Swayiphela ngakwesokudla ukuze uvume noma uswayiphele kwesobunxele ukuze ungavumeli umdlalo ongaba khona yi- ukusebenza okuyisisekelo kweTinder, uhlelo lokusebenza oludumile lokuphola online manje olwamukelwe ku-e-commerce.
Kuyiqiniso ukuthi ukuhamba phakathi kwezinhlelo zokusebenza namawebhusayithi akuyona into entsha; abasebenzisi basebenzise ukuxhumana nomphakathi okufana ne-Facebook ne-Instagram iminyaka. Kepha muva nje abathengisi abambalwa online bakwamukele lokhu Ukuphenya uhlobo lwesixhumi esibonakalayo kuTinder ukunikela ngesipiliyoni sokuthenga eselula esamukelwa kahle.
Abathengi bangaswayiphela ngakwesokudla uma bathanda umkhiqizo, bese baswayipha kwesokunxele ukuze basilahle. Noma kunjalo, ukusetshenziswa kwe- isikhombimsebenzisi esibonakalayo esithandwayo ngabe kuqhuba ukuguqulwa ku-ecommerce noma kumane kuyimfashini ezophela ngokuhamba kwesikhathi?
I-social Tinder isetshenziswa kanjani ku-ecommerce?
Yize ekuqaleni isikhombimsebenzisi seTinder yayisetshenziselwa izinhlelo zokusebenza ezinjengokuvotelwa kwezepolitiki nokuqashwa, eziningi zalezi zicelo zazingathathwa kahle ngenxa yokunciphisa izinkinga eziyinkimbinkimbi. Kodwa-ke, isigaba sokumaketha kanye ne-e-commerce yindawo lapho i- "Ukunciphisa amandla" uchuma ngokushesha.
Futhi ukuthi isikhombimsebenzisi sokuskrola sinikela nge- isixazululo esifanelekile salowo mkhiqizo onemikhiqizo ebonakalayo lokho kungenzeka kuthengwe ngokususelwe emininingwaneni efana nombala, ukwakheka kobuhle, nentengo. Ngale ndlela, lo mkhuba we-tinderization unikeze abathengisi okuthile okwakulahlekile phambilini ekuxhumeni ukuxhuma, okungukuthi, amandla okubhekabheka.
Kumele futhi kuthiwe enye yezinkinga ezinkulu ezibhekene nayo Amabhizinisi asuselwa ku-Ecommerce kuhlobene nokungakwazi kwakhe ukukhiqiza umqondo wangempela wenhlanhla. Kuyiqiniso lokho amasayithi e-ecommerce enza umsebenzi omuhle kakhulu wokunikeza izincomo, imiphumela yosesho enembile futhi isize amakhasimende ukuthi athole lokho akufunayo ngqo. Kodwa-ke, bahlala bebhekene nokwehluleka kokuphindaphinda ubungqabavu besipiliyoni sokuthenga.
Ngisho nama-e-commerce greats afana ne-Amazon asalwela ukunikeza indawo lapho abathengi "bewela khona" kwimikhiqizo abangakaze bayicabange ngaphambili. Kepha nge i-interface yomsebenzisi efana naleyo yeTinder, ukuslayida imikhiqizo ukukhetha u-yebo noma cha kuyinto esondele kakhulu ekuhambeni ngokomzimba emigwaqeni yesitolo.
Imikhiqizo isemehlweni amakhasimende ngokukhanya kwemibala nobujamo, ngaphandle kwemininingwane yokuthumela, izinketho eziningi, noma izibuyekezo ezingapheli. Ingxenye yemibala nokunikezwayo kuphela kwesinye isikhathi okuthwebula ukubukwa kwamakhasimende lapho esuka kumkhiqizo A eya kumkhiqizo B. Ngesixhumi esibonakalayo esinjengalesi, ukuthakazelisa kokuphequlula kungalethwa eduze nomthengi, kubanikeze amandla wokunquma ukuthi yiziphi izinto abazisebenzisayo ukuthanda futhi ofuna ukuthola imininingwane ethe xaxa noma ukuthenga, konke ngqo kusuka kumadivayisi wakho weselula.
