Amathiphu wokwenza uhlelo lokumaketha online lwe-ecommerce

Akungabazeki ukuthi wonke amabhizinisi ebhizinisi adinga uhlelo lokumaketha oluqinile nolulinganiselayo. Kepha okuningi emisebenzini yobuchwepheshe eku-inthanethi ngoba ukusinda kwabo kuya ngezinga elithile. Kusuka kundlela enengqondo impela futhi ebhekela kusukela mzuzu wokuqala umkhakha wezentengiselwano kagesi uhlanganiswa. Ukuyisebenzisa ngokushesha ngangokunokwenzeka.

Ukusuka kule ndlela ejwayelekile, uhlelo lokumaketha oluku-inthanethi yisixazululo esihle kakhulu sethemba lokukhula kwebhizinisi ledijithali, noma ngabe lunjani. Kulesi simo sizokweluleka ukuthi wakhe uhlelo lwalezi zici ukuze ukwazi ukuqhubekisela phambili futhi ukukhulisa ibhizinisi lakho kwi-Intanethi. Ngokusebenzisa izidingo eziyisisekelo ukuwangenisa kusukela manje kuqhubeke. Akumangalisi ukuthi okunye okubaluleke kakhulu kithi ukungasali ngemuva komncintiswano.

Vele, uhlelo lokumaketha online luzoba nokwehluka okukhulu maqondana namafomethi ajwayelekile noma endabuko. Futhi kuzoba yilezo lapho kuzodingeka ukuthi zithonye ukulungiswa kwazo. Azikho lula noma zinzima kakhulu ekugcwalisekeni kwazo, kepha kunalokho zihlukile, njengoba uzokwazi ukubona ngezansi. Akumangalisi-ke ukuthi, akufani nokwenza uhlelo lokumaketha lwesitolo sangempela sezimpahla zemidlalo kunolunye lokumakethwa komakhalekhukhwini esitolo esiku-inthanethi.

Uhlelo lokuthengisa oluku-inthanethi: baziwa kanjani?

Lezi zinhlelo zokuthuthukisa izinkampani zedijithali ezincane neziphakathi zidinga izidingo ezithile. Lapho kubaluleke kakhulu ukuthi ukhumbule ukuthi iphrojekthi yebhizinisi yalezi zici kufanele ixhaswe uhlelo lokumaketha online. Kunezinto eziningi onganikela ngazo nezinemvelo ehlukahlukene kusuka kulezi zikhathi. Awukwazi ukukhohlwa ukuthi leli isu elikuvumela ukuthi wazi kahle ukuthi sihlose kanjani ukuheha nokugcina amakhasimende noma abasebenzisi. Vele, kusuka ezindleleni ezahlukahlukene ekusebenzeni kwayo.

Okokuqala, uzodinga ukudala uhlu lwemigomo efinyelelekayo. Lona akuwona umsebenzi onzima ngokweqile okufanele wenziwe. Uma kungenjalo, ngokuphambene nalokho, okuwukuphela kwento elahlekile yisinqumo sokuyingenisa ngokusebenza kahle okuthile. Ukwenza lokhu, akukho okunye ongakwenza ngaphandle kokubona ukuthi yiziphi izinhloso esifuna ukufeza kuzo esikhathini esifushane nesiphakathi. Isibonelo, ngezici ezilandelayo esikudalula kuzo ngezansi:

  • Ukuthi lezi zikala ngokuphelele futhi zingahlolwa kalula.
  • Kufanele usungule isikhathi sempumelelo esisebenza ngokoqobo ngokuphelele, ngaphandle kokuzenzisa okungafinyeleleki kahle.
  • Ungafunda kwabanye ozakwethu ukulahla izinhloso ezithile ezingenangqondo zokuzifeza, phakathi kwezinye izizathu ngoba empeleni bezingafinyeleleki kwasekuqaleni.
  • Yenza ucwaningo lwemakethe

Ukuphendula imibuzo evuthayo nefanele njengale elandelayo: Sizothengisa ini? Yiziphi izici eziyinhloko zomkhiqizo wethu? Yini ezosenza sehluke? Le mibuzo kufanele iphendulwe ngesikhathi esifanele ngokusebenzisa okulula, okunzima futhi ngaphezu kwakho konke ukutadisha okuthembekile kwemakethe. Njengokuqala ukuhlaziywa kokuncintisana kokuthi obani izimbangi zakho zangempela. Kuzokusiza ukwenza ngokusemthethweni ukuqaliswa kwebhizinisi ledijithali kusuka ezindleleni ezisebenzayo kunezinye izimo. Ngenzuzo eyengeziwe yokuthi izokunikeza imihlahlandlela yokusebenza kwakho kokuqala emkhakheni wedijithali.

