Okwesikhashana manje, ukumaketha nge-imeyili sekuzuze udumo oluningi ngaphakathi kwamasu okuthengisa edijithali. Ngenxa yalokhu, kukhona amathuluzi ahlukene ongawasebenzisa, amanye aziwa kangcono kunamanye. Futhi lokhu kwenza ukuthi kufanele uziqhathanise. Amabili alawo mathuluzi yi-Mailchimp noma i-Mailrelay, kodwa uyazi ukuthi yikuphi okungcono kakhulu?
Uma uzoqala emhlabeni wokumaketha nge-imeyili kodwa ungazi ukuthi yiliphi ithuluzi (uhlelo) ongalisebenzisa ukuze ulifeze, sizobe sesikunikeza okhiye.
Okudingekayo ukwenza ukumaketha nge-imeyili
Uma kwenzeka ungazi, futhiukumaketha kwakhe nge-imeyili kuyisu lokuxhumana lababhalisile bakho. Inhloso kuleli cala ukuthumela ama-imeyili ohlwini lwabasebenzisi ababhalisele iwebhusayithi yakho ngaphambilini, uhlu lwamakheli, njll.
Ukuze usebenze lelisu akusizi ukwenza ngemeyili evamile, kodwa kuyadingeka ukuhlela nokudala izinhlu zama-imeyili ezehlukene zokumaketha. Futhi konke lokhu kufanele kwenziwe ngohlelo.
Ngakho-ke, singasho ukuthi ukwenza ukumaketha nge-imeyili sidinga:
- Imeyili (imvamisa "ehlelekile").
- imeyili ebhaliwe (ukwenza ukulandelana ukuze uthengise, wakhe ukwethembeka, ukuxhumana, njll.).
- Uhlelo ukusebenza ngalawo ma-imeyili.
Leli phuzu lokugcina libaluleke kakhulu ngoba ukukhetha iseva yemeyili engalungile kungabangela ukuthi bangafiki, baye kogaxekile noma okubi nakakhulu. Futhi yilapho uchungechunge lwezinhlelo ongazithola, kokubili mahhala nezikhokhelwayo, lungena khona.
Enye eyaziwa kakhulu yi-Mailchimp. Inenguqulo yayo yamahhala kanye nenguqulo ekhokhelwayo lapho uhlu lwababhalisile luphezulu. Kodwa futhi kukhona enye imbangi, MailRelay, elikhula ngokuqhubekayo. Yikuphi kwalokhu okubili okungcono? Yilokho esizokubona ngokulandelayo.
Yini i-Mailchimp
I-MailChimp izichaza ngokuthi "ithuluzi le-automation le-in-one marketing". Iwumhlinzeki wesevisi ye-imeyili owasungulwa ngo-2001.
Ekuqaleni, kwakuyinkonzo ekhokhelwayo, kodwa ngemva kweminyaka eyisishiyagalombili beka inguqulo yamahhala ukuze abaningi bazame ithuluzi futhi baqiniseke ukuthi lenzani.
Uma ubona uphawu lwayo, kujwayelekile ukuthi wazi ukuthi sikhuluma ngaluphi uhlelo ngoba iwubuso bemfene (yebo, ayihlangene kakhulu negama lenkampani).
Kungani lisasetshenziswa kakhulu? Ikakhulukazi ngoba iyona eyaziwa kakhulu futhi edume kakhulu. Futhi, akukho nkinga kunoma yisiphi isiphequluli ngakho-ke asikho isidingo sokuthi ulande noma ufake noma yini kukhompuyutha yakho.
Nokho, akulula kangako ukuyisebenzisa. Ukuba ithuluzi elikhulu iqiniso liwukuthi ukusebenza kwayo kungase kungabi lula njengezinye izinhlelo.
Iyini i-Mail Relay?
Ngawo lowo nyaka okwazalwa ngawo i-Mailchimp, i-Mailrelay yaphinde yethulwa njengesevisi yewebhu yokumaketha nge-imeyili. Kwakuwumncintiswano wenkampani yokuqala, kodwa Ngenzuzo yabaningi ukuthi yayinamaseva eYurophu futhi yayinazo zombili izinhlelo zamahhala nezikhokhelwayo. Eqinisweni, izinkampani ezifana ne-Asus, i-TATA Motor, i-Save the Children... yaqala ukuyisebenzisa futhi yathola isikhundla esihle kuzinga lokumaketha nge-imeyili.
Inezinzuzo eziningana phezu imbangi yayo, ezifana iqiniso lokuthi wuhlelo lweSpanishi (yize inegama lesiNgisi noma laseMelika) futhi lokho Kulula kakhulu ukuyisebenzisa, igxile kulokho okubaluleke ngempela, Kuyini ukumaketha kwe-imeyili.