Futhi nini ebonakalayo interface Kuhlanganiswe nohlelo lokukhokha olungcono lweselula, amabhizinisi e-Ecommerce angathuthukisa ukuguqulwa amahlandla amathathu kuye kwamahlanu ngokuqhathaniswa namabhentshi weselula.
Yini i-swipe interface enikeza ngayo ezitolo eziku-inthanethi?
Namuhla sazi kahle ukuthi a ukwakhiwa kwewebhu okuphendulayo kwezentengiselwano zeselula Kubaluleke kakhulu kunokwakhiwa kwewebhu yedeskithophu esitolo esiku-inthanethi. Ukulungiswa okuncane nje kwendlela okwethulwa ngayo ulwazi kungenza noma kuphule isipiliyoni sokuthenga online. Kubathengi, isikhombimsebenzisi esibushelelezi singenza ukuphequlula umakhalekhukhwini kube lula futhi kujabulise ngokwengeziwe.
El ukuhlelwa kwegridi yendabuko, lapho unemikhiqizo emibili noma emine ilandelana, iphoqa abathengi ukuthi bachofoze ekhasini lemininingwane ukubona imininingwane eminingi ngomkhiqizo. Ngokuphambene nalokho, ukwakheka kwesikhombimsebenzisi esuselwa eswayipheni kubonisa isithombe esisodwa somkhiqizo owodwa ngasikhathi. Ngemuva kokubhekisisa into, abathengi bangamane bathephe kuyo ukuze bathole eminye imininingwane, kufaka phakathi imininingwane yomkhiqizo, izici, ukucaciswa, ukubukwa okushintshanayo, ngisho namavidiyo wemikhiqizo esetshenziswayo.
Konke lokhu akwenzi lutho ngaphandle ukusheshisa ijubane lokuthengwa kwemikhiqizo, ebaluleke kakhulu kwinani labantu leminyaka eyizinkulungwane, abanokwehla kwesikhathi sokunaka futhi abachitha amahora angafika amane ngosuku besebenzisa omakhalekhukhwini babo. Isixhumi esibonakalayo somsebenzisi esuskrola sisebenza kahle kakhulu kumikhiqizo enemikhiqizo ebonakalayo ebonakalayo egxile ekwakhiweni futhi inesithakazelo kuze kufike lapho abasebenzisi bafuna ukuyibuka ngaphambi kokuqhubeka nokukhangela.
Hlanganisa i ukusebenza kwesixhumi esibonakalayo somsebenzisi esitolo esiku-inthanethi eselula, Kuyasiza futhi abathengi ukuthi bahlele imikhiqizo abayithandayo futhi babelane ngayo kalula nabangane, okuyiqiniso okwandisa ukufinyelela komphakathi kwabathengisi. Njengamanje kungenzeka ukuthi uthole izinhlelo zokusebenza zeselula ze-Ecommerce ezibonisa inani elikhulu lemikhiqizo abathengi abangaba nentshisekelo kuyo noma abangenayo. Lezi zinhlelo zokusebenza zinamandla okufunda okuthandwa ngabathengi ukuthuthukisa umuzwa wabo wokuthenga futhi nakanjani zikhulise ukuguqulwa.
Manje, yize isikhombimsebenzisi sokuthenga sisuselwa ku ukuskrola isikrini kungakhuphula ukuguqulwa Uma kwenziwe kahle, izinzuzo ezinkulu ezitolo eziku-inthanethi empeleni zihlobene nedatha abangayiqoqa kubathengi. Ngamanye amagama, njalo lapho umthengi ekhetha imikhiqizo ayithandayo futhi elahla labo abangathandi, imikhiqizo iba nomqondo oqonde ngokwengeziwe walokho izilaleli zabo ezifuna ukukubona.
Izitolo eziningi eziku-inthanethi sezivele zisebenzisa i- Swayipha isikhombimsebenzisi sabathengi beselula Bangaphawula ngezihloko abazithandayo futhi abafuna ukuzibona kaningi nalabo abangazithandi. Lolu lwazi lusetshenziselwa ukunquma ukuthi yimiphi imikhiqizo okufanele iboniswe esitolo se-inthanethi ngakho-ke, kunikezwa okunikezwa ngama-athikili abasebenzisi abazokuthanda nakanjani futhi abazokuthenga kakhulu.
