yokuthenga. Futhi kufanele ihambisane futhi ihambisane nesakhiwo esibanzi samasu akho wokumaketha nokuthengisa.

Lapho kwenziwa kahle, ukumakethwa kwe-imeyili kwemikhiqizo ye-e-commerce kungakha ukuxhumana okubalulekile nokuhlala njalo phakathi kwekhasimende nomkhiqizo, kuletha inani eliqhubekayo kubo bobabili abathintekayo. Bheka lesi sibonelo kusuka enkampanini yezokuvakasha eku-inthanethi iBooker.com, enikezela ngemihlahlandlela yedolobha eceleni kwama-CTA wezindawo zokuhlala.

Incwadi yakho yezindaba ye-imeyili kufanele ibe nenhloso

Lapho benza okusemandleni abo, izincwadi zezindaba ze-imeyili zabelana ngendaba ephoqayo nomfundi. Ziyafundisa, ziyafundisa, futhi zinikeza imiyalo ecacile yokuthi umfundi kumele aqhubeke kanjani uma efuna ukuzuza kakhulu ngempilo yakhe noma ngezinhloso zakhe.

Izincwadi zezindaba ze-E-commerce zixhuma ngqo namakhasimende.

Okokuqala, izincwadi zezindaba ze-imeyili zingadlulisa inani elincane lomininingwane ngokushesha okukhulu. Ngenkathi ama-tweets ngokuvamile adinga ukukhomba isixhumanisi sento ebaluleke kakhulu, noma amabhodi amabhodi adinga ukunaka izilaleli ngemilayezo evelele, izincwadi zezindaba ze-imeyili zingadlulisela inani elimangazayo lolwazi oluwusizo kumfundi ngohlobo lwazo.

Ngenkathi izincwadi zezindaba ze-ecommerce zivame ukuqukethe izixhumanisi futhi (imvamisa zingendlela yama-CTA), zingaba yizimpahla ezizimele zodwa.

Izincwadi zakho zezindaba kufanele zibe ngezakho.

Ama-imeyili angomuntu uqobo futhi ahanjiswa kumfundi othile. Uma wenza isikhangiso sethelevishini noma somsakazo, noma isikhangiso sewebhusayithi noma isiteshi semidiya yokuxhumana nomphakathi, awunawo amandla okulawula ukuthi ngubani okubonayo ngaphandle kokuhlaziya idatha yabantu.

Uma uthumela incwadi yezindaba ye-imeyili, uletha lokho okuqukethwe kuzithameli ezithile, okuvumela ukwenza ngezifiso okusebenzayo nokuzibandakanya nalowo obhalisile. Iklayenti loMkhankaso Wokuqapha Winkelstraat.nl lihlukanisa izincwadi zalo ezincike kubalo lwabantu kanye nezintshisekelo ukubonisa ukukhushulwa kumakhasimende anentshisekelo.

Kubalulekile futhi ukuqaphela ukuthi izincwadi zezindaba ze-imeyili zinganikeza ukuzibandakanya okungaguquguquki namakhasimende akho, futhi ukusebenza kwawo kungalandelwa ngokulingene futhi kukalwe. Ukuzenzakalela kokumaketha okusha kwenza ukwazi ukufeza izinto ezimangazayo ngezincwadi zakho zezindaba ze-imeyili, futhi kungenzeka ukuxhumana nenani kaningi nangempumelelo kubabukeli abaningi ngezindleko eziphansi kakhulu.

Setha okusemqoka okufanele

Setha okubaluleke kakhulu ekumaketheni kwezindaba ze-imeyili.

Ngaphambi kokungena ezinhlotsheni ezahlukahlukene nasezintweni ezithile zencwajana enkulu ye-imeyili, kufanelekile ukuthi uhlole ukuthi incwadi yezindaba ye-e-commerce ilungile yini ebhizinisini lakho.

