Ukuvela kwe-Facebook debacle ebandakanya iCambridge Analytica nenqwaba yemininingwane eqoqwe kubasebenzisi abayizigidi ezingama-87, ebisetshenziselwe ukuthonya ukhetho lukamongameli lwango-2016, iveze imininingwane emikhulu njengokuthi kungaba yisilo esinamandla kangakanani.
Noma isetshenziswe ngezinhloso ezinhle, njengoba umphathi we-Facebook uMark Zuckerberg athi inkampani yakhe yenzile, imininingwane ingaholela abantu namabhizinisi ekuphambukeni.
Ukuntywila okunzima kufinyelela enhliziyweni yalolu daba: “Isimanjemanje sinikeza okuguquguqukayo okuningi kakhulu, kepha imininingwane emincane kakhulu ngokuhlukahluka ngakunye. Ngakho-ke ubudlelwano obungamanga bukhula kakhulu, bushesha kakhulu kunolwazi lwangempela. Ngamanye amagama: Idatha enkulu ingasho imininingwane engaphezulu, kepha futhi isho imininingwane engaphezulu yamanga.
Ukuhlobana kwedatha enkulu
Ukukhethwa kweCherry okungenziwa ngemininingwane emikhulu kukuvumela ukuthi usebenzise imininingwane ukuze ikutshele okufunayo, okulungele izihloko zezindaba, kepha akulungile ebhizinisini.
Kodwa-ke, lokho akusho ukuthi idatha enkulu ayinakuba ithuluzi elibalulekile ku-arsenal yakho yokukhulisa isiteshi sakho se-ecommerce.
Ukhiye wokuphatha idatha enkulu ngendlela yokuthi ikusebenzele kudinga ukuthi ugxile ezintweni ezimbili:
Umbuthano wakho wobuchule.
Indlela umhlaba osebenza ngayo.
Enye yezinto ezijabulisa kakhulu futhi eziyinselele mayelana nokusebenzisa isayithi noma ishaneli ye-e-commerce ukungalindeleka - yize kungenzeka ukuthi kuvele phambi kweSenate, njengoba kwenza uZuckerberg, mhlawumbe akulona uhlobo lwenjabulo noma yimuphi umnikazi webhizinisi. ufuna ukubandakanyeka.
Kodwa-ke, bobabili ubuchwepheshe nokuziphatha komuntu kuyashintsha njalo, futhi njengomphathi webhizinisi noma umphathi we-e-commerce, kufanele ulungele ukuzivumelanisa nezimo.
Ngenxa yokukhululeka kokwenza nokugcina isitolo se-e-commerce, kanye nokwanda kwama-micro-brand, imakethe yanamuhla ihlaselwe ukuncintisana okunzima nokuncipha kokwethembeka kwamakhasimende.
Amabhizinisi aku-inthanethi ahlala efuna izindlela zokugcina amakhasimende nokwenza ngcono isipiliyoni samakhasimende, engazi ukuthi isisombululo sitholakala kalula kubo.
Ngaphandle kokuncintisana okukhulu, abaninimabhizinisi be-e-commerce banethuba ngaphezu kwabathengisi bendabuko abanezitolo zezitini nodaka.
Khulisa ukuthengisa
Ukuhweba nge-elektroniki kuyashesha futhi kuyavumelana nezimo; Lawa mabhizinisi awagcini endaweni ethile futhi kaningi anokuqashiswa kwempahla noma kokuthengisa okufanele akhathazeke ngakho uma usebenzisa ama-3PLs noma enza umsebenzi we-e-commerce kuphela.
Amabhizinisi e-E-commerce anekhono lokufinyelela emakethe yomhlaba, ngokufinyelela kulwazi abathengisi abangenalo.
Kodwa-ke, kubaluleke kakhulu ukuthi abanikazi bamabhizinisi nabaphathi be-ecommerce basebenze ngaphakathi kwekhono labo lobuchule.
Wonke umuntu unombuthano wamakhono owenziwe ngokufunda nangolwazi. Ukhiye ukusebenza ngaphakathi kwalo mbuthano futhi usebenzise ubuchwepheshe babo ukukhulisa umkhiqizo wakho.
