Yimiphi imithelela umphakathi oyitholile ku-E-commerce?

E-commerce Kube ngesinye sezinto ezisungulwe kakhulu eminyakeni yamuva, njengoba ngakha indlela efinyeleleka kalula yokusesha nokuthengisa izinto lapho kungatholwa khona okukodwa.

El ukuthuthukiswa nokusungulwa Le nsizakalo enhle ibe nomthelela emphakathini ezindaweni zayo ezahlukahlukene, lapho-ke sizochaza ukuthi le miphumela yenzeke kanjani futhi kuphi.

Umthelela emakethe nakubathengisi

E-commerce yakha indawo eqinile ukuncintisana kwezezimali, okubhekiswe ezimakethe, uma kubhekwa ukuthi abantu bangathengisa izinto zabo ngentengo yabo ebekiwe, okuthinta imakethe jikelele kanye nabathengisi okumele bathengise lokho ngentengo ebekiwe neqokiwe. Ukuguquguquka kokukwazi ukusetha intengo yakho Imininingwane yomuntu mayelana nezindatshana zakho iyinzuzo enkulu la mawebhusayithi asinikeza yona, kepha kuzakwabo kuyinto embi kakhulu kuzo zonke ezinye izimakethe.

Ngaphezu kwakho konke lokhu okungenhla, i-eCommerce ivule ithuba lokuthi abantu abaningi babe nezitolo zabo eziku-inthanethi futhi bathengise imikhiqizo abanayo, noma ngabe yenziwa yibo uqobo noma ngokusebenzisana nabasabalalisi nabahlinzeki. Ngamanye amagama, manje labo abane-eCommerce akudingeki ukuthi babe ngabantu abafundele ukuqala ibhizinisi, kepha bafuna nokuthola okungeziwe ekupheleni kwenyanga ngama-oda aku-inthanethi.

Kulokho kufanele kungezwe, phakathi kwezinye izinto, i- stock nezimo. Futhi ngukuthi, ngaphambi kokuthi i-eCommerce iqale ukusebenza, ukuba nesitolo kwakudinga indawo yokuthengisa nendawo yokugcina izimpahla ukuze ikwazi ukugcina imikhiqizo yezinhlobo ezahlukene ukuze izidayise. Kodwa-ke, ngezitolo ze-eCommerce bezilokhu zincipha, kwesinye isikhathi ngizizwa ngiphele nya. Lokhu kungenxa yokuthi abaningi basebenza ngaphansi kwezinye izinhlelo lapho imikhiqizo ithunyelwa khona ngqo yinkampani eyenzayo, isebenza njengabalamuli.

Ukukhululeka lapho i-eCommerce ingasethwa khona namuhla nakho kube nomthelela emakethe, ikakhulukazi uma sibheka ukuthi manje kunomncintiswano omkhulu emakethe ye-inthanethi. Kuthinte nemakethe "ebonakalayo" ngomqondo wokuthi izitolo zivaliwe, kwesinye isikhathi zibeka phambili ibhizinisi eliku-inthanethi kunokwenyama. Kungani? Ngenxa yezindleko ezingagwemeka njengokuqashwa kwendawo, izindleko zikagesi, amanzi, umphakathi, njll. kanye nokuba nokugcina, isitokwe esisele, njll. lokho kungagcina sekuminzise usomabhizinisi, ikakhulukazi uma emncane.

Esinye isici okufanele usicabangele ngomthelela kungenzeka wokufinyelela kumakhasimende amaningi kakhulu kunakwibhizinisi lendawo. I-Intanethi inikeza ithuba lokuthi i-eCommerce yaziwe, hhayi kuphela edolobheni lapho ingumnikazi wayo, kepha kulo lonke elaseSpain ngisho nangaphandle kwezwe, emhlabeni wonke, ivulela abanye abasebenzisi abangaba nentshisekelo kulokho ekwenzayo . Noma ufuna ukutshala imali kulelo bhizinisi. Ngakho-ke, iyi- umthelela omkhulu ekufezeni imigomo esheshayo yomhlaba wonke, ngoba noma ingatshalwanga kuyo, uma kuyibhizinisi elinomthelela, izofinyelela kwezinye izingxenye zomhlaba.

Umthelela kuzinga lokuqashwa

I-Los amawebhusayithi anikezelwe ku-E-commerce zingumthombo omkhulu wokuqashwa okungaka nokungasebenzi. Ukwakhiwa kwamasayithi amaningi kanjena, kudala isidingo sokuqasha abantu abaqeqeshiwe ukuze bakwazi ukuphatha, ukulawula nokuzinza la masayithi, kodwa ngendlela efanayo, lokhu kuthinta imisebenzi enohlobo lwendabuko lokuthenga nokuthengisa, ukuguqula ngendlela ephelelwe yisikhathi yokuthola nokuthengisa izimpahla.

Cabanga ukuthi unesitolo esingokoqobo nesitolo esiku-inthanethi. Esitolo esingokoqobo, kungenzeka ukuthi waqasha abanye abasebenzi ukuthi bakusize ukuwuthwala; Ngenkathi, kwi-eCommerce, uzobe usizile ukusetha iwebhusayithi, isitolo, futhi okungenani uzoba nomphathi wewebhu kanye noMphathi woMphakathi othatha udaba lokuxhumana nabantu. Njengobuncane.

