Kuyini ukumaketha okuqukethwe

ukumaketha kokuqukethwe

Ngaphakathi kokumaketha kukhona okukhethekile okuningi: amanethiwekhi omphakathi, amafenisha okuthengisa, ukuma kwe-SEO ... Cishe zonke zixhumene zodwa, kodwa okuhlobene nekhwalithi yalokho okunikezwa abasebenzisi, noma amakhasimende, okuqukethwe. indawo. Ngokuqondile, i ukumaketha kokuqukethwe Kodwa kuyini?

Uma ufuna ukwazi ukuthi kuyini ukumaketha kokuqukethwe, kungani kubalulekile nezinye izici okufanele uzazi mayelana nalokhu okukhethekile, sizobe sesikutshela konke.

Kuyini ukumaketha okuqukethwe

Kuyini ukumaketha okuqukethwe

Ukumaketha okuqukethwe yilokho okwenza inkulumo ethi "okuqukethwe yinkosi" isisekelo sayo esiyinhloko. Futhi sikhuluma ngesici sokumaketha esigxile kukho nikela ngokuqukethwe okuyikhwalithi abasebenzisi nezithameli eziqondisiwe bathanda ngakho futhi wenze inethiwekhi yakho ikhule. Ngamanye amazwi, singasho ukuthi kuyindlela yokumaketha esiza ukudala, ukushicilela nokwabelana ngokuqukethwe okuthakaselayo kubabukeli bakho. Ngale ndlela, ukuxhumana okukhulu phakathi kwabasebenzisi kuyafinyelelwa futhi udala umphakathi ozungeze lokho okuqukethwe.

Yiziphi izinhloso zokumaketha okuqukethwe?

Empeleni Ukumaketha okuqukethwe akunayo inhloso eyodwa kuphela kodwa eminingi futhi ehlukahlukene. Eyinhloko, futhi eyaziwa ngayo kakhulu, ingoba isiza ukwazisa abasebenzisi ngesihloko, njengezindaba ezikubhulogi, iphephandaba, noma izindaba esitolo se-inthanethi.

Kodwa iqiniso liwukuthi futhi lingasebenza kalula ukukhulisa izinga lokuguqulwa. Okusho ukuthi, ngalowo mbhalo ungathola umsebenzisi ukuthi enze okuthile, njengokuthenga umkhiqizo noma ukumyisa kusixhumanisi ukuze abhalise.

Ngaphezu kwalokho, awugcini nje ngokusungula ubudlelwano nomphakathi, kodwa uyabavumela ukuthi bakuthumelele impendulo, bakuphendule, bakubuze, njll. Futhi lokho kuqinisa ubudlelwano nomphakathi. Okusho ukuthi, uzoba nesithunzi esikhulu futhi uzokwenza nomphakathi uzizwe unolwazi futhi welulekwa nguwe.

Yiziphi izinhlobo zokumaketha okuqukethwe ezikhona

Into engaziwa abaningi ukuthi ukumaketha okuqukethwe akukhona nje ukubhuloga. Uyakhumbula ukuthi sathini ukuthi zonke izingcweti zokumaketha zinesixhumanisi sokuxhuma? Well ukumaketha okuqukethwe kungenye yazo.

Futhi kungukuthi okuqukethwe kungaba ezindaweni eziningi:

  • Ezinkundleni zokuxhumana: ngoba kufanele udlulise umlayezo oxhumana nomphakathi (yilapho ukukopisha nokuxoxa indaba kubaluleke kakhulu).
  • Ku-infographics: Ngoba akukhona nje ukwenza isifinyezo, kodwa mayelana nokuthola amagama athile ukuze awenze aqonde futhi axhumane nomphakathi.
  • Kumabhulogi: iyaziwa kakhulu futhi iba yithuluzi elinamandla kakhulu. Abaningi banombono wokuthi abasenawo usizo, kodwa empeleni banephutha kakhulu; Ziyasebenza, futhi ziya ngokuya zombili ze-SEO futhi zakha umphakathi uma ukwazi ukunikeza okuqukethwe okuyikhwalithi.
  • Ku-podcast nakumavidiyo: ngoba badinga umbhalo. Ngabe ucabanga ukuthi wonke ama-youtubers nama-podcasters aqala ukukhuluma ngaphandle kokuba neskripthi ngemuva kwawo? Awu, unephutha, banakho futhi kusekelwe ikakhulukazi ekukhangiseni kokuqukethwe njengoba kufanele bazi ukuthi bazothini, kanjani, nini ... ukwenza ucingo lokuvuka lomsebenzisi.