Enye into okufanele uyihlole kusukela manje yileso esihlobene nokwakhiwa kwecebo elinamandla lokumaketha ukuthuthukisa ukwakheka kwenkampani yakho. Ngezinyathelo ezilandelayo okufanele uzithathe ngezansi:

  • Sebenzisa imigomo enengqondo futhi ongayifinyelela kusukela ekuqaleni.
  • Dala iziteshi zenhlalo zokumodela kwakho. Ngeke ube nokunye ongakwenza ngaphandle kokuba khona ezinkundleni zokuxhumana eziyinhloko ezikhona njengamanje.
  • Gcina xhumana namakhasimende akho noma abasebenzisi. Ngalo mqondo, akukho okungcono kunokuzithumela okuqukethwe kwekhwalithi ephezulu kakhulu ukuze baziswe ngakho konke okwenzekayo emkhakheni wakho.
  • Khetha ukwakheka kwewebhu okusikisela nokusebenza. Ungakhohlwa ukuthi kuyisango lamakhasimende amasha.
  • Ukusebenziseka kwe-SEO. Umqondo owusizo kakhulu ukufaka kokuqukethwe esitolo sakho esiku-inthanethi ngakho-ke uvele ezinjini zokusesha lapho amakhasimende angathola khona ulwazi mayelana nokuqukethwe kwakho. Leli isu lokumaketha elingalokothi lihluleke.
  • Ukumaketha kokuqukethwe: ungakhohlwa ukuthi kubaluleke kakhulu ukuthi unikeze amakhasimende akho okuqukethwe okusha nokubuyekeziwe ngoba i-Google iya ngokuya izuza okuqukethwe okubanzi nokusezingeni. Ukuze ukwazi ukufeza lezi zifiso osekulindelwe, kufanele unikeze lezi zenzo ezilandelayo esikuvezela zona ngezansi:

Vuselela futhi uvuselele okuqukethwe yiwebhusayithi

Bathuthukise ngaphansi kwekhwalithi ephezulu, okuqukethwe kanye nezinto ezilalelwayo nezibonwayo.

Ukukhonjiswa kancane kancane ngezinsizakalo, imikhiqizo nezindatshana eziphethe ukuhweba kwazo.

Bhekana nezihloko ezinentshisekelo ekhethekile kumakhasimende nakubasebenzisi ngenhloso yokuheha izivakashi eziningi esitolo sakho esiku-inthanethi.

Amaqhinga amancane wesitolo esiku-inthanethi

Kunoma ikuphi, unamanye amasistimu angaziwa, kepha lokho kungasebenza kakhulu ekufezeni izinhloso zakho emsebenzini wakho wobuchwepheshe. Ekugcineni, imiphumela ingamangaza ngokwedlulele kuzo zonke izindlela ezingenzeka. Lokhu okunye kokuhambisana kakhulu ongakusebenzisa kusukela manje kuqhubeke.

Yenza ifayili le- isabelomali esingaphezu kwakho konke okungokoqobo nokwethembekile. Ngenkathi ngakolunye uhlangothi, mhlawumbe lesi yisikhathi esifanele sokulungiselela ukufingqwa okuphezulu kohlelo lwakho lokumaketha oluqukethe ukufingqwa kokuqukethwe kohlelo.

Ungabi yi-generalist ngokuphelele, kepha kunalokho kufanele ugxile emkhakheni okhethiwe. Noma ngabe bekuyini, ezemidlalo, ubuchwepheshe obusha noma imidiya yolwazi.

