I-MetaPack yethule imiphumela yocwaningo lwayo lwabathengi. Isifundo Ukukhethwa Kokulethwa Komthengi: Isimo Sokulethwa Kwe-E-Commerce sango-2015 iveze ukuthi abathengi baseMelika nabaseYurophu bafuna izinhlobo eziningi zokulethwa abangakhetha kuzo, ukulethwa okuthe xaxa kanye nesipiliyoni sokulethwa esifanelwe.
Lolu cwaningo lwembula Abathengi balindele ukuthi abathengisi abakwi-inthanethi banikele ngezinketho ezilula nezenzelwe wena zokuletha ezilingana nezidingo zendlela yabo yokuphila ematasa.. Ngokusho kocwaningo olusha olwenziwe yiPhenyo manje lweMetaPack, umholi womhlaba wonke ku-Electronic Commerce, abathengi ngeke banqikaze ukuyeka ukuthenga nge-inthanethi uma inketho yokulethwa abayifunayo ingekho.
Imiphumela yocwaningo ku Ukukhethwa Kokulethwa Komthengi: Isimo Sokulethwa ku Ukuhwebelana Ngezobuchwepheshe ngo-2015 I-MetaPack igqamisa indima ebaluleke kakhulu edilivwa ukuletha ukuthonya ukukhetha kwabathengi lapho kunqunywa ukuthi yisiphi isitolo esiku-inthanethi
Ababili kwabathathu kubantu abadala abangu-3.000 66 abahloliwe (49%) baqinisekisa ukuthi bathenga izimpahla kumthengisi oyedwa kunokuba bathenge omunye ngoba izindlela zokulethwa ezinikezwayo beziheha kakhulu kanti u-XNUMX% uthe bebengakhathazeki ngokukhokha imali ethe xaxa ukuze bathole eyodwa. inketho.
“Lokhu kukhombisa ngokusobala ukuthi abaphathi be-Ecommerce abaqhubeka nokugxila kuphela ekwenzeni izinguquko kumakhono wewebhusayithi balahlekelwa yithuba elicace bha futhi elibaluleke kakhulu lokushayela ukuguqulwa: ukunikela ngezinsizakalo zokulethwa ezihlangabezana nezidingo eziyinkimbinkimbi nezizimele zeklayenti ngalinye»kusho uKees de Vos, oyiChief Product and Marketing Officer kwaMetaPack.
Abathengi banamuhla ngeke banqikaze ukuyeka ukuthenga uma izinketho zokulethwa zingagculisi.
Abathengi abangaphezu kwesigamu (51%) baqinisekisa ukuthi abaligcwalisanga i-oda lokuthenga ngenxa yezinketho ezingekho emthethweni zokulethwa, becacisa, phakathi kwezinye izizathu, ukuthi ukulethwa akunakuqinisekiswa ngosuku oluthile (30%) noma kungathatha isikhathi. -
Futhi, Abathengi abangama-76% babheke izinketho zokubuyisa zomthengisi ngaphambi kokufaka i-oda, futhi u-51% uthe bebengaqhubeki nokuthenga ngoba inqubo yokubuyisa enikelwayo ibingelula noma inethezekile kubo.
Ngokwalokho abathengi abakulindele kubathengisi be-inthanethi, ama-83% athe afuna ukukwenza Kushiwo ngokucacile izinketho zokulethwa ekhasini lomkhiqizo uqobo. Futhi uma kukhulunywa ngokusebenziseka kalula, abathengi abangama-86% bafuna ukulethwa okusheshayo futhi u-83% uthe manje balindele ukuba nosuku lokulethwa okuqinisekisiwe. Abanye abangama-80% bahlala bethi nabo balindele ukunikezwa i-hairpin.
