La i-accelerator yokuqalisa ezinze eBerlin I-Rocket Internet ithathe isinyathelo esibalulekile ngaphambi kwe-IPO yayo elandelayo eJalimane, ehlelelwe le nyanga. I-Rocket Internet imemezela ukuthi izohlanganisa ezinhlanu brand fashion lokho kusungulwe ku- izimakethe ezikhulayo ebhizinisini elilodwa elizoba nenani elihlanganisiwe lama- € 2,7 billion ($ 3,5 million).
Ngalesi fusion, I-Rocket Internet kuzoba namandla okufinyelela amakhulu kunalokho abanakho Amazon namanye ama-greats abathengisi be-e-commerce, ngobubanzi emazwekazini amahlanu.
UDokotela (I-Latin America), Jabong (ENdiya), ILamoda (Russia ne-CIS), UNamshi (EMpumalanga Ephakathi) kanye zalora (ENingizimu-mpumalanga ye-Asia nase-Australia) kusukela manje kuzokwaziwa ngokuthi I-GFG. Le nkampani izobheka wonke amazwekazi amahlanu, yize iRocket Rocks ithi izogcina izinto ezihlukile, kanye namamodeli ebhizinisi nezinye izilungiselelo zemakethe ngayinye.
I-Rocket Internet kusho lokho I-GFG Inamakhasimende asebenzayo azizigidi ezingama-4,6, futhi inabasebenzi abangaphezu kuka-7.000 emhlabeni jikelele. Yize ingekho emakethe yase-US, i-GFG, uma ithi nhla, ingafinyelela kakhulu emhlabeni jikelele kune-Amazon nakwamanye ama-eretailers, yize i-e-commerce isasencane kulezi zimakethe eziningi.
I-Rocket Internet ithi "okubalulekile" kwabaninimasheya abaqondile nabaqondile ezinkampanini ezinhlanu ze-e-commerce bazonikela ngamasheya abo kunhlangano esanda kumiswa eseLuxembourg. Abaninimasheya abathathu abakhulu beGFG bazoba I-Kinnevik (25,1%), rocket (23,5%) futhi Izimboni Zokufinyelela (7,4%).
«I-GFG izogxila ekutholeni ithuba lokukhula okukhulu kwe-e-commerce yezimakethe ezimakethe ezisafufusa. Iyunithi ngalinye lebhizinisi lizokwazi ukwakha endaweni yesikhulumi sangempela seRocket futhi liqhubeke nokuthola ulwazi nolwazi olutholwe emazweni angama-23. U-Oliver Samwer, oyi-CEO yeRocket Internet, esitatimendeni. "Ngibheke phambili ekusebenzisaneni nabasunguli bethu ukuqhubekisela phambili ukusheshisa ukukhula nentuthuko kwe-GFG."
I-Rocket Internet, eqale ukusebenza kwayo eYurophu, eminyakeni yamuva igxile kakhulu ku izimakethe ezisathuthuka, agcwele kakhulu ngokusetshenziswa nokuncintisana, futhi agcwele abathengi abafuna Thenga inthanethi nokuthi banokuncane abangakhetha kukho, ngakho-ke bamele ithuba lokukhula okusheshayo. Ithuba likhulu: I-GFG izohlanganisa amazwe angama-23 kanye nabantu abayizigidi ezingama-2,5, ngenani elilinganisiwe lemakethe emkhakheni wezemfashini wama-euro ayizigidi ezingama-330.
I-GFG izogcina okuningi amamodeli ebhizinisi kufaka phakathi ukusungulwa okuphelele, izitolo zamagama ezimpawu nezimakethe ezenzelwe amathuba ezimakethe zendawo. Ngaphezu kwalokho, i-GFG izoqhubeka nokuhlola ukwakhiwa kwezigaba ezincikene ne ukunakekelwa komuntu siqu. I commerce mobile izoqhubeka nokugxila kakhulu ku-GFG ngokuqhubeka nokuthuthukiswa kwe- izicelo zeselula ukukhomba isizinda esikhulayo somsebenzisi we-smartphone ezindaweni zabo.
“Ukwakhiwa kwe-GFG kuhlanganisa izinhlobo ezinhlanu zedijithali ezinamandla eziholwa yiqembu elilodwa labasunguli nabaphathi abanamakhono aphezulu. Ngokusebenza njengebhizinisi elilodwa, i-Dafiti, iJabong, i-Lamoda, i-Namshi ne-Zalora bazosebenza kangcono kakhulu ekwandiseni izikhundla zabo zobuholi ezimakethe zabo. kusho Lorenzo Grabau, Isikhulu esiphezulu seKinnevik.
Isilinganiso silandela abanye ukuhlela kabusha Imisebenzi ye-Rocket Internet. Izolo zalando, okuyi-Rocket Internet eyaphaphama esikhathini esingangonyaka esedlule, yaphakamisa inhloso yayo yokuphumela obala eFrankfurt ngasekupheleni konyaka. Ngo-Agasti, IRocket Rock ibinemali engu- $ 445 million evela enkampanini yezokuxhumana yasePhilippine i-PLDT ukusebenzela izinkampani eziningi (ikakhulukazi ezungeze izinkokhelo kanye ne-e-commerce) ezimakethe ezisafufusa. Kamuva ngayo leyo nyanga, I-Intanethi Ehlangene ithole isigxobo kwiRocket Rock Internet ebiza inkampani ngama-4000 billion euros ($ 5300 billion).