-Google Analytics iyithuluzi eliwusizo kakhulu lokwenza izilinganiso kusayithi lakho le- I-eCommerce, okuzokusiza ukuthola idatha ongayithuthukisa ngayo isiza sakho futhi, ngaphezu kwakho konke, ukuthengisa kwakho ku-inthanethi. Ukugcina ithrekhi yefayela lakho le- ezentengiselwano ze-elektroniki Nge-Google Analytics ungalinganisa inani lokuthengiselana nemali engenayo eyenziwe iwebhusayithi yakho. Uzokwazi nokwazi izindleko zokuthumela kokuthengiselana, izintela zentengiselwano, inani lemikhiqizo ethengisiwe, ukuthenga okuyingqayizivele nemali engenayo yomkhiqizo ngamunye.
Kepha, ngaphezu kwalokho, kukhona amanye amamethrikhi angenziwa ngeGoogle Analytics futhi asivumela ukuthi siyiqonde kangcono i- ukusebenza futhi i ukugeleza komsebenzisi ngokusebenzisa uphondo wokuguqula. Ake sizibone:
Amamethrikhi we-10 we-Google Analytics ukuze uthole okuningi ku-eCommerce
Ngokuba ukulandelela kwamanye ala ma-metric kwanele ukusebenzisa ama-sngcono isevisi ye-e-commerce iGoogle isanda kungena kuthuluzi le-Google Analytics. Ezinye zingatholakala kumatafula nakwezinketho zokwenza ngokwezifiso zethuluzi elishiwoyo.
# 1 - Amaphesenti wokuthenga / imininingwane
El iphesenti lokuthenga / imininingwane inombolo yokuthengwa okuyingqayizivele ehlukaniswe ngemininingwane yokubukwa kwamakhasi wemikhiqizo (i-eCommerce eyenziwe ngcono). Le metric ikuvumela ukuthi wazi ukuthi yimiphi imikhiqizo abasebenzisi abakhombisa ukuthambekela okukhulu kokuthenga ngemuva kokuthintana nekhasi lemininingwane yomkhiqizo.
Ungayithola ku: E-commerce -> Ukusebenza komkhiqizo.
# 2 - Ukuchofoza kwangaphakathi nokuphromotha
I-Los ukuchofoza kwangaphakathi nokuphromotha ziyimethrikhi ebalulekile yokuqapha okuphumelelayo nokunquma ukuthi kufanele kwenziwe ukukhushulwa kwangaphakathi. Le metric ikuvumela ukuthi wazi ukukhushulwa ngokuvakashelwa okuningi, amaphromoshini akhiqize ukuchofoza okuningi kanye nephesenti lokuchofoza (CTR) kwesenyuso ngasinye (i-CTR yokwenyuswa kwangaphakathi).
Le sethi yamamethrikhi ingatholakala ku: Ukuhweba kwe-elekthronikhi-> Ukumaketha-> Ukuphakanyiswa kwangaphakathi
# 3 - Inani lezikhathi umkhiqizo ungezwe ngazo enqoleni
Abakwa-ninani lezikhathi umkhiqizo ungezwe ngalo enqoleni imethrikhi ekhombisa inani lezikhathi lapho abathengi bengeze imikhiqizo enqoleni yabo yokuthenga. Kungalandelwa kokubili kusuka kuzinketho ezithuthukisiwe ze-e-commerce nangokusetha ukulandela ngomkhondo umcimbi ngokuchofoza komsebenzisi kuzinkinobho zokwengeza enqoleni. Ngale metric ngeke wazi kuphela ukuthi imikhiqizo yengezwa kangaki enqoleni, uzokwazi nokuhlaziya ukuthi kungani eminye imikhiqizo inezinga eliphezulu lokuguqulwa elizothenga kuneminye.
Le methrikhi ingatholakala ku: I-Ecommerce-> Ukuhlaziywa kokuthengwa-> Ukusebenza Kohlu Lomkhiqizo
# 4 - Inani lezikhathi umkhiqizo ususwe enqoleni
El inani lezikhathi umkhiqizo ususwe enqoleni kuyimethrikhi engalandelwa kusuka kuzici ezithuthukisiwe ze-eCommerce noma ukusetha ukulandelwa komcimbi kokukhumbula inqola yomkhiqizo.
