El Isithangami Sokuthengisa 2016 kufudumeza izinjini. Abangamashumi amane nantathu ngongoti abathi, kuze kube manje, baqinisekise ukubamba iqhaza kwabo kumhlangano wamashumi amabili nanye womhlangano waminyaka yonke wabathengisi eSpain ozoba seMadrid ngoFebhuwari 9.
Usuku lonke, oluzokwenzeka ngezikhathi ezimbili (ekuseni nantambama), ababambiqhaza bazokwazi ukuhambela i- iseshini ye-premium yamasu (ekuseni) nesithupha amaseshini wamahhala wezobuchwepheshe (sisabalale ekuseni nantambama).
I-Strategic Premium Session: «Shopper and Trends: Ikusasa manje»
Iseshini yokuqala kuphela yosuku, ebhekiswe kubaqondisi jikelele bezinkampani kanye nabaphathi abakhulu, izokwakhiwa ngesihloko Shopper and Trends: Ikusasa manje.
Ngemuva kokwamukelwa kwabahlanganyeli ngo-9: 30 ekuseni nokuvulwa kokuhlonishwa (ngo-10: 00 ekuseni), ngo-10: 30 ekuseni iphaneli lokuqala lochwepheshe lizohlangana ukudingida lolu daba Izivakashi zikanokusho eza eSpain zifuna enye into engayisebenzisa. Ungakudala kanjani okuhlangenwe nakho kokuthenga okwenzelwe amakhasimende afuna ngenkani ngokweqile?
Ngemuva kwekhefu elihleliwe ngo-11: 15 ekuseni, iphaneli lochwepheshe lizohlangana futhi ngale ndaba Isizukulwane Sendawo Yokuthengisa: Amathrendi amasha ekuguqulweni kwedijithali. I-Omnichannel esevisi yabadayisi. Bazokhuluma ngokuthi ungahlanganisa kanjani iphuzu lokuthengisa ne-ecommerce ukufeza umuzwa ongcono wamakhasimende nokuthi ungabeka kanjani i-omnichannel ekusebenzeleni abathengisi.
Ngo-13: 30 ntambama kuzokhulunywa ngesihloko Umbono nokuthunywa kwama-CEO Wokuthengisa. Ikusasa manje. Kulesi senzakalo, sizokhuluma ngokuthi kungani abadlali abamsulwa bezoyeka ukuba khona, ukuthi kungani amakhadi okuthembeka wamaphoyinti ezosetshenziswa nokuthi kungani abathengisi kuzofanele babambisane ukuze bazihlukanise.
Isikhathi kulindeleke ukuthi siphele ngo-14: 30 ntambama.
Izikhathi Zamahhala Zobuchwepheshe
Izikhathi eziyisithupha ezihleliwe zamahhala zobuchwepheshe zimahhala kubathengisi. Izikhathi zobuchwepheshe zokufinyelela mahhala zeRetail Forum 2016 yilezi ezilandelayo:
Iseshini Yamahhala Yezobuchwepheshe: Abasebenzi Kwezokuthengisa
Phakathi kuka-15: 00 ntambama no-17: 30 ntambama kuzokhulunywa ngezihloko ezilandelayo:
- Isici somuntu senza umehluko kuRetail. Ungalakha kanjani iqembu elenza ngempumelelo isithombe nomsebenzi wenkampani. Ungawunciphisa kanjani umthelela wokujikeleza.
- Ungayisungula kanjani inqubomgomo yesinxephezelo nezinzuzo ekhuthaza ukuthengiswa okuku-inthanethi nokungaxhunyiwe ku-inthanethi?
Iseshini yamahhala yesi-2: Idatha enkulu nokuthembeka kwamakhasimende
Phakathi kuka-10: 00 ntambama no-14: 00 ntambama kuzokhulunywa ngezihloko ezilandelayo:
- Ungayisebenzisa kanjani i-Big Data ku-Retail ukuze wenze imali ngayo yonke idatha esinayo evela kumakhasimende ethu futhi siyiguqulele ekuthengeni.
- Ukubukwa kwemboni: Yimaphi amathuluzi akhona okwamanje wokusebenzisa idatha yamakhasimende.
- Ukwethembeka kwamakhasimende ngokusebenzisa insizakalo yamakhasimende engcono kakhulu. Amasu wokuhlola abathengisi nokwenza ngcono ukusebenza kwabo: Ukuthenga Okungaziwa, Ukucwaningwa Kwangaphakathi, njll.