Ngenkathi izincwadi zezindaba ze-imeyili kuyisu elisebenzisekayo kumabhizinisi amaningi, kunezimo ezithile lapho kungathela khona kakhulu ukulandela amanye amathuba, njengalapho kubhekwa noma yiliphi elinye ithuluzi lokumaketha. I-E-commerce imvamisa iyimboni ezuzayo ezincwadini zezindaba ze-imeyili, kepha ukuhlolwa kwamaqiniso athile ebhizinisi enhlangano yakho kuzokutshela ukuthi ngabe isu leli kungenzeka likukhokhele izinzuzo.

Qondanisa ukumaketha kwezindaba ze-imeyili nezinhloso zebhizinisi ezibanzi.

Isinyathelo sokuqala kunoma yikuphi ukuhlolwa okunjalo ukucubungula ngokucophelela izinhloso zebhizinisi lakho. Udinga ukuchaza ngokuqondile ukuthi unethemba lokuthi uzophuma kumkhankaso wokumaketha we-imeyili wezindaba.

Uma uzama ukuhlakulela ubudlelwane bakho obhalisile ngempumelelo enkulu, ungaphumelela khona manjalo ngomkhankaso wezindaba ohlelwe kahle. Futhi, uma ufuna ukushayela ukuguqulwa kwewebhusayithi yakho, ukudala okuqukethwe kwezindaba okukusizayo kungakusiza ukuthi uqondise amathemba akho ngohambo lokuthenga amakhasimende, okuholele kumaphesenti aphezulu okuthengisa kusihambi ngasinye sewebhusayithi.

Ngenye indlela, uma izinhloso zakho ezinkulu zokumaketha zingahambisani kalula nokuthi yiziphi izincwadi zezindaba ze-imeyili ezenzelwe ukufeza, kungaba ngcono ukusebenzisa imali yakho kwenye indawo. Ukuzama ukugcina uhlelo lwezindaba lwe-imeyili olungasekelwa yimithombo efanele, ukuhlela, nokunakekelwa kungalimaza kakhulu kunokungathumeli nhlobo izincwadi zezindaba.

Isibonelo, uma enye yezinjongo zakho eziyinhloko ukushayela ukuthengisa okuningi ngokusebenzisa ubambiswano, lapho-ke kufanele ucabangele ukusebenzisa izinsizakusebenza eziningi ekwenzeni inxusa lomkhiqizo nohlelo lokuthengisa kabusha. Kepha ngakolunye uhlangothi, ungakha futhi iphephandaba elithile lamalungu elihlinzeka ngolwazi nezindaba ngemuva kwezigcawu.

Nikezela izinsiza ezifanele

Okunye ukucatshangelwa okubalulekile kulesi sinqumo ukuthatha ukuhlolwa okuthembekile kokutholakala kwezinsizakusebenza zomkhiqizo wakho ukulandela izinhloso zakho zezindaba ze-imeyili.

Akunakucindezelwa ngokwanele: Uma ukuqaliswa komkhankaso wakho wezindaba kungenziwa ngokungahleliwe, kungagxiliwe, futhi kungenanzuzo, ngakho-ke akusona isikhathi esifanele sokuhamba ngale ndlela. Ukuzenzekelayo kokumaketha kungakusiza ekutholeni imiphumela futhi ukukala umkhankaso wakho we-imeyili njengoba ibhizinisi lakho likhula, kepha usadinga ikhono nokuzimisela ukunikela ngokwanele esenzweni sokuqala ukuqinisekisa impumelelo yalo.

Ngaphambi kokuthi uqale, nquma ngesabelomali esizwakalayo, uhlelo lokutholakala kwalabo abazofaka isandla, kanye nohlelo lokuthola ukwesekwa kwalolu hlelo kwezinye izindawo zenkampani (IT, HR, design). Lapho usuvele wazi kahle izidingo zomkhankaso we-e-newsletter ohlongozwayo, kanye nezinsizakusebenza ezitholakalayo, uzokwazi ukusebenzisana nababambiqhaza abathintekayo ukwenza isinqumo esinolwazi mayelana nokusebenza kohlelo lomkhiqizo wakho.