Lapho ulwazi olujulile ngemakethe, umkhiqizo noma amakhasimende ehlanganiswa kahle, imivuzo emikhulu ingavunwa ngomzamo ofanayo nomuntu osebenza ngaphandle kombuthano wabo wobuchule.
Njengoba uWarren Buffet abhala Encwadini kaMongameli yango-1996, “Okudingwa ngumtshali-zimali yikhono lokuhlola kahle amabhizinisi akhethiwe. Qaphela ukuthi igama "elikhethiwe": Akudingeki ukuthi ube yingcweti kuzo zonke izinkampani, noma eziningi. Kumele nje ukwazi ukuhlola izinkampani ezingaphakathi kwesiyingi sakho samakhono. Ubukhulu balowo mbuthano abubalulekile kakhulu; ukwazi imingcele yakho, kubalulekile. '
Ukuhlanganisa ukuqonda kwakho kokuthi umhlaba wangempela usebenza kanjani nombuthano wakho wamakhono kuzokuvumela ukuthi usebenzise idatha enkulu ukuze uzuze.
Ngamanye amagama, kungakusiza ukuthi wakhe ibhizinisi eliqhutshwa yidatha ye-ecommerce.
Yini idatha enkulu futhi kungani kufanele uyisebenzise?
Idatha enkulu iyigama uma kukhulunywa ngokuphathwa kwebhizinisi lesimanje. Kubhekiswa kumasethi wedatha amakhulu kakhulu angahlaziywa ukuveza amaphethini nezitayela zokuziphatha komuntu.
Ngabantu abakhiqiza ulwazi olulinganiselwa ku-1.7MB lomzuzwana ngomzuzu, idatha yethu eqongelelekayo yedijithali kulindeleke ukuthi ikhule isuke ku-4.4 zettabytes iye kuma-zettabyte angama-44 (noma ama-gigabytes angama-44 trillion) ngo-2020.
Amapulatifomu e-E-commerce afana ne-BigCommerce track futhi anikeze abathengisi ukufinyelela kwimininingwane yokuziphatha kwabathengi, abaninimabhizinisi abangayisebenzisa ukwenza izinqumo ezinolwazi.
Kodwa-ke, yize "benamandla" amaningi kangaka ezandleni zabo, ngaphansi kuka-0,5% wemininingwane etholakalayo isetshenziselwa lezi zinhloso.
Kulokhu, sizobona ukuthi ungayisebenzisa kanjani idatha enkulu ye-ecommerce ukukhulisa ibhizinisi lakho futhi usebenze kangcono amakhasimende akho.
Izinzuzo zokusebenzisa idatha enkulu ku-e-commerce
Ngokuya ngocwaningo lweBARC, ezinye izinzuzo zokusebenzisa idatha enkulu zifaka:
Yenza izinqumo ezingcono zamasu (69%).
Ukulawulwa okungcono kwezinqubo zokusebenza (54%).
Ukuqonda okungcono kwamakhasimende (52%).
Ukwehliswa kwezindleko (47%).
Lokhu kubalulekile kumabhizinisi e-commerce. Njengoba ukala, "ukuthola i-geeky" mayelana nedatha yakho kuya ngokuya kubaluleke kakhulu. Amabhizinisi e-ecommerce aqhutshwa yidatha njalo alinganisa futhi athuthukise okulandelayo:
Thuthukisa ukuhlaziywa komthengi.
Thuthukisa insizakalo yamakhasimende.
Yenza ngokwezifiso isipiliyoni samakhasimende.
Nikeza ngokucutshungulwa kokukhokha ku-inthanethi okuphephe kakhudlwana.
Thuthukisa ukukhangisa okuqondisiwe.
Ungayisebenzisa Kanjani Idatha Enkulu Impumelelo Yebhizinisi Le-Ecommerce
- Ukuhlaziywa komthengi.
Idatha enkulu iyasiza ekuthuthukiseni ama-personas womthengi noma amaphrofayli.
Lokhu kukusiza ukuthi unqume okuthandwa amakhasimende, okufana nokuthi imiphi imikhiqizo abayithanda kakhulu noma ukuthi imaphi amahora abavame ukuwathenga.
Le datha ingasetshenziselwa ukuthuthukisa ukusebenza kwakho.
