Yini i-CMO noma i-Chief Marketing Officer futhi iyini imisebenzi yabo?

Wake wezwa ukuthi i-CMO noma i-Chief Marketing Officer iyini ngempela nokuthi iyini? Yebo, engxenyeni enkulu yabasebenzisi mhlawumbe imiqondo engaziwa ngokuphelele ekuqondeni kwabo futhi lokho kungakuthakazelisa ekuthuthukiseni umsebenzi wobungcweti wedijithali. Yebo, i-CMO noma i-Chief Marketing Officer ngokuyisisekelo ingumbane wamandla enkampanini okufunwa ngaphezu kokukhangisa khiqiza inzuzo yesikhashana. Ukufika ezingeni lokuthi kuncike ezimweni eziningi kwimiphumela ekuphathweni kwenkampani.

Ngakho-ke, isikhundla sobuchwepheshe ongasisebenzisa ukubamba ukuthuthukiswa kwephrojekthi yebhizinisi. Noma kungenjalo emabhizinisini amancane edijithali, uma kungenjalo ngokuphambene nalawo ethula isakhiwo sokuphatha esithuthuke kakhulu. Ukuphatha ukwenza uchungechunge lwemisebenzi ezosiza kakhulu osukwini nosuku lwephrojekthi. Yize kungewona wonke amamodeli webhizinisi analezi zici anokutholakala kwe-CMO noma i-Chief Marketing Officer eshadini lenhlangano lenkampani.

Ngenkathi ngakolunye uhlangothi, kulula kakhulu ukuthi ucabangele kusukela manje ukuthi leli nani lebhizinisi kumele liqale linikeze ngolwazi olunzulu nokufunda ekusebenzisaneni kwayo yonke iminyango yenkampani eku-inthanethi. Ngoba izozama ukwengeza izinsizakusebenza ezinikwe amandla ukwenza iphrojekthi yebhizinisi ibe namandla futhi ibe nenzuzo.

I-CMO: iyiphi iphrofayili okufanele uyethule?

Lowo obizwa ngokuthi yi-Chief Marketing Officer akanakusetshenziswa yinoma ngubani. Uma kungenjalo, kunalokho, kukhona uchungechunge lwamakhono nezimpawu okufanele uzinikele kumlando wakho wobuchwepheshe. Kubaluleke kakhulu ukuthi ubazi uma kwenzeka nganoma yisiphi isizathu udinga ukuqasha uchwepheshe ngale phrofayili. Yini okufanele ibe nalezi zinto ezithile esizokhuluma ngazo ngezansi:

  • Kufanele abe ngumholi olungile futhi azi ukuthi angaphatha kanjani amaqembu abantu ngobuchule obukhethekile.
  • Ngolwazi olunzulu ngemakethe kanye nezitayela zakamuva ezikhiqizwa emkhakheni wokuthengwa kwemikhiqizo, izinsizakalo noma izindatshana.
  • Ukwazi ukwenza umyalo noma ukuqondiswa kwamaqembu kahle kakhulu.
  • Ukuba yithonya elihle kakhulu kuzongeza inani kusizinda sakho sobungcweti.
  • Ukwazi ukuthi ungazivumelanisa kanjani nezinguquko ezenzeka emkhakheni webhizinisi kanye nokukwazi ukuzisebenzisa esikhathini esifushane kakhulu.

Ngakho-ke, lesi sikhundla somsebenzi esibalulekile sidinga isu nezenzo ezingxenyeni ezilinganayo. Ukuze ngale ndlela, ikhuthaze futhi isebenzise ukulawula kanye nomthelela kuzo zonke izinqubo ezihlobene nokumaketha enkampanini. Akumangalisi ukuthi ekugcineni kosuku ngeke ube nenye indlela ngaphandle kokuthonya ngqo uhlelo lwayo lokumaketha. Futhi nakanjani udinga ukuzilungiselela ukwenza le misebenzi ekhethekile kumabhizinisi edijithali. Vele, indlela enhle isuka esikhundleni sakho njenge-CMO noma iSikhulu Esiphezulu Sezokukhangisa.

