I-Google Analytics ingenye yamathuluzi wokuhlaziya iwebhu ongaphuthelwa wona. Ngayo kungenzeka ukubona ngendlela elula neqoqiwe idatha yomgwaqo womsebenzisi, ukuguqulwa, izindawo abavela kuzo, njll. Futhi ukusebenza nokusebenzisana abasebenzisi abanakho ngewebhu. Kusukela ngesikhathi sezikhathi zokuvakashelwa, amanani entengo, kanye namakhasi avuse intshisekelo enkulu, njll.
Bhalisela leli thuluzi, nalo elimahhala, izosinika impendulo esheshayo yokuthi siwenza kahle kangakanani umsebenzi wethu. Uma usungaphakathi kwesixhumi esibonakalayo, ukwazi ukuyichaza kahle idatha kuzosisiza ukuthi sinqume ukuthi yiziphi izinyathelo okufanele sizithathe, noma uma ngabe sithola imiphumela esiyilindele ngempela. Kungakho namuhla sizokhuluma ngamathiphu ayisisekelo wokuhumusha okulungile kwedatha evela kuGoogle Analytics.
Ikhasi lasekhaya
Ukuvakashela ikhasi lasekhaya kusinikeza ekuqaleni kolwazi olufanele kakhulu, ukuvakashelwa kuwebhusayithi yethu. Lapho izosinikeza ngemininingwane mayelana nenani labasebenzisi abavakashele iwebhusayithi yethu, izikhathi, izinga lokushaya kanye nesikhathi esimaphakathi seseshini. Kepha, le mininingwane isinikeza liphi inani?
- Uzobona ngaphansi kwezinombolo zabo, iphesenti lokwehluka. Okubomvu uma kuyisiginali embi, noma kuluhlaza uma kuhle.
- Abasebenzisi. Kubonisa inani labasebenzisi abafinyelele iwebhusayithi yethu. Ngokusobala, kungcono ukuba nabasebenzisi abaningi kunabambalwa, kepha okufanele ukwenze ngabasebenzisi bekhwalithi. Bambalwa futhi abahle bangcono kunabaningi nababi. Singakwazi kanjani lokhu? Ngenxa yesilinganiso sokuncipha nesikhathi seseshini.
- Ukukala isilinganiso Izinga lokubhampa lihambelana nalabo basebenzisi abashiya iwebhusayithi ngemuva kokuvakashela ikhasi nangemizuzwana. Lokho wukuthi, abakavusanga intshisekelo, noma kube nenkinga engazange idale ilukuluku elingaphezulu. Amaphesenti aphezulu e-bounce angaba yinkinga yokuthi asigxili kahle ezintweni, noma ukuthi kunezinkinga zesakhiwo. Ukwehla kwaleli phesenti, kukuhle kakhulu, kusho ukuthi abantu bachitha isikhathi kuwebhu.
- Isikhathi seseshini. Olunye ucezu lolwazi olusitshela ikhwalithi yabasebenzisi bethu. Ukuphakama kwesikhathi esimaphakathi sabasebenzisi, isignali engcono. Lokhu kuhumushela ekuvuseni intshisekelo, ilukuluku, futhi okuqukethwe okutholakalayo kuyabaluleka. Noma kunjalo, ubude besikhathi seseshini abuphambani nokwenza okuqukethwe okungalungile. Kungenzeka ukuthi uhlobo lomsebenzisi oluvakashela iwebhusayithi akulona okulindelekile, noma okuqukethwe kusatshalaliswa ngeziteshi noma phakathi kwabantu abangenantshisekelo kokuqukethwe. Uma kunjalo, kufanele sibheke izindawo noma amaqembu lapho esikunikezayo kunentshisekelo kumbuthano wabantu abakhethiwe.
Izindawo zomsebenzisi
Ilusizo kakhulu ekuhlukaniseni izethameli zakho, ikuvumela ukuthi wazi ukuthi yiliphi izwe noma idolobha abavakashela kulo abasebenzisi bakho. Kusondelene kakhulu nezinhloso nobubanzi bemikhiqizo noma izinsizakalo ezinikezayo. Endabeni yamabhulogi nezinsizakalo ezinentshisekelo ejwayelekile ezingancikile ebukhoneni ngaphandle kwalezo zekhasi lakho, mhlawumbe azifanele kangako. Kepha Uma iwebhusayithi yakho izama ukuthola amaklayenti endaweni ethile futhi ingayifinyeleli imiphumela, kufanele uzibuze ukuthi yini engasebenzi. Mhlawumbe amagama angukhiye awawona afanele, iwebhu ayithuthukiswa lapho izohambisana khona, noma ngisho nolimi noma izingqikithi ezisetshenziswayo.