Ukuze wazi le datha, kufanele ulandele "isilinganiso esimaphakathi sokukhishwa enqoleni", okulingana nokukhishwa konke kwenqola / Imikhiqizo engezwe enqoleni.
# 5 - Inombolo yokukhokha komkhiqizo
El inani lokukhokha komkhiqizo Iyafana neyemikhiqizo engezwe enqoleni futhi ikhombisa inani lemikhiqizo efakiwe kunqubo yokukhokha. Ingalawulwa zombili kusuka ezinkethweni zokulandela ngomkhondo ezithuthukisiwe ze-eCommerce nomcimbi wokulandela ngomkhondo ukuchofoza inkinobho ethi "Qhubeka ukhokhe"
Ngalo mqondo, kubalulekile futhi ukuhlaziya icala lemikhiqizo edlula kwinqubo yokukhokha kepha igcine isiphenduke imiyalo elahliwe.
# 6 - Izindleko ngokutholwa ngakunye (i-CPA)
El izindleko ngokutholwa ngakunye Kuyimethrikhi ebalulekile engabalwa futhi ilinganiswe ngezindlela ezimbili: Iyini i-CPA ongakwazi ukuyikhokhela futhi egcina ibhizinisi lakho lisebenza kahle, futhi yini iCPA yakho yangempela ngokwezindleko zomgwaqo wezindaba. Le metric ilusizo kakhulu ngoba ikuvumela ukuba uqhathanise i-CPA ebikezelwe yesiteshi ne-CPA yangempela.
# 7 - Inani lemikhiqizo ebuyisiwe
El inani lemikhiqizo ebuyisiwe imethrikhi etholakala ku-Enhanced Ecommerce Tracking ekhombisa inani lezimbuyiselo ezenzekile ukuthola ukuthi yimiphi imikhiqizo enezinga eliphakeme lezimbuyiselo (elingabalwa njengenani eliphelele lembuyiselo phakathi kwemali engenayo yomkhiqizo).
Itholakala ku: Ukuhweba kwe-elekthronikhi-> Ukusebenza komkhiqizo.
# 8 - Inani lempilo yekhasimende
El inani lempilo yekhasimende Kuyimethrikhi engatholakali ngqo kunoma yimuphi umbiko, kepha ilusizo kakhulu futhi iyigugu ngoba ikhombisa inani lamakhasimende athenga kaningana esitolo sakho futhi ikhombisa umnikelo wawo ebhizinisini lakho. Ukuze ukwazi, kuzofanela udale isigaba esezingeni eliphakeme ukwazi ukuthi bangaki abasebenzisi abathenga okungaphezu kokukodwa esitolo sakho se-inthanethi.
Ngemiphumela yokuhlaziywa kwesigaba samakhasimende esiphindayo, kungenzeka wazi ukuthi kungakhokhwa malini ekuthengeni okuhleliwe (i-CPA elindelekile) wazi ukuthi imali ingatholwa ezinyangeni eziyi-X uma ikhasimende elivakashele okokuqala liba ikhasimende eliphindiwe.
# 9 - Amaphesenti wamakhasimende athenga futhi
El iphesenti lamakhasimende athenga futhi imethrikhi ehlobene neyangaphambilini. I-CLF (Inani Lempilo Yesikhathi Samakhasimende) ibalwa njengenombolo yokuthenga okwenziwe ngokuthenga kabusha amakhasimende ehlukaniswe yikho konke ukuthenga esitolo esikhathini esinikeziwe. Le metric inikeza imininingwane eyengeziwe kusuka kumbono wokuhlela abezindaba.
# 10 - Imali engenayo ngeseshini ngayinye
I-Los imali yeseshini ngayinye Ziyimethrikhi ebalulekile okufanele ilawulwe ukukhomba ngokucacile nokulungisa i-CPA (izindleko ngokutholwa ngakunye) kanye ne-CPC (izindleko ngokuchofoza ngakunye) kwesitolo esiku-inthanethi lapho kwethulwa imikhankaso yokuthola ithrafikhi ngokususelwa kwizinkomba ze-CPC / CPA.