Isibonelo, ungasebenzisa imininingwane emayelana namahora wokuthengisa aphakeme ukuqeda ukugcwala ngokweqile kumanani entengo noma usebenzise izikhangiso zomphakathi ngalezi zikhathi.
Idatha enkulu ye-Ecommerce nayo ingaveza ezinye izindlela zokuthenga ezingalindelekile.
Isibonelo, usebenzisa idatha enkulu, iWalmart ithole ukuthi abantu abathenga amanabukeni nabo bathambekele ekuthengeni ubhiya. Cabanga ngamathuba wokuphromotha ...
Izinkampani ezisebenzisa ubuchwepheshe be-SaaS noma amathuluzi wokuhlaziya idatha, lolu hlobo lolwazi luvame ukutholakala kalula.
Ukuvela kwe-Facebook debacle ebandakanya iCambridge Analytica nenqwaba yemininingwane eqoqwe kubasebenzisi abayizigidi ezingama-87, ebisetshenziselwe ukuthonya ukhetho lukamongameli lwango-2016, iveze imininingwane emikhulu njengokuthi kungaba yisilo esinamandla kangakanani.
Noma isetshenziswe ngezinhloso ezinhle, njengoba umphathi we-Facebook uMark Zuckerberg athi inkampani yakhe yenzile, imininingwane ingaholela abantu namabhizinisi ekuphambukeni.
Ukuntywila okunzima kufinyelela enhliziyweni yalolu daba: “Isimanjemanje sinikeza okuguquguqukayo okuningi kakhulu, kepha imininingwane emincane kakhulu ngokuhlukahluka ngakunye. Ngakho-ke ubudlelwano obungamanga bukhula kakhulu, bushesha kakhulu kunolwazi lwangempela. Ngamanye amagama: Idatha enkulu ingasho imininingwane engaphezulu, kepha futhi isho imininingwane engaphezulu yamanga.
Ukukhethwa kweCherry okungenziwa ngemininingwane emikhulu kukuvumela ukuthi usebenzise imininingwane ukuze ikutshele okufunayo, okulungele izihloko zezindaba, kepha akulungile ebhizinisini.
Kodwa-ke, lokho akusho ukuthi idatha enkulu ayinakuba ithuluzi elibalulekile ku-arsenal yakho yokukhulisa isiteshi sakho se-ecommerce.
Ukhiye wokuphatha idatha enkulu ngendlela yokuthi ikusebenzele kudinga ukuthi ugxile ezintweni ezimbili:
Umbuthano wakho wobuchule.
Indlela umhlaba osebenza ngayo.
Enye yezinto ezijabulisa kakhulu futhi eziyinselele mayelana nokusebenzisa isayithi noma ishaneli ye-e-commerce ukungalindeleka - yize kungenzeka ukuthi kuvele phambi kweSenate, njengoba kwenza uZuckerberg, mhlawumbe akulona uhlobo lwenjabulo noma yimuphi umnikazi webhizinisi. ufuna ukubandakanyeka.
Kodwa-ke, bobabili ubuchwepheshe nokuziphatha komuntu kuyashintsha njalo, futhi njengomphathi webhizinisi noma umphathi we-e-commerce, kufanele ulungele ukuzivumelanisa nezimo.
Ngenxa yokukhululeka kokwenza nokugcina isitolo se-e-commerce, kanye nokwanda kwama-micro-brand, imakethe yanamuhla ihlaselwe ukuncintisana okunzima nokuncipha kokwethembeka kwamakhasimende.
Gcina amakhasimende
Amabhizinisi aku-inthanethi ahlala efuna izindlela zokugcina amakhasimende nokwenza ngcono isipiliyoni samakhasimende, engazi ukuthi isisombululo sitholakala kalula kubo.
Ngaphandle kokuncintisana okukhulu, abaninimabhizinisi be-e-commerce banethuba ngaphezu kwabathengisi bendabuko abanezitolo zezitini nodaka.
Ukuhweba nge-elektroniki kuyashesha futhi kuyavumelana nezimo; Lawa mabhizinisi awagcini endaweni ethile futhi kaningi anokuqashiswa kwempahla noma kokuthengisa okufanele akhathazeke ngakho uma usebenzisa ama-3PLs noma enza umsebenzi we-e-commerce kuphela.
