Amamephu we-heat, abizwa nangokuthi ama-heatmaps, asinikeza imininingwane leyo Basivumela ukuthi sithole ukuthi abasebenzisi basebenzelana kanjani, kanjani futhi kuphi newebhusayithi yethu. Yize empeleni, into ebaluleke kakhulu ukuhumusha esikwenzayo ngale mininingwane. Ngokuya ngokuthi iyini inhloso yethu, singahumusha, futhi ngenxa yalokho siqondise, leyo datha ekuqondisweni nasezinjongo esizifunayo. Kulokhu, ukwenza ngcono ukuguqulwa kwewebhu kwabasebenzisi.
Esihlokweni sanamuhla, sizobona amathuluzi ama-5 asuselwa kumamephu wokushisa, ukwenza ngcono ukuguqulwa. Ngalokhu, uzofunda ukukhomba izindawo "ezishisa kakhulu", lezo lapho abasebenzisi bavame ukunaka kakhulu. Futhi ukuthola ukuthi iziphi izinto ezivusa inzalo enkulu, futhi ngenxa yalokho, tshala imizamo yakho ekwenzeni isenzo osilindele kubavakashi bewebhusayithi yakho sibonakale futhi sihehe.
Amathiphu wokuthuthukisa ukuguqulwa ngamamephu wokushisa
- Okuqukethwe. Kuyinto eyisisekelo futhi ebaluleke kakhulu kuwebhusayithi, okuqukethwe kwayo. Akunamkhawulo ekunwetshisweni kwayo, inqobo nje uma kunikela okufunwa abasebenzisi. Lokho wukuthi, okuqukethwe okubanzi nokuntulekayo ekuhambisaneni kanye / noma izimpikiswano ezengeza inani kuzokwenza ingxenye enkulu yezethameli zakho igxume. Ngakho-ke, kubalulekile qapha ikhwalithi yalokho okunikelwe, futhi lokho kuyasiza kubasebenzisi. Uma kwenzeka okuthile kungahambi kahle, imephu yokushisa ingasixwayisa kusuka lapho abasebenzisi belahlekelwa intshisekelo, nokuthi yiziphi izindawo ezihehe ukunakwa kakhulu.
- Shayela kanye / noma izinkinobho zesenzo (i-CTA). Ukunaka lokho abasebenzisi abachofoza kukho kuzosisiza ukuthi sibone ukuthi ama-CTA esiwafakile asebenza kangakanani. Ekugcineni, yibo abazokhiqiza ukuguqulwa, futhi ngemephu yokushisa siyabona ukuthi abasebenzisi babasebenzela kahle kanjani. Noma ngabe isitolo esiku-inthanethi, ukubhalisa, njll.
- Yenza ukuhlolwa kwe-A / B. Ngokwakha izinhlobo ezimbili (noma ngaphezulu, kuya ngohlelo) lwewebhusayithi yakho efanayo, uzokwazi ukubona ukuthi iyiphi inguqulo esebenza kangcono. Ikona ekahle uma unethrafikhi ephezulu, ukuze bakwazi ukuthola izibalo ezingokoqobo futhi ezilungisiwe. Ngalokhu, uma unokuqukethwe okuhle ne-multimedia, ungakhuphula ukuguqulwa ngokwengeziwe, ngokwenza iwebhusayithi yakho yenziwe kahle futhi igxile enhlosweni yakho eyinhloko. Thuthukisa ukuguqulwa.
Ukusuka lapha, kunezinhlelo ezahlukahlukene zokwenza amamephu wokushisa. Sizobona amathuluzi afanele we-5 ngalezi zinhloso.
Sumo
Sumo ukuphathwa kwe-heatmap nethuluzi lolwazi le-WordPress. Amamephu wokushisa angenziwa futhi aphathwe kusuka kudeshibhodi ye-WordPress. Lapho i-plugin isifakiwe, kufanele uyilungiselele, elula kakhulu.
Ukwenza ibalazwe lokushisa Nge-Sumo, inhloso yokuya kuwebhusayithi yethu, kusuka ku-akhawunti yethu ye-WordPress. Uma iwebhu isivulekile, ngakwesokudla sethu, sizoba nephaneli eseceleni enesithonjana esime njengomlilo othi "Imephu yokushisa", bese uchofoza kuso ithebhu izoboniswa. Lapho ithi "REKHODA" (qopha noma urekhode, ngeSpanishi), singachofoza bese siqala ukurekhoda konke ukuchofoza okuzokwenziwa kusukela kulo mzuzu kuqhubeke.