Ungazifundisi wena futhi uma, ngokuphambene nalokho, zama ukukopisha amaphrojekthi aphumelela kakhulu emkhakheni wedijithali owunikele kuwo. Kungaba ngokungangabazeki elinye lamaqhinga amancane wokufeza izinhloso zakho zobungcweti ozifunayo.

Akudingeki ukuthi ume ngokuphelele ebhizinisini lakho noma esitolo sedijithali. Uma kungenjalo, kunalokho, kulula kakhulu kuwe ukuzivumelanisa nezidingo ezintsha ngokungangabazeki ezizovela minyaka yonke.

Uma okufunayo kuphumelela emkhakheni wedijithali, akungabazeki ukuthi kufanele ube ngaphezulu yemukela imibono emisha namasu ekumaketheni kwanamuhla. Ngenye yezindlela ezinhle kakhulu zokuthuthuka kancane kancane.

Futhi awusoze wakhohlwa ukuthi enye yezikhiye zempumelelo ilele ekusukumeni lapho uhlulekile. Lokhu kuvame kakhulu emkhakheni onamandla njenge-digital, oqhubeka ngokuqhubekayo eminyakeni edlule.

Amathuluzi okuphumelela

Ngenkathi ukwelinye, unolunye futhi uchungechunge lwezinsimbi ezingakusiza ukuthuthukisa ibhizinisi lakho ledijithali. Vele, hhayi nganoma iyiphi intengo, kepha ngokusebenzisa izindlela ezilinganiselayo nezinengqondo. Abakaze balimaze ekusetshenzisweni kwabo okulungile. Njengamacala alandelayo esikudalula ngawo ngezansi.

Zama ngazo zonke izindlela ukudala uhlu lwamagama angukhiye afanelekile, okungukuthi, anamavolumu aphezulu okusesha. Kulokhu unezinhlelo zokusebenza ezimbalwa ezizosiza lo msebenzi wobungcweti.

Njengoba wazi kahle ngalesi sikhathi, ungathola iziteshi ezahlukahlukene zokwenza iwebhusayithi yakho izuze. Kepha mhlawumbe okunye okufanele kakhulu ngokwesibonelo i-Facebook noma i-Instagram. Ukufika ezingeni lokuthi lezi zinsizakalo ezimbili zizokusiza ukuthi wandise imali engenayo kusukela kumzuzu wokuqala. Ngaphezu kwalokho, ikunikeza ukwethembeka okukhulu kumakhasimende noma abasebenzisi.

Lungiselela ukunikezwa okuhle kokuguqulwa kusuka manje. Ngalo mqondo, ingxenye enhle yamasu wokumaketha noma wokukhangisa aphumelelayo anokunikezwa okungenakunqatshwa. Zingakhuthaza, ukuheha amakhasimende amasha noma ukuthola intengo yokuncintisana kakhulu.

Kufanele ubheke izisekeli ezihamba phambili ukuzama ukugcina inani elikhulu lamakhasimende noma abasebenzisi. Kuzoba isinyathelo esidingekayo ukwandisa ukuthengiswa kwemikhiqizo yakho, izinsizakalo noma izinto. Akumangalisi ukuthi, phela, uhlelo oluhlala lunikeza imiphumela yalo emihle kakhulu.

Vele, kuyathakazelisa kakhulu ukuthi ukuklama izethameli ezenzelwe wena ngokususelwa kuthrafikhi oyithola kuwebhusayithi yakho kuyindlela ewusizo kakhulu ukunikezwa kwamanje nokukhushulwa kumakhasimende athile.

Enye indlela engasoze yehluleka kulezi zimo ukubheka ochwepheshe abangakusiza ufeze izinhloso zakho ozifisa kakhulu ebhizinisini lakho ledijithali. Mhlawumbe amehlo amaningi abona angcono kunelilodwa futhi lokhu kuyisici ongeke usaphuthelwa kusukela manje kuqhubeke.

Futhi ekugcineni, awukwazi ukukhohlwa isici esijwayelekile njengoba kufanele kube njalo kusukela ekuqaleni. Kufanele usebenze ibhizinisi lakho njalo uma ufuna ngempela ukufeza okuthile okubalulekile emkhakheni.


Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.