Insizakalo yamakhasimende ku-ecommerce

Ngelinye ilanga, ngafaka izibuko zami zelanga ngathola ukuklwebheka okubi kwi-lens. Njengoba kwakungoLwesihlanu, ngangicabanga ukuthi kwakuyisignali ukuthenga ipara entsha. Nginqume ukuthi kuzobiza ukuthenga online, ngaya eAmazon ngathenga amaflaya amahle ukulungiselela uhambo lwami lomgwaqo olulandelayo.

Cishe ungayiqonda le ndaba. Uma kungenjalo, nguwe wedwa kubathengi abangu-10 ongabheki intengo yezinto e-Amazon ngaphambi kokuthenga. Abanye bethu bathembela emananini entengo yokuncintisana kanye nokuhlinzekwa kwamakhasimende okuthembekile ukuqondisa izinqumo zethu zokuthenga. Ngenxa yalolu lwazi lwamakhasimende olungenabuhlungu, sikhethe i-Amazon njengendawo yethu ethandwa kakhulu ye-e-commerce.

I-Amazon idale imodeli yesevisi ehambisana nezidingo zamakhasimende ayo e-commerce - ngokwesibonelo, mhlawumbe ukhulumile nommeleli wosekelo we-Amazon ocingweni noma engxoxweni eku-inthanethi.

Insizakalo yamakhasimende ku-e-commerce

Kule ndatshana, sizochaza ukuthi iyini insizakalo yamakhasimende e-eCommerce futhi sikunikeze eminye yemikhuba emihle ongayisebenzisa ukuyithuthukisa kuwebhusayithi yakho. Ngemuva kwalokho sizonikeza uhlu lwamathuluzi wensizakalo ye-ecommerce ongawasebenzisela ibhizinisi lakho.

Insizakalo yamakhasimende e-E-commerce ibhekisa kuzinsizakalo ezinikezwa abathengi be-inthanethi. Uma izivakashi zakho zinemibuzo noma zidinga usizo ekuthengeni, lezi zici zibasiza ukuthi bazulazule kusayithi lakho futhi bafeze izinhloso zabo. Insizakalo yamakhasimende e-E-commerce inika amandla abameleli ukuhlangabezana namakhasimende noma ngabe ukuphi ukuze benze inqubo yokusekela ibe lula futhi isebenze kahle.

Iminikelo ekusetshenzisweni kwale sevisi

Indlela yesevisi ye-eCommerce yehlukile kancane kuzilungiselelo zezitini nodaka. Njengoba abamele bengashayela noma baxoxe kuphela, kuyadingeka ukulindela izithiyo abasebenzisi abazohlangabezana nazo ngesikhathi senqubo yokuthenga.

Lokho kudinga ukuthi uhlale uthola impendulo yamakhasimende futhi uyihlaziyele amaphuzu ajwayelekile obuhlungu womsebenzisi. Lapho usuziqonda lezi zinto eziguqukayo, ungafaka izinsiza zokuzenzela kanye nezinto ezisebenzayo eziqondisa izivakashi ohambweni lwamakhasimende.

Uma ufuna ukuthuthukisa insizakalo esitolo sakho esiku-inthanethi, bheka isigaba esilandelayo ukuze ufunde ngemikhuba emihle esiyiqoqele insizakalo yamakhasimende e-ecommerce.

Imikhuba Engcono Kakhulu Yezinsizakalo Zamakhasimende e-Ecommerce

Ukuhlinzeka ngemisebenzi emihle yamakhasimende endaweni ye-e-commerce kungaba yinselelo kwamanye amabhizinisi. Lokho kungenxa yokuthi kungaba nzima ukuzibandakanya namakhasimende lapho ungahlanganyeli ubuso nobuso. Amathiphu akulesi sigaba angakusiza unqobe lezi zithiyo futhi ujabulise izivakashi zakho eziku-inthanethi.

Gxila esikhathini sakho esimaphakathi sokuphendula. Ngalo mqondo, akungabazeki ukuthi ekugcineni amakhasimende ajabulela ukuthenga nge-inthanethi ngoba kuyasebenza futhi kulula. Bangakwazi ukuqhathanisa kalula amanani omkhiqizo noku-oda izinto khona kanye emnyango wabo. Kodwa-ke, lapho amakhasimende enemibuzo, alindele ukuthi iphendulwe ngaphandle kwamandla. Abafuni ukulinda izimpendulo lapho beza kusayithi lakho ukuze bathenge ngokushesha.

