Yini i-Twitter eletha ku-ecommerce?

Akekho ongabazayo ukuthi ukuxhumana nomphakathi sekube yisikhali esinamandla lapho abantu bexhumana khona futhi babelana ngezindaba. Kepha abanye abasebenzisi abangakwazi ukuthi lezi zinsizakalo zifaka phakathi ukuxhasa izintshisekelo zezitolo eziku-inthanethi noma ezentengiselwano. Kunamanethiwekhi amaningi akhona njengamanje, futhi phakathi kokufanele kakhulu kukhona  I-Facebook noma i-Instagram futhi impela sizokhuluma ngani kulesi sihloko, okuyi-Twitter.

I-Twitter yinethiwekhi yokuxhumana ekuvumela ukuthi uthumele imiyalezo ecacile yobude obufushane, enezinhlamvu ezingama-280 (ekuqaleni eziyi-140), ezibiziwe ama-tweets noma ama-tweets, eziboniswa ekhasini lasekhaya lomsebenzisi. Abasebenzisi bangabhalisela ama-tweets wabanye abasebenzisi futhi noma kunjalo kuyithuluzi elingazuzisa izintshisekelo zenkampani yezohwebo edijithali.

Esinye sezizathu zokuyisebenzisela lezi zinhloso ukuthi ingelinye lamanethiwekhi anenani elikhulu kakhulu labasebenzisi emhlabeni. Awukwazi ukukhohlwa ukuthi i-Twitter njengamanje inesilinganiso se- abasebenzisi abangaphezu kwezigidi ze-300. Lesi yisici ongasizakala ngaso ukuqinisekisa ukuthi i-ecommerce yakho ingena engxenyeni enkulu yomphakathi. Ikakhulukazi kuphrofayili amaklayenti akho noma abasebenzisi abethula ngayo isu elihlakaniphile lokuhweba esizolichaza kule ndatshana.

I-Twitter nobudlelwano bayo nezentengiselwano ezidijithali

Akungabazeki ukuthi le nethiwekhi yokuxhumana nabantu isibe yindlela elula, esheshayo neqondile yokufinyelela abathengi abangase babe khona. Ukuze khombisa uphawu lwakho lokuhweba, kepha nokusabalalisa imikhiqizo, izinsizakalo noma izindatshana ozithengisa ku-inthanethi. Ngalo mqondo, iqiniso lokuthi imininingwane ekuqukethwe ayiqukethe okunzima njengakwenye imithombo yezokuxhumana yedijithali ingakusiza. Kuze kube seqophelweni lokuthi abasebenzisi bale ndlela, ngokubheka nje, bangafunda i-tweet bese banquma ukuthi bayakuthakasela yini noma cha okuqukethwe kukho. Ngalesi sizathu kufanele unakekele imininingwane oyivezayo kule ndlela.

  • Ngakolunye uhlangothi, awukwazi ukukhohlwa ukuthi i-Twitter ngokuyisisekelo iyinethiwekhi yokuxhumana nabantu ngokungafani nabanye. Ukuxhumana phakathi kwabasebenzisi kuketshezi futhi kuqondile, futhi kulokhu kungazuzisa ubudlelwano phakathi kweklayenti nenkampani. Ngochungechunge lwezici esikudalula kuzo ngezansi:
  • Ibeka uphawu lwakho lokuhweba kangcono kakhulu ukuze lwaziwe kakhulu futhi luthokozelwe umphakathi jikelele. Ungahamba uze ufike lapho ufuna khona futhi kuze kube yiminyaka embalwa edlule bekungabonakala sengathi ngeke kufinyeleleke ngempela.
  • Enye yeminikelo yakhe efanelekile ukuthi uzoxhumana neshaneli yokuxhumana nomphakathi elandelwa abasebenzisi abaningi noma amaklayenti. Futhi ngakho-ke awukwazi ukuchitha amandla ayo ukufinyelela abantu abaningi ngokwengeziwe kusuka kulo mzuzu.

