Isigameko sezingxoxo ekuhwebeni ngogesi

Kungani i-chatbot eyisisebenzi esihle kunazo zonke i-e-commerce yakho engaba nayo? Ake siqale ngencazelo: i-chatbot isoftware ekwazi ukukhuluma namakhasimende, ngomlomo nangokubhala, ikopisha indlela yokuziphatha kwabantu. Lokho wukuthi, irobhothi lizokhuluma noma libhalele amakhasimende alo lapho belidinga ukuxazulula konke ukungabaza kwabo ngaphandle kokuphelelwa yisineke.

Isisebenzi esiphelele! USiri wakho ungowebhizinisi lakho kuphela. Ama-Chat bots ajwayele ukusetshenziswa ngohlelo lokusebenza lwemiyalezo efana neFacebook Messenger, iSkype, noma iTelegram.

Kusobala ukuthi ithuluzi lenkonzo yamakhasimende le-chatbot lihle kanjani nokuthi insizakalo enhle yamakhasimende iyisinqumo esinqumayo uma kukhulunywa ngokudala ukuzibandakanya, ukwakha ukwethembeka kwamakhasimende, nokubona ukuthengisa okuphindayo. Ngibheja ukuthi usuvele umthanda umsebenzi wakho omusha wesitolo online ngokungaphezulu!

Izinzuzo nobubi bezingxoxo ze-e-commerce

Inzuzo enkulu ukuthi insizakalo yakho yamakhasimende itholakala amahora angama-24 ngosuku, isebenza ngokungapheli kwe-e-commerce yakho. Kodwa-ke, kunezinto eziningi ezingakusiza ukuthuthukisa ibhizinisi lakho. Ake sizibone kusukela manje kuqhubeke:

Zonke izinzuzo zokusebenzisa i-chatbot yebhizinisi lakho

Le software iletha izinzuzo eziningana ku-e-commerce yakho: I-chatbot yenza izingxoxo ezizobe zingumsebenzi wesisebenzi sangempela. Futhi, leso sisebenzi singajwayela ukutubeka ngemuva kokuphinda ingxoxo efanayo kaninginingi.

Kunenzuzo enkulu ukusebenzisa (izinsiza) zomuntu ukwenza imisebenzi ehlukile, leyo ephindaphindeka kancane futhi efanele ibhizinisi lakho.

Onke amakhasimende akho, nganoma yisiphi isikhathi futhi noma ngabe yikuphi emhlabeni, azonikezwa ngokushesha futhi azonikezwa imininingwane yokuzibonela mathupha. Kungenzeka kanjani ukuthi banganeliseki? Ayikho enye indlela engcono.

Noma usebenza amakhasimende amaningi ngasikhathi sinye, i-chatbot ayenzi amaphutha. Eqinisweni, iqoqa imininingwane eminingi ngabasebenzisi engasetshenziselwa ukubonisana okuzayo (sibonga lawo makhukhi adumile). Ngaphezu kwalokho, awulahli intukuthelo yakho, noma kukhulunywa ngamakhasimende anonya kakhulu.

Ezinye izindlela zokusebenzisa

Kuyacaca ukuthi inzuzo enkulu ivela ekusebenziseni i-bot yensizakalo yamakhasimende, akunjalo? Kepha kunezinye izindlela ezingasetshenziswa ukuthola okuningi kukho: Ukuqinisekisa nokulandela i-oda. Isibonelo, le yindlela amaDominoes aphatha ngayo ama-oda e-US.

Ukuncoma imikhiqizo. Cabanga ukuthi ngabe ukuhamba komsebenzi kwenkampani yakho kunesenzo esithile esiphindaphindayo esingazenzekelayo. Zama i-chatbot ngalezo zenzo ukubona ukuthi ngabe yini edingwa yi-ecommerce yakho.

Uhlangothi olumnyama lwezingxoxo

Akukhona konke okucwebezelayo okuyigolide lapho kukhulunywa ngaleli gama. Nanka amanye amaphutha aleli thuluzi. Asikhulumi nje kuphela ngesici sezezimali (kunezingxenyekazi ezithile ze-chatbot ezinikela ngezinhlelo zamahhala, ezinjenge-Dialog Flow, ipulatifomu yakwaGoogle yokwakha izingxoxo zezingxoxo).

