Uma une-eCommerce, noma umane nje uyikho ukumaketha kwedijithali, ngokuqinisekile ngezikhathi ezithile uke wahlangabezana namagama wokuthengisa wegama, into edingeka kakhulu ukuyifunda esisekelweni ukuze uthole okuningi kuyo.
Kodwa, Yini imingcele yokuthengisa? Ziyini izinzuzo zokuzisebenzisa? Futhi zingadalwa kanjani? Kukho konke lokho, nokunye okuningi, yilokho esifuna ukuxoxa ngakho ngezansi.
Yini imingcele yokuthengisa
Imingcele yokuthengisa, ebizwa nangokuthi imingcele yokuthengisa, yisihloko esizwakala yonke indawo manje. Inkinga ukuthi, esikhathini esiningi, asazi ngokuqinisekile incazelo yangempela yaleli gama, elidala izinkinga lapho ulidala, ulisebenzisa futhi uthole imiphumela umuntu ayilindele. Ngakho-ke, umqondo wokuthengisa we-funnel oqondwa kahle yilokhu okulandelayo:
Imingcele yokuthengisa yizinyathelo umsebenzisi azilandelayo kuze kube yilapho ekugcineni ethenga umkhiqizo noma ecela insizakalo kithi.
Ngamanye amagama, inqubo yokuthengisa esungulwe ngezinyathelo, noma ngezigaba, ngendlela yokuthi umsebenzisi ayiswe lapho efuna khona ukuze isinyathelo sokugcina kube ukuthenga. Abanye bakholelwa ukuthi kunesinyathelo esilandelayo, okuyimpendulo.
Ngakho-ke, ama-funnel wokuthengisa (abizwa kanjalo ngoba analeso simo, kusuka kokukhulu kuye kokuncane) uhlelo lapho singachaza khona izinyathelo umsebenzisi azothatha ukuze abe yikhasimende lethu, mhlawumbe ngoba bathenga okuthile ku- eCommerce noma ngoba uqasha insiza.
Ziyini izinzuzo zemingcele yokuthengisa
Uma ubheka umqondo uqobo, ingqondo yakho ingahle icabangele izinzuzo ezingaba khona zemingcele yokuthengisa njengamanje. Iqiniso ukuthi kunezinhlobo zazo, phakathi kwazo esingagqamisa okulandelayo:
Uzokwazi abasebenzisi bakho namakhasimende
Kulokhu, lapho uqala ukudala ifaneli yokuthengisa, izithameli zakho ezibhekiswe kuzo zibanzi impela, ukuze zikwazi ukufinyelela kubantu abaningi. Kepha, njengoba izigaba ziqhubeka, lelo qembu liba lincane futhi lincane. Labo basebenzisi abasele empeleni bayizithameli ezinentshisekelo kuwe, futhi ungafunda kancane kancane okulindelekile abanakho esigabeni ngasinye uze ufike ekugcineni.
Kuyini lokhu kuwe? Kulula kakhulu; ukwenza imikhankaso eyenziwe ngezifiso nokuthola izithameli zakho, lowo onentshisekelo kulokho okuthengisayo noma okwenzayo.
Ukukhiqiza okukhulu kwenkampani yakho
Lapho ugxila eqenjini elithile, noma kuzithameli ezithile, kunengqondo lokho gcina izindleko ngoba akusadingeki ukuthi utshale imali eqenjini elikhulu, kepha kokuncane, enye yalezo ezizokunika inzuzo ethe xaxa ngoba utshalomali olwenzayo luzothola imiphumela engcono.
Uzokwazi izigaba ezihlulekayo noma lapho ulahlekelwa khona abasebenzisi
Okuhle ngemingcele yokuthengisa ukuthi, ngokunikezwa ngezigaba eziningana, uzokwazi ngaso sonke isikhathi ukuthi abasebenzisi bahlala kuphi, uma behambile, uma beqhubekile nezizathu zokuthi kungani bengakaqhubeki.
Futhi kungukuthi, lapho kunefayela le- ukulahleka okukhulu kwabasebenzisi esigabeni esithile, kungahle kube ukuthi le yinkinga (kahle ngoba umyalezo awenele, ngoba akukho okuhehayo, ngoba awanikwanga ...).