Ucwaningo lwenziwe online kubaphenduli abangu-3.000 XNUMX e-United States, United Kingdom, Spain, France, Germany naseNetherlands ukuqonda izidingo zabathengi mayelana nokulethwa. Imiphumela yembula umehluko othokozisayo kulokho okulindelwe maqondana nokulethwa phakathi kwabathengi baseYurophu nabaseNyakatho Melika.
Iveni yesitolo ithandwa kakhulu ngemuva kokulethwa kwasekhaya
Uma kukhulunywa ngobubanzi bezinketho zokulethwa ezisetshenzisiwe, abathengi banamuhla basebenzisa uhla lwezinsizakalo ngaphezu kokulethwa kwasekhaya, okuhlala kuthandwa kakhulu kubo bonke abathengi; Abaphenduli abangama-90% basebenzise le nketho ezinyangeni eziyisithupha ezedlule.
Ukuthathwa kwesitolo kudlule phezulu ohlwini lwezinye izindlela zokudiliva ekhaya, futhi ithandwa kakhulu kubathengi e-UK (47%) nase-US (33%). Ukulethwa esitolo sendawo noma kwephoyinti kwakuyindlela yesibili ethandwa kakhulu - ikakhulukazi kuma-48% wabathengi baseFrance - ngabathengi abangu-17% kuphela baseNyakatho Melika abakhetha ukusebenzisa le nketho.
Ngokungafani, ukulethwa ezindaweni zomsebenzi kuthandwa kakhulu ngabathengi baseSpain (14%) namaJalimane (12%), kepha mancane amathuba okuthi asetshenziswe ngabathengi eFrance (6%) naseNetherlands (9%). Ekugcineni, ukulethwa kwempahla, yize kuyindlela edume kakhulu kubathengi eYurophu nase-United States, kuncanyelwa abathengi abangama-20% eJalimane, abathi basebenzise le nsizakalo ezinyangeni eziyisithupha ezedlule.
Isipiliyoni sokulethwa sinomthelela ekwethembekeni kwabathengi
Ngalesi sizathu, Abathengi baseSpain bangabathetheleli abancane. Isipiliyoni sokulethwa okungalungile singavimbela abathengi ukuthi basebenzise umthengisi futhi. Abasebenzisi abangaphezu kwesigamu sabathengi baseSpain (51%) bebengeke baphinde bathenge kumthengisi ngemuva kokuhlangenwe nakho okubi futhi banamathuba amaningi okusabalalisa ukungathandi kwabo ngokusebenzisa amanethiwekhi omphakathi. Ngaphezu kwalokho, ama-52% wabaphenduli baseSpain baqinisekisa ukuthi basebenzise amanethiwekhi omphakathi ukwaba okuhlangenwe nakho okungekuhle.
Ngokufanayo, abathengi baseJalimane (49%), abangamaNgisi (49%) nabaseDashi (47%) babengeke baphinde basebenzise umthengisi ngemuva kokuhlangenwe nakho okungahambi kahle kwezidingo. Uma kuqhathaniswa, kuphela ama-36% abathengi baseFrance kanye no-38% wabathengi baseNyakatho Melika abangakhetha ukuhoxisa ukwethembeka kwabo kumthengisi oku-inthanethi.
Abathengi baseSpain nabaseNyakatho Melika yibo abafuna kakhulu
Abathengi bafuna ukwazi isimo sama-oda abo ku-inthanethi, ngo-88% wabo bonke abaphendulile abaqinisekisa ukuthi bathembele kwizaziso ze-imeyili noma ze-SMS ukuhlola ukuqhubeka. Ukwazi okwenzekayo ngama-oda akho kubaluleke kakhulu kubathengi baseSpain (92%), e-United States (91%) naseJalimane (91%).
Abathengi baseSpain nase-United States basebenza kakhulu kulokhu, kanti ama-18% nama-22% ngokulandelana ahlola isimo se-oda labo amahlandla amane noma ngaphezulu.
Izindleko, isivinini, noma ukulethwa ngesikhathi - yini ebaluleke kakhulu kubathengi?
