Uma unebhizinisi, cishe ufuna ukwenza imali ngalo. Kodwa ngezinye izikhathi, imali engenayo ayingeni kuphela ngenkampani yakho; Bangakwenza futhi ngezinkundla zokuxhumana. Futhi ikakhulukazi, ngokusakaza bukhoma. Kuleli qophelo, ungacabanga nge-Youtube, kodwa iqiniso liwukuthi kukhona inethiwekhi yokuxhumana nabantu enkulu nakakhulu futhi engakunikeza iholo elingcono. Uyazi ukuthi ungayenza kanjani imali ku-Twitch?
Uma sisanda kukuthinta futhi ufuna ukwazi ukuthi, ngaphezu kwebhizinisi lakho, ungawuthola kanjani omunye umthombo wemali engenayo, khona-ke esizokuchaza kuyakuthakasela. Futhi okuningi.
I-Twitch, inkundla yokuqukethwe eqondile entsha
Njengoba wazi, uma sikhuluma ngamavidiyo, kuvamile ukucabanga nge-YouTube. Ngokuqondile, mhlawumbe i-Facebook eyengeziwe noma i-Instagram. Kodwa iqiniso liwukuthi empeleni UTwitch ukwazile ukuthatha konke okuhle ezinkundleni zokuxhumana futhi useyihlanganise yaba yinto eyodwa.
Ngakho-ke, singakusho lokho I-Twitch iyinkundla yokusakaza enamavidiyo abukhoma, kodwa kungase futhi kuqoshwe futhi kuhlelwe. Kodwa-ke, okubaluleke kakhulu ngeyokuqala, ngoba ngaphezu kwakho konke kufana nethelevishini yendabuko.
Ukusebenza kwe-Twitch kuhlobene nefomethi ye-freemium, okungukuthi, leyo ukuze ubukele ividiyo kufanele usebenzise izikhangiso ngezikhathi ezithile noma ungabhalisa njengomuntu obhalisele isiteshi futhi uzoyeka ukubona izikhangiso ngaphezu kokuba neminye imisebenzi eyengeziwe.
Yimalini eyenziwe ngeTwitch
Impela lapho sikubuza ukuthi uyithola kanjani imali ku-Twitch Kufike emqondweni ngezizumbulu zemali abanye abasakazi zenze obala, ngezinye izikhathi ngezibalo zoziro abane, abahlanu noma abayisithupha. Kodwa kumele sikuxwayise. Ngeke kufinyelele futhi ukuthole lokho. Hhayi kancane kancane.
Okokuqala kufanele uzenze waziwe futhi lokho kusho ukuthi kufanele unikeze isikhathi, ngezinye izikhathi bacabanga ukuphonsa ithawula, nabanye abaningi bezama ukulingisa abanye. Kodwa zonke ziyisipiliyoni nesikhathi, futhi kancane kancane, uma ukwazi ukuxhumana nezithameli zakho, ungaqala ukuzuza.
Ngakho ungacabangi ukuthi lokhu kungokwasebusuku nje, kude nayo. Kuzama ukusebenza kanzima ukwenza "isiteshi", "umkhiqizo" wakho ukuthi uqale ukuzwakala kwabanye.
Ngenxa yalokhu, ngeke sikwazi ukukutshela ukuthi yimalini etholwa ku-Twitch ngoba kuncike ezintweni eziningi okufanele zicatshangelwe. Isiteshi esivulwa ngumuntu odumile asifani nesomuntu owaziwa umndeni wakhe nabangane abasondelene naye kuphela.
Uyenza kanjani imali ngeTwitch
Sekushiwo lokho, asisho ukuthi nawe awukwazi ukwenza imali. Eqinisweni ungakwazi, futhi kunezindlela eziningana zokukufeza. Uyafuna ukwazi ukuthi ziyini?
"Ababhalisi"
Ababhalisile basho i-Twitch njenge labo bantu ababhalisela isiteshi ukuze bagweme ukubona izikhangiso (okungesinye isikhathi esindayo kakhulu) futhi uthole ezinye izici (isibonelo, izitika eziqondene nawe). Kodwa futhi futhi lokhu kuyinto abaningi abangayazi, ungakhuluma nomlingiswa oyinhloko wevidiyo. Okusho ukuthi, ungakhuluma noma ubhale naye.
Ngenxa yalesi sizathu, abaningi bakhokha ukubhalisa futhi ingenye yemali engenayo ezinzile ozoba nayo, inqobo nje uma uxhumana kahle nalelo qembu futhi ubenza bavuselele inyanga nenyanga.
I-Twitch ikukhokhela u-50% wokubhalisa kwalowo obhalisile, kanti enye uyayigcina. Kodwa lapho sekunababukeli abangaphezu kuka-10.000, bese kuba ukusatshalaliswa iba yinzuzo enkulu kuwe, cishe ngo-70/30.
