Igama Inkantolo YamaNgisi Inomsuka wayo eminyakeni engaphezu kwengu-100 edlule futhi ivela esitolo esincane sabathungi esasungulwa ngekhulu le-1890, impela ngonyaka we-1935 eMadrid. Ngo-45, eminyakeni engama-XNUMX ngemuva kokuvulwa kwayo, yathengwa nguRamón Areces Rodríguez, ngaleyo ndlela yaqala umlando wayo webhizinisi.
Ngemuva kwalokho iminyaka eminingana yokuziphendukela kwemvelo nokukhula kwesitolo lokho kwasuka ekubeni yisitolo esincane sabathungi saya esitolo somnyango ekuvuseleleni okungapheli nokukhula, okune-its Imikhiqizo yakhe yenkantolo yesiNgisi ukufika kwamashumi ayisithupha kwakuyisihluthulelo Inkantolo YamaNgisi, njengoba kwakunaleyo minyaka lapho iqala ukunwetshwa kuyo yonke indawo kazwelonke, konke lokhu kubonga ukuvulwa kwezikhungo emadolobheni abalulekile njengeBarcelona, iSeville, iBilbao namanye.
Maphakathi nawo-90, a ukukhula kanye nokuhlukaniswa kwesigaba seqembu, enza izinguquko esikhundleni sobumongameli beqembu ngenxa yokufa kukamongameli wokuqala kepha engamele ukuma ekukhuleni kwalo, kunalokho, efuna ukuqina nsuku zonke.
Ngaphakathi kwalokhu kuhlukahlukana, umnyango wesitolo uhlukanisa isigaba Inkantolo yamaNgisi, Banendawo eyodwa enkulu yokwenza amabhizinisi abo aphumelele kakhulu: Imfashini.
Le ndawo esemqoka ye Inkantolo YamaNgisi, ivumele inkampani ukuthi ikhiqize ngonyaka owedlule imali enkulu efinyelele ekuthengisweni kwezigidi ezingama-8.441,5 zama-euro, ezimele ama-59% wemali engenayo yenkampani.
Kusendaweni yezemfashini lapho, eminyakeni yamuva nje, ushintsho olukhulu kumasu wezohwebo olwethulwe ngu Inkantolo YamaNgisi. Ngo-Okthoba 2013, inkampani yethule lo mkhankaso Khombisa okusha okusha, lapho ememezela ukwehla okujwayelekile kwamanani wemfashini futhi egxila kwimikhiqizo yenkampani uqobo.
Ngalokhu kuhamba, inkampani izamile ukuvuselela ukuthengiswa kwemfashini, okuthinteke ukwehla kokusetshenziswa eSpain nangomthengi ofuna amanani angcono
Kuyini lokhu?
El Corte inglés yinhlendla Iphothifoliyo yemikhiqizo yakho okufunwa ngalo ukuqhudelana nabadlali abakhulu bezemfashini emhlabeni.
Lolu hlobo lwamaketanga amile luguqule indlela imfashini esetshenziswa ngayo, hhayi eSpain kuphela, kepha nasemhlabeni wonke.
Ukuze ubhekane nakho konke lokhu, izitolo zomnyango zisebenzisa ukusebenzisa izinhlobo ezahlukahlukene zemikhiqizo kuzo zonke izingxenye, ezikhethekile ngokunethezeka noma ngentengo.
ESpain, okuyizwe lapho ukwabiwa okukhulu kubuswa yimidondoshiya efana Inditex, i-Mango o UCortefiel; Inkantolo YamaNgisi Inekhono lokuncintisana ngemfashini nemikhiqizo yokunethezeka ekhetheke kakhulu, kepha ngendlela efanayo, inephothifoliyo enkulu yemikhiqizo yayo esondela kubathengi abaningi.
Unyaka nonyaka, iqembu lezitolo ezinkulu lenyusa futhi liqinise uhla lwayo lokunikezwa komkhiqizo ngokuqaliswa okusha, ngenkathi landisa indlela yalo esondele kakhulu ekusatshalalisweni okukhulu ezimakethe zomhlaba, okuyi Sfera.