Mayelana nezinto eziseqhulwini kwezidingo Abathengi banamuhla bafuna ikhono ngokwezifiso ukulethwa kwazo ukuhlangabezana nezidingo zakho ezithile maqondana nokuthenga ngakunye abakwenzayo. Ngakho-ke, ngenkathi ukulethwa okusheshayo kuyinto ephambili kwabaphendulayo abangama-86%, ama-78% athe azolinda isikhathi eside uma izimpahla abazithengile zingabizi kakhulu. Okwamanje, ukukwazi ukwethemba umthengisi ukuthi akulethe lapho bethi bazokuletha kuyinto ebaluleke kakhulu engxenyeni yesithathu (30%) yabo bonke abaphendulile.
Ukulethwa kwezindleko eziphansi kuyinto ebaluleke kakhulu kubathengi base-UK abangama-49% naku-47% wabathengi base-US. Yize abathengi baseDashi bengenandaba nokulethwa okungabizi kakhulu, isivinini sokulethwa kuvela ukuthi siyinto ebaluleke kakhulu. Uma kuqhathaniswa nabathengi abangamaNgisi abangama-16%, abathengi abangama-30% baseDashi bathi yibona ababaluleke kakhulu.
LAbathengi baseSpain nabaseDashi balindele lukhulu kumthengisi ukuthi enze izithembiso zakhe zokuletha. U-38% wabathengi baseSpain kanye nabathengi abangamaDashi abangama-34% bathe yikhona okubaluleke kakhulu kuningi abakuthenga online.
Izindlela ezehlukene zokulethwa ziheha abathengi
Lapho bebuzwa ukuthi yiziphi izinsizakalo zokulethwa abangathanda ukuzisebenzisa ngokuzayo, bekungekho isifiso esincane senkonzo yokwehla esiqwini semoto yomthengi. Inketho ibikhanga kuphela kubathengi abangu-7% base-US nakubathengi abangu-8% baseFrance. Indlela yokulethwa kwe-drone esakazwa kakhulu ithole i-buzz ethe xaxa, ikakhulukazi ngabathengi base-US (10%) nabaseJalimane (8%).
Ukuletha imikhiqizo ebhokisini eliphephile ngaphandle kwekhaya labo kwaba ngumqondo wokuwina wabathengi abangu-21% base-US, ngenkathi ukulethwa ebhokisini lebhokisi eliphephile kwakuyinto ethandwa kakhulu abathengi baseJalimane (15%) nabaseSpain (11%). Khonamanjalo, ukulandwa esiteshini sesitimela kuvele kwaba okuheha kakhulu abathengi baseFrance (13%).
Amaphuzu avelele weMetaPack eSpain
Mayelana nedatha ebhekise kwi-eCommerce eSpain, imininingwane elandelayo ivelele:
- U-78% wabaphenduli baseSpain bathe bathenga imikhiqizo kumthengisi oyedwa kunenye ngoba inikela ngezindlela eziningi zokuletha
- Ama-59% akhokhele ngaphezulu imikhiqizo ngoba izinketho zokulethwa bezingcono noma ngaphezulu
- Ama-69% wabathengi baseSpain abakaqedi uku-oda online ngoba ukulethwa kwakubiza kakhulu
- Ukulethwa kwamahhala kubaluleke kakhulu kubasebenzisi baseSpain kunanoma yisiphi esinye isifunda esifundwe (96%)
- Abathengi baseSpain (78%) bangabesibili ukwaneliseka ngemuva kwe-United Kingdom, ngokulinda isikhathi eside ukulethwa kwemikhiqizo yabo uma kushibhile
- Abathengi abangama-88% baseSpain bangathenga okuningi kumthengisi obenezinqubo ezilula zokubuyisa
I-infographics
I-infographic engezansi ikhombisa imininingwane evela kulolu cwaningo ngendlela ecacile neqondakala.
