uzokhuthaza dala isitolo se-inthanethi? Uyazi konke okudingayo ngaphambi kokuyigibela, ngesikhathi nangemuva kwayo? Yini oyikhethayo, Woocommerce, PrestaShop,Shopify…?
Mhlawumbe futhi akuzwakali njengento kuwe, kodwa iqiniso liwukuthi, lapho udala i-eCommerce yakho, kunezici ezithile okufanele uzicabangele. gwema amaphutha nezinkinga lapho uqala isitolo. Sikuchazela zona.
Okufanele ukuhlole ngaphambi kokudala isitolo sakho esiku-inthanethi
Ukwakha isitolo se-inthanethi kunezinto ezimbili ezibalulekile, ukuqala. Eyokuqala yiyona isizinda, okungukuthi, ikheli lekhasi lewebhu elizoba igama lesitolo sakho.
Isibonelo, cabanga ukuthi uzobeka isitolo sakho "La despensa de Laura". Kuzodingeka uye kuwebhusayithi ethengisa izizinda (i-Google, Igama, noma ngezinkampani ezibambayo ezihlinzeka ngokuthengisa kwesizinda) ukuze:
- Bona ukuthi iyatholakala yini.
- Thenga.
Isincomo sethu ukuthi khetha noma nini lapho ukwazi khona ku-.com. I-.es nayo ayikubi, kodwa izogxila kuwena kuphela eSpain futhi kuzoba nzima kakhulu ukuthi bazi wena emhlabeni jikelele. Kodwa uma uzodayisa kuleli zwe kuphela, akuwona umqondo omubi.
Elinye iphuzu elibalulekile lapha ukubona ukuthi ingabe ikhona iwebhusayithi, isitolo, umsebenzisi... osebenzisa lelo gama. Ngoba kwesinye isikhathi izobadida abantu. Noma nini lapho kungenzeka, kungcono ukusebenzisa into engakasetshenziswa (futhi uma kungenzeka, bhalisa igama).
Into yesibili ebalulekile ukusingathwa. Okusho ukuthi, lapho ifayela ngalinye elizokwenza iwebhusayithi yakho lizosingathwa. Futhi ngaphambi kokuthi ubuze, cha, azikwazi ukuba kukhompuyutha yakho.
Kukhona ukusingathwa okuningi okuhlukahlukene, futhi ungathatha kokubili kuzwelonke nakwamanye amazwe. Kodwa ngokuba isitolo se-inthanethi, kufanele ugxile ekuziguquleleni kuso (uma kungenjalo, bangakunikeza izinkinga). Ngaphezu kwalokho, kukhona okunye okugxile kumapulatifomu e-eCommerce ahlukene. Ngokwesibonelo, a ukusingathwa okukhethekile kwe-Raiola PrestaShop.
Kungani sikwazisile? Ngoba uma ufinyelela ukusingathwa okugxile epulatifomu ozosebenza kuyo, izosebenza kahle kakhulu kunokuvamile. Futhi-ke, lokho kusho ukuthi ukukhetha ukubamba kuhlobene nohlobo lweplatifomu oyisebenzisayo, njengoba kukhona okuningana.
Isibonelo, ijubane lekhasi lakho lewebhu lizoncika kulokho kusingathwa, kodwa futhi nokuma. Kufanele uqiniseke ukuthi ukhetha ukusingathwa kwekhwalithi eneziqinisekiso.
Ngamanye amazwi, ungakhethi ezishibhile noma zamahhala uma zingakunikezeli ubuncane bekhwalithi.
Enye inketho, uma ungafuni ukukhokhela ukusingathwa, ukusebenzisa izinsiza zesitolo se-intanethi, lapho esikhundleni sokukhathazeka ngalokhu, bakunikeza wonke amathuluzi ukuze ubhekane nokuthengisa kuphela.
Izinyathelo zokudala i-eCommerce yakho
Manje njengoba usunokusingatha kanye nesizinda, izinyathelo ezilandelayo zingase zibe lula kakhulu kuye ngokuthi uyazi yini noma unabo ochwepheshe ngale ndaba. Kulokhu, isincomo sethu sokwenza i-eCommerce yakho yile:
Khetha i-dropshipper
Uma kwenzeka ungazi i-dropshipper iwuhlobo lomsabalalisi noma umthengisi. Okusho ukuthi, “indawo yokugcina izinto” lapho kugcinwa khona imikhiqizo oyithengisayo.
