Vele, umkhankaso wokumaketha we-imeyili omuhle ungaba nemiphumela emihle kakhulu kulayini wakho webhizinisi ledijithali. Ngoba kungakusiza ukumaketha nabantu abadala iziqinisekiso zempumelelo imikhiqizo yakho, izinsizakalo noma izindatshana zokuthuthukisa ubudlelwano bebhizinisi namakhasimende akho noma abasebenzisi. Ukufika ezingeni lokuthi noma yikuphi ukwengamela kwakho kungonakalisa yonke imizamo obukade uyenza kuze kube manje.
Ukuqaliswa kokumakethwa kwe-imeyili kufanele kuthuthukiswe ngenqubo ekuvumela ukuthi ufeze izinhloso zenkampani yakho ngoba ekugcineni kosuku okubandakanyekayo kulawa macala. Kufanele uvikele amaphutha ekukhuleni kwawo angakwenza ulahlekelwe ngamakhasimende akho bese wehla ukukhokha ekupheleni kwenyanga. Ngalo mqondo, kuyasiza kakhulu ukuthi kusukela manje usesimweni esihle sokwenza ukuthengisa nge-imeyili okuyela ngasocansini.
Ukuze ungabi nezinkinga, akukho okungcono kunokufunda kulo msebenzi ngokusebenzisa izibonelo ezithile zokumaketha kwe-imeyili. Hhayi ngeze, kuzokunikeza imihlahlandlela edingekayo yokwenza lo msebenzi obalulekile ngaphakathi kwalokhu okubizwa ngokuthi yi-digital commerce. Lapho okubaluleke kakhulu ukukholisa kokuqukethwe ukuze wenze indlela yakho kule ndawo ebaluleke kakhulu yezentengiso zesimanje futhi isetshenziswe kwimidiya yedijithali.
Izibonelo zokumaketha kwe-imeyili: ungazithuthukisa kanjani?
Kufanele ucace kusukela ekuqaleni ukuthi imilayezo kuphela okhangisayo Bayakhathala futhi abasebenzisi baya ngokufuna ngenkani ngemikhiqizo yezentengiselwano. Kuze kube seqophelweni lokulindela okuqukethwe kwekhwalithi ephezulu futhi ngaphezu kwakho konke ukuthi kuyintsha ngempela. Lesi ngesinye sezizathu ezinkulu zokuthi kungani kufanele uphrinte ukuthinta okuthe xaxa ngokwengeziwe futhi uzihlukanise nabanye uma kukhulunywa ngalezi zinsizakalo zokuqala kulwazi.
Vele, ngezikhathi ezithile uzobe uzibuze ukuthi kufanele uliguqule kangakanani isu lakho maqondana nalolu daba. Lokhu kungenxa yokuthi kuyadingeka ukuthi kusukela manje usesimweni esihle sokukhetha iziphakamiso ze-imeyili ezingokoqobo nezinomthelela kakhulu. Kepha ungabathuthukisa kanjani kusukela manje kuqhubeke? Akufanele ukhathazeke kakhulu ngalolu daba ngoba sizokunikeza imibono engaphezu kweyodwa ukuze ukwazi ukulungisa lesi sehlakalo esingathinta inkampani yakho, ibhizinisi noma isitolo esiku-inthanethi kakhulu. Ngabe uzimisele ukubathatha?
Kusetshenziswa amahlaya njengecebo lokumaketha
Kuyindlela esetshenziswa ngokuqhubekayo yizinkampani namapulatifomu edijithali aqukethe ukufeza okuqukethwe kuma-imeyili lapho ubumnandi buhamba phambili kunokunye ukucatshangelwa amasu nethoni yawo. Awucabangi ukuthi ifomethi emnandi kakhulu ingaheha ingxenye enhle yamakhasimende noma abasebenzisi?