Kungakho kubalulekile ukugxila ezikhathini zokuphendula ezijwayelekile lapho usebenza namakhasimende we-ecommerce. Uma izivakashi zisondela, abakwa-reps kumele baphendule ngemizuzwana. Amathuluzi afana nengxoxo ebukhoma ne-chat bots angakhuphula isikhathi sakho esimaphakathi sokuphendula futhi aqondise inqubo yokuxhasa abasebenzisi bakho. Ngokunciphisa isikhathi esisithathayo ukuthola impendulo, amakhasimende mancane amathuba okuthi aphazanyiswe futhi akhukhuleke esizeni sakho.

Sebenzisa imithombo yezokuxhumana ukusebenzela amakhasimende

Ngokushesha nokusebenza kahle kwenhloso yethu enkulu, imithombo yezokuxhumana iba yigugu njengesiteshi senkonzo yamakhasimende. Amakhasimende angasebenzisa imithombo yezokuxhumana ukubika izinkinga noma ukubuza imibuzo, azise ngokushesha iqembu lakho lensizakalo.

Ngemuva kwalokho abaphathi bakho bangakwazi ukulungisa inkinga futhi baxhumane kabusha futhi bavuselele wonke amakhasimende akho ngasikhathi sinye. Esikhundleni semibuzo ye-funnel ngesiteshi esisodwa sokuxhumana, lokhu kuzwela okukhona kuyo yonke indawo kwenza kube lula kubathengi be-inthanethi ukuxhumana nethimba lakho lenkonzo yamakhasimende.

Nikeza ukusekelwa kwamakhasimende okusebenzayo.

Lapho amakhasimende ephequlula iwebhusayithi yakho, kungenzeka angazi ngokusekelwa kwakho nezici zensizakalo. Bangaba nemibuzo, kepha abazi ukuthi bazobuza kuphi. Noma bangahle banqume ukuthi kuwumsebenzi omningi kakhulu ukuxhumana nabasekeli bese udlulela emncintiswaneni. Noma isayithi lakho linikezela ngezinsizakalo, kubalulekile ukuthi uhlanganyele nazo ngekhasimende lakho.

Ungaqala ukusebenza kwamakhasimende asebenzayo ngokudala ama-CTA kuwebhusayithi yakho. Kwenze kucace lapho abasebenzisi bangahambisa khona imibuzo yabo yokusekelwa futhi banikeze imibuzo evame ukubuzwa mayelana nokuthi yini abangayilindela ethimbeni lakho lesevisi. Uma unengxoxo ebukhoma, dala okuzivelelayo okuheha isivakashi ukunakekela iwijethi yengxoxo. Lokhu kuzokhuthaza izivakashi ukuthi zisebenzise izici zakho zosizo, zivule amathuba okuheha nokujabulisa amakhasimende.

Faka izinketho zokuzenzela izinsizakalo zamakhasimende

Enye indlela ephumelelayo yokunikeza impendulo kumakhasimende ukusebenzisa izici zokuzenzela izinsiza zamakhasimende. Lawa ngamathuluzi amakhasimende awasebenzisayo ukuthola izixazululo zezinkinga zawo ngaphandle kosizo lommeleli wesevisi. Lapho amaklayenti enemibuzo esheshayo noma eyisisekelo, lokhu kubasindisa isikhathi ekubeni bavule uphenyo olusemthethweni.

Isibonelo sokuzisebenzela yisisekelo solwazi. Isisekelo solwazi yisigaba sewebhusayithi yakho esiqukethe imibhalo yesevisi neyokusekela. Lezi zinsiza zixoxa ngezithiyo ezivamile zamakhasimende abasebenzisi ababhekana nazo nsuku zonke. Amakhasimende angabuyekeza lezi zinkomba ngaphambi kokuxhumana nethimba labo lezinsizakalo.

Nikeza ulayini wokusekelwa kwefoni

Amanye amakhasimende awanaso isineke sokubheka izinketho zokuxhaswa online. Isivinini nokusebenza kahle kungukhiye ezindaweni ze-ecommerce futhi amakhasimende we-non-tech savvy awathandi ukuphequlula isayithi lakho ukuthola izimpendulo.

