Amamodeli webhizinisi ku-ecommerce

Muva nje, i-Ecommerce Foundation yethule umbiko obizwa nge- "Spain Ecommerce Report" okhombisa ukuthi kuzoba nenzuzo ezungeze ama-euro ayizigidi ezingama-28.000 eSpain kulo nyaka maqondana nezentengiselwano. Kepha ngaphambi kokuthatha lolu hambo kwezentengiselwano zedijithali, kudingekile ngokuphelele ukuchaza imodeli yebhizinisi ofuna ukuyisebenzisa.

Kuyisigaba esiguquguqukayo esinjalo ukumboza imigqa ehlukene yebhizinisi, ngisho nasezakhiweni ezintsha kakhulu. Ukwenza lesi sinqumo kufanele uzibuze ukuthi iziphi izingxenye zebhizinisi ezihamba phambili lapho ungasebenza khona. Ngokuya ngamakhono osuwathole kuze kube manje, uzokwazi ukuthola amathuba akho emhlabeni webhizinisi ledijithali.

Kunoma ikuphi, ukukhetha ithiphu elizosiza kakhulu kusukela manje kuqhubeke ama-niches ebhizinisi ledijithali anamathemba esikhathi esizayo. Ngamandla okukhula okusiza ukuthi uthuthuke unyaka nonyaka. Kunoma ikuphi, isinqumo ngaso sonke isikhathi sizoba ngesakho, kepha kufanele senziwe kusukela olwazini nasekuhlaziyweni okuzoba yizici ezibaluleke kakhulu ukufeza kwezohwebo ze-elekthronikhi.

Amamodeli Ebhizinisi ku-Ecommerce: Hlola Amakhono Akho Ochwepheshe

Kule ndlela ejwayelekile, akungabazeki ukuthi uzoba nezinketho eziningi zokuqala uhlobo oluthile lwebhizinisi ledijithali. Ngabe ufuna ukwazi eminye imibono ukuthuthukisa iphrojekthi edingekayo yedijithali? Yebo, sizokunikeza esinye isiphakamiso sebhizinisi esizokwenza kanjalo kusimangaze ngobuqambi baso obukhulu. Isibonelo, ngokusebenzisa amamodeli webhizinisi we-ecommerce alandelayo esikuvezela wona ngezansi:

Vele, indlela ephephe kakhulu yokugwema ukwenza amaphutha kuphrojekthi yakho yedijithali ukusebenzisa leli su elilula ukulenza kusukela manje kuqhubeke. Akumangalisi ukuthi ububanzi ulwazi lwemakethe yiphasipoti engcono kakhulu yokufeza izinhloso zakho ezisheshayo.

Ngale ndlela, uma uxhumaniswe nemisebenzi yezemidlalo kusenesikhathi, kokubili ngokomsebenzi nangokubuka kwe-amateur, unamathuba amaningi ongaya nawo kwi-Intanethi. Okunye okubaluleke kakhulu ukuthengiswa kwe- izingubo zemidlalo zokugijima (Izikibha, izikibha, ama-tracksuit, amateki, njll.).

Imininingwane iyasisekela lesi sinqumo lapho kutholakala ukuthi abasebenzisi bayathenga ngefomethi eku-inthanethi, bavakashela izizinda zezemidlalo ze-ecommerce cishe izikhathi eziyi-6. Ngakho-ke, uma unezimfanelo zokwenza lo msebenzi wobungcweti, kungaba yithuba obulokhu ulifuna ezinyangeni ezedlule. Ungakhohlwa ukuthi izinkampani ezinjengePolar noma iSprinter ziqale ngalutho futhi manje inzuzo yazo izinkulungwane nezinkulungwane zama-euro wonke ama-euro.

Izitolo eziku-inthanethi zemikhakha yezokuvakasha

Ngaphakathi kwaleli su elifanayo eligxile ekuvuseleleni amakhono osomabhizinisi, umkhakha onesipho esikhulu nekusasa elifana nezokuvakasha ngeke ukhohlwe. Kwanele ukukhumbula ukuthi iGreat Gross Domestic Product (GDP) yale mboni imele u-10,4% we-GDP yomhlaba, ngokusho kombiko wakamuva wonyaka weWorld Travel and Tourism Council (WTTC). Isizathu esihle sokuba nentshisekelo kulo msebenzi okhona kumazwekazi amahlanu eplanethi.