Kumele ubheke eminye imikhiqizo yezentengiso ekhethe lelisu lokukhohlisa. Isibonelo, iningi lalabo abahlobene nezemidlalo noma izindatshana zokuzijwayeza ezemidlalo. Ama-imeyili abo ayela ngasocansini azodonsela ukunaka kwakho ngokuvela kwawo, kepha ngaphezu kwakho konke ngoba bazothola ukumamatheka okungajwayelekile ezindebeni zakho. Kubonakala sengathi kube nempumelelo emiphumeleni engangatshazwa izifundo zokumaketha.
Shayela ukunakwa
Ngenye yezinjongo ezinkulu zezinkampani eziphakathi nendawo nezinkulu. Izinhlobo zabo zisuselwa entweni elula njengokwenza ifilosofi yebhizinisi labo yaziwe ngalezi ziteshi zolwazi. Izifundo ezinhle kakhulu zokumaketha ezidijithali zithi: ama-imeyili amahle kakhulu yilawo akwenza ungene emhlabeni walezi zinkampani. Ngenhloso echazwe kahle kakhulu futhi lokho akuyona enye ngaphandle kokudonsela ukunaka kwakho kubasebenzisi.
Uma kunomkhakha webhizinisi osungule leli qhinga, yiwo oxhumene nezinhlangano zamabhange. Isibonelo, i-Bankinter noma i-ING abazama ukufundisa amaklayenti abo amanani abo amahle kakhulu. Ngokuqukethwe okuhlanganisa ukuguquguquka nokuphakanyiswa kwemikhiqizo nezinsizakalo zayo. Ngomphumela omuhle phakathi kwabemukeli bale milayezo. Ngakolunye uhlangothi, inenzuzo enkulu yokuthi ingakusiza ukuthi ungene kakhulu ebudlelwaneni bebhizinisi namabhange. Ngendlela yokuthi uzokuzimisela ngokwengeziwe ukwenza isivumelwano ngemikhiqizo noma izinsizakalo zabo kusukela kulowo mzuzu.
Yakha ukwethembana phakathi kwamakhasimende
Okuqukethwe kwemvelo kuyithuluzi elinamandla lokwakha ukwethembana phakathi kwezinhlangothi zombili. Kulokhu, kungasiza kakhulu ukwenza njalo ngomlayezo ngokungangabazeki ozama ukudlulisa ukukhathazeka ukwanelisa izidingo zomsebenzisi. Le nhloso ingafinyelelwa ngalezi zenzo ezilandelayo esikuvezela zona ngezansi.
Enza ngendlela oyifisayo ama-imeyili nokuthi elinye iqembu lizosho ukuthi kunomzamo omkhulu nokuzinikela okunamandla amabhizinisi edijithali. Ngalokhu, ngeke ube nenye indlela ngaphandle kokuphromotha okuqukethwe okwenzelwe wena okungewona umphumela wokuphindaphindeka nokwenziwa ngomshini.
Ukuthi iklayenti noma umsebenzisi uzizwa ehlanganisiwe nokuthi lokhu kube ngale ndlela kuzodingeka ukuthi abone ukuthi umlayezo ulungiselelwe yena nokuthi akukhona okuqukethwe okwenziwe ngobuningi, ngoba ngakolunye uhlangothi kuvame ukwenzeka ngemvamisa ethile.
Banikeze izinsizakalo ezikhethekile uma kunesidingo sokusebenzisa leli qhinga lokuhweba. Yebo, ngalo mqondo, akukho lutho olungcono kunomsebenzisi uqobo ezwa ukuthi uyacatshangelwa futhi isinqumo azosenza kusuka kulowo mzuzu singacatshangwa kangcono. Kuze kube seqophelweni lokuthi kufanele likhuthazwe ngendlela elinganiselayo nenengqondo.
Futhi njengecebo lokugcina, iqiniso lokuthi i-imeyili enhle yokumaketha kumele isuselwe kukhwalithi engavunyelwene futhi yilokho okungaholela ekutheni intshisekelo yamakhasimende noma yabasebenzisi ibuyele kuphrojekthi yethu yedijithali.
Ungayifinyelela kanjani imigomo yakho?