Iseshini Yamahhala Yezobuchwepheshe 3: Ukuguqulwa Kwedijithali
Phakathi kuka-15: 00 ntambama no-17: 30 ntambama kuzokhulunywa ngezihloko ezilandelayo:
- Ukuvuselelwa kabusha: Isipiliyoni sokuthenga yiyona protagonist ezitolo zomzimba. Ungazihlukanisa kanjani nomncintiswano wethu? Ungazivumelanisa kanjani nokuguqulwa kwedijithali kwesitolo?
- I-Multichannel enekhasimende elinayo ukufeza ukuhlanganiswa kwezwe elingaxhunyiwe ku-inthanethi neliku-inthanethi: uhambo nokuya khona kuhlanganiswe J
- Ubuchwepheshe obusha bokuxhumana ngolwazi olufanele, okunikezwayo, ukukhushulwa noma izindaba ezindaweni ezahlukahlukene: Izimpawu Zedijithali, izitolo zangaphambili zedijithali kanye neqiniso elingathandwa kwabathelisi esikubona. UJ
Iseshini Yamahhala Yezobuchwepheshe 4: Izindaba Nemikhuba Yezindlela Zokukhokha: Izidingo zabathengi abafuna izindlela ezintsha zokukhokha
Phakathi kuka-10: 00 ntambama no-12: 00 ntambama kuzokhulunywa ngezihloko ezilandelayo:
- Inkokhelo isho ukuthi umkhakha awuyeki ukuthuthuka, usiya ekuhlanganisweni okukhulu nobuchwepheshe obusha. Ungayinciphisa kanjani inkokhelo ezitolo futhi ugweme ulayini ongadingekile?
- Yiziphi izitayela zokukhokha kweselula? Izokhuphuka kanjani inkokhelo ebonakalayo? "Abathengi be-swing", ababambisene bedijithali bezitolo ezingaxhunyiwe ku-inthanethi: baphula kanjani izinkulungwane zeminyaka ngemithetho esunguliwe?
Iseshini Yamahhala Yezobuchwepheshe 5: I-Ecommerce neMcommerce
Phakathi kuka-12: 30 ntambama no-14: 00 ntambama kuzokhulunywa ngezihloko ezilandelayo:
- IMultichannel nomthelela wayo ezindleleni zokukhokha: Ama-multiplatforms athinta kanjani ezentengiselwano, i-ecommerce kanye ne-mcommerce ukuqinisekisa izinkokhelo ze-omnichannel
- Izingxenyekazi zokukhokha zizoshintshwa kanjani kuwo wonke amadivayisi, okuqinisekisa ukuphepha nokugwema ukuzenza ongeyena ezinkokhelweni. Ungayihlanganisa kanjani indawo yonke yedijithali ezitolo ze-analog? Futhi ku-ecommerce naku-mcommerce?
Iseshini Yamahhala Yezobuchwepheshe 5: I-Insegral Supply Chain: Izikhungo Zokuphatha. Ukuhlanganiswa kwamaketanga nokubikezela kwesidingo
Phakathi kuka-15: 00 ntambama no-17: 00 ntambama kuzokhulunywa ngezihloko ezilandelayo:
- Amathuba amabhizinisi namabhizinisi atholakalayo kubathengisi: Izikhungo zezinto ezisetshenziswayo
- Ukuhwebelana okukhulu kwemikhiqizo kwenza ukuphathwa kwezinto kudlale indima yamasu nokuncintisana. Yini isihloko esilindile?
- Ukubikezela Isidingo Ekuthengiseni. Amasu amasha nezinguquko. Okufanele ukwenze ngokweqile: Izitolo, izindawo zokubonisa, njll.