Amabhizinisi e-E-commerce anekhono lokufinyelela emakethe yomhlaba, ngokufinyelela kulwazi abathengisi abangenalo.
Kodwa-ke, kubaluleke kakhulu ukuthi abanikazi bamabhizinisi nabaphathi be-ecommerce basebenze ngaphakathi kwekhono labo lobuchule.
Wonke umuntu unombuthano wamakhono owenziwe ngokufunda nangolwazi. Ukhiye ukusebenza ngaphakathi kwalo mbuthano futhi usebenzise ubuchwepheshe babo ukukhulisa umkhiqizo wakho.
Lapho ulwazi olujulile ngemakethe, umkhiqizo noma amakhasimende ehlanganiswa kahle, imivuzo emikhulu ingavunwa ngomzamo ofanayo nomuntu osebenza ngaphandle kombuthano wabo wobuchule.
Ukuhlanganisa ukuqonda kwakho kokuthi umhlaba wangempela usebenza kanjani nombuthano wakho wamakhono kuzokuvumela ukuthi usebenzise idatha enkulu ukuze uzuze.
Ngamanye amagama, kungakusiza ukuthi wakhe ibhizinisi eliqhutshwa yidatha ye-ecommerce.
Yini idatha enkulu futhi kungani kufanele uyisebenzise?
Idatha enkulu iyigama uma kukhulunywa ngokuphathwa kwebhizinisi lesimanje. Kubhekiswa kumasethi wedatha amakhulu kakhulu angahlaziywa ukuveza amaphethini nezitayela zokuziphatha komuntu.
Ngabantu abakhiqiza ulwazi olulinganiselwa ku-1.7MB lomzuzwana ngomzuzu, idatha yethu eqongelelekayo yedijithali kulindeleke ukuthi ikhule isuke ku-4.4 zettabytes iye kuma-zettabyte angama-44 (noma ama-gigabytes angama-44 trillion) ngo-2020.
Imikhiqizo eminingi icabanga ukuthi ukufinyelela kwimininingwane emikhulu kunqunyelwe kubathengisi abakhulu abakwazi ukukhokhela iqembu elingaphakathi noma abangakwazi ukuthenga idatha kubadayisi bedatha.
Uyokujabulela ukuthola ukuthi lo mqondo awulungile, njengoba namabhizinisi amancane kakhulu anendlela yokufinyelela futhi ahlaziye idatha enkulu ye-e-commerce.
Amapulatifomu e-E-commerce afana ne-BigCommerce track futhi anikeze abathengisi ukufinyelela kwimininingwane yokuziphatha kwabathengi, abaninimabhizinisi abangayisebenzisa ukwenza izinqumo ezinolwazi.
Kodwa-ke, yize "benamandla" amaningi kangaka ezandleni zabo, ngaphansi kuka-0,5% wemininingwane etholakalayo isetshenziselwa lezi zinhloso.
Kulokhu, sizobona ukuthi ungayisebenzisa kanjani idatha enkulu ye-ecommerce ukukhulisa ibhizinisi lakho futhi usebenze kangcono amakhasimende akho.
Ngabe ufuna imininingwane engaphezulu enjengale?
Umsebenzi wethu ukuhlinzeka ngamabhizinisi afana nelakho ngezeluleko ezihamba phambili zokuthengisa nezokumaketha, amathiphu, nolwazi lokwakha umkhiqizo olandelayo olandelayo. Ungaphuthelwa umlayezo owodwa. Bhalisela incwadi yethu yezindaba yamasonto onke.
Faka ikheli lakho le-imeyili
Izinzuzo zokusebenzisa idatha enkulu ku-e-commerce
Ngokuya ngocwaningo lweBARC, ezinye izinzuzo zokusebenzisa idatha enkulu zifaka:
Yenza izinqumo ezingcono zamasu (69%).
Ukulawulwa okungcono kwezinqubo zokusebenza (54%).
Ukuqonda okungcono kwamakhasimende (52%).
Ukwehliswa kwezindleko (47%).
Lokhu kubalulekile kumabhizinisi e-commerce. Njengoba ukala, "ukuthola i-geeky" mayelana nedatha yakho kuya ngokuya kubaluleke kakhulu. Amabhizinisi e-ecommerce aqhutshwa yidatha njalo alinganisa futhi athuthukise okulandelayo:
Thuthukisa ukuhlaziywa komthengi.
