Ingeniso yezohwebo ze-elekthronikhi eSpain ngonyaka odlule ibilokhu inyuke ngama-28% unyaka nonyaka kufika ezigidini ezingama-9.333 zama-euro, ngokusho kwedatha yakamuva yezentengiselwano kagesi enikezwa yingosi ye-CNMCData. Vele, iqiniso lokwakha i-eCommerce inqubo engakwazi ukuba yinkimbinkimbi kakhulu uma ulandela ezimbalwa ezilula eziya encwadini imihlahlandlela yesenzo. Lapho uchungechunge lwezinjongo kufanele kuhlangatshezwane nalo ukufinyelela inhloso ngeziqinisekiso ezanele zokwenza imisebenzi ngendlela efanele. Ukuze lokhu kube ngale ndlela, akukho okungcono ukwedlula ukuphatha uhlelo lomsebenzi olwakhelwe phambilini kulokho okuzofanele sikwenze ukudala i-eCommerce kusukela manje kuqhubeke.
Yize kungenzeka inganikezwa ukubaluleka okukhulu, isinyathelo esedlule sokwenza le nqubo ekwandisweni kwezohwebo ezisebenza ngogesi empeleni kuhilela ukuchaza igama lebhizinisi ukuthi uzoqala esikhaleni esifushane. Yize kubonakala kungumsebenzi olula kakhulu ukwenza, empeleni akulula kangako. Ngenxa yokuthi uzoba nobunzima obedlulele ngoba amanye ala mahlelo azovele akhethwe ngabanye osomabhizinisi.
Kuzofanele ukhokhise amabhethri ukuze ungenise igama ku-eCommerce elisikiselayo nelikhangayo. Kepha ngaphezu kwakho konke, kukusiza ukumaketha insizakalo noma umkhiqizo ngeziqinisekiso ezinkulu zempumelelo. Esinyathelweni esilandelayo yi- ukuqasha insizakalo yokubamba. Lokhu kungenxa yokuthi indawo yokuhlala lapho ibhizinisi eliku-inthanethi ozoqala kufanele litholakale kusuka manje kuqhubeke. Yizici ezimbili zokuphatha kuphela, kepha hhayi ngenxa yalokhu ukuziba ngoba ungabeka iphrojekthi engcupheni kusukela ekuqaleni.
Dala i-eCommerce: lungiselela intuthuko yakho
Lapho nje izinyathelo zokuqala zokwakha isitolo esiku-inthanethi sezenziwe zaba semthethweni, inhloso elandelayo kuzoba ukusilungiselela ukuqala ukusebenza. Ngalo mqondo, ngeke ube nenye indlela ngaphandle kokuchaza ukuthi ufuna kanjani ukuthi leli phuzu lokuthengisa libe sezentengisweni zikagesi. Kunezici eziningi lapho kuzodingeka ukuthi zibonakale khona futhi okunye okubaluleke kakhulu abaphathi ozobanikeza imikhiqizo yakho. njenge imininingwane noma okuqukethwe ozokwaba ukuze uchaze ngayinye yazo. Akumangalisi ukuthi kuyisiqalo amakhasimende noma abahlinzeki abazoba nentshisekelo ngaso.
Kukhona nezinye futhi ezingakusiza ukuthi uzibeka ngaphakathi komkhakha. Njengalezi esiziveza ngezansi:
- Nikeza okunye sula okuqukethwe, elula futhi echaza ngempela lokho okunikeza amakhasimende.
- Bheka imininingwane ehlukaniswe kahle nokuthi nikeza inani elengeziwe. Akufanele neze baneliswe ukugcwalisa ngoba kungalimaza izintshisekelo zebhizinisi lakho.
- Khetha isifanekiso kuwebhusayithi esimnandi futhi esisebenzayo. Kepha ngaphezu kwakho konke lokho ukuheha ukunakwa kusuka kumzuzu wokuqala ukuze uzihlukanise nawo wonke umkhakha womsebenzi wakho wobungcweti noma webhizinisi.