Ngokwesilinganiso, abathengisi bathumela ama-imeyili ezindaba ze-ecommerce ezimbili noma ezinhlanu njalo ngenyanga. Lokhu kusho ukuthi abathengisi be-imeyili bakha inqwaba yama-imeyili unyaka nonyaka futhi abathengisi abaningi banamaqembu wonke anikezelwe emsebenzini wawo. Kungani? Ngoba izibalo zokumaketha ze-imeyili zibonisa ukuthi i-imeyili inembuyiselo ephezulu kakhulu ekutshalweni kwemali kanye nokubandakanyeka okuphezulu kakhulu phakathi kweziteshi zokumaketha.

Kukhona i-ROI engatholwa

Kulungile, ngakho-ke imikhankaso yezindaba ze-ecommerce ibalulekile… kepha ukuyithumela nje akwanele. Kufanele zihehe, uma kungenjalo zizokuthumela ebhokisini leposi logaxekile noma amakhasimende azikhiphe ohlwini ngokuphelele. Ngakho-ke yini eqhuba ukubandakanyeka kokumaketha kwe-imeyili?

  1. Izincwadi zezindaba ezinokuqukethwe kwevidiyo

Ividiyo njengomthombo wokusetshenziswa kokuqukethwe ithola ukuthandwa kuphela. Amabhizinisi asebenzisa i-video ngezinjongo zokumaketha abona ukwanda kwe-41% kwezimoto kumasayithi abo. Kepha kukhona ukubamba: izindaba zekhwalithi… okuningi. Abathengi abangama-62% banamathuba amaningi okuba nombono ongemuhle womkhiqizo oshicilela okuqukethwe okungalungile.

Ukusebenzisa amavidiyo kuma-imeyili kusebenza futhi. Abahlinzeki bathi amavidiyo anyusa izinga lokuchofoza ngo-55% nezinga lokuguqulwa ngo-55% no-24%. Manje ukushumeka kanjani lokhu?

Kunezindlela ezahlukahlukene ezahlukahlukene:

Sebenzisa isithombe esinesilawuli se- "Play" bese usixhumanisa nomthombo wevidiyo uqobo kuwebhusayithi yakho, kubhulogi, noma kusiteshi se-Youtube.

Sebenzisa i-GIF e-animated eyenziwe ngevidiyo yakho ku-imeyili exhumanisa nomthombo wevidiyo uqobo.

Shumeka ividiyo uqobo ku-imeyili ukuze ikhasimende liyibuke ngaphandle kokuya kwenye indawo.

Qaphela: akuwona wonke amapulatifomu e-imeyili asekela ubuchwepheshe be-HTML5 futhi abamukeli abangu-58% kuphela abazokwazi ukudlala ividiyo efakwe ku-imeyili. Bonke abanye, kufaka phakathi abasebenzisi be-Gmail, Yahoo, ne-Outlook bazobona isithombe sokulondoloza. Isithombe esinesilawuli se- "Play" ukubheja okuphephe kakhulu.

Yimaphi amavidiyo okufanele ngiwahlanganyele?

Amavidiyo kufanele afane nokuqukethwe yile ncwajana: dala inani elengeziwe noma wethule okuthile. Nazi izibonelo.

  1. Idemo yeqoqo elisha

Isibonelo, ake sithi ungumthengisi we-imeyili eGiorgio Armani Fashion House. Umkhankaso wakho omusha we-imeyili uzokwethula izinto ezintsha kusukela eqoqweni lezingubo zabesifazane entwasahlobo / ehlobo ngo-2016. Ungangeza isithombe ngomyalo othi "Dlala" kusuka kuvidiyo yeqoqo elisha ku-YouTube noma udale isithombe se-GIF esigqwayizayo bese usixhumanisa ne-YouTube.

  1. Imibono yokuthi wenzeni ngezinto ezithengiwe

Ake sithi uthengisa izikhafu. Ungangeza ividiyo echaza izindlela eziningi zokuphatha umkhiqizo omusha noma othengisa kakhulu. Noma, uma uthengisa izesekeli zabesifazane, engeza ividiyo yokuthi ungazisonga kanjani kahle izipho ezincane.