Ukumisa ukurekhoda, singafaka ikhasi lethu ngqo kusuka ku-WordPress, njengoba senzile kwinqubo yangaphambilini ukuqala ukurekhoda, noma ukufinyelela ekhasini leSumo.
Ukuphatha amamephu we-Sumo heat, sifaka iphaneli yethu ye-WordPress, kuthi kuphaneli Yokumiswa kwe-Sumo, siye esigabeni se-Analytics bese sisuka lapho sichofoza ku-Heat Maps. Ukusuka lapho, singabona ngokwesibonelo kumikhankaso (imikhankaso), futhi ungabona okuqoshiwe kwemephu yokushisa okwenziwa ngaleso sikhathi futhi kusukela lapho kwenziwa kusebenze khona.
Hotjar
Hotjar iyithuluzi lokwenza i-Heat Maps ephendulayo evumela ukuthi uzidale ngokungaqondakali kusuka kudivayisi abasebenzisi abaxhuma kuyo. Kuphakathi kwekhompyutha, ithebhulethi noma iselula. Inikeza izinhlobo ezintathu zamamephu:
- Ukuchofoza. Ibhalisa izindawo ezinabantu abaningi kakhulu ngokuchofoza ngemibala egqamile, kusuka ezindaweni ezinamakhaza kakhulu, ngokuluhlaza okwesibhakabhaka, noma ezindaweni ezishisa kakhulu, ngokubomvu. Le modi-ke itholakala kuphela kumakhompyutha. Kungenxa yohlobo lwe- «Thepha» lwamathebulethi nama-mobiles.
- Pheqa. Ngale mephu singabona ukuthi ikhasi lethu lokufika lithola umqulu kusuka kubasebenzisi. Uma ngesinye isikhathi beqala ukuyeka, singabona ukuthi kungenxa yani. Kungaba kokuqukethwe okubi, kuye lokho ngesithombe esithile noma isigaba, kuhunyushwa ukuthi ukuphela sekuvele kufinyelelwe, njll.
- Ukunyakaza kwegundane. Njengamamephu wokuchofoza okushisa, le nketho itholakala kuphela kumakhompyutha.
IHotjar ibuye ivumele ukurekhodwa ukwazi konke ngokusebenzisana kwabasebenzisi newebhusayithi yakho, kusuka ekuhambeni kwegundane, ukuthi bazikrola kanjani, lapho bechofoza khona, njll. Inethuluzi lokukala amazinga wokuguqulwa kusuka kuzinyathelo ozibonisayo.
I-Crazy Egg
Elinye ithuluzi elithandwa kakhulu lokwenza amamephu wokushisa. I-Crazy Egg inezinzuzo ezithile kunezimbangi zayo njenge "confetti maps." Ngale ndlela, ukuchofoza kubonakala ngokunembile, kushiya izindawo ezinemibala yamabalazwe okushisa. Futhi inamamephu "Wembondela", lapho ungabona kuze kufike kumaphesenti wokusebenzisana.
Phakathi kokunye umehluko, kungukuthi kusindisa umlando wokubukwa, kunjalo enembile kakhulu, futhi akubizi njengamanye amathuluzi okusetshenziswa okufanayo.
ChofozaTale
Kanye neCrazy Egg, yizona ezimbili eziyinhloko ezilawula imakethe. ChofozaTale Kuyithuluzi eliphelele esivumela ukuthi sithole ukuhlaziywa okuningi nemininingwane kusuka kuthrafikhi yewebhusayithi yethu. Ingazanywa mahhala, futhi ungabona ukunyakaza kwabasebenzisi noma ngesikhathi sangempela. Vele, iyithuluzi eliyinkimbinkimbi ngokwanele, nejika lokufunda elisezingeni eliphakeme. Kunconyelwa ikakhulukazi izinkampani ezinkulu noma izindawo ezinomthamo omkhulu wethrafikhi.
I-Yandex Metrica
Sengikushilo lokhu kwenye indatshana, kepha ngakubuyisela emuva ngoba ilungele amaphakethe aqinile. I-Yandex Metrica Kuyinto a ithuluzi lamahhala, lapho ungathola khona amabalazwe okuskrola, ukuqoshwa kweseshini, chofoza amamephu (afana nalawo e-Google Analytics).
Ngaphezu kwalokho, sithola okunye ukusetshenziswa okufana nokuhlaziywa okujulile kwewebhu, njengokuhlukaniswa kwesigaba, ukugeleza kokuguqulwa, ithrafikhi ngokujwayelekile, nakho konke ngendlela enembile futhi elula kakhulu. Ithuluzi elihle elinikeza izici zamahhala ezikhokhelwa kwenye indawo.