Thuthukisa insizakalo yamakhasimende.
Yenza ngokwezifiso isipiliyoni samakhasimende.
Nikeza ngokucutshungulwa kokukhokha ku-inthanethi okuphephe kakhudlwana.
Thuthukisa ukukhangisa okuqondisiwe.
Ungayisebenzisa Kanjani Idatha Enkulu Impumelelo Yebhizinisi Le-Ecommerce
- Ukuhlaziywa komthengi.
Idatha enkulu iyasiza ekuthuthukiseni ama-personas womthengi noma amaphrofayli.
Lokhu kukusiza ukuthi unqume okuthandwa amakhasimende, okufana nokuthi imiphi imikhiqizo abayithanda kakhulu noma ukuthi imaphi amahora abavame ukuwathenga.
Le datha ingasetshenziselwa ukuthuthukisa ukusebenza kwakho.
Isibonelo, ungasebenzisa imininingwane emayelana namahora wokuthengisa aphakeme ukuqeda ukugcwala ngokweqile kumanani entengo noma usebenzise izikhangiso zomphakathi ngalezi zikhathi.
Idatha enkulu ye-Ecommerce nayo ingaveza ezinye izindlela zokuthenga ezingalindelekile.
Isibonelo, usebenzisa idatha enkulu, iWalmart ithole ukuthi abantu abathenga amanabukeni nabo bathambekele ekuthengeni ubhiya. Cabanga ngamathuba wokuphromotha ...
Izinkampani ezisebenzisa ubuchwepheshe be-SaaS noma amathuluzi wokuhlaziya idatha, lolu hlobo lolwazi luvame ukutholakala kalula.
Ukuhlaziywa kwe-BigCommerce Insights
I-BigCommerce Insights Analytics isebenza ngokuzenzakalela lolu hlobo lolwazi.
- 2.Isevisi yamakhasimende.
Insizakalo yamakhasimende idlala indima ebaluleke kakhulu ku-e-commerce.
Kubiza izikhathi eziphindwe kahlanu ukugcina amakhasimende kunalokho akutholayo ukuthola amasha, futhi amakhasimende athembekile asebenzisa imali efinyelela kuma-5% kunamakhasimende amasha.
Uma amakhasimende engagculiseki, ama-13% awo azotshela abantu abayi-15 noma ngaphezulu ukuthi awajabuli. Ngokuphambene nalokho, uma benokuhlangenwe nakho okuhle, u-72% uthe bazokwabelana nabantu abayisithupha noma ngaphezulu.
Abathengisi abaku-inthanethi bangasebenzisa idatha enkulu ukulandelela okuhlangenwe nakho kwensizakalo yamakhasimende, njengokukhombisa ukuthi izikhathi zabo zokuphendula zishesha kangakanani, okudlala indima enkulu ekusetshenzisweni kwamakhasimende.
U-71% wamakhasimende aku-inthanethi alindele ukuthi azokwazi ukuthola usizo oluku-inthanethi ngemizuzu emi-5.
Imininingwane emikhulu ingasetshenziswa futhi ukulandelela izikhathi zokulethwa kanye namazinga okwaneliseka kwamakhasimende, futhi isize izinkampani ukukhomba izinkinga ezingaba khona bese uzixazulula ngaphambi kokuthi ikhasimende libandakanyeke.
Izinhlelo zokusebenza zokuhlanganisa namathuluzi afana ne-Reamaze angakusiza wenze lokhu kumzuzwana nje.
“Ngisebenzise imikhiqizo eminingi yokweseka esikhathini esedlule futhi ayikho into engcono noma elula kuneRamaze. Lo ngumkhiqizo ocatshangwe kahle onesethi ephelele yezici. Kungithathe cishe imizuzu eyi-10 ukusetha konke. Ngempela.
Ngingasiza amakhasimende asebenzisa i-Live Chat ngqo esitolo sami. Ngiyabona ngisho nokuthi amakhasimende enzani nokuthi ayaphi. Isebenza nama-imeyili ami nama-akhawunti wezenhlalo nawo! ». Ngokuphambene nalokho, uma benokuhlangenwe nakho okuhle, u-72% uthe bazokwabelana nabantu abayisithupha noma ngaphezulu.