Ngenkathi ngakolunye uhlangothi, esinye isici okufanele silinganiswe kuleli nani lebhizinisi yilokho uchwepheshe wezokukhangisa, nemisebenzi yomqondisi wezokumaketha kanye nokuhlangenwe nakho okuveziwe nombono webhizinisi. Okuthile okubaluleke njengokuhambisa impumelelo yebhizinisi ledijithali kusuka kumasu ahlukahlukene kwezokumaketha zanamuhla nezintsha.

Imisebenzi yayo efanelekile: eminye yayo

Ezinye zezinto okumele zibhekwe kusukela manje yimisebenzi okumele yenziwe ngabantu abasebenzisa lo mkhakha okhethekile. Sizokukhombisa okunye okuvame kakhulu eminyakeni yamuva.

 Ukukhula kokuthengisa

 Akungabazeki ukuthi ukukhulisa ukuthengisa kwenkampani ngosizo lwe izenzo zokuthengisa Ingenye ehambisana kakhulu okwamanje. Futhi okuyilungelo lakho ukusebenzisa yonke imithombo etholakalayo onayo enkampanini yedijithali. Ngemisebenzi efana naleyo, njengokumaketha nezenzo zokukhangisa, ukukhuthaza imikhankaso yokukhangisa kumanethiwekhi omphakathi noma ukwethula isu elinamandla le-SEO ngokuya ngokuqukethwe kanye nezenzo zezokuxhumana.

Thuthukisa ukuxhumana kwangaphakathi

Omunye wemithwalo yemfanelo yakhe uphethe le misebenzi ethile emsebenzini wakhe. Ngabe sikuphi isixhumanisi sokuxhumanisa iminyango ehlukene yebhizinisi. Uchwepheshe weqiniso walezi zici yilowo owazi ukuthi angazungeza kanjani neqembu elisebenza kahle kakhulu ngokwemiphumela ezokhiqizwa kusukela manje kuqhubeke. Ngethimba elinomdlandla futhi ngaphezu kwakho konke lokho kubumbene kakhulu ngokwezinhloso eliziphishekelayo.

Ngakolunye uhlangothi, kubaluleke kakhulu futhi ukuthi babe sesimweni sokwenza iziphakamiso zekhonkrithi yesimo ngasinye ukuzizuza ngempumelelo ethile. Njengokhuthazo emaqenjini abo omsebenzi nokuthi banganikela ngokusebenza kwabo okuhle kakhulu eminyakeni edlule. Lapho ukuzethemba okufanele ukuthi abasebenzi abahlukene babe nakho kulesi sibalo sobungcweti kufanele kube ngesinye sezisekelo zezenzo zabo.

Iphrofayili ezothunyelwa yi-CMO

Kunoma ikuphi, kunezici eziningana kuphrofayela yakho ezingakwazi ukuntuleka ku-CMO noma ku-Chief Marketing Officer. Njengesibonelo, yilokhu okulandelayo esizokunikeza khona ngalesi sikhathi ukuze ucace kakhudlwana lolu daba esikuchazela lona.

Amandla okuphatha amaqembu

Leli yikhono elingenakungabikho ekuthunyelweni kwakho kobuchwepheshe. Akumangalisi ukuthi omunye wemisebenzi yawo eyinhloko uqukethe ngaphezu kwakho konke ukuhlanganisa yonke imisebenzi enkampanini. Thumela imisebenzi ethile kulabo asebenzisana nabo kakhulu futhi uzibophezele kakhulu kuphrojekthi yebhizinisi.

Yiba nozwelo kuzinguquko zobuchwepheshe

Njengoba bekungeke kube ngenye indlela kuphrojekthi eku-inthanethi, kufanele uvuleleke kuzo zonke izitayela kulo mkhakha futhi uma ubona kungenzeka ukuthi uzifake kwezakho ukuze ekugcineni imiphumela ibe lusizo kakhulu kunamanje.

