La Isu le-SEM Ibonakala ngokunikeza imiphumela ngesikhathi esifushane kakhulu. Lokhu kuhumushela ekukhuleni okungaba khona kwamakhasimende nokuthengisa.
Uma kuqhathaniswa namanye amasu, ungabona izinguquko inkampani yakho engafinyelela kuzo nge- SEM ngendlela eshesha kakhulu, okuyisu eliyintandokazi yosomabhizinisi abasha.
Uma sithatha izinyathelo zethu zokuqala kuwebhu futhi umkhiqizo wethu usanda kuthola iwebhusayithi yawo kanye nezinkundla zokuxhumana, kuzoba inselele yangempela ukuzibeka phakathi kwemiphumela yokuqala yosesho olungahleliwe. Kuyiphupho lemikhiqizo eminingi ukuba phakathi kwemiphumela yokuqala ye-Google, kodwa akuwona umsebenzi olula ukuwufinyelela ngokwemvelo.
Uma uya kuchwepheshe wezentengiso ufuna imiphumela ngesikhathi esifushane, bangaphakamisa izinto ezimbili ezingenzeka, SEO noma SEM isikhundla. Futhi kukukhetho lwesibili lapho sizokwenza ukugcizelela okukhethekile kuso sonke lesi sihloko.
I-SEM isifinyezo se Ukucinga Engine Marketing, futhi kuyisu elikhokhelwayo elisivumela ukuthi sithenge izindawo zokuqala futhi sivele emiphumeleni yosesho yokuqala kuzinjini zokusesha eziyinhloko njenge-Google, phakathi kwezinye eziningi.
Incazelo ye-SEM ilula kakhulu, futhi ukuqonda okwengeziwe ngalelisu, singathanda ukukhuluma nawe ngqo mayelana nezinzuzo zayo ezifanele kakhulu:
Ukwanda okusheshayo kwethrafikhi yewebhu
Akubona bonke abavakashi abangabhalisela isevisi noma bathenge umkhiqizo, kodwa ithrafikhi engcono ihumusheka ezilinganisweni ezingcono.
Sifuna ukwandisa ukuvakasha kuwebhusayithi yethu, futhi ngosekelo lwe-Google Adwords kanye necebo le-SEM, sizokufeza lokhu ngesikhathi esincane.
Kufanele siqonde ukuthi ukutshalwa kwezimali kwezimali kuyadingeka, kodwa uma sikhuluma ngokutshalwa kwezimali kwesikhathi, sizokonga inani elikhulu.
Ukwenza kube ngokwakho okungcono ekuhlukaniseni
Isu elihle kumele ligxile engxenyeni yemakethe ukuze zuza imiphumela ephumelela kakhulu. Izithameli zomkhiqizo wethu zenziwe ngabantu bobudala obuhlukene, ubulili, indawo kanye nezinto esizithandayo. Singasetha umkhankaso emahoreni nezinsuku lapho izikhangiso zomkhiqizo wethu zizovela khona ukuze sithwebule ingxenye ethile.
Ukuqapha okulula
Izinga lesu esilisebenzisayo emkhankasweni wethu lincike kakhulu kumthamo wokulinganisa esinikeza wona. Ukwazi ukuhlola inqubo kusenesikhathi kuzosivumela ukuthi senze izinqumo mayelana nenqubekela phambili futhi sinqume ukuthi imiphumela ilindeleke yini uma kudingeka izinguquko.
Imikhankaso ye-SEM isinikeza ulwazi oluningi esingalunikeza hlaziya kabanzi nge-Google Analytics, ilungele ukulinganisa izinga lentshisekelo yabasebenzisi abavakashela iwebhusayithi yethu.
Ingumphelelisi ofanele we-SEO
Kunzima ukuzihlukanisa ne Amasu we-SEO o Search injiniNgakho-ke, inhlanganisela yawo womabili amafomula ingafinyelela imiphumela engcono. Uma sikhiqiza okuqukethwe okuyikhwalithi, ngesu lokukhangisa le-SEM; imiphumela ingathuthukiswa kakhulu.
Ukutholwa kwekhasimende
Ukutshala imali esu lokumaketha kusiqinisekisa ukufinyelela ekufinyeleleni okukhulu, futhi njengenkampani, Kuwumgomo wethu ukuheha amakhasimende amaningi. Ngomkhankaso oyimpumelelo singakwazi ukuguqula leyo thrafikhi ibe amakhasimende, sivimbele ekubeni nje ukuvakasha ngaphandle kokuthenga noma ukuqasha.