Ngenxa yomthelela omangalisayo owenziwe yi-e-commerce, bahlaselwe ngamabomu izinkulungwane zamathuluzi wesikweletu nawezimali ezihlongozwayo ukufeza izinhloso nezinhloso zabasebenzisi bazo, isibonelo salokhu yilezi I-Kickstarter.
El ukuhweba ngogesi kungumsebenzi wokuthengisa, ukuthenga, ukusabalalisa, ukukhangisa kanye nomthombo wolwazi maqondana nemikhiqizo namasevisi nganoma iyiphi idivayisi enoxhumano lwe-Inthanethi.
Igama elisetshenzisiwe lisetshenziselwa ukuqaphela ukuthumela idatha ngezinto zobuchwepheshe. Kodwa-ke, ngokukhula kwe-Intanethi ngawo-90, umqondo waqala ukujwayelwa ukuthengiswa kwezinsizakalo ngenethiwekhi, usebenzisa njenge indlela yokukhokha imali yepulasitiki njengamakhadi wesikweletu. Kusukela lapho, izinkampani eziningi ngokwengeziwe zengezwa emakethe enkulu online ekhona.
Abantu abaningi bathole ifayela le- indlela entsha yokwenza ibhizinisi, kanye nethuba lokwenza, ngaphandle kwezingozi okubandakanya isitolo sangempela. Kuhlelo I-ECommerce ayikho imikhawulo, imingcele, Njengoba noma yini ingathunyelwa ngephasela noma kuphi emhlabeni, umkhawulo ubuhlakani bakho.
I-Los Amasayithi we-ECommerce ingatholakala ngawodwana ngohlobo lomkhiqizo noma ube yingxenye yesayithi elikhudlwana lokuthengisa, elibizwa i-virtual shopping mall, okusobala ukuthi afana ne- Amakhathalogi akhonjiswa ngesigaba, izindawo zosesho lwento, imikhiqizo nezilungiselelo zokukhokha, lapho imikhiqizo eminingi inobukhona nokukhangisa ngaphakathi kwewebhusayithi enamaseva amaningi, ngokusobala ezinzile futhi ekwazi ukusekela ukungena kwabantu okukhulu.
Iningi le izinkampani ezibalulekile, kunjalo ukwethula ku-Intanethi ngekhasi lewebhu noma ngenethiwekhi yokuxhumana nabantu, Abanikezeli ngezinsizakalo zokuthengisa nokusabalalisa imikhiqizo yabo online, kaningi kuyikhathalogi noma imininingwane yemikhiqizo nezinsizakalo abazinikezayo, kepha inketho yokuthenga ibhekene ubuso nobuso.
Ezimweni eziningi zalolu hlobo, amakhasi e-web ahlinzeka ngemininingwane emfushane kakhulu kwezindatshana, okubalulekile ekukhangiseni, kepha ngenhloso enkulu yokukhuthaza izivakashi ukuthi zithinte isitolo mathupha, noma ngocingo, bese zizibeka esigabeni ukuxhumana okuqondile nabathengi abangaba khona.
Kuyini iKickstarter?
I-Kickstarter Kuyinto a ithuluzi elilula kakhulu lezezimali osebenzela umsunguli ofisayo, noma usomabhizinisi ukuthola imali abayidingayo ukwenza iphrojekthi yabo ibe ngokoqobo, eyaziwa nangokuthi crowdfunding, iKickstarter iyachuma eSpain ukuba nezindaba eziningi zempumelelo.
Lokhu kusebenza nalabo abatshalizimali abafuna ukubheka i- indlela entsha yokuthola imibono emisha, iyahambisana nezingcingo namathebulethi, alinde utshalomali oluncane ukuqala ukusebenza.
Kuthatha umsebenzi ongakanani ukwakha iphrojekthi yeKickstarter?