Ithrafikhi eyenziwe ngamanethiwekhi omphakathi
Kuxhunyaniswe nalokho esike saphawula ngakho ngaphambili kubasebenzisi bekhwalithi. Usesho lwethu lomsebenzisi lufaneleka kahle kangakanani futhi lusebenza kahle kangakanani. "Ukuthanda" iwebhusayithi yethu kukodwa akusona isiqinisekiso sokuthi kuzodala ukuvakashelwa. Kuleli cala kufanele sibone ukuthi bangaki abasebenzisi ngaphezu kwenani labalandeli abafinyelela kuwebhusayithi yethu ukubona okushicilelwe kwakamuva. Ama- “likes” ayi-5.000 500 futhi enza ukuvakashelwa okungama-1, okusho ukuthi, umuntu oyedwa kwabayishumi, akufani nokuba nokuthandwa okungu-10 nokukhiqiza ukuvakashelwa okungu-3.000, okungukuthi, umuntu oyedwa kwabane.
Ngendlela efanayo, iphesenti lokuncipha kanye nobude besikhathi beseshini kuzophela kukhombisa ukuthi sivusa intshisekelo engakanani.
Ithrafikhi maqondana nezinsuku noma amahora abavakashela iwebhu
Kuyafakazelwa ukuthi umkhakha ngamunye noma itimu ihlobene namahora wokuxhuma wabasebenzisi, kuya ngephrofayili edlalwayo. Into ethokozisayo kulezi zimo ukwazi ukuthi ungayisebenzisa kanjani le datha ku- yazi ukuthi yiziphi amahora nezinsuku okulunge kakhulu ukwenza okushicilelwe ukuzuza umthelela omkhulu kanye nemiphumela. Ngokuya ngezinhloso zethu, iphrofayili yabantu nohlobo lomkhakha esiluthintayo (isitolo, ibhulogi, ezokungcebeleka, izinkampani ...).
Bavelaphi abasebenzisi?
Ngabe unosesho oluphansi lwezinto eziphilayo (iGoogle) noma ngezinga elihle lethrafikhi? Ngabe ukuseshwa kwemithombo yezokuxhumana kuhamba kanjani, amanani aphansi omsebenzisi noma ukuhamba ngoseyili bushelelezi? Ukuqonda isiteshi abasebenzisi bethu abavela kuso kuyasivumela yazi ukuthi kuhle kangakanani ukusebenzisa kwethu i-SEO, noma wazi ukuthi abasebenzisi abasilandelayo kumanethiwekhi abasebenzisi bekhwalithi. Lapha akudingekile ukuchaza iphesenti (noma yebo, kuya ngebhizinisi lethu) kepha inani lethrafikhi.
Uma inhloso ukukhiqiza ithrafikhi evela ezinkundleni zokuxhumana ngoba uyinkampani yezokungcebeleka nezehlakalo, ngokwesibonelo, ukuba neHlelo Lomphakathi elenza ukuhamba kokuvakashelwa kungaba yinhloso yethu. Uma lokhu kungafezeki, kungadingeka ukuhlola lokho okwenzekayo. Ngokufanayo, uma sinesithakazelo ekubekeni kwethu kuGoogle, kepha iphesenti lomthamo owenziwayo liphansi, kufanele sibone i-SEO yethu kanye / noma sicele izeluleko zochwepheshe.
Idivayisi kusuka lapho abasebenzisi baxhuma khona
Enye idatha i-Google Analytics esinikeza yona iphesenti lapho ukuxhumana kuvela khona. Ngale ndlela, singagxila futhi siguqule iwebhusayithi yethu ibe nokukhetha okukhethekile kohlobo lwedivayisi lapho abasebenzisi bethu baxhuma khona. Ukuba nedizayini eguqukayo kuzohlala kuyisinqumo esifanele sokugwema ukulahlekelwa abasebenzisi, ngenxa yezingozi ezijwayelekile ezifana nokuthi iwebhusayithi, yize ibukeka kahle kukhompyutha, ayinaso isakhiwo esihle esivela kuselula, isibonelo.
Inombolo yokuguqulwa
Ekugcineni, inani lokuguqulwa esikutholayo. Kungaba ukuthenga, ukubhalisa, okubhaliselwe, njll. Futhi Le nketho ingalungiswa ukuze ichaze izinhloso futhi inqume ukuthi sikala ini. Ngenxa yalokhu, sizokwazi ukwazi ukuthi izinga lokuguqulwa kwewebhu lisebenza kahle kangakanani.
Imvamisa, awekho amaphesenti aphezulu, kepha aphansi. Kepha ngenxa yamanye amasu namathuluzi, njengokuhlolwa kwe-A / B noma amamephu wokushisa, singawathuthukisa la maphesenti. I-Google Analytics ingalungiselelwa ukukala ngokuya ngesenzo esilindele kumsebenzisi ngamunye.
Dlala futhi ujabulise nge-Google Analytics, futhi uzoqala ukubona ukuthi ekugcineni umgwaqo oshayela kakhulu wena nezinqumo zakho. Ngiyethemba ukuthi le ndatshana ikusebenzele, nokuthi imiphumela yakho izothuthuka kuphela.