Uma kungenzeka, nikeza laba basebenzisi umugqa oqondile kuthimba lakho lezinsizakalo ngokunikeza ukusekelwa ngocingo. Noma ungenayo isoftware yesikhungo sezingcingo noma okokusebenza kwefoni okhethiwe, ukuba nendlela esheshayo yokwenza ukuxhumana bukhoma kungathuthukisa kakhulu ulwazi lwamakhasimende.

Sebenzisa amathuluzi wenkonzo yamakhasimende

Akunandaba noma ngabe likhulu kangakanani ibhizinisi lakho, amathuluzi wesevisi yamakhasimende angaba nomthelela omkhulu kuwebhusayithi yakho ye-e-commerce. Lawa mathuluzi enza imisebenzi yokusekela futhi anwebe umkhawulokudonsa wethimba lakho lenkonzo yamakhasimende.

Isibonelo, uhlelo lwethikithi lungaphatha futhi lusabalalise imibuzo yamakhasimende engenayo ukuze abasebenzayo bazi kahle okufanele basebenze ngakho futhi awekho amacala anganakwa.

Isoftware yamakhasimende e-Ecommerce

Uma ubheka ukusebenzisa amathuluzi afana nalawa wewebhusayithi yakho, hlola uhlu olungezansi lwe-software enhle kakhulu yamakhasimende e-ecommerce.

HubSpot

Isikhungo sesevisi seHubSpot silungele amabhizinisi we-ecommerce ngezizathu eziningi, kufaka phakathi ukuhlanganiswa kwayo ne-Shopify. Ungavumelanisa amakhasimende akho esitolo se-Shopify ne-HubSpot CRM yakho, bese ubandakanya izivakashi lapho zenza isenzo kusayithi lakho.

Futhi, i-Service Hub inezingxoxo zamahhala nezingxoxo ze-chatbot. Ungafaka kalula lezi zici kuwebhusayithi yakho ukuze unikeze amakhasimende akho usizo ngokushesha.

UKayako

IKayako iyi-software yomsizi efaka izici ezithile ze-e-commerce. Isibonelo, inamathuluzi we-Facebook ne-Twitter asiza abamele izinsizakalo ukuphatha imibuzo yezokuxhumana. Kukhona futhi isici sebhokisi lokungenayo elabiwe esigxilisa izicelo ezingenayo endaweni eyodwa. Ngaleyo ndlela, ama-reps angakwazi ukugcina ithrekhi yakho konke ukuxhumana kwamakhasimende ngokusebenzisa isikhombimsebenzisi esisodwa.

Chofoza

I-Clickdesk kungenye yesikhulumi senkonzo esingasetshenziselwa i-e-commerce. Isici sayo esivelele ithuluzi layo lokuxoxa ngevidiyo elivumela amaklayenti ukuthi asebenze ngqo nabamele.

Ngakho-ke uma ingxoxo ibonakala ingayi ndawo, iqembu lakho lingangena engxoxweni yevidiyo ukusula noma yiziphi izinkinga zokuxhumana. Lokho kuyinzuzo enkulu kumabhizinisi we-SaaS okumele achaze izixazululo zobuchwepheshe noma eziyinkimbinkimbi.

Thola Ukwaneliseka

Ukuthola Ukwaneliseka kugxila kumkhiqizo wayo emcabangweni wokwakha umphakathi osebenzayo. Ukholelwa ukuthi izinketho zokuzenzela, ezifana nezinkundla zomphakathi, ziyindlela engcono kakhulu yokunikeza amakhasimende izimpendulo ngokushesha.

Usebenzisa izici zayo zokudlala, ungakha ikhasi lomphakathi elikhuthaza amakhasimende ukuthi asizane ukuxazulula izinkinga. Ukwengeza lesi sithangami nezinye izici zakho zokusekela kufanele kudale isipiliyoni senkonzo esanelisayo.