Yonke le yimisebenzi eyenziwayo, kanye neminye ekhethekile kwimidiya eku-inthanethi njengababhali, ababhali bamakhophi, insizakalo yamakhasimende, njll. Yini ecabanga ukwanda komsebenzi ku-eCommerce.

Inkinga ukuthi, njengoba i-eCommerce ithola imiphumela emikhulu, futhi kwezinye izimo idlula isitolo sangempela, lokhu kuyingozi. Ngamanye amagama, osomabhizinisi banciphisa abasebenzi bezitolo, noma bavale ngisho nezitolo uma beneziningi ezivulekile, ngoba akubaniki isinxephezelo uma bebeka esikalini esifanayo abakwenzayo ngesitolo esiku-inthanethi njengasesitolo sangokwenyama.

Ngalesi sizathu, kuthiwa i-eCommerce ingumthombo wokuqashwa nokungasebenzi. Ngakolunye uhlangothi, isebenzisa ezinye izinhlobo zabasebenzi, ezikhethekile emhlabeni we-inthanethi. Ngakolunye uhlangothi, isusa umsebenzi wabantu abase-situ, okungukuthi, ezitolo ezibonakalayo ezibona isenzo sabo sincipha futhi ezihlala njengezindawo nje zokuhlangana «. Eqinisweni, abanye bagcina behlukanisa amabhizinisi abo. Isibonelo, esimweni sesitolo sezitshalo, bangathatha izifundo, izingqungquthela, ama-masterclass ... ukukhuthaza abantu ukuthi baye esitolo sangempela (noma bangakwenza nakwi-inthanethi).

Manje, enye yezinkinga ezinkulu ekuqashweni ne-eCommerce ukuthi, yize abantu abanayo futhi abadinga usizo bafuna abasebenzi, abaqashiwe yibo, okusiza umnotho we-B noma iqiniso lokuthi Isisebenzi okufanele sibhalise njengomuntu ozisebenzelayo ukuze akwazi ukuqoqa ngokusemthethweni (abanye abantu baphoqa ukuqashwa kuleli qophelo), ngaleyo ndlela kudale inkinga eyengeziwe kubasebenzi, okuwukukhokha imali yokuzisebenza inyanga nenyanga (okuthi kwesinye isikhathi icwile kakhulu ukwenza isephulelo kulokho okukhokhelwe ngalokho okutholakele) futhi kuyisizathu sokuthi kungani abasebenzi abaningi be-Inthanethi abakwazi ukuthembela kumthengi oyedwa.

Umthelela emphakathini

Ngokuthandwa kwalezi zingosi, izinhlobo eziningi zokuthengiselana zivele, njengamabhange abonakalayo, ukukhangisa kumawebhusayithi nokwakhiwa okusha uhlobo lwemali (i-Bitcoin). Ngokushesha nje lapho kudalwa okusha, umphakathi uzama ukujwayela lezi zinto ezintsha, wakhe futhi wakhe izinqubo ezingasiza ekwenzeni lula ukwenziwa kwangempela noma, kulokhu, amawebhusayithi e-E-commerce. Umphakathi uzohlala uthola indlela yokuzivumelanisa nezinto ezintsha.

Phambilini, i-eCommerce yayingeyona indawo lapho abantu abaningi babefuna ukuthenga. Eqinisweni, lapho kuvela izitolo zokuqala eziku-inthanethi, abantu abaningi babenqikaza ukuthenga online ngezizathu ezithile:

1. Iqiniso ukufaka idatha yakho yomuntu siqu, ngoba abantu bebengathembi okungenziwa ngaleyo datha noma uma abaduni noma abanye abantu bengayithola.
2. El Thenga umkhiqizo ngaphandle kokuwubona kuqala, noma kungenjalo izame. Ngakho-ke, izitolo zezingubo bezinzima kakhulu ukuphumelela, kanye neminye imikhiqizo edinga ukuthi uzame okuthile ukuze wazi ukuthi ngabe yilokho obukufuna noma cha.
3. Ukukhokha. Izitolo eziningi ziqale ngokukhokha kwamakhadi asebhange, kepha kungekudala bekufanele zinike amandla ukheshi ukulethwa ngoba abantu bebengathembi ukunikeza inombolo yekhadi labo. Kodwa-ke, ukukhokha uma usuthole i-oda ekhaya kwakubiza kakhulu, ngakho-ke abaningi bakhetha ukuya esitolo "sempilo yonke" bayothenga lapho.

Ngokuhamba kwesikhathi, nokusungulwa kwe-eCommerces, kanye nethuba lokwandisa izindlela zokukhokha, lokhu kwaxazululwa. Kusizile futhi iqiniso lokuthi isitolo esiku-inthanethi singaba nemikhiqizo ehlukahlukene kakhulu, ezinye ngisho ezingakaze zibonwe ezitolo ezibonakalayo. Lokhu kwenza ubusha, nokuqala, kube nomthelela lapho ufaka i-oda.

Iqiniso lokuba nemikhiqizo engakaze ibonwe ngaphambili, yokushesha (ngoba lapho u-oda umkhiqizo ongekho esitolo kufanele ulinde izinsuku ezimbalwa ukuze ube nawo, ku-eCommerce emahoreni angama-24-48 onawo ekhaya), ukuyithola ekhaya ngaphandle kokuhamba ... kwaba nethonya elikhulu kulowo mthelela kwezenhlalo.