Ngaphezu kwentengo, kufanele kucatshangwe ukuthi i-bot ngayinye kufanele ihlelwe ngendlela eqondene nebhizinisi ngalinye, futhi kufanele ivuselelwe. Lokhu kungasho ukufaka izindleko zokuqeqesha ezingeziwe (uma ufuna ukuzenzela wena) noma uqashe umuntu wesithathu (uma ufuna omunye umuntu akwenzele).

Uma i-chatbot ingenayo impendulo ehleliwe yombuzo othile noma ukungabaza, noma ingenalo ulwazi oludingekayo, ingabambeka noma iphoqelele umsebenzisi ukuthi awubeke kabusha lo mbuzo kaningi.

Uma lokhu kwenzeka kaningi kakhulu, amakhasimende ayakhungatheka futhi ahambe ngemuva kokuba nokuhlangenwe nakho okubi kakhulu komsebenzisi.

Uma i-bot oyisebenzisayo ingxoxo futhi ivulekile, ulwazi luzothuthuka ngemuva kokusebenzisa okuthile, kepha ukusetshenziswa kwalo kunzima kakhulu (futhi kuyabiza).

Imininingwane eminingi mayelana nokuncipha okucatshangwa ukuthi akukho ngempela. Yize ungacabanga ukuthi amakhasimende akakhululekile ukukhuluma nomshini, imininingwane isho okwehlukile.

Ucwaningo olwenziwe yi-Ubisend kuma-chatbots e-2017 luveze imiphumela elandelayo (emangazayo). 1 kwabangu-5 abathengi bazimisele ukuthenga izimpahla nezinsizakalo nge-chatbot. Ama-40% wamakhasimende azimisele ukwenza lokho kuphela, kepha futhi afuna ukuthola okunikezwayo okuthile kusuka ku-bot. Ngaphezu kwalokho, futhi uma kwenzeka usenokungabaza okuthile, ngokusho kukaHubspot:

Abasebenzisi abangu-71% basebenzisa izingxoxo zokuxoxa ukuxazulula izinkinga ezihlobene nokuthenga. Ama-56% ancamela ukuthumela umyalezo kunokushayela inombolo yesevisi yamakhasimende.

Ngakho-ke, ama-bots wengxoxo awasizi ngokufundisayo kuphela, kepha futhi asiza ukushayela ukuthengisa kwangempela.

Ungathola izinhlobo ezahlukahlukene zezingxoxo ...

Sidinga ukuthatha isinyathelo sokubuyela emuva ukuze siqonde ukuthi izingxoxo zezingxoxo zihlukaniswa kanjani. Isinyathelo esedlule bekuyi-bot, isoftware ekwazi ukwenza umsebenzi ngokuzenzakalela. Kudala bekhona, ngisho nomphathi wokuthengisa we-imeyili angabhekwa njenge-bot. I-chatbot iyi-bot eyenzelwe ngokukhethekile ukukhuluma nabasebenzisi.

Okuvame kakhulu yilezi:

Vula i-chatbot: ngokuya ngobuhlakani bokufakelwa futhi ufunde kusuka ekusebenzisaneni kwakho nabasebenzisi.

Ingxoxo evaliwe: ingaba nezingxoxo ezinezimpendulo ezibekelwe isikhathi futhi ayikwazi ukufunda ekuhlanganyeleni.

I-Chatbot Eqondisiwe - Abasebenzisi abakwazi ukuphendula ngokukhululeka, esikhundleni salokho kufanele bakhethe bese bachofoza kwezinye izimpendulo ezichazwe ngaphambilini ezinikezwa yi-chatbot.

I-Chatbot Yokuxoxa - Abasebenzisi bangathayipha kunoma imuphi umbuzo bese bewuthumela ku-chatbot, ezophendula ngokufanayo nomuntu wangempela.

Ukukhethwa kwenketho eyodwa noma enye kuya ngezinhloso nezethameli eziqondiwe ezizosebenzisana ne-chatbot. Kungenzeka ukuwahlanganise futhi usebenzise zombili izimpendulo ezivulekile nezinkinobho ezichazwe ngaphambilini.