Ngokobufakazi bokuthi a umdali ophumelelayo wohlelo lokusebenza lwefoni ephathekayo uthi cishe izinyanga ezintathu, ngokuzinikezela nsuku zonke phakathi kwamahora amabili kuya kwamane. Ekuqaleni bekugxilwe ocwaningweni, prototyping, kulandelwa ukukhangiswa kwamavidiyo okuqine kakhulu, kwakha okokukhangisa nokwazisa. Futhi ekugcineni, ngisebenza cishe amahora amahlanu ngosuku ngenyanga edlule, ukwenza kahle yonke imininingwane futhi kube nomthelela omkhulu lapho kuphuma.
UKickstarter uqale ukusebenza eSpain kusukela ngonyaka odlule futhi ngaleli thuluzi, noma ngubani onombono omusha, kepha ngesabelomali esincane, angakwazi ukukhulisa imali ngalo. Ihlukaniswe phakathi Izigaba eziyi-15 zohlobo lwakho lwephrojekthi, phakathi kwezinto ezigqame kakhulu umculo, ifilimu, ubuntatheli, ukuthuthukiswa kwezobuchwepheshe namaphrojekthi wemfashini.
Ngenxa yaleli thuluzi, ngo-2014 inani lamaphrojekthi angama-22.252 axhaswa futhi athuthukiswa emhlabeni jikelele. Amaphrojekthi axhaswe eSpain enziwa ngama-euro, isidingo sokubhalisa umqondo kufanele sibe seminyakeni esemthethweni futhi sihlale eSpain.
Ithuluzi linikeza izinketho ezahlukahlukene njenge qala iphrojekthi egameni lenhlangano esemthethweni noma inkampani onenombolo yenkampani eqinisekisiwe. I-Kickstarter ayifaki inketho yokuxhaswa ngezimali zosizo, kuphela ngezigaba ezikuyo.
Uma iphrojekthi ikwazile ukuxhaswa ngokugcwele, UKickstarter ukhokhisa ikhomishini ka-5% wenani; Uma isabelo singaqediwe, akukho lutho olukhokhiswayo. I-Stripe yinkampani okwenziwa ngayo izinkokhelo, lokhu kukhokhisa u-3% wengqikithi eqoqiwe kanye no-0,20 euros ngomnikelo ngamunye, kepha esimweni seminikelo engaphansi kwama-euro ayi-10 leli nani lehliselwa ku-5% kanye ne-0,05 euros.
Izibonelo zempumelelo yezezimali
Izibonelo ze- Indaba yempumelelo yileyo ye-Oval Sound okhulise ngaphezu kokuphindwe kathathu kwelitshe, lokhu kwakha ithuluzi elehlukile elenziwa ngogesi. Lokhu kube ngenye yemibono ethola imali eningi kunkundla yeKickstarter ngonyaka we-2015.
Kwenzekani ngemuva kokuthola imali?
I-UFO enezinzwa ngaphakathi ezikwazi ukuphinda zisebenzise izinsimbi ezahlukene nezikali zomculo ngohlelo lokusebenza. Bekuyi Oval, leyo nsimbi ye-elekthronikhi eyehlukile, abaningi ababambe ongezansi lapho bebuka futhi belalela, efuna ukudlala umculo othile ngezandla zakhe kwi-Oval.
Ngo nje Izinsuku ezi-2 nohhafu, abadali bayo bakhuphule i-100.000 euro, inani okwakuyinjongo yakho phambilini, isibalo esiphindwe kathathu sokukhulisa ama-euro angama-348.000.
Uhlobo lwe-Kickstarter lweSpain luyisigaba ngaphakathi kwepulatifomu ye-Kickstarter yomhlaba wonke.
I-Kickstarter ibe nezinguquko eziningi njalo, uqhubeka njengomholi womhlaba emkhakheni wokuxhaswa kwabantu, es kulandelwa eduze kwamanye amapulatifomu ezingayeki ukusungula nokuhlinzeka ngezinsizakalo ezintsha, njengoba Indiegogo, ozinikele ekudalweni kukhule kakhulu eminyakeni yamuva.
Amathiphu wokuthola kalula ukuxhaswa ku-Kickstarter:
- Thola izibalo ezidingekayo kuphrojekthi yakho lapho uyibeka ku-Kickstarter
- Amaphrojekthi wevidiyo amibalabala kakhulu, aqopha eyodwa emfushane nefishane
- Qonda ngokunembile ngangokunokwenzeka ngayo yonke imininingwane noma izilinganiso zephrojekthi, ngoba noma imiphi imininingwane emincane ingenza umehluko.