Zibophezele kakhulu kuphrojekthi

Kusukela ekuqaleni kuzodingeka ukuthi ubambe iqhaza kwezentengiselwano zikagesi lapho kuhlanganiswe khona. Ukuhlangabezana nalesi sidingo esidingeka kakhulu ezinkampanini eziku-inthanethi, ngeke ube nokunye ongakwenza ngaphandle kokuletha intshisekelo enkulu kukho konke okwenzayo. Futhi ukudlulisa lo mbono kubo bonke abanye ochwepheshe abelana ngale phrojekthi yobungcweti.

Ulwazi olujulile kakhulu

Onke amakhono angenhla esiwabalulile abengaba nenani elincane kakhulu ukube bekungekho ukuhambisana nokufakwa kwemibono emihle kakhulu yenkampani yakho. Kepha futhi mayelana nokuthi umkhakha we-inthanethi umeleni emisebenzini yezomnotho ngoba kuyindlela engcono kakhulu okufanele ithuthukise ngayo ibhizinisi lalezi zici.

Ekugcineni, lokhu ukuhlolwa okudingwa yi-CMO enhle noma iSikhulu Esiphezulu Sezokukhangisa ukuze benze imisebenzi yabo ngokugcwele. Uma ubona ukuthi uhlangabezana nale phrofayili yobungcweti, ungangabazi okwesikhashana ukuthi nawe ungalifeza leli nani lebhizinisi njengelikhethekile njengoba lisungula izinto ngasikhathi sinye.

Ezinye izimpawu zobunikazi mayelana nemisebenzi yabo yangempela

Ama-CMO, ngakolunye uhlangothi, angabaxhumanisi bemvelo bomzamo ohlanganisiwe ngoba baqonda amakhasimende noma abasebenzisi kangcono kunanoma ngubani. Kepha ungakhohlwa, namasu wokumaketha ayinkimbinkimbi futhi afuna kakhulu ukuwenza. Endaweni lapho kufanele wazi ukuthi ungawasebenzisa kanjani amathuba wokumaketha enkampanini lapho uhlanganiswe khona.

Ngenkathi ngakolunye uhlangothi, ukhiye empumelelweni yeSikhulu Esiyinhloko Sezokumaketha ususelwe kokuthile okuyisisekelo njengokuqonda okuphumelela ngokuphelele nangokujulile ngokuguquguquka kwemakethe. Ngoba awukwazi ukukhohlwa ukuthi ubhekene nomkhakha ovuselelwa njalo futhi awukwazi ukuhlala unganyakazi.

Kepha usebenza kuphi ngempela Umphathi Omkhulu Wezokukhangisa? Yebo, ngokuyisisekelo kufayela le- iminyango yokuthengisa, ukumaketha kanye nentuthuko. Ngezinhloso ezahlukahlukene, njengokuqinisekisa ukuhlanganiswa kwamasu wokumaketha kuyo yonke iminyango yenkampani, kulokhu kwidijithali.

Ngokuphathelene nezifundo okufanele uzinikele kwirekhodi lakho lezemfundo, zingamaketha noma zikhangise. Yize esimeni sesibili kufanele uqoqe njalo ulwazi olujulile mayelana nokumaketha kwanamuhla ezinkampanini. Ngaphandle kolunye ulwazi olungasizakala ngaso sonke isikhathi ukufeza imisebenzi yalo: izilimi, ubuchwepheshe obusha nokuthi kungani ungasho umbono othile ngomnotho.

Njengoba kungenzeka ubonile, akusona isikhundla esijwayelekile, kepha okuphambene nakho okusha. Futhi lokho kuqhume impela ngokufika kwamabhizinisi edijithali, njengasendabeni yokuhweba ngogesi. Ngokuzwela okukhethekile kuyo njengoba kukhonjisiwe kule ndatshana. Manje kusasele ukuqinisekisa ukuthi unentshisekelo yokukusebenzisa ngesikhathi esithile empilweni yakho. Ngoba kungumsebenzi ozuzisa ngokuphelele wezintshisekelo zakho.


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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.