Ukuthandwa okukhulu kanye nomthelela wemithombo yezokuxhumana kudale ababukeli abaningi abangabathenga ngezinkundla zokuxhumana. Kungenzeka, uma kungenzeka uhlanganise i-chatbot kulwazi lwakho lwamakhasimende edijithali? Umbuzo amakhasimende ethu asibuza wona kaningi. Impendulo yethu emfushane ithi: YEBO!

Uma ungajwayele izingxoxo ezibukhoma noma izingxoxo zengevu, sibhale ngezansi imininingwane eyinhloko okufanele uyazi.

Yini ama-chatbots?

Ama-Chatbots awuhlobo lobuchwepheshe "bomsizi ohlakaniphile", njengoSiri noma uMsizi weGoogle. Ngokomlando, bagxile emsebenzini othile ngaphakathi kwenhlangano.

Njengamanje, kunezinhlobo ezimbili zama-chatbots: i-chatbot ejwayelekile kanye ne-chatbot ehlakaniphile enikwe amandla ngokufunda komshini nobuhlakani bokufakelwa (AI).

Nge-AI kanye nokwakhiwa kwe-NLP (ukucubungula ulimi lwemvelo), izingxoxo zezingxoxo ziba yithuluzi elimangalisayo elithatha ukuxhumana kwamakhasimende nokukhangisa kwedijithali okujwayelekile. Vele ubuze iGoogle futhi uzothola imiphumela engaphezu kwezigidi eziyi-100.

Izinzuzo

Ama-Chatbots angaphendula ngempumelelo kwinombolo engenamkhawulo yabasebenzisi bewebhu ngasikhathi sinye. Zizenzekelayo, zihlinzeka ukwesekwa okungama-24/7, futhi ziyindlela eshibhile kunokukhokhela abasebenzi ukuqapha imibuzo. Isikhathi sokuphendula singesikhashana, kunoma iyiphi indawo yesikhathi. Bangakwazi ukuxoxa amahora amaningi ngaphandle kwesidingo sokugadwa ngabantu.

Noma kunjalo, ama-chatbots nawo ayizinhlelo zekhompyutha. Zizinhle kuphela njengekhodi eyazidala. Ngakho-ke, izingxoxo ezijwayelekile azikwazi njalo ukuqonda igama elibhalwe kabi noma ukuphendula umbuzo womuntu ongaphelele. Ngeke babe namandla okucabanga ngaphandle kwebhokisi. Okuwukuphela kwemininingwane abanayo imininingwane abahlelwe ngayo ngaphambilini.

Yilapho imilingo ye-AI ihloselwe ukushintsha ukusebenzisana kwekhompyutha, njengoba sazi. Izingxoxo ze-AI ezinikwe amandla zinekhono lokuqonda okushiwo ibinzana, hhayi nje amagama alo angukhiye. Bafunda emagameni angapelwa kahle, amagama afanayo, nama-ontologies. Futhi bakhuluma izilimi eziningi. Kuyajabulisa kakhulu!

Kungani Izindaba Zokuhweba Ezingxoxo

Okuhlukile ngama-chat bots ukuthi angahlanganiswa kalula ezinhlobonhlobo zokuxhumana kwamakhasimende namabhizinisi, kuzo zonke izigaba ze-funnel. Lokhu kuthuthukisa kakhulu umuzwa wamakhasimende, ngokwesibonelo, ngezindlela ezilandelayo:

1. Bingelela abangaba amakhasimende futhi ubuze ukuthi banemibuzo yini
2. Khumbuza abathengi abangaba khona ngezinqola ezilahliwe
3. Bandakanya amakhasimende futhi wandise isikhathi sekhasi
4. Qoqa idatha yokuqala evela kumakhasimende angaba khona
5. Diliva okuqukethwe nemikhiqizo kumakhasimende ngokususelwa kuzintshisekelo zabo
6. Nikeza ukusekelwa kwamakhasimende okusheshayo amahora angama-24 ngosuku
7. Yazisa amakhasimende ngamaphromoshini nokunikezwa
8. Yenza uphawu lomkhiqizo wakho (yebo, lokho)

Ake sibone ngokuningiliziwe ukuthi ngamunye wabo wenziwa kanjani:

Ama-chatbots abingelela amakhasimende akho kusayithi lakho enza imisebenzi eminingi ebalulekile engathuthukisa kakhulu umuzwa wamakhasimende. Okokuqala, uma ikhasimende elibuyayo elalizethule phambilini kwi-bot livakashela isiza, i-chatbot ingababingelela ngamagama futhi ibanikeze nemikhiqizo yakamuva engalingana nezintshisekelo zabo. Ngenxa yalokhu, amakhasimende akho azokujabulela ukuvakashela isiza sakho se-eCommerce kakhulu, okuzoba nomthelela omkhulu ekuthengiseni nasezimalini zakho.

