Ukuthengiswa komhlaba wonke kwe eCommerce zikhule ngaphezu kwe-13% ngo-2016 uma kuqhathaniswa nonyaka, nokuthi kunabathengi abangaphezu kwezigidi eziyizinkulungwane eziyi-1.300 online emhlabeni jikelele. Imininingwane enjengale ivusa intshisekelo yabantu abaningi ku- ezentengiselwano ze-elektroniki. Ngaphandle kwalokho, i- Ukufika kweYurophu Kulinganiselwa ukuthi ama-20% wabantu base-EU-28 asevele athenga online kumawebhusayithi akwelinye izwe kunaleli ahlala kulo.
Kepha ukuthi ukuthengiswa kwe-inthanethi Ukwanda akusho ukuthi zonke izitolo eziku-inthanethi zizothengisa kakhulu, ingasaphathwa eyokuqinisekisa ukuphumelela kwezitolo ezintsha zedijithali. Ngakho-ke, noma ngabe usunayo i-eCommerce noma uma ucabanga ukuqala eyodwa, kunokuqinisekile amaphutha ukugwema uma ufuna ukubamba iqhaza ekusatshalalisweni kwekhekhe
Ukusiza izinkampani nosomabhizinisi ukuthi basebenzise amathuba ebhizinisi ahlinzekwa yi-eCommerce, Ama-Acens, umhlinzeki oholayo we-Cloud Hosting, Hosting, Housing kanye
Izixazululo zezokuxhumana ngocingo emakethe yebhizinisi, zishicilele ku i-infographics izici eziyishumi nanye ezibaluleke kakhulu okufanele zinakwe uma setha isitolo esibonakalayo.
Ngokuya nge-Statista Digital Market Outlook yakamuva, ezentengiselwano zeselula zizobalelwa ku-15,6% wokuthengiswa okuphelele kwe-e-commerce eSpain kulo nyaka. Sekukonke, abaseSpain basebenzisa isilinganiso sama-euro angama-770 ezitolo eziku-inthanethi, iSpain iyizwe lesi-7 emhlabeni elisebenzisa kakhulu umthengi ngamunye online.
«Ngokuvamile, abasebenzisi bakwazisa kakhulu konke okuphathelene nokwenziwa obala kolwazi, ubugagu enqubeni yokuthenga, ukuphepha kokuthengiselana nokucubungula idatha yomuntu siqu, futhi, ngokujwayelekile, konke okubhekisa kulwazi lokuthenga kusuka kumadivayisi eselula, a isici esibucayi njengoba kulindeleke ukuthi ngo-2019 kufika kuma-45% wayo yonke i-e-commerce ezokwenziwa kusuka kumadivayisi eselula », uchaza UJulio López-Oliva, Umphathi weMikhiqizo yama-Acens Online Stores.
Amaphutha ayi-11 ongeke uwenze ku-eCommerce
Ngokuya ngokuhlaziywa kwezitolo eziyinkulungwane eziku-inthanethi ezenziwe ngezixazululo ze-Acens eCommerce, inkampani yethula ezinye amathiphu wokugwema amaphutha lapho wenza isitolo esibonakalayo:
- Fihla izindleko zokuthumela, ngoba umsebenzisi uthanda ukwazi izindleko zokuthenga kwakhe futhi imvamisa kungesinye sezizathu ezinhlanu ezijwayelekile zokushiya inqola yokuthenga.
- Nikela ngamanani afanayo nasesitolo sangempela. Ngokuya ngocwaningo olwenziwe yiMobile Commerce Daily, abasebenzisi abangama-96% bafuna uhlobo oluthile lwesigqebhezana noma isaphulelo sokuthenga kwabo ku-inthanethi.
- Nikeza imininingwane emincane yomkhiqizo. Imininingwane engaphezulu nemininingwane enikezwayo ngomkhiqizo iba ngcono. Faka amashidi ezobuchwepheshe, izilinganiso, imibala, ukutholakala, njll. idlulisa ukuzethemba okukhulu futhi ikhuthaze ukuthengwa phambi kwamawebhusayithi lapho ungazi ngempela ukuthi umkhiqizo owucelayo nguyena owufunayo yini.
- Phoqelela ukubhalisa. Kokubili ngokuthenga okuphoqelelwe nokuthengwa okucatshangelwe kahle, abasebenzisi bafuna ukubeka ama-oda abo ngokushesha. Ngenxa yokubhaliswa ngamanethiwekhi omphakathi, kulula ukubona umsebenzisi bese usebenzisa lokho kubhaliswa ukuze wabelane ngolwazi lwabo lokuthenga kuphrofayili yabo.
- Ukungasebenzisi injini yokusesha. Njengakuwebhu, injini yokusesha iyithuluzi elibucayi lokusiza umsebenzisi ukuthi athole lokho abakufunayo ngokushesha. Ukungasebenzi kahle kuguqulela ekushiyeni iwebhu
- Unganikeli oxhumana naye. Abathengi beDijithali bafuna ukwazi ukuthi bathenga kuphi futhi babe nokuthula kwengqondo nokusondela kokukwazi ukuxhumana nesitolo ngaso sonke isikhathi. Ukufakwa kwezinsizakalo ezifana nezingxoxo zesevisi yamakhasimende kusiza ukugcina umsebenzisi futhi kungalahleki ukuthengiswa okungaba khona.
- Khohlwa nge-SEO. Lokhu kufanele kubhekwe kuwo wonke amakhasi ethu, ngoba ngokusho kweTrueship kuze kufike ku-5% wokuthengiswa okuphelele kwe-e-commerce kuvela kumanethiwekhi omphakathi.
- Ungafaki izithombe zekhwalithi. Ngaphandle kokunciphisa isivinini sokulayisha sewebhu, kufaka phakathi izithombe ezisezingeni eliphakeme zemikhiqizo kuthuthukisa ulwazi lokuthenga lwabasebenzisi.
- Ukunganaki ukubethela kwedatha. Ukuphepha kokuthengiselana nobumfihlo bedatha yizinto ezimbili ezikhathaza kakhulu abasebenzisi lapho bethenga ku-inthanethi. Yiba nezitembu zokwethembana ngokuthengwa kanye nezinketho ezahlukahlukene zokukhokha kungasho ukwanda kokuthengisa kuze kufike ku-25%.
- Faka izinyathelo eziningi kakhulu kunqubo yokuthenga. Kulinganiselwa ukuthi umsebenzisi oyedwa kwabahlanu uyayishiya inqola yokuthenga lapho kufanele badlule ezigabeni eziningi kakhulu ukuthenga umkhiqizo. Ngezikhathi zokushesha nokuhamba, ukuchofoza okumbalwa kusho ukuphazamiseka okumbalwa nokuthengiswa okuningi.
- Yenza ukuthenga kube nzima kumadivayisi eselula. Ngokusho kukaStatista, oyedwa kwabayisihlanu wabasebenzisi bamakhalekhukhwini othengwe ku-inthanethi kulo nyaka, ngakho-ke ukungabi nesitolo sangempela esenzelwe amadivayisi eselula kusho ukulahlekelwa amakhasimende amaningi.