Zingaphezu kwekhulu izinkampani zaseSpain ezincane neziphakathi nendawo ezihambele lo mhlangano i-e-commerce, ama-SME kanye ne-logistics Isikhathi esifanele se-eCommerce, umcimbi oxhaswe yi- IComandia nguCorreos ebanjelwe eMadrid. Abebehambele umcimbi bakwazile ukulalela izethulo ezine ngochwepheshe abayisikhombisa ezethulweni ezine, itafula lezingxoxo elinezindaba zempumelelo kanye ne-cocktail yokugcina yokushintshana ngemibono nokuxhumana.
UJesu Sánchez Lladó, INhloko yeCommerce kanye neParcel Post Office, uvule inkulumo yakhe ngalolu lwazi: "Eminyakeni eyishumi nanhlanu, ingxenye yesithathu yezohwebo izoba nge-Intanethi." USánchez Lladós ukuvezile lokho "Ngo-2027 sizobe sesisukile kumarandi ayizigidi eziyishumi nanhlanu zenzuzo ngo-2013 saya ezigidini eziyizinkulungwane ezingamakhulu amabili kuzinkulungwane ezingamakhulu ayisithupha namashumi amane". Ngesikhathi ethula inkulumo yakhe, uSánchez Lladó uqhakambise ukuthi izwe lethu lingelesine e-European Union elinemali engenayo ephezulu kwezentengiselwano. Ubuye wahlola iqhaza lezinto ezisetshenziswayo ekubukekeni kwezixazululo ezintsha zokudala izitolo online zamabhizinisi amancane naphakathi nendawo.
Esinye sezikhulumi ebezibambe iqhaza kulo mcimbi kube UJose Luis Vallejo, IGlobal CEO yeMedia Net Software- UVallejo wabelane ngamava akhe njengomsunguli weBuyVIP.com, inkampani yaseSpain eCommerce ethengwe yi-Amazon ngo-2010 ngemali eyizigidi eziyi-100.
Ngokwakhe, esinye sezikhulumi ezimenyiwe, U-Emeritus Martinez, UMqondisi Wezokukhangisa Nokuxhumana wezindaba ze-QDQ, ukuqinisekisile ukuthi u-25% wokuthengiswa kweBlack Friday kaNovemba 28 wenziwa ngamaselula. UMartínez wakugcizelela lokho "IBlack Friday isiqale ezentengiselwano eSpain".
Umklami U-Andreas von Kunowsky Wethule njengokwenzakalayo ukwethulwa kwesitolo sakhe esiku-inthanethi kwama-ajenda anemifanekiso futhi enziwe waba ngewakhe uLaprinciPa.com.
UJoshua Novick, CEO we-Antevenio, ngethula amasu amasha wokumaketha edijithali namathuluzi ama-SME wokuthuthukisa ukuthengisa kwawo kwi-Intanethi. UJorge Villar, uprofesa weSikole Sezimboni (EOI), uhlaziye ukuthambekela kulo mkhakha.
Ama-SME nokusebenza kwempahla, inselelo enkulu ye-eCommerce eSpain
Ngokusho kwe-EUcwaningo lwe-ONTSI ku-B2C Electronic Commerce 2013, the eCommerce Okuhloswe ngabathengi abazimele, ngeke kuyeke ukukhula eSpain. Ku-2013 inyuke ngo-18%, ngenani lokuthenga eliphelele lama-euro ayizigidi eziyi-14.610. Ngaphezu kokukhulisa inani eliphelele levolumu yokuthenga, izinga lokukhula nalo liyakhuphuka, ikakhulukazi u-4,6% ngaphezulu kunango-2012. Ngokwalolu cwaningo, inani labathengi liyakhula, kanye nomthamo wemikhiqizo nenani lezigaba thenga. Ngaphezu kwalokho, bathola imikhiqizo emisha kakhulu, iziteshi namadivayisi okuthenga.
Ngalo mqondo, kufanelekile ukukhumbula ukukhula kwenombolo ye- izinethiwekhi abathengi, abasuke ezigidini eziyi-15,2 ngonyaka wezi-2012 baya ezigidini eziyi-17,2 ngo-2013. Ukwanda ngo-14% kwamanani aphelele anikela ngokuqinile ekukhuleni kwe- Ivolumu yokuthenga ye-B2C.
Konke lokhu kucabanga ukuthi ithuba elikhulu lokuhweba kweSpainKepha ukwenza umbono webhizinisi eliku-inthanethi ugcwaliseke kunezinkinga zawo. Ukuguqulwa kwe-eCommerce kungenye yezinselelo ezinkulu kuma-SME, amele ama-99% ebhizinisi laseSpain lilonke. Ama-9% esewonke angama-micro-SME anabasebenzi abangaphansi kwabangu-95,7, ngokusho kocwaningo 'Portrait of SMEs 9', olwenziwe yi-General Sub-Directorate for Support to SMEs, Ministry of Industry, Energy and Tourism. Ngokuya ngenhlolovo yeGoogle ka-2014, ama-2014% ama-SME aseSpain anezisebenzi ezingaphansi kuka-15 enza imisebenzi ye-e-commerce. Ku-50% wabo, i-ecommerce isivele ikhiqize ngaphezulu kwe-31% yenzuzo yabo. Ama-20% ayavuma ukuthi izinzuzo zawo zezomnotho zikhuphukile ngenxa yezohwebo ezisebenza ngogesi.
Thumela nezinye izinhlangano ezifana Isikole Senhlangano Yezimboni (i-EOI) Baluleka ama-SME ku-eCommerce ngezifundo zamahhala ze-e-commerce eziku-inthanethi, ikakhulukazi ezibhekiswe kubo. Ihambisana nezazi zamabhizinisi zomhlaba wonke, amamojula eComandia yiCorreos ethula okhiye bokwenza umbono webhizinisi ledijithali ube ngokoqobo ngendlela ebumbene. Ngaphandle kokwakhiwa kwesitolo, baphinde babhekane nezokuMaketha oku-Inthanethi, i-E-Logistics, Izindlela Zokukhokha kanye Nesevisi Yamakhasimende. Bahlwanyela imbewu yezimakethe ezizayo.