Okwesibili, iyithuluzi elibalulekile lokuqoqa idatha yoqobo, uhlobo oluqondile lwedatha, ngoba lunikezwa ngqo ngumsebenzisi futhi luyithola ngemvume yakhe, esikhundleni sokuyithenga ngobuningi besibili noma sesithathu.

Okubaluleke kakhulu, ulwazi lomsebenzisi lungenziwa lwenziwe ngokuya ngendawo oyikhombisile. Ukwenza okwasendaweni kungenye indlela esebenzayo yokwandisa ukuthengisa. Ucwaningo olwenziwe yi-Common Sense Advisory lukhombisa ukuthi abantu abavamile ukuthenga izinto ngezilimi ezingezona ezomdabu. Abathengi abathandi ukuchitha imali ezintweni ababophezeleke ukuthi bangaziqondi ngokugcwele. Ama-chatbots angaxoxa ngolimi lwekhasimende axazulula le nkinga ngempumelelo enkulu.

Nikeza amakhasimende akho i-push emnene ukuze ithenge. Abantu balahla izinqola zabo ngaso sonke isikhathi, kuyinto ejwayelekile kuzo zonke izinkundla ze-e-commerce. Kodwa-ke, isiza ngasinye kufanele sizame ukunciphisa isilinganiso amakhasimende aso akubeka ngaso ukuthenga noma asikhohlwe nje ngabo.

Ngokombiko oshicilelwe ngabakwaSaleCycle ngo-2018, amakota amathathu abathengi abaku-inthanethi bashiya izinqola zabo online. Ama-chat bots angasiza ukunciphisa lesi senzakalo.

Izinkampani eziningi zikhetha ukwazisa abathengi bazo mayelana nokuthengisa okungenzeka bakhohliwe ukukuqedela ngokubathinta nge-imeyili. Kodwa-ke, ucwaningo lukhombisa ukuthi izingxoxo zokuxoxa zinezilinganiso zokuchofoza (ama-CTRs) eziphindwe kahlanu kuya kweziyishumi eziphakeme kunalezo zokumaketha nge-imeyili.

Ama-Chatbots anenzuzo yokuba nethoni enobungani nokuxoxa ngokwengeziwe, ekhuluma namakhasimende ngqo kuwebhusayithi, futhi imvamisa ebasiza ezinkingeni okungenzeka ukuthi bake babhekana nazo ekuqaleni ezibavimbele ukuthi bathenge ekuqaleni. Okubaluleke kakhulu - bangakwenza nganoma yisiphi isikhathi sosuku, lapho ikhasimende lifuna ukusebenzisa iwebhusayithi yakho.

Kwesinye isikhathi okudingwa ngamakhasimende ukushukuma okuncane ukuthenga imikhiqizo abayidingayo - okuthile okufana nekhodi yokukhuphula noma isigqebhezana esibanikeza isephulelo esingu-5% ukuthenga kwabo kokuqala, noma isaphulelo sokwethembeka esingu-7%. Ama-Chat bots angakwenza lokho lapho amakhasimende ephequlula isayithi, ebanikeza inzuzo enkulu ngokukhangisa nge-imeyili.

Khuthaza amakhasimende akho ukuthi abelane ngemininingwane

Idatha yeqembu lokuqala iyakhuphuka. Luhlobo lwedatha olunembile nolunokuziphatha, ngoba umsebenzisi uyavuma ukukunikeza. Ama-Chatbots ayindlela enhle yokukhuthaza amakhasimende akho ukuthi abelane ngokuncamelayo nemininingwane yabo yokuxhumana ukukala kangcono umuzwa wabo wokuthenga.