I-Acquire ine-chatbot engaphendula kuze kufike ku-80% yemibuzo yamakhasimende, khona manjalo. Sebenzisa ukufunda ngomshini ukutolika imibuzo bese unikeza abasebenzisi isisombululo esifanele kakhulu. Ungangenisa futhi ama-FAQ wesisekelo solwazi, amazwibela, namadokhumenti ku-bot ukuthuthukisa ukwenza kwakho ngokwezifiso. Futhi, njengoba i-bot iqoqa idatha eyengeziwe yamakhasimende, iyathuthuka ngokuhamba kwesikhathi.

Ukufika kobuchwepheshe obusha

Ngokufika kobuchwepheshe bedijithali nokuvela kwezohwebo ze-elekthronikhi, umqondo wokuthenga ushintshe kakhulu ngokuya ngamaphethini wokuthenga kwabathengi kulindelwe amakhasimende. Ukwesekwa kwamakhasimende nakho kuguqukile kusuka eziteshini ezisebenzayo kuya ekusekelweni kwesiteshi se-omni-corporate ukuletha isipiliyoni sokusebenza se-e-commerce esingaguquguquki

Izitolo zanamuhla kulindeleke ukuthi zibone ukwanda okukhulu kusuka ku-19% kuya ku-24% eminyakeni emithathu ezayo, okuqhutshwa kakhulu ukuthengiswa kwe-omnichannel.

Njengoba ubuchwepheshe buqhubeka nokushintsha, kanjalo nokwenza kwebhizinisi namasu okuya emakethe. Uma kukhulunywa ngokuhlinzekwa kwamakhasimende kulezi zinsuku, amabhizinisi e-ecommerce kulindeleke ukuthi ahambise isipiliyoni sekhwalithi ephezulu kakhulu noma abeke engcupheni ukulahlekelwa ngamakhasimende kubancintisana kuze kube phakade.

Ngakho-ke kufanele ulakhe kanjani isu lakho lokuhlinzeka ngamakhasimende e-ecommerce? Yini insizakalo yamakhasimende e-commerce? Yebo, insizakalo yamakhasimende e-commerce noma ukuxhaswa kwamakhasimende e-commerce kumayelana nokunikeza isipiliyoni esihle sesevisi yamakhasimende esitolo sakho se-inthanethi noma ebhizinisini le-e-commerce.

Wonke amabhizinisi e-e-commerce noma okuthengisa, noma ngabe mancane noma makhulu, adinga ukufaka imali ekunikezeni insizakalo yamakhasimende enhle kakhulu ngeziteshi amakhasimende abo azithandayo ngengxoxo ebukhoma, isikhungo sezingcingo, noma iziteshi zenhlalo.

Kunemikhuba emihle kakhulu ongayicabangela ekwakheni insizakalo yamakhasimende akho eCommerce. Lapho kungangabazeki ukuthi insizakalo yamakhasimende ehamba phambili ye-ecommerce ukuhlangabezana nokulindelwe kwamakhasimende futhi ubanikeze ulwazi lwe-WOW. Ukunikeza insizakalo enkulu yamakhasimende ngebhizinisi lakho le-ecommerce kungenza izimangaliso ekwenzeni umkhiqizo wakho ugqame emncintiswaneni. Masikhulume ngemibono yokuxhaswa kwamakhasimende e-ecommerce okufanele uyisebenzise.

Thuthukisa isu lesiteshi se-omni

Kumabhizinisi anamuhla e-commerce, ukuba nesiteshi esisodwa noma ezimbili zokuxhumana akwanele. Amakhasimende alindele ukuba khona kwakho ngeziteshi azithandayo njengewebhusayithi, imithombo yezokuxhumana, i-imeyili, ifoni, njll.

Manje kufanele ngenzeni? Enye indlela ukuthatha indlela yesiteshi ye-omni. Lithini isu lesiteshi se-omni? Isu le-omni lesiteshi lihlanganisa wonke amaphuzu wokuxhumana namakhasimende phakathi nawo wonke umjikelezo wempilo ofanayo ngaphansi kwepulatifomu eyodwa, ukuwaheha kulo lonke uhambo lwawo lokuthenga futhi ubanikeze okuhlangenwe nakho okungaguquguquki. Ama-73% wamakhasimende asebenzisa iziteshi eziningi phakathi nohambo lwabo lokuyothenga.