Yini u-El Corte Inglés ayinikezayo?
Inkantolo YamaNgisi unephothifoliyo engaphezu kuka izinhlobo ezingamashumi amabili nanhlanu, ngalo efuna ukuheha umphakathi wesilisa, owesifazane nowezingane ngazo zonke izinhlobo zemikhiqizo engasuka ezicathulweni nakwizesekeli kuye emfashini wezindwangu. Le nkampani ifaka izinhlobo ezintsha zayo kuphothifoliyo yayo minyaka yonke, ukusho iminyaka emibili nje kuphela:
- Ngo-2012 wakhetha imfashini engajwayelekile neyengane ngeSouthern Cotton neFree Style.
- Ngo-2013 wethula umugqa weJo & Mr Joe, lo mugqa ukhethekile ezikhwameni zamadoda, ngakho-ke kuxhashazwa futhi kusizakale ukuthuthukiswa kokusetshenziswa kwemfashini ngumphakathi wesilisa.
Uma sigxila endaweni yemfashini yabesifazane, inkampani Inkantolo yamaNgisi isebenza ngemigqa efana ne-
- I-Zendra, Ukugqoka okulula
- Ukuhlanganiswa
- Ukotini waseNingizimu
- Amitié, Unyaka
- I-Tintoretto
- EzikaLloyd
- Ifomula Encane
- Okwakudala kwesitudiyo
- Ugu oluhlaza
- Essentials
- Ukugcizelelwa
Phakathi kwemikhiqizo yezimfashini zabesifazane, uGloria Ortiz no-Elogy bagqamile, owokugcina wethulwa ngokubambisana nomqambi uJuanjo Oliva.
Okwabesilisa, Inkantolo YamaNgisi inemigqa efana
- U-Emidio Tucci
- Dustin
- Ukuhlonishwa
Okwendawo yemfashini yezingane, Inkantolo YamaNgisi isebenza ne-
- AmaTizz
- Amahlumela
- I-Bass10
- Amaswidi
- Freestyle
- Misa
- Ijusi Likakotini.
Ngendlela efanayo evela ngayo imikhiqizo emisha, nayo iyanyamalala. Elinye lamacala lapho umugqa ukhanselwe khona kube ngeleGals & Guys, okuyinto Inkantolo YamaNgisi yethulwa ngo-2011 ngokugcwele boom eSpain umcimbi we-Abercrombie & Fitch futhi wakhanselwa ekupheleni kuka-2012. Ezitolo zezicathulo, imigqa efana neRenoir inyamalale.
Yonke le mikhiqizo isatshalaliswa ezitolo zeminyango yeqembu nangezitolo ezithile zemfashini.
Eminyakeni edlule, olayini abanjengoSíntesis babenezitolo ezithile kuphela, kepha manje iqembu selisebenzise inethiwekhi yezitolo egxile kwimfashini esezingeni eliphezulu, egcwaliswa abanye abakhethekile ezigabeni ezithile, njengezimpahla zangaphansi.
Sfera
Sfera Kwenzeka ngenhloso yokubhekana nabathengisi abakhulu bezemfashini, kepha kwakudingeka ukuthi iguqule ukunikezwa kwayo necebo layo lokuthola inzuzo.
Izibalo ezinhle zezomnotho ezinikezwe yilo mkhiqizo El Corte inglés kuqondane nokubheja kokufanayo okukhula nakho Sfera ngaphandle kwemakethe yaseSpain.
Le nkampani isungule futhi yathuthukisa uhlelo efuna ngalo ukwethula isigaba sesibili sentuthuko yamazwe ngamazwe esigxile eLatin America, Middle East nase-Asia. Sfera Iphinde yakwazi ukufinyelela ezimakethe ezifana neSwitzerland.
Ngayo manje ifuna ukuthuthukisa isu layo lokuthuthuka ngaphandle kweSpain, ukuze ikwazi ukuncintisana nomhlaba wonke nezinye izimbangi ezifana Amamaki & Spencer.