Yilapho izingxoxo zingahlangana khona nezinye iziteshi eziningi ukuqinisekisa ukusebenza kahle kwemizamo yakho yokumaketha. Isibonelo, ngokuqoqa izinombolo zefoni zamakhasimende akho ngokusebenzisa izingxoxo zengevu, ungazibandakanya ngokukhangisa ngomyalezo wombhalo futhi ubanikeze izinhlinzeko ezikhethekile, amakhadi ezipho ze-SMS, amakhuphoni eselula, izaziso zohlelo ezifana nokuqinisekiswa kokulethwa., Njll.

Abanye abantu kungenzeka bangakhululeki ukwaba izinombolo zabo, kepha bathambekele kakhulu ekwabelaneni ngama-akhawunti abo ezokuxhumana, okuyindlela enhle yokugcina amakhasimende akho ephezulu kunikezwa okukhethekile. Njengoba kunikezwe ukuthi abantu bayikhathalela kangakanani imiyalezo yabo ye-Facebook Messenger, le ndlela inezinga elivulekile elicishe libe ngama-250% kunalokho okumakethwa yi-imeyili, kanye nesilinganiso sokuqhafaza esiphakeme esingu-620%.

Siza amakhasimende akho ngolwazi abalwazayo. Ama-chat bots ayigugu elibalulekile uma uzama ukuhlola ukwenza ngezifiso njengethuluzi lokuheha amakhasimende akho. Ama-Chatbots anganikeza amakhasimende abo okuqukethwe okuphathelene namakhasimende abo, ngokuya ngemininingwane yokuqala abaziqoqelayo.

Ikakhulukazi uma ipulatifomu yakho ye-ecommerce isebenza ngaphakathi kwe-niche noma imboni ethile, amakhasimende akho

Ukuzinikela njalo ngezibuyekezo kwimikhiqizo yakamuva kule niche ethile ngeke nje kuzibandakanye nomkhiqizo wakho futhi kusungule ukwethenjwa, kepha kuzokwenza futhi ube ngomunye wabaholi abacabangelayo embonini abanemibono ebalulekile.

Yenza kube ngokwakho uphawu lomkhiqizo wakho

Ama-Bots angahle aphuthelwe ngezingcezu zesoftware ezingaphili, kepha i-bot ingaphezu nje kwe-bot. Izinkampani ezihlanganise ngempumelelo izingxoxo emizamweni yazo yokumaketha ziye zaqinisekisa ukuthi imishini yazo emincane inobuntu.

"Uma uzama ukuqhamuka nomlingiswa ongu-bot, zinike isikhathi sokuthola ukuthi yiziphi izimfanelo zakhe ezibalulekile, njengokwesaba, izinto azithandayo, njll." Ifana kakhulu nendlela izinkampani ezixhumana ngayo nabantu bazo abakhangisayo. " - UJenna Bright, Uchwepheshe Wezokumaketha Okuqukethwe noMlobi Omkhulu eTrust My Paper.

Lapho usuchaze ubuntu belobhothi lakho, udinga ukuthola ithoni efanele nesilulumagama serobhothi. Lokhu ukudala isipiliyoni esingaphezulu "somuntu". Hlola izinto amakhasimende akho angazijabulela. I-bot ingaba nesilulumagama esiseningizimu, kwesinye isikhathi ilahle i- "y'all" ekusebenzisaneni kwayo nabasebenzisi, noma kungaba ibhodlela eliqondiswe kakhulu kuGen Z elisebenzisa ulimi lwesimanje ukubhekela izethameli zalo ezisencane.

Empeleni, le ndlela yokuxoxa ne-chatbot yakho izokuvumela ukuthi wenze umkhiqizo wakho ube ngowomuntu uqobo, wakhe ukuxhumana okujulile nokunenjongo phakathi kwesiza sakho se-ecommerce namakhasimende akho.

Ama-Chatbots ngokuqinisekile angaguqula isipiliyoni se-ecommerce yamakhasimende akho, futhi manje kukuwe ukuthi uwahlanganise nemizamo yakho yokumaketha. Manje ziyinto ebaluleke kakhulu kunoma yiliphi ibhizinisi elibheke ukuthuthukisa nokukhulisa imiphumela yalo.