Futhi kubiza malini ukubhalisa? Sicabanga ukuthi kuzoncika eziteshini kodwa ngokuvamile bangama-euro angu-3,5 ngenyanga. Ngakho akulona inani abaningi abacabanga ukuthi linqatshelwe.
iminikelo
Enye indlela yokwenza imali ku-Twitch yiminikelo, noma amathiphu, noma yini ofuna ukuyibiza. Kuyindlela yokubonga esidlangalaleni umlingiswa oyinhloko wevidiyo ngomzamo abawenzayo esiteshini nakuvidiyo kanye nendlela yokubaklomelisa.
Okuhle kunakho konke ukuthi imali enikezwayo ingu-100% yomsebenzisi,uTwitch akangeni lapha ezobeka isandla ngoba uyaqonda ukuthi uma ephiwa yingoba simfanele ngempela.
Endabeni yaseSpain, lokhu akuthathi okuningi, kodwa kungaba enye imali engenayo nge-Twitch.
Ukukhangisa ku-Twitch
Njengamanye amanethiwekhi afana ne-YouTube, ungabeka izikhangiso ezikhokhelwayo ukuze uthole inzuzo eyengeziwe. Kanjani? Enguqulweni yamahhala ye-Twitch usuvele uyazi ukuthi banezikhangiso. Kanjalo, ungenza imali ngalokho kukhangisa, nakuba uzokwabelana ngakho no-Twitch.
Eqinisweni, lapho isiteshi sisebenza, siba nethuba lokukhiqiza imali eningi, kuze kube seqophelweni lokubonisa izikhangiso zababhalisile. Yiqiniso, kufanele uqaphele futhi ungakwenzi kakhulu ngoba ke ubeka engcupheni yokuthi ngenyanga elandelayo ukubhalisa kuzosuswa.
Uxhaso, amanxusa...
Manje siqhubekela phambili ekukopisheleni ku-Facebook futhi ikakhulukazi ku-Instagram. Futhi sikwenza ngobaAmabhizinisi abheke kakhulu ku-Twitch ngokusebenzisanas nalabo abanamashaneli asebenza kakhulu futhi abanababhalisele abaningi ukukhangisa imikhiqizo yabo. Kungaba imidlalo yevidiyo, kungaba imicimbi, kungaba ukuthumela isikhangiso phakathi kwevidiyo yakho ebukhoma...
Ngakho-ke, inkampani iyakukhokhela futhi uyayikhangisa. Angiphinde. Ngokusobala, akukwazi ukuthi uphikisana nokuthile bese uyamemezela, noma umxhasi wakho. Lokho akulungile ngoba uzomakwa ngokuthi "udayisiwe". Kodwa zingaba namanzi kakhulu ngokwezibalo.
Isibonelo esisebenzayo esigxile ku-eCommerce
Yebo, siyazi ukuthi njengamanje ucabanga ukuthi lokhu kungokwabasakazi nabanamandla, kodwa kuwena lokhu bekungeke kusebenze nhlobo. Kodwa kuyiqiniso? Ingabe ayisebenzi ku-eCommerce? Well iqiniso liwukuthi unephutha.
Masibeke isibonelo sesitolo sezingubo esithola izindaba masonto onke. Kungani ungenzi ividiyo ebonisa lezi zinto ezintsha futhi ubeke kuqala kuzo zonke izibukeli ukuze zikwazi uku-oda izingubo ezizithanda kakhulu? Babekwazi nokuzama bukhoma futhi ngaleyo ndlela wenze abantu babone ukuthi ingabukeka kanjani.
Lena ividiyo eyingozi ngoba abantu abaningi bangase babe nentshisekelo kulokho kusakazwa bukhoma futhi bazobhalisela ukukubuka ngaphandle kwezikhangiso, kodwa futhi ukuxhumana nomlingiswa oyinhloko futhi umbonise izingubo futhi noma ukuxazulula ukungabaza.
ngaleyo vidiyo ungaba noxhaso (izingubo zokugqoka), ababhalisile bangenziwa futhi iminikelo inganikezwa ukuzenza
Kodwa hhayi lokho kuphela. Enye inketho yevidiyo ebukhoma ingaba nesitolo. Bonisa ukuthi injani, ikuphi, futhi ukhulume ngemibala yesizini, izingubo ezingenziwa, noma usize abantu bazi ukuhlanganisa izingubo. Konke lokhu ku-eCommerce kungenza inzuzo nge-Twitch, ngisho nangaphezulu ngoba ayikaxhashazwa kakhulu.
Futhi singenza okufanayo ngegeyimu yevidiyo noma isitolo sobuchwepheshe... Yebo, sincoma ukuthi uthenge ikhompuyutha ephathekayo ukuze uhlele ividiyo enamandla futhi enekhamera enhle, ngale ndlela uzothola ukusebenza okungcono kakhulu futhi ngokungangabazeki kuzokwenza. nomthelela emiphumeleni yomsebenzi wakho.
Ingabe unesibindi sokuthola imali ku-Twitch?