Ngokuya nge- Umbiko weMarketer, the e-commerce e-Indonesia ibhekene nokukhula okuqhumayo. Inkampani yokucwaninga iveze lokho abathengi bedijithali kulelo zwe, lizokhula ngama-20% noma ngaphezulu kuze kufike u-2019 futhi ekugcineni lizohumushela kubathengi abangaphezu kwezigidi ezingama-60.
Ukukhula Kwezentengiselwano e-Indonesia
Ngokwalo mbiko ofanayo, enye yezinto ezibaluleke kakhulu ku- ukukhula kwe-e-commerce e-Indonesia Kube ukungena kwe-Intanethi phakathi kwabathengi abasebasha. Isizathu salokhu ukuthi lezi zinhlobo zabathengi zivame ukusebenza kakhulu ekuthengeni nge-inthanethi ngokuqhathaniswa nabathengi abadala.
Kolunye uphenyo luka-2016 olwenziwe yi IPenyelenggara Jasa Internet Telecommunications Association yase-Indonesia, ngemikhuba eku-inthanethi yabathengi kulelozwe, ikhombisile ukuthi ukungena kwe-Intanethi ezweni kuhlose abathengi abasebasha.
I-Los imiphumela yokufunda baphinde baveza ukuthi ukungena kwi-Intanethi kungaphezu kwama-75% kubathengi abaphakathi kweminyaka eyi-10-24 kanye ne-25-34. Ngokuphambene nalokho, ukungena kwe-Intanethi phakathi kwabasebenzisi abaphakathi kweminyaka engama-35 nengama-44 kwakungamaphesenti ama-20 amaphuzu aphansi.
Lo mehluko ku ukungena kwe-inthanethi phakathi kwabathengi abasebasha kuhlobene nokuthenga kwedijithali. Eqinisweni, iphesenti elikhulu kakhulu labathengi bedijithali kuleli lizwe livela kubathengi abaphakathi kweminyaka eyi-18 nengama-34.
Ekugcineni, kushiwo nokuthi abathengisi abakwi-inthanethi base-Indonesia bacubungula izindlela ezintsha zokwengeza imali yabo ngalokhu ingxenye ekhulayo yabathengi be-ecommerce. Izindaba ezimnandi kubo ukuthi lezi zinhlobo zabathengi kumele zibe yingxenye eyisisekelo kunoma yiziphi izindlela zabo zokumaketha eziku-inthanethi ukuze ziphumelele.