Kungakuvumela ukuthi ube ne- ukuxhumana ngqo ngaphandle kokuya kwezinye iziteshi zolwazi kulokho okuyinsizakusebenza enakho kakhulu ngaphandle kokukubiza nge-euro eyodwa. Ukuze ngale ndlela, usesimweni sokukhulisa ukusebenza ngakunye noma ukunyakaza ngalolu hlelo lokuxhumana olunamandla nolusebenzayo ukuvikela izintshisekelo zebhizinisi lakho emkhakheni wakho.

Yazi ukuthi isukaphi

Uma uzosebenzisa le nethiwekhi yokuxhumana nabantu ukufeza izinhloso zakho eziseduze kakhulu, kufanele wazi izici zayo. Izenzo zabo azifani nezinye izindlela zokuxhumana zendabuko noma ezijwayelekile. Ngale ndlela, iseluleko esincane esingasizakala ukuthi uma uthengisa imikhiqizo esitolo esiku-inthanethi, awunawo umlando wokuthi amakhasimende angobani njengoba singeke siwabone, ngakho-ke kufanele wenze umzamo thola ukuthi bangobani ngezinye izindlela.

Vele, kufanele wazi, okungenani okuncane, ukuthi injani iphrofayili yeklayenti noma yomsebenzisi. Kufike ezingeni lokuthi kuhlale kusebenza kakhulu vakashela amanye amakhasi ukubona ukuthi bakwenza kanjani ku-twitter. Ngokusebenzisa amaphrofayli amahle kakhulu kule nethiwekhi yokuxhumana nabantu nokuthi ungabuka ngaphandle kwenkinga kusukela manje. Lesi senzo singakunika umbono onembe ngokwanele wokuthi yini ezothakasela abalandeli bakho, futhi sizokuvumela futhi ukuthi utakule eminye imibono yokudala esetshenziswe umncintiswano wakho futhi esebenzayo nokuthi kuze kube manje kungenzeka awukucabanganga. Manje yisikhathi sokubeka lo mbono ukuze imiphumela ingathathi isikhathi eside.

Khulisa intshisekelo kumkhiqizo wakho wezohwebo

Ngakolunye uhlangothi, kungenzeka ukuthi uma umusha ku-Twitter noma ufuna ukwakha ubukhona be-inthanethi, udinga ukuqala ngokunikeza abalandeli abangaba khona okuthile abangazizwa bexhunywe nomkhiqizo wakho. Esinye seziphakamiso ezinhle kakhulu ngokuyisisekelo siqukethe Thwebula kabusha ama-tweets athakazelisayo yamakhasimende amahle kakhulu noma abasebenzisi. Ukuze ngale ndlela, usesimweni sokuqapha kangcono ukuthambekela kwama-hashtag futhi ngenxa yalesi senzo ungavumela ukungena nokufaka isikhalazo kubalandeli abangavela ngokuxhumana okungaqondile nabo.

Kuyindlela ewusizo kakhulu yokunikeza ukubonakala, hhayi kumkhiqizo wakho wokuhweba kuphela, kepha ngokuphambene nalokho futhi ngaphezu kwemikhiqizo, izinsizakalo noma izindatshana ozimaketha ngaleso sikhathi esinembile. Ukufika ezingeni lokuthi ithuthukisa ukuma ngoba ngalo mqondo kuyinqubo ecishe ifane nokufakwa uphawu kophawu lomkhiqizo, ngemuva kwakho konke, okungapheli okufuna ukubeka uphawu lwayo ezingqondweni zabathengi. Ukuze umyalezo wakho wemukele kakhulu kunakuqala.