Iqiniso lokuthi awunalo uhlobo lokukhangisahhayi enguqulweni yamahhala noma enguqulweni ekhokhelwayo, ube nosekelo lobuchwepheshe okungaba ngeSpanishi nokuthi ingenye esetshenziswa kakhulu ngaso sonke isikhathi yenze ukuthi yethule impi ku-Mailchimp nakwamanye amasoftware amaningi wokumaketha nge-imeyili.
Umsebenzi wayo uyisisekelo: shintsha ama-imeyili kubasebenzisi ngendlela yokuthi ungaba nezinhlu ezimbalwa nama-imeyili alungiselelwe ukuthunyelwa ngokuzenzakalelayo, ngaphandle kokukunaka.
I-Mailchimp noma i-MailRelay?
Kuleli qophelo, ungahle ube sengxoxweni nawe mayelana nokuthi i-Mailchimp noma i-Mailrelay ingcono yini. Ngamunye wabo unobuhle nobubi bawo, futhi iqiniso liwukuthi Ayikho impendulo elula yokunquma ukuthi iyiphi ithuluzi elihle kakhulu lokumaketha le-imeyili. okwamanje (ikakhulukazi njengoba isinqumo sizofaka nezinye izinhlelo zokusebenza).
Kodwa singaqhathanisa izici ezithile okufanele zicatshangelwe. Ngokwesibonelo:
Ukuxhaswa
Kokubili i-Mailchimp ne-Mailrelay inikeza ukwesekwa. Manje, akufani njalo. Uma kwenzeka kuba I-Mailchimp, ukwesekwa ekunikezayo kungokwama-akhawunti okukhokha kuphela. Lokhu kungenziwa, nge-imeyili noma ngengxoxo; noma, esimweni sohlelo lwe-Premium, ngocingo.
Mayelana nani I-Mailrelay? kuhle lokho futhi inikeza ukwesekwa kodwa akuhlukanisi phakathi kwama-akhawunti amahhala nakhokhelwayo. Uthembisa ukuthintana nabo bonke nge-imeyili, ingxoxo noma ngocingo.
PS
Kukholwe noma ungakukholwa, ama-IP abalulekile ukwenza isiqiniseko sokuthi ama-imeyili athunyelwa ngendlela efanele, zamukelwa kahle futhi, ngaphezu kwakho konke, zingaweli kufolda yogaxekile. Unikezani ngamunye?
I-Mailchimp inikeza kuphela ama-IP abiwe. Ngokwengxenye yayo, I-Mailrelay ikwabele futhi ingeyakho (okugcina ngezindleko).
Inombolo yokuthunyelwa
Ngokusekelwe kuphela enguqulweni yamahhala, njengoba ngokuqinisekile iyona ozoyizama ngaphambi kokukhetha ithuluzi elilodwa noma elinye, kufanele wazi ukuthi I-Mailchimp izokwazi ukuthumela ama-imeyili angu-12.000 kuphela ngenyanga. Kubonakala sengathi kuningi, kodwa uma uhlu lwakho lukhuphuka lelo nani lingaba mfushane kakhulu.
Endabeni I-Mailrelay, inani lokuthunyelwa kwanyanga zonke ngama-imeyili angu-75.000. Futhi ungathumela ama-imeyili amaningi ngendlela ofuna ngayo ngosuku (esimweni se-Mailchimp ukhawulelwe).
I-Publicidad
Enguqulweni yamahhala ye-Mailchimp uzoba nokukhangisa kwenkampani, into enganikeli isithombe esihle kumakhasimende akho angaba khona. Ngokuphambene nalokho, ku-Mailrelay lokhu akwenzeki, ngoba abafaki noma yiluphi uhlobo lokukhangisa.
Database
Enye ingxenye ebalulekile yokuhwebelana kwe-Mailchimp ne-Mailrelay yisizindalwazi. Okusho ukuthi, ababhalisile ongaba nabo.
Esimweni sokuqala, inguqulo yamahhala ikushiya kuphela i-2000, okuthi, ku-Mailrelay, kungaba 15000 XNUMX.
Futhi, into ongeke ukwazi ukuthi I-Mailchimp izobala lowo obhalisile ngokuphindwe kabili noma kathathu ngokusekelwe ezinhlwini azibhalisele (ku-Mailrelay akwenzeki).
Umthetho waseYurophu
Uma ukhathazekile ngodaba lomthetho, idatha yangasese kusizindalwazi sakho, njll., ngakho-ke akungabazeki ukuthi ukuba nesofthiwe ehambisana nomthetho wokuvikela idatha waseYurophu kuyiphuzu elivuna wena. Futhi lokhu kwenziwa yi-Mailrelay, hhayi i-Mailchimp.
Njengoba ubona, ukunquma phakathi kwe-Mailchimp noma i-Mailrelay akusona isinqumo esilula. Kodwa njengoba unenguqulo yamahhala, ongakwenza ukuzama kokubili futhi ubone ukuthi iyiphi ozizwa ukhululekile ukusebenza nayo ukuze uyikhethe.