Cabanga ngombono ongakusiza kakhulu ekuthuthukiseni ubungcweti bakho futhi okungekho okunye ngaphandle kwama-imeyili amahle kakhulu hhayi lawo okuthengisela imikhiqizo eminingi. Uma kungenjalo, ngokuphambene nalokho, yibo abadonsa ukunaka okukhulu kubo bonke abamukeli babo. Ngaphansi kwale ndlela eyisisekelo sizoba nezibonelo ezithile zamamodeli esizokwazi ukulingisa njengamanje.
I-imeyili yokwamukela
Lolu hlobo lwe-imeyili yilona olusetshenziswa yimikhiqizo yezentengiselwano eqala ukuzibeka ezimakethe, njenge-opharetha yezokuxhumana i-Eurona. Basebenzisa izinhlelo ezahlukahlukene zokumaketha ezinhloso yazo enkulu yakha ukwethembana namakhasimende akho nokuthi imaphi amakhwalithi noma ezinye iziteshi ezingasindiswa kulwazi ukukhombisa okuqukethwe kwakho.
Ukuthuthukiswa komkhiqizo noma kwensizakalo
Futhi abakwazi ukuphuthelwa yilesi sikhuthazo esikhethekile, esifuna ngaphezu kwakho konke ukuthi sinikeze imininingwane engcono kakhulu kwenye ingxenye yenqubo yebhizinisi. Njengoba kunikezwe lesi simo, kudingekile ukuthi kusukela manje kuqhubeke, futhi ngokusebenzisa enye yalama imeyili, wazise amakhasimende akho noma abasebenzisi ngokuqaliswa komkhiqizo omusha noma insizakalo yomkhiqizo wakho. Ngazo zonke izinzuzo ezingabalethela zona, kanye nokuba nomkhiqizo wokuhweba ofana nowakho.
Lolu wuhlelo izinkampani ezisemkhakheni wezokuxhumana, ikakhulukazi lezo ezihlobene nezingcingo ezihamba phambili, ezilusebenzise kaningi. Leli yicala elithile leTelefonica noma iJazztel futhi kuqinisekile ukuthi ngezikhathi ezithile uke wabamba iqhaza kucebo lalezi zici ezisebenzisekayo.
Landelela insizakalo noma umkhiqizo
Lesi yisibonelo esivelele ngokuba nomugqa omkhulu wokuhamba ngakho-ke kunconywa kakhulu ngezintshisekelo ze-ecommerce. Ngoba kulula kakhulu ukuyisebenzisa futhi imiphumela yayo iyashesha. Uma le modeli ibonakala ngento ethile ekuphathweni kwezinkampani zedijithali, kungenxa yokuthi zombili izinhlangothi zingazuza. Kusetshenziswa emikhakheni efana nezingubo, izinto zokuzilibazisa nazo zonke izindawo zamasiko. Njengesibonelo, ekuthengisweni kwezincwadi kwi-Intanethi.
Funa impendulo yokuvuma
Vele, uhlelo olusebenza kahle kakhulu ezinkampanini zedijithali ngoba udinga ukufinyelela amakhasimende akho amahle kakhulu futhi ubathumele umkhankaso wokukhangisa ngendlela eqondene nawe. Inenzuzo enkulu yokuthi ngeke ikudinge umzamo omkhulu wokungenisa imodeli futhi yona ikunikeza izinsiza ezizosebenza kakhulu ekulandeleni amaklayenti akho amahle kakhulu. Ngenhloso yokuqinisa ukuthengisa kumikhiqizo yakho, ama-athikili noma izinsizakalo, okugcina kuyikho okubandakanyekayo kulawa macala.
Kuzo zonke izimo, awuzukungabaza ngokusebenza kokuthuthukisa okubizwa ngama-imeyili wokumaketha futhi okuye kwabonakala ezibonelweni esake sakudalula zona phambilini. Lapho kugcinwa khona yonke imithombo engagcinwa izinkampani ukufeza izinhloso zayo emkhakheni wokumaketha wedijithali.