Izigaba zefaneli yokuthengisa
Kufanele wazi ukuthi imingcele yokuthengisa ayisetshenziswanga kuphela kulokho okushiwo igama labo, okungukuthi, ukuthengisa. Bangakusiza futhi, phakathi kwezinye izinto, ukuthola abalandeli kubhulogi, ngokwesibonelo.
Okufanele ukukhumbule yilokho Yonke imingcele yokuthengisa yakhiwe ngezigaba ezintathu ezibalulekile: TOFU (Phezulu koFanele); I-MOFU (Ephakathi Nophiko); neBOFU (Ngezansi koFanele). Noma yini efanayo: phezulu, maphakathi nesisekelo noma ukuphela.
Lezi zigaba ezi-3 empeleni zihlukaniswe zaba yizinyathelo ezine sezizonke okufanele zenzelwe imiphongolo yokuthengisa ukuze iphumelele. Lezi izi:
Ukuthatheka (noma ukukhanga)
Kuyisigaba sokuqala, lapho kufanele uhehe abasebenzisi ekhasini lakho, kubhulogi yakho ... Ngamanye amagama, kufanele yenza abasebenzisi bafune ukuvakashela iwebhusayithi yakho. Ukuze wenze lokhu, kufanele usebenzise amasu wokukhangisa, kungaba kumanethiwekhi omphakathi, ezinjinini zokusesha, ekukhangiseni kwamanye amakhasi ewebhu, izinkundla ...
Lapho nje befika kuwebhusayithi yakho, isigaba esilandelayo singena.
Bophela
Manje njengoba zikuwebhusayithi yakho, kungaba yinto ejwayelekile noma i-eCommerce, udinga ukubakholisa ukuthi unikeza okuthile okubathandayo, abakufunayo. Lokho wukuthi, kufanele unikeze okuqukethwe noma umkhiqizo okubathumba ngempela.
Ochwepheshe bakholelwa lokho lesi sigaba singaphumelela uma umsebenzisi abhalise ekhasini, ngoba kuba ngumsebenzisi nje kobhalisile nekhasimende elingaba khona. Iqiniso ukuthi kunjalo, ngoba uma ebhalisa futhi akushiyela imininingwane, kungenxa yokuthi lokho omnikeza kona kumqinisekisile ukuthi enze njalo. Akunandaba ukuthi uyakuthenga noma cha ngaleso sikhathi. Manje, esimweni se-eCommerce, abantu abavamile ukubhalisela izincwadi zezindaba, ngaphandle kokuthi ubanikeze okuthile okunenzuzo ngokushintshanisa (isaphulelo, ikhodi ...).
Enye inketho yimibono amanye amakhasimende angakushiya ngayo, futhi esebenza ukuxhumanisa noma ukukholisa abasebenzisi ngemikhiqizo yakho kanye / noma nezinsizakalo.
Imingcele Yokuthengisa: Ukwenza Izinqumo
Lapho lowo muntu ebhalisile noma esebonile imibono mayelana nemikhiqizo oyithengisayo, izinsizakalo ozinikezayo, sekuyisikhathi sokuthi uthathe isinqumo. Le yingxenye ebaluleke kunazo zonke yemingcele yokuthengisa, nokuthi ungonakala kuphi kakhulu.
Isizathu asihlangene kangako neqiniso lokuthi izigaba zangaphambilini zehluleka, kepha kungenxa yokuthi abasebenzisi baba nolwazi oluningi futhi bafuna amathuba amahle, ngakho-ke uma ungabaniki ukuzethemba abakudingayo, futhi awubaqinisekisi ukuthi bathenge ku wena esikhundleni senye, uzolahlekelwa inani, ngakho-ke, ikhasimende.
Ukudayiswa
La isigaba sokugcina semingcele yokuthengisa, futhi lowo ongathanda ukusebenza okuningi kakhulu, ngokuqinisekile. Kulesi sigaba, umkhiqizo noma insiza kuyethulwa futhi kuyasiza ukukholisa lowo msebenzisi. Ukuze wenze lokhu, kufanele ucacise inkinga abanayo nesisombululo esilula osiphakamisayo, okungukuthi, umkhiqizo noma insiza yakho.
Lesi sigaba yilapho ungahluleka khona kakhulu, ngaphezu kweqiniso lokuthi kubasebenzisi abayi-100, abayi-10 noma ngaphansi kuphela abangaqedela imingcele yokuthengisa. Kepha kubalulekile ukubona ukuthi labo basebenzisi kumele babaqinisekise ngani nokuthi kungani abanye bengenakho.