Hhayi ngokuhambisana nabo uzoqinisekiswa ngempumelelo. Vele akunjalo. Kepha yebo, okungenani uzokwazi ukubeka izisekelo zokuqaliswa kwazo okulungile kusukela manje kuqhubeke. Khumbula lokhu ukuze ungenzi amaphutha kulesi sigaba senqubo.
Futhi abakwazi ukukhohlwa ukuthi yiziphi izimakethe noma izindawo ozoya kuzo nokuthi kubaluleke kakhulu ukumisa iwebhusayithi ngokusho izilimi noma izimali okomhlaba wonke kwazo. Ngakolunye uhlangothi, ukukhetha ithempulethi enhle kakhulu kungenye yezikhiye zempumelelo yebhizinisi ledijithali. Ngalo mqondo, kubalulekile ukuthi welulekwe ngochwepheshe abangempela ekuthengisweni okuqondile ukuze bakunikeze isixazululo esihle kakhulu sezidingo zangempela zebhizinisi lakho eliku-inthanethi.
Ukhiye wesibili: ngezifiso imikhiqizo noma amasevisi
Esinye isinyathelo okufanele sisenziwe sincike kusu eliyisisekelo njengokuzenzela imikhiqizo ye-eCommerce. Lokhu kusho ukuthi umncintiswano okwamanje unamandla kakhulu futhi awunaso esinye isixazululo ngaphandle kokuklama isethulo nokuqukethwe okufinyelela kubamukeli kalula. Lesi sici singatholakala ngokusebenziseka okukhulu uzihlukanisa namanye amabhizinisi kagesi womkhakha wakho ofanayo. Kanye nokugqamisa izici ezinhle kakhulu zokunikezwa ozozethula ezinsukwini ezizayo.
Icebo elincane elingalokothi lehluleke kulezi zimo libonakala ekushicilelweni kwebhulogi lokho yakha ukwethembeka kwamakhasimende. Ukuthi unganikeza imininingwane efanelekile ngaphakathi komkhakha lapho i-eCommerce ozoyakha itholakala khona. Yize kungabonakala njengokukha phezulu ekuqaleni, ngokuhamba kwesikhathi uzofika esiphethweni sokuthi kuyinto elula kakhulu futhi enwebisayo ebhizinisini lakho. Inqobo nje uma unikela ngemininingwane esezingeni nokuqukethwe okuheha amakhasimende noma abahlinzeki.
Ukhiye wesithathu: funa isikhundla esingcono emakethe
Akungabazeki ukuthi lo mkhakha usesimeni esiphuthumayo esicacile ngakho-ke kufanele unikeze ngezinsizakalo ezihlukaniswe ngokufanele. Ngalo mqondo, esinye sezikhiye zokungenzi amaphutha kuphrojekthi silele ku yenza isifundo semakethe mayelana nokusebenza kwebhizinisi le-e ozoqala ngalo.
Uma ungenayo imithombo yobuchwepheshe ngisho neyemali yokwenza lesi senzo, ungasebenzisa ezinye izinhlobo zamasu cishe ngaso sonke isikhathi ahlangabezana nale nhloso. Lokhu okunye kokuhambisana kakhulu:
- Bheka izitayela zesikhathi ngasinye futhi uqinisekise ukuthi yimiphi imikhakha enikela ngemiphumela emihle esitatimendeni semali engenayo.
- Khothamela i iseluleko sochwepheshe bezentengiso ezokwazi ukukunikeza eminye noma eminye imihlahlandlela kumamodeli aqhamukayo azivumelanisa kangcono nezidingo zakho zangempela.
Ukhiye wesine: ungakhohlwa izici zomthetho
Noma kuyinkampani ye-e-commerce, lokhu akusho ukuthi akudingeki uhambisane nochungechunge lwezimfuneko zomthetho. Vele akunjalo, ngoba uma ungakwenzi kungenzeka ube nesimanga esibi kakhulu kusukela manje kuqhubeke. Noma kunjalo kuncike kwinhlawulo ethile yizinhlaka zokuphatha zoMbuso.