I-Los izinguquko emikhubeni ngabasebenzisi kanye nokuvela kobuchwepheshe obusha kube nomthelela ekwethulweni kwemigqa emisha yebhizinisi ngesisusa esikhethekile. Vele, akudingeki ukuthi zixhunyaniswe nendawo yokuhlala noma ingxenye yehhotela. Kepha yebo ngesinye sezigameko ezikhethekile, njengezinkampani zedijithali ezixhunywe kwezokungcebeleka, ukuhumusha, noma eminye imikhiqizo yezokuvakasha. Lapho uzoba nomthamo obanzi wokukhula esikhathini esimaphakathi neside.

Lapho uzodingeka khona a ukufunda empilweni yakho yomsebenzi. Njengaleso esakhiwe ezinhlanganweni zokuvakasha, izikhungo zokuzilibazisa noma izinkampani zokuzijabulisa. Yizinsizakalo ezifunwa kakhulu izivakashi ezintsha ngakho-ke zingakunika umbono ozuzisa kakhulu ibhizinisi lakho kusuka manje. Izinga lapho umbiko wakamuva we-Global Digital Travel Platform ukhombisa ngokusobala ukuthi ukuthengiswa kwezokuvakasha kwi-inthanethi kuzokwenyuka kuze kufike kuma-40% phakathi kuka-2017 no-2021.

Amamodeli webhizinisi asuselwa kokwenziwayo

Uma sinamathela kule nqubo ekhethiwe, akungabazeki ukuthi enye indlela iyenzeka ngomqondo obizwa ngokuthi "ibhizinisi kwibhizinisi". Eyaziwa nangokuthi i-B2B ngokuhambisana okucacile namapulatifomu edijithali phakathi kwabantu ngabanye. Konke kumayelana sisebenzise ukugeleza kwezohwebo nge-Intanethi. Noma ngamanye amagama, umzila okhethekile wokubamba iqhaza kwezinkampani, izinkampani kanye nabanye abasebenzela umphakathi noma ezomnotho.

Ngaphandle kokungabaza, kuyimodeli yebhizinisi eyinkimbinkimbi ukwedlula yonke enye. Kepha ngasikhathi sinye ngamandla amakhulu okukhula eminyakeni ezayo. Le yindlela i-Alibaba eqale ngayo futhi usuvele ubona ukuthi ukuvela kwayo bekuyini kusukela ngo-2015. Ungalingisa lezi zinhlobo zezinkampani, noma ngabe kunentengiselwano encane yedijithali. Lapho wena ngokwakho ukhetha ama-social agents akha la manethiwekhi okuthengisa: abathengi, abantu ngabanye noma abanye osomabhizinisi.

eCommerce yemikhiqizo yedijithali

Lesi ngesinye sezitolo ezidijithali esidinga ukuthi kube nokutshalwa kwezimali okuncane ukuze kuqhubeke. Kepha ngokuqagela okunamandla kakhulu kokulandelayo. Ngakolunye uhlangothi, unamamodeli ahlukile ongakhetha kuwo:

  • amabhuku.
  • Amavidiyo.
  • Izithombe

Kuzofanele uwalungise ngokuya ngokuncamelayo futhi ikakhulukazi izinga lolwazi lwale micimbi yebhizinisi.

Cabanga lokho NetflixIsibonelo isizwe ngaphansi kwaleli qhinga ekuthengiseni okuqukethwe kwalo kwedijithali. Ungabalingisa noma ungaphumelelanga njengalabo somabhizinisi abasezingeni eliphakeme. Ngenzuzo yokuthi ngumkhiqizo odingeka kakhulu ngabasebenzisi abasha, ikakhulukazi labo abavela esigabeni senhlalo esincane.

Okuqukethwe okususelwa ekuhumusheni imibhalo kanye nemibhalo

Lokhu kungenye yezinsizakalo ezifunwa kakhulu emhlabeni obonakala ngokuhwebelana kwawo emhlabeni wonke. Kepha ungadlulela phambili futhi unganeliseki yizilimi ezivame kakhulu emhlabeni (isiNgisi, isiFulentshi, isiJalimane, isiNtaliyane, iSpanish, njll.). Kepha kunalokho, ungagxila kwisichazamazwi samazwe asafufusa ezinabantu abaningi. Njengesibonelo, iChina, iNdiya, iRussia noma izingwe zomnotho zase-Asia.