Cabanga ngobuntu beklayenti lakho. Yiziphi ezinye izici zendlela yabo yokuphila ongasiza ukuzifundisa noma ukuzazisa, ikakhulukazi maqondana nomkhiqizo wakho?

  1. Ubufakazi beKhasimende - Vula amavidiyo, izibuyekezo

Uma unevidiyo yamakhasimende akho ekhuluma ngomkhiqizo wakho, yengeze. Impendulo enhle iqinisekisa amakhasimende futhi iwakhuthaze ukuthi athenge. Bona le vidiyo evulayo. Wethula umkhiqizo kahle futhi unezinkulungwane zokubukwa. Ungasebenzisa imikhankaso ye-imeyili ezinikele ukulandela amakhasimende ngemuva kokuthenga futhi uwakhuthaze ukuthi athumele okuthile.

  1. Izincwadi zezindaba ezinemifanekiso ye-GIF enopopayi

Imilayezo yokuphromotha enopopayi ingatshela indaba futhi ibambe ukunakwa kwamakhasimende kangcono kunanoma yisiphi isithombe esimile. Zisebenzisele imisebenzi yakho yokumaketha nge-imeyili ukwandisa ukuzibandakanya nokuchofoza.

Ungakha imikhankaso efanayo ye-GIF ngesoftware yobuchwepheshe. Uma ungenawo amakhono afanele noma abantu eqenjini lakho ukwenza lokhu, zama lama-generator we-GIF alula:

  1. Izincwadi zezindaba ezimemezela imincintiswano

Ihlobo yisikhathi esihle sokumemezela imincintiswano. Abantu bazizwa bekhululekile, benenhlanhla, futhi bekulungele ukuzijabulisa. Ukuze uthole okuhle emikhankasweni yakho, yiba nobuciko futhi unikeze ngomuzwa ohlukile we-inthanethi wabasebenzisi.

Leli khadi lokuqala lingasiza. Abathengisi be-imeyili bayisebenzisela ukusingatha ama-lotto ukuwina ukuhanjiswa kwamahhala noma isipho. Ikhadi lokuqala alijabuleli kuwo wonke amaklayenti e-imeyili, kufaka phakathi zonke izinhlobo ze-Outlook.

  1. Izincwadi zezindaba ezine-countdown

Ekuthengiseni kwentwasahlobo nehlobo: sebenzisa okunikezwayo okukhawulelwe bese ufaka isibali sikhathi sokubala kuma-imeyili akho. Kuyasiza lapho uqala umkhankaso wesikhathi esilinganiselwe futhi kudala nokuphuthuma kumakhasimende okuthenga ngokushesha.

Ungadala lolu hlobo lwesibali sikhathi ngamathuluzi afana neMotionmailapp.com, emailclockstar.com, ne-freshelements.com. Bazokhiqiza ikhodi ye-HTML ukuze ukwazi ukukopisha nokunamathisela kunkambu yekhodi ye-HTML yesihleli se-imeyili.

  1. Amaphephandaba anezincomo ezenziwe zaba ngezakho

Ukungeza izincomo kuma-imeyili kungaholela ekukhuleni okungama-25% kokuthengisa kanye nokwenyuka okungama-35% kumazinga wokuchofoza. Amathuluzi afana no-Nosto azokhiqiza ikhodi ye-HTML ezokuvumela ukuthi ufake imikhiqizo emkhankasweni wakho we-imeyili ngokuya ngokuthenga kwangaphambilini.

Lawa ma-imeyili enziwe aba ngewakho azokusiza ukuthola izincwadi zezindaba zokuphromotha kanye nama-imeyili athunyelwe ngemuva kokuthengwa, ama-imeyili wokuthola inqola namanye ama-imeyili aqalisiwe. Leli yithuba lokudayisa nokuthengisa.


Okuqukethwe yi-athikili kunamathela ezimisweni zethu ze izimiso zokuhlelela. Ukubika iphutha chofoza lapha.

Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe.

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.