Okungenani kufanele ukhumbule umthetho kwezinye zalezi zici:
- Umthethonqubo Wokuvikelwa Kwemininingwane Jikelele we-European Union.
- Imithetho Yezentengiselwano Yezobuchwepheshe.
Iseluleko esisebenziseka kakhulu ukuya ku ummeli okhethekile kwezobuchwepheshe obusha ukukunikeza imihlahlandlela yokuthi wenzeni ngesitolo sakho esiku-inthanethi.
Elinye isu lokuqoqa lolu lwazi lususelwa ku sebenzisa amawebhusayithi abuyekeziwe lapho ungathola khona imibhalo esemthethweni yokusebenza ngokuphelele. Ngale ndlela, awukwazi ukukhohlwa ukuthi ungathatha okuqukethwe okushintshile eminyakeni yamuva.
Ukhiye wesihlanu: ukukhuthaza isitolo sakho esibonakalayo
Elinye lamaphutha enziwa kakhulu emkhakheni we-eCommerce ukunganaki ukuphakanyiswa kwalo uma iphrojekthi isakhiwe. Leli iphutha elibi ongalikhokhela kakhulu esikhathini esifushane naphakathi. Kepha unezinsizakusebenza ezanele zokulungisa le nkinga kwezentengiso. Ngabe ufuna ukwazi okunye okufanele kakhulu?
- Qala uzame chaza isu kuma-social media. Lesi yisici esinqumayo sokuthola izinhloso zokukhula ku-e-commerce. Ngokusebenzisa amathiphu alandelayo:
- Khetha lawo manethiwekhi lapho amaklayenti akho angaba khona futhi usebenze kakhulu kuzo. Ngale ndlela uzokwenza lula inqubo ngokungadingi ukwenza ama-akhawunti abe semthethweni kuwo wonke amanethiwekhi omphakathi. Kuphela lapho kudingeka kakhulu futhi yizo kanye ozodinga ukukhuthaza ibhizinisi lakho online.
- Imayelana gcina futhi ulandele abantu abazothanda kakhulu kumasevisi noma imikhiqizo oyinikezayo. Akukhona ukufinyelela inombolo enkulu yabasebenzisi, kepha amaphrofayli afanele kakhulu.
- El Isikhundla seGoogle ihlala iyisiqondiso esingapheli. Kepha kufanele unakekele leli qhinga ngokunakekela okukhethekile nokuzinikela. Ukuthi kube ngesinye sezici ezinquma kakhulu ukuthi ezentengiselwano zakho ze-elektroniki zibonakale phakathi kwezinjini zokusesha ze-Intanethi.
- Ungazama futhi dala inethiwekhi yokubambisana enamandla ukwenza imikhiqizo yakho yezentengiso yaziwe kangcono. Awudingi ukuqala okukhulu kepha ungakuthuthukisa okuncane nokuncane ngosizo lwabangane, umndeni kanye nochwepheshe kulezi zindlela zokuhweba.
Ukhiye wesithupha: Ngizohlaziya ukusebenza njalo
Ungahle ungazi kepha uma wenza leli qhinga uzohlala usesimweni sokuthuthukisa ukuthengisa kwakho. Ikakhulu ngokusebenzisa i- ukuqedwa kwamaphutha ozibophezele kuze kube manje. Ekuqaleni kuzokubiza kancane, kepha ngesikhathi esingeqile ngokweqile uzobona ukuthi bekukufanele ukufika kulesi simo.
Ngakolunye uhlangothi, futhi kuyasiza kakhulu ukukala imiphumela ku- -Google Analytics. Ithuluzi lamahhala elingakusiza ukuthi uthuthuke ekwandiseni isitolo sakho esibonakalayo.