Ochwepheshe abakuqinisekisile ukuba khona kwabo kwiRetail Forum 2016
Kuze kube manje, laba ngongoti abaqinisekisile ukuba khona kwabo kwiRetail Forum 2016:
- UDavid Ayala Brualla, Umphathi Wezentengiso kwa-SWAROVSKI
- U-Enrique Aparicio, Umqondisi Wokulawulwa Kwebhizinisi Nokusatshalaliswa Kwe-PARFOIS
- UQuique Díaz Communication, uMqondisi weMASCARÓ & PRETTY BALLERINAS
- Patricia de Anduaga Vázquez, Umeluleki Oyinhloko Wezomthetho waseSpain uChez de SEPHORA
- UDaniel De Santiago, Umqondisi we-Ecommerce & Digital we-LÉKUÉ
- UMaría Trigo de Mingo, Umxhumanisi Wokukhiqiza we-ARISTOCRAZY
- U-Ulpiano David González Blanco, oyi-Online Line Merchandising Manager kwa-LEROY MERLIN
- UGustavo Liras del Olmo, Ukuphathwa Kokukhangisa nokuPhathwa Kwezikhangiso kwa-EROSKI
- UVerónica Báez, oyi-CEO noMsunguli wama-DESIGNERS ROOMS
- U-Anabel Zamora, uMsunguli kanye ne-CEO ye-24FAB.COM
- Arturo Molinero Umqondisi, u-HR we-CARREFOUR
- USantiago L. Benéitez, uMqondisi Wokuthengisa Emhlabeni Wonke wePADELMANÍA.COM
- UFernando Barrientos Corporate, Umqondisi Wezokuphathwa Kwabakwa-GRUPO DÍA
- UJordi Badía, uMqondisi Wezobuchwepheshe Bolwazi eVENCA
- Javier G. San Miguel, Umqondisi Wezokumaketha ne-E-commerce we-HOSS INTROPIA
- UMaría Sañudo, Umphathi Wezokumaketha eSpain eVENTE-PRIVEE.COM
- U-Iván García Estébanez, Umphathi we-SEO ne-Analyst Web ku-GROUPALIA
- U-lngel Gil Gallego, uMqondisi Wezokusebenza ePIKOLIN
- UJosé Luis Martín Marcos, Umqondisi Wezokusebenza Kwe-CASH CONVERTERS
- Umqondisi we-Igor Unzalu, oPhini likaMongameli we-UNILEVER wezohwebo / wokuThuthukiswa kwamakhasimende
- Yolanda Menal, uMqondisi Kazwelonke Wezabasebenzi we-UNILEVER
- UMiguel Muiños Santos, Umphathi we-E-commerce eCARAMELO
- UFrancisco Pérez, uMqondisi Wezokuthuthukiswa kanye Nemikhiqizo ye-HAWERS
- U-Óscar López Ugarte, iNhloko yeDatha ku-RASTREATOR.COM
- UDavid Barroeta, uMqondisi Wabantu we-OPTICALIA
- Javier Pelayo, Iphini Likamongameli Wamazwe Omhlaba we-MARCO ALDANY
- USandra Zarate, iMenenja Yezwe yeRAKUTEN SPAIN
- UChelo Fernández-Yáñez, Ngomphathi Wedijithali we-L'OREAL LUXE
- UPol Lligoña Peidro, uMqondisi Wezokuthengisa Kwe-CASA AMETLLER
- U-Alicia Ortega, Umqondisi Wezentengiso Nezokukhangisa weTUDESPENSA.COM
- U-vlvaro Vázquez Losada, uMqondisi Wangaphandle we-KIABI
- U-Esteban Blázquez, oyi-CEO & Co-founder we ESDEMARCA.COM
- UCésar de Vicente, isikhulu esiphezulu se-KIABI
- UDaniel Tellón, Umqondisi Wezokumaketha we-JUST-EAT SPAIN
- U-Emilio Továr, i-CIO ye-TELEPIZZA
- U-Ignacio Sánchez Villares, Umqondisi Jikelele we-LEROY MERLIN
- UPedro Reoyo, Umqondisi Wezokumaketha we-AKI BRICOLAJE ESPAÑA
- UMarta Panera, uMqondisi Wezokuxhumana Kwangaphandle Nokuxhumana Komphakathi eSpain, e-Italy nasePortugal Nokuthuthukiswa Kwebhizinisi kweSHOWROOMPRIVE.COM
- UJesús Arce Espada, uMqondisi Wezokusebenza ku-NECK & NECK
- ULina Valdivieso, iNhloko Yezokusebenza Nezinqubo kwaMAKRO
- Ismael González, Umcondzisi Lomkhulu Wetekutsengisa Iberia we-ADIDAS GROUP
- UJuan Francisco Sánchez Navarro, Ukuhlaziywa Kwebhizinisi, Izinkokhelo Nokukhwabanisa e-GROUPALIA
- UVíctor Robira, uMqondisi Wezokuvakasha eDECATHLON ESPAÑA