Iziphi izinzuzo ezinikezayo

izinzuzo zokuthengisa zokuqukethwe

Manje njengoba usuwazi okwengeziwe mayelana nokumakethwa kokuqukethwe, ungase udinge ukwazi ukuthi ziyini izinzuzo zakho ukuze uqale ukukusebenzisa. Phakathi kwazo, singagxila kwezine:

Khulisa ukuduma nesithunzi sakho

Cabanga ukuthi unebhulogi yezinsiza zabantu. Ufunde iSayensi Yomsebenzi futhi uqala ukubhala ngalokho okwaziyo. Awuqambi lutho futhi ukwenza ngokunikeza abasebenzisi ulwazi olubalulekile.

Ngemva kwesikhathi, lokho ibhulogi izoba negunya, ngoba unikeza ulwazi oludingekayo, oluyiqiniso noluwusizo, okuthile abasebenzisi abakufunayo.

Khulisa ithrafikhi yezinto eziphilayo

Uma siqhubeka naleso sibonelo, bayanda abantu abazoza ekhasini lakho bazokufunda, bathole futhi bakubuze imibuzo ngasese noma ngokuphawula. Uma nawe uwaphendula, uzobe wenza ukuthi abantu bakuvakashele futhi lokho kwenza I-Google ihumusha ukuthi isayithi lakho libalulekile.

Utholani kukho? Thuthukisa ukuma kwakho.

Khulisa isixhumanisi nezithameli zakho

Ngaphambi kokuthi sithe abasebenzisi bangakubuza imibuzo ngasese, kumazwana, njll. iqiniso? Hhayi-ke, lokho kukhiqiza isixhumanisi nalabo basebenzisi. Okubandakanya hhayi nje ukuthi bazokulandela, kodwa ukuthi bangakwazi ukukuncoma. Futhi sesiyazi ukuthi izwi lomlomo lisasebenza noma nangaphezulu.

Khulisa isizindalwazi sakho

Ngoba lapho abantu abaningi beqhubeka beza kubhulogi yakho, uma ubaqinisekisa, ngokuqinisekile bazogcina sebebhalisile, ukuze ukwazi ukuthumela izindatshana zakho kubantu abaningi futhi lokho kuthinta konke okungenhla.

Ukwenziwa kanjani ukumaketha okuqukethwe

Ukwenziwa kanjani ukumaketha okuqukethwe

Ingabe sikukholisile? Manje yilapho kufika into enzima: sebenza ekukhangiseni okuqukethwe. Akuwona umsebenzi olula, okungukuthi, akwanele ukucabanga ngesihloko, ukubhala isihloko, ukushicilela futhi yilokho. Ukulinda ukuthi beze. Akusebenzi ngempela kanjalo.

Okokuqala nje kufanele uphenye. Okusho ukuthi, ngokusekelwe ebhizinisini lakho, kufanele wazi ukuthi izethameli zakho ezihlosiwe zifunani ku-inthanethi, noma kunalokho ku-Google. Kulapho kuphela lapho ongakwazi khona ukubadalela okuqukethwe okuwusizo. Qaphela ukuthi asizange sithi "ikhwalithi". Ngoba noma ubhala isihloko esihle, uma singathakazelisi muntu, ngeke kusize ngalutho.

Uma usulwenzile ucwaningo (oluvame ukungena ku-SEO namagama angukhiye), into elandelayo okudingeka ukwenze ukugxumela ekubhaleni. Kodwa ungabhali ukuze ubhale, kodwa bhala isihloko esihle kunazo zonke kuyi-Internet.

Ekuqaleni ngeke bakufunde. Ithwale. Kodwa uma uqhubeka kulowo mugqa, i-Google izoqala ukubonisa intshisekelo kuwe. Futhi lokho kunomthelela kumakhasimende nakubasebenzisi abafinyelela ikhasi lakho. Futhi bayakufunda. Futhi bangabhalisa.

Izingosi zokuxhumana, amazwi omlomo, ubudlelwano namanye amakhasi… konke lokhu kungasiza ukwenza ukumaketha kokuqukethwe kuqale.

Ingabe kucace kuwena ukuthi kuyini ukumaketha okuqukethwe? Ingabe unokungabaza? Bese usibuza.


Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.