Izindaba
Leli qembu lezitolo ezinkulu lifuna indlela yokunikeza i-push entsha kumikhiqizo yalo, ngalokhu lilungiselela ukuqala kabusha UGloria Ortiz, ezongena ngezindwangu ziba uphawu lwe- ukubukeka okuphelele. Ngasikhathi sinye inkampani ibizokwenza ukuhlelwa kabusha kwemikhiqizo ezitshalweni zayo zezimfashini zabesifazane.
Ngalokhu kuqalwa kabusha, umkhiqizo uzokwenza ukweqa ngaphezu kwezicathulo nezinsiza. Ngokungena kwendwangu ye- Gloria I-Ortiz Umuntu angacabanga ngokuhlanganiswa kweminye imikhiqizo yabesifazane kusuka Inkantolo YamaNgisi, njenge Sendra o Futhi kwaba.
Owesifazane umphakathi ohambisa ukuthengiswa kwemfashini kwe- Inkantolo YamaNgisi. Imininingwane ye-Business Association of Textile and Accessories Trade (I-Acotex) khombisa lokho, umphakathi wabesifazane ngo-2015 wakhiqiza u-37,2% wokuthengiswa kwemfashini ngokuphelele eSpain, izethameli zabesilisa zazimele ama-32,1% webhizinisi eliphelele nomfana, u-13,2%.
Ngonyaka wezimali ovaliwe ngoFebhuwari 2015, Inkantolo YamaNgisi ibinenzuzo yama-euro ayizigidi ezingama-4.305 ngenxa yemfashini, izesekeli, ubuhle nobucwebe.
Lelo nani limele ama-51,5% ebhizinisi eliphelele leqembu. Phakathi nezinyanga eziyishumi nambili ngaphambi kwalesi silinganiso, ukuthengiswa kwemfashini, izesekeli, ubuhle nobucwebe kusuka Inkantolo YamaNgisi bakhuphuke ngo-11,6%.
Okuhambisana nokuzibophezela kwimikhiqizo yakho, El Corte inglés Iphinde ihlele kabusha imikhiqizo yangaphandle ekhona ezitshalweni zayo zezimfashini zabesifazane. Lezinhlangano ziphendula ukuzibophezela kweqembu ekuhlanganiseni amafemu amasha nasekuhambeni kwamanye.
Eminyakeni yamuva, Inkantolo YamaNgisi yenze inqwaba yeminyakazo isu layo emkhakheni wezemfashini, inkampani izamile ukuqhudelana ngokumelene nokubheja kwamaketanga amakhulu, okokuqala, ekwethulweni kwe Sfera futhi kamuva nokusayinwa kwezikhulu ezivela ezinkampanini ezifana ne-Inditex, ezaziphethe ukwethula imikhankaso efana ne Khombisa okusha okusha, lapho iqembu lesitolo lomnyango lehlisa ngalo amanani alo kwezemfashini.
Yini enye esingayazi ngemikhiqizo yenkantolo yesiNgisi
Leli qembu elibalulekile ligxile eminyakeni yamuva ekwandiseni iphothifoliyo yalo yemikhiqizo yezemfashini, ukubheja kokudla ngobuningi nokunethezeka. Ngokufanayo, inkampani isungule izikhungo ezikhethekile zabesilisa nabesifazane ezinikezela ngemikhiqizo ephezulu.
I-Las Imikhiqizo engumnikazi weNkantolo YesiNgisi Ziwukubonakaliswa kwecebo lalezi zitolo lokunikeza izingubo zemfashini zawo wonke umndeni ngamanani aphansi kunalezo zemikhiqizo emikhulu nedumile.
Inkantolo YamaNgisi Isivele inephothifoliyo ethakazelisa kakhulu yemikhiqizo yayo futhi imele imodeli yebhizinisi ephumelela kakhulu futhi ekhulayo efuna ukuzedlula yona kanye nalabo esincintisana nabo ngokusebenzisa imikhankaso eshayayo nephumelelayo ekhombisa ulwazi olugcwele lomphakathi obakhomba kuwo. izidingo kanye nezimfuno zemikhakha enginikeza yona, noma ngabe zisezingeni eliphikisayo lemakethe.