Empeleni, ungakha izinhlobo ezimbili ze-eCommerce: eyodwa lapho unemikhiqizo ongayithengisa (uzodinga indawo yokugcina impahla noma igumbi elithile); nenye lapho "unkontileka" enye inkampani ukuze uma uthengisa okuthile, bakuthumele.
Inketho yesibili ikuvumela ukuthi uthengise imikhiqizo eminingi evela ezigabeni ezahlukene futhi ungakhathazeki mayelana nokuthunyelwa. Uma ushintsha, kufanele wabelane ngezinzuzo ezithile noma ukhokhe imali.
Indlela ngayinye inezinzuzo zayo kanye nokubi, kodwa iningi liya kwe-dropshipper.
khweza iwebhu
Isinyathelo esilandelayo mhlawumbe esiyinkimbinkimbi kunazo zonke ngoba kubandakanya ukwakha isitolo sakho esiku-inthanethi. Futhi lapha akudingekile kuphela ukuklama ikhasi lasekhaya, kodwa futhi nemikhiqizo, abathintwayo, inqubo yokuthenga, njll. Futhi lokhu kungakunika amakhanda amaningi.
Ngokuvamile, ungasebenzisa izifanekiso ukuze wonge isikhathi futhi ikakhulukazi uma ungenaso isabelomali ukuze siklanywe uchwepheshe. Enye inketho ukuyidala kusukela ekuqaleni, kodwa siyincoma kuphela uma uneqembu ngemuva kwakho, njengoba noma yiliphi iphutha elincane lingonakalisa iwebhusayithi yakho.
lahla ulwazi
Manje njengoba usunesifanekiso futhi konke sekufakiwe, Kufanele wenze imibhalo, kokubili kwekhasi lasekhaya kanye nemikhiqizo, abathintwayo, ibhulogi, njll.
Lokhu kudinga isikhathi futhi ngaphezu kwakho konke ucwaningo oluningi. Okokuqala, ngoba kufanele ugxile ku-SEO, okungukuthi, ukuma kwemvelo ukwenza amakhasimende eze kuwe.
Kodwa futhi ngoba kufanele ukwenze kukhange ngokwanele ukuze bakwazi ukuzulazula kuyo yonke indawo.
Isibonelo, iphutha elenziwa abaningi ukusebenzisa lokho abasabalalisi noma amakhathalogi anakho emikhiqizweni. Yenza ukuhlolwa, kopisha umbhalo omncane futhi uwudlulise ku-Google, uzobona ukuthi izitolo eziningi ze-intanethi zinento efanayo.
Uma usungula nalokhu uyawina. Ake sithi uthengisa umatilasi. Ungasho zonke izici enazo, empeleni, zizofana nanoma yisiphi isitolo. Kodwa, kuthiwani uma esikhundleni sokubanika amakhaza anjalo, wenze indaba encane lapho usho ukuthi ikhululekile futhi ivuleke kangakanani, iqine noma ithambile kangakanani, noma uma ushisa ukulala kuyo.
Izindlela zokukhokha
Isinyathelo esilandelayo okudingeka usithathe hlinzeka ngezinkokhelo eziphezulu ezingenzeka esitolo sakho. Ngamanye amazwi, hhayi nje ukukhokha ngekhadi, kodwa ukubanikeza izinketho ezengeziwe: ukudlulisa, i-bizum, i-PayPal, ukheshi ekulethweni... Uma ubapha kakhulu, kungcono ngoba wenza lokho kuthenga kufinyeleleke futhi kujabulise.
Qaphela isimo somthetho
Uma kwenzeka ungazi, "akusemthethweni" ukuthengisa imikhiqizo uma ungazisebenzanga noma inkampani. Ngakho-ke, ukuze ulawule udaba lwesibopho somphakathi, kunconywa ukuthi udale inkampani enomkhawulo.
Isincomo sethu? Qasha i-ejensi ezothatha wonke amaphepha ngokulandelana kwayo. Nomshwalense. Futhi zama ukuthobela yonke imithetho esebenzayo ukuze ungatholi inhlawulo.
"Ukundiza"
Usunakho konke, ngakho manje sekufanele ube nakho thuthukisa isu le-inthanethi: ukukhangisa, ukudalwa kwezindatshana, ukuphathwa kwamanethiwekhi omphakathi...
Impumelelo ngeke ize kuwe ngobusuku obubodwa. Kodwa yebo, phakathi 1 kuya 3 iminyaka. Uma ukwenza kahle, ungagcina unesayithi elihle nokuthengisa okuhle ekupheleni kwenyanga.