Ukuhlelwa kwezentengiso kubathengisi "U-ERA ”ujoyine i-EMOTA, "I-European Ecommerce kanye ne-Omni-Channel Trade Association". Imvamisa, izinhlangano zikazwelonke ze-e-commerce zijoyina i-EMOTAKodwa-ke, inhlangano ye-ERA izovula futhi inwebise imakethe yalokhu ikakhulukazi eBrussels.
"I-Electronic Retailing Association Europe" yaziwa kangcono njenge "ERA Europe" iyinhlangano yeziteshi eziningi yokuthenga ekhaya. Lokhu kwenzelwe izinkampani ezinikezela ngemikhiqizo kubathengi bazo ngezethulo ezibukwayo, i-Intanethi, neminye imithombo yezobuchwepheshe. Njengamanje, i-ERA Europe imele amalungu avela eYurophu naseMiddle East.
Le nhlangano manje isinamathiselwe ku inhlangano ye-pan-European ecommerce "EMOTA". "Lokhu kuzohlinzeka amalungu ethu ngokuthola inqwaba yezinzuzo, kufaka phakathi ukuxhumana okuhle kakhulu eBrussels, ulwazi oluningi nesipiliyoni endaweni yezobudlelwano nomphakathi, kanye nolwazi olukhethekile emkhakheni wezohwebo," kusho uJulian Oberndörfer., COO we-ERA Yurophu.
Ngokusho kwakhe, ubulungu benkampani yakhe bungaba yisixhumanisi esilahlekile embonini yezitolo eneziteshi eziningi. “Sibona ukugqagqana okukhulu kwemisebenzi yebhizinisi phakathi I-ERA Yurophu ne-EMOTA lokho amalungu ethu enkampanini angakuthuthukisa ngamakhono awo ekuthengiseni ngevidiyo, ukumaketha okuqondile, iziteshi ezibukhoma ze-TV kanye nama-infomercials ”.
I-EMOTA futhi ibheka amalungu ayo akamuva njengeqhaza elikhulu enhlanganweni yayo. “Siphawule ukuhlangana okukhulu kweziteshi ezahlukahlukene zokusabalalisa kanye nasembonini yezitolo emakhaya, okuyimpumelelo, imigudu emisha yokusabalalisa enezintshisekelo eziningi ezifana ne-e-commerce. Sobabili sikhomba abathengi ngaphandle kwezakhiwo futhi abanezinkinga ezifanayo nokuvikelwa kwabathengi, ubumfihlo bedatha, ukulethwa kwamaphakheji, ukukhokha nge-elekthronikhi nokunye okuningi, ”kusho UNobhala Jikelele we-EMOTA uMaurits Bruggink.