Ukwakha isu lokuxhaswa kwamakhasimende wesiteshi elihlanganisa konke, udinga ukugxila ezintweni ezintathu eziyisisekelo zokwenza umuzwa wamakhasimende ungabangi ngangokunokwenzeka.

Khomba izindawo zokuxhumana ezithandwa ngamakhasimende akho

Qonda uhambo lwamakhasimende akho bese udala isu lokuwabandakanya ngalezo zindawo zokuthinta

Diliva okuhlangenwe nakho okungaguquguquki kulo lonke uhambo lwekhasimende lakho

Ifa lesiteshi se-omni ukusebenzisa amandla eziteshi zedijithali ukwenza lula nokwenza ngcono isipiliyoni sokuthenga kumakhasimende nobudlelwano bawo nemikhiqizo. Ngamasu esiteshi alungile, ungalungiselela umkhiqizo wakho ukuthi uphile isikhathi eside futhi uzinze kule ndawo eguqukayo.

Nikeza ukusekelwa kwamakhasimende okusebenzayo

Ama-83% wamakhasimende adinga usizo ngokuqedela ukuthenga online. Futhi ukuthengisa okungama-70% kuncike ekutheni bazizwa kanjani bephathwa wumkhiqizo.

Futhi kuyiqiniso elisobala ukuthi amakhasimende azoyeka ukubuyela ebhizinisini lakho uma uwanikeza insizakalo engagculisi. Kwenzeka kakhulu uma ibhizinisi ligxila enkambisweni esebenzayo. Kodwa-ke, insizakalo enhle yamakhasimende imayelana nokulindela izinkinga nokuzixazulula ngaphambi kokuba zikhule - ukwesekwa kwamakhasimende okusebenzayo.

Ukusekelwa okusebenzayo kungenye yezindlela ezinhle kakhulu zokwenza ngcono isipiliyoni sakho senkonzo yamakhasimende. Yehlisa ukuxhumana kokusekelwa futhi wakhe ukwethembana kwamakhasimende okuthuthukisa ukugcinwa. Ikuvumela ukuthi ufinyelele kumakhasimende akho futhi wenze lonke uhambo lwakho lube nesipiliyoni esihle. Amabhizinisi aku-inthanethi adinga ukulandela amasu athile okwenza insizakalo yawo isebenze.

Izindlela ezihamba phambili zensizakalo yamakhasimende e-Proactive Ecommerce:

Yenza amakhasimende akho azi ngezinkinga ngaphambi kokuthi azi. Isibonelo, ukuthunyelwa okubambezelekile, kuphelile esitokweni ukuze kufezwe i-oda, iveni eliphuzile, njll. Dlulisela izingqinamba kumakhasimende lapho ezazi ngaphambi kokuba amakhasimende azi futhi zikhule ku-inthanethi.

Ungalokothi ulahlekelwe ithrekhi yamakhasimende akho. Setha i-imeyili ezenzakalelayo ukubuza ikhasimende uma ngabe lijabule ngomkhiqizo noma i-imeyili kamuva ngemuva kokuthenga.

Gada izingxoxo zakho zenhlalo ngoba amakhasimende namuhla afinyelela kwimithombo yezokuxhumana ukuveza imibono yawo mayelana nolwazi lomsebenzi wakho womkhiqizo.

Thola izindaba ezivame kakhulu zamakhasimende ezingalungiswa kalula ukunciphisa inani lamakholi okusekela nokwenza ngcono ukwaneliseka kwamakhasimende.


Amazwana, shiya okwakho

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

*

*

  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.

  1.   AmaChristian dorantes kusho

    I-athikili yinhle inqobo nje uma une-ecommerce enezinga eliphezulu
    Ukuthi bambalwa impela nokuthi bambalwa kuphela asebevele sebeyazi yonke imidiya yezinsizakalo zamakhasimende.
    Kukhona uzakwethu okungama-SME futhi ngicabanga ukuthi ngokusebenzisa lezi ziteshi ekuqaleni kukhiqiza izindleko nokuqeqeshwa ekusetshenzisweni kwamathuluzi okwamanje angafanelekile. Kwanele ukuba nezingosi zokuxhumana nabantu kanye nengxoxo eqondile nge-mezenger noma ngeposi kanye / noma ngocingo ukunaka okwenziwe ngezifiso futhi uqale ukwethembeka kulo mkhiqizo