Ngaphezu kwalokho, kuzoba yindlela yasekuqaleni kakhulu futhi enwebekayo yokwenabela kwezinye izindawo zomhlaba. Ngaphandle kokubandakanya noma yimuphi umzamo owengeziwe ohlangothini lwakho. Noma ngakolunye uhlangothi, kuzodingeka ukhethe kepha ukubheka abahlanganyeli abakhetheke kakhulu kunokunye okuqukethwe okujwayelekile.

I-Exchange-to-Exchange (i-E2E)

Lena imodeli ye-e-commerce enweba ngokusobala ebonakala ngokuyisisekelo yilokho okubizwa ngokuthi ukuxhumana kwe-elekthronikhi. Lokho wukuthi, awuthengisi ama-athikili noma izimpahla ezibonakalayo, kepha ngokuphambene nalokho unikeza imininingwane ebaluleke kakhulu. Isibonelo esicacile salo mkhuba yiso esimelwe izimakethe zezimali.

Ngesikhathi lapho abatshalizimali abancane nabaphakathi badinga imininingwane ethe xaxa ukuze yenza izinqumo zakho emkhakheni wokutshalwa kwezimali nemali. Lapho kunemali eningi esengozini ngokusebenza emakethe yamasheya nakwezinye izimakethe zezezimali.

Izikhiye zempumelelo lapho usebenzisa ibhizinisi ledijithali

Kunoma isiphi salezi zibonelo esikuveze sona phambilini, kunemihlahlandlela ethile yesenzo okufanele usilandele uma ufuna ukuqedela ibhizinisi lakho ngempumelelo. Ngokwesibonelo lezo esiziveza ngezansi:

  • Dala umkhiqizo omusha ngokuphelele

Ukuqaliswa kwayo kwezentengiselwano ngogesi akungabazeki. Futhi uma ungazi ukuthi ungawuthuthukisa kanjani umqondo, uzohlala unezinsizakusebenza zokwenza noma ukufuna i-a isifundo somakethe ngenhloso eyinhloko yokwazi ukuthi ingasebenza ngempela yini.

  • Ukufinyelela izimfuno zamakhasimende

Ukuhlinzekelwa kwamakhasimende okuhle uhlelo oluya ngokuya ludingeka kakhulu kubasebenzisi abasemkhakheni. Ngalo mqondo, isixazululo sangempela se- banikeze iziteshi zokuxhumana ezihamba phambili Okwamanje: i-blog, i-imeyili noma udale ingxoxo yangaphakathi ukuze amakhasimende akwazi ukuxazulula konke ukungabaza kwabo, kufaka phakathi izehlakalo zobuchwepheshe. Uzobona ukuthi esikhathini esifushane kakhulu imiphumela ekukhokhisweni kwakho izokumangaza ngempela. Awukwazi ukudlulisa lesi sikhathi ukuze uvikele le ngxenye ebalulekile yezentengiselwano.

  • Nikeza ukuphepha kuwebhusayithi yezentengiso

Uma ungenazo izizinda ezivikelekile, qiniseka ukuthi ngeke ube nokuthengisa okuningi. Ukulungisa lesi sehlakalo, unamathuluzi amaningana wokuwasebenzisa ngempumelelo ethile, phakathi kwawo okulandelayo:

  1. Isitifiketi se-SSL (ungqimba oluphephile).
  2. Izindlela zokukhokha ezivikelekile (ukudluliswa, amakhadi wesikweletu noma asebhange noma ukukhokha ngogesi).
  3. Ezinye izinhlelo zokubethela ukuze idatha yamakhasimende ingadluliselwa kubantu besithathu.

Ngale ndlela, nguwe kuphela ozokwazi ukufinyelela lolu lwazi mayelana namakhasimende akho. Ngokuzethemba okulandelayo okuzovela kulokhu futhi lokho kuzothinta inqubekelaphambili enhle yebhizinisi.


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Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.