  • Enye yezinzuzo zayo ezivame kakhulu yilezo esizokukhombisa zona ngezansi ukuze ukwazi ukubaluleka ngalesi sikhathi uma kuyisikhathi esihle sokusebenzisa le nethiwekhi yezenhlalo ebalulekile:
  • Ikunikeza ithuba lokufinyelela kubantu abaningi kunanoma iyiphi enye inqubo ejwayelekile noma yendabuko.
  • Ikhiqiza ukubonakala okukhulu kuneminye imidiya. Ngomqondo wokuthi awukwazi ukukhohlwa ukuthi i-Twitter nayo inethiwekhi ebaluleke kakhulu yezenhlalo yeGoogle. Khumbula ukuchaza ifayela lakho le- tweets ngamagama angukhiye ahamba phambili uma ufuna iGoogle ikhombe iphrofayili yakho futhi ibe sezikhundleni eziphezulu zenjini yokusesha. Ngaphandle kwalokho, kuyalulekwa ukudala izikhangiso ngezikhangiso ze-Twitter ukukhulisa ukubonakala kwe- your tweets.

Ukwenza imikhankaso yazo zonke izinhlobo. Akungabazeki ukuthi ngale nethiwekhi yezenhlalo ebaluleke ngokukhethekile uzoba sesimweni sokwakha imikhankaso enomthelela omkhulu kwabezindaba. Sebenzisa amathuluzi ukukhetha ifomethi enhle kakhulu yemikhankaso yakho ye-Twitter bese wenza imibiko yokulandelela. Ngomthelela oqonde ngqo emiphumeleni ongayenza esitolo sakho se-inthanethi noma kwezentengiselwano kusukela manje.

Ukulandelwa okukhulu kwamakhasimende akho noma abasebenzisi kusuka ngaleso sikhathi. Konke lokhu kubonga kuma-analytics ongawacela ngokusetshenziswa kwe- I-Twitter Analytics Futhi ukuthi ungabonisana nangezici ezibaluleke kangako, njengokuxhumana nenani labalandeli. Ngaphezu kwakho konke, ilusizo olukhulu kulokho okubhekise esikhathini esimaphakathi nesikhathi eside ngenxa yemithelela emihle yokwakha ukwethembeka komkhiqizo wentengiso kusukela manje kuqhubeke.

Khulisa inani labalandeli njalo

Ngenkathi ngakolunye uhlangothi, ungakhohlwa ukuthi le nethiwekhi yokuxhumana nabantu isinikeza ithuba loku dala inethiwekhi yabalandeli yomkhiqizo wethu. Ngokuthembela kokuqukethwe okuhehayo kubasebenzisi, sizokwazi ukuheha inani elikhulu labasebenzisi, futhi sifeze ukwethembeka, ekugcineni kube nenethiwekhi enamandla futhi esikisela abalandeli.

Kepha ekugcineni kosuku, lezi ngezinye zezinzuzo le nethiwekhi yezenhlalo enamandla engakunika zona kusukela manje kuqhubeke. Yize sigcina ezinye izimanga zokuphela, njengakulezizenzo ezilandelayo esiziphakamisayo manje.

  • Unokusekelwa okuhle kakhulu okwenziwe yile nethiwekhi yomphakathi kubo bonke abasebenzisi. Ungakusebenzisa ngaphandle kwezindleko zezomnotho ohlangothini lwakho.
  • Uzohlala uthintana nabantu abaningi kakhulu kunangaphambili. Akumangalisi ukuthi lolu uhlelo olukubeka ukuxhumana nabasebenzisi abaningi noma amaklayenti.
  • Ungazenzela inethiwekhi yakho yabalandeli kancane kancane futhi ukuze ukubonakala komkhiqizo wakho wokuhweba kukhuphuke kuzo zonke izindawo zokubuka.
  • Vele, ulwazi lwamakhasimende ludinga iziteshi ezahlukahlukene kusuka kwalezo ezijwayelekile futhi lokhu kungaba enye yazo.

Kuyinsizakalo eyaziwa emhlabeni wonke ngakho-ke ungadonsela izivakashi eziningi kusukela ekuqaleni. Ngaphandle kokuchitha yonke insiza ekuhlinzeka ngayo mahhala. Ukufika ezingeni lokuthi kuzofanele ukungenisa manje.


Okuqukethwe yi-athikili kunamathela ezimisweni zethu ze izimiso zokuhlelela. Ukubika iphutha chofoza lapha.

Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe.

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.