- Hlala uxhumene nabantu abaxhase iphrojekthi yakho ngentuthuko oyenzayo.
- Ungalokothi ukhulise ngokweqile umkhiqizo wakho, noma ungawubaluleli, zama ukuthola ibhalansi entengo.
- Zibuze ukuthi uma ubona umkhiqizo wakho wokugcina ungathi ubuyikhasimende, ungawuthenga? Kwenze izikhathi eziningi ngangokunokwenzeka uze uthi yebo, ngaphandle kokungabaza.
- Nikela ngemivuzo ethile yokuxhasa umbono wakho, ukuze abantu babe nentshisekelo yokuxhasa lokho okunikezayo.
Izigaba ongafaka kuzo imibono ku-Kickstarter zimi kanje:
- Ifilimu nevidiyo
- umculo
- Amahlaya
- Danza
- arte
- Umklamo
- imfashini
- Yezandla
- Comida
- Imidlalo
- I-journalism
- Ubuchwepheshe
- Isithombe
- I-Publicidad
- Indawo yaseshashalazini
Kunemithetho eyisisekelo yonke amaphrojekthi alayishwe ku-Kickstarter kumele ahloniphe ukuhlala endaweni yesikhulumi:
- Kuphrojekthi ngayinye, kufanele kwenziwe okusha ukuze kwabelwane ngakho nabanye, umqondo omusha osiza ukudala izinto ezikhiqiza kakhulu umhlaba.
- Imiklamo kumele yethulwe ngokuthembeka nangokucacile. Njengoba iKickstarter isuselwa ekuthembekeni nasekuxhumaneni kwalabo abayiqambayo. Amaphrojekthi awakwazi ukudukisa noma angazisi kahle abahlanganyeli futhi abadali kumele bathembeke kulokho abahlose ukukufeza.
- Ukuxhaswa ngezimali kwezinhlangano ezisiza umphakathi ngamaphrojekthi eKickstarter akuvunyelwe, imali kufanele isetshenziselwe injongo echazwe.
- Izikhuthazo zezezimali ezinjengamasheya noma izimpahla zenkampani elandelayo azikwazi ukunikezwa ngenxa yempumelelo yezezimali.
- Azikho izinto ezingavunyelwe ezinganikezwa kumaphrojekthi.
Nayi imininingwane uhlu lwezinto lokho ngokuphelele akuvunyelwe ukuthuthukisa ku-Kickstarter:
- Noma yimuphi umqondo ohlose ukuxilonga, ukwelapha, ukwelapha noma ukuvimbela isifo noma isimo esijwayelekile.
- Amaphrojekthi agqugquzela ukubandlululwa, ukungabekezelelani noma uhlobo oluthile lokuhlukunyezwa emkhakheni othile wabantu
- Izilwane eziphilayo
- Zonke izinhlobo zemincintiswano, ukubheja, ukuthumela imali, amakhuphoni nama-raffles.
- Iziphuzo ezinamandla
- Ukuqoqwa kwemali yemikhankaso yezepolitiki.
- Ni-icotine, izidakamizwa, ama-vaporizers nezinto ezihlobene.
- Izinto ezihlaselayo ezishukumisa imizwa emibi.
- Izinto eziphilayo eziguqulwe ngokofuzo.
- Nikeza izinsizakalo zezezimali, isikweletu; izinsizakalo zokuhamba; izinsizakalo zocingo ezikhokhelwa kusengaphambili; noma izinsizakalo zokumaketha.
- Iphrojekthi yasekuqaleni kufanele ikhiqize ukuthengiswa kwayo, ukuthengiswa kabusha kweminye imikhiqizo akuvunyelwe.
- Izinto zocansi noma ezingazifanele izingane.
- Amaphrojekthi abelana ngemibono ekhona namaphakethe amasha ngaphandle kokungeza noma yini entsha kuwo.
- Izikhali noma izesekeli zezikhali.