Ngakolunye uhlangothi, ukuhlanganiswa kwalokhu uhlobo lolwazi lungakhiqiza nedatha maqondana nesikhathi esiphezulu sokusebenzisa nezikhathi zokuthenga, okuvumela amabrands ukuthi athuthukise isipiliyoni sokuthenga ku-ecommerce. Imikhiqizo ethandwa kakhulu ingafakwa kumilayezo ye-imeyili, imikhankaso yezokuxhumana, noma izikhangiso zokukhokha ngokuchofoza ngakunye.
Ingabe le yindlela engcono yokuthola ukuguqulwa okuphezulu ku-Ecommerce?
Kubalulekile ukusho ukuthi i- kusetshenziswa isikhombimsebenzisi sokuswayipha esifana naleso esisetshenziswe yiTinder kungasebenza ezimweni ezithile, kodwa-ke, kukhona ubunzima bokuyisebenzisa esitolo sezohwebo esiku-inthanethi. Okokuqala, ukuzulazula komkhiqizo kuphelele ekuhloleni, kepha akusona isisombululo esihle kakhulu sokugqamisa imikhakha ethile yomkhiqizo noma i-inventory ofuna ukuyihambisa.
Hhayi lokho kuphela, i-interface yalolu hlobo ingaba nomphumela ohlukile kulokho i- ukumaketha kokuqukethwe, kubangela abasebenzisi ukuthi bangasunguli ukuxhumana nomkhiqizo. Ngokungafani nokwenzeka nge-swipe interface, evumela abasebenzisi ukuthi balahle izinto ngokushesha nje lapho ziboniswa esikrinini, ukumaketha kokuqukethwe kuvumela ukwakha ubudlelwano phakathi kwamakhasimende nomkhiqizo, ukufundisa labo basebenzisi, ukubakhuthaza futhi ngasikhathi sinye kukhulisa ukuthengisa.
Gxila kufayela le- Ukwenza okuqukethwe kwekhwalithi ephezulu kungasiza ekuthuthukiseni umkhiqizo futhi wakhe ubudlelwano obusha lapho okuqukethwe okunjalo kwabelwana ngakho ngemithombo yezokuxhumana noma nge-imeyili. Indlela kaTinder iphikisana nokumaketha okuqukethwe ngoba ibeka izinqumo zesikhashana ngaphambi kokwakha ukwethembeka komkhiqizo wesikhathi eside. Ngenkathi isikhombimsebenzisi seTinder sihlinzeka ngesipiliyoni somsebenzisi esimangazayo, lokhu kusebenzisana okuncane kudinga ukuxhaswa ngento efanele ngokuhamba kwesikhathi.
Ngakho-ke, abathengisi abaku-inthanethi abavumelana nezimo "Tinderization", Kumele baqaphele kakhulu ukuthi bangalimazi imizamo yabo yokwakha ubuhlobo. Ngolwazi oluningi oluqoqiwe, ama-brand kufanele azame ukuhlakulela izintshisekelo kanye nokuthandwa ngabathengi, konke ngenhloso yokunikeza okungaphezu nje kohlu olulula lwezinto ezingashintshwa. Akufanele neze ikhohlakale ukuthi ukumaketha kokuqukethwe kuyaqhubeka nokuba yingxenye ebalulekile ekwakheni ubudlelwano.
Ngenxa yalokho singasho ukuthi:
Akungabazeki ukuthi i I-Social Tinder ku-Ecommerce iyisihloko sengxoxo enemibono eminingi. Kodwa-ke, ngeke ikususe ngokuphelele okuqukethwe okuningiliziwe nokufundisayo okuheha abathengi. Ngenkathi kungekho izinqamuleli zokuzibandakanya kwangempela, okuqhubekayo kwe-e-commerce, ukuthambekela kungasetshenziselwa ukwenza inzuzo ngokuqoqwa kwedatha, ukunikezwa kwemikhiqizo, nokumaketha kokuthandwa ngabathengi.
Ekugcineni, inhloso ukuthi ube nedatha eqinile yemikhiqizo nokuqukethwe ukuze ukwazi yakha ubudlelwano beqiniso futhi ugxile ekwakheni isikhombimsebenzisi esibonakalayo lokho kusebenza impela kubhizinisi lakho le-Ecommerce nakumakhasimende.