Mhlawumbe uma unebhizinisi ledijithali uzizwa unesidingo sokwenza eminye yemikhankaso ye-SEM enikwe amandla kulo mkhakha. Kepha okokuqala kufanele wazi ukuthi igama elithi SEM lisho isichazamazwi se-Search Engine Marketing nokuthi kulapho sikhuluma ngemikhankaso yezikhangiso zenjini yokusesha ekhokhelwayo. Kuyisu elijwayelekile kumabhizinisi aku-inthanethi futhi lapho ungathola khona inzuzo yezomnotho.
Ngoba imikhankaso ye-SEM ekugcineni kosuku izosisiza nokwandisa ukubonakala futhi, ukukhulisa ukufinyeleleka kwamawebhusayithi namakhasi ngenxa yezenzo ezenzeka ezinjinini zokusesha. Le nto, ngakolunye uhlangothi, iyingxenye yezinhloso zakho lapho wenza umsebenzi wobungcweti walezi zici. Akumangalisi ukuthi kufanele ukhumbule kusukela manje ukuthi ngalezi zikhangiso ezixhasiwe kulezo zinjini zokusesha (i-Google AdWords, Izikhangiso ze-Bing noma i-Yahoo! Search Marketing) uzobe usesimweni esingcono sokushayela ithrafikhi esezingeni eliphakeme kwiwebhusayithi yakho.
Ngakolunye uhlangothi, ungakhohlwa ukuthi uzokwenza imikhankaso ye-SEM ye-eCommerce ingakulethela izinzuzo eziningi kusukela manje. Isibonelo, ukuthi ingancintisana ezimeni ezingcono uma iqhathaniswa nezinkampani ezincintisanayo. Njengoba uzokhiqiza endaweni emfushane kakhulu yesikhathi a ukubuya okungcono ekutshalweni kwemali. Ngemikhankaso ehlukene ye-SEM ye-eCommerce esizokudalula ngezansi ukuze ukwazi ukuyisebenzisa ngaphandle kwezinkinga ezeqile ezinyangeni ezizayo.
Imikhankaso ye-SEM: ukuthola ithrafikhi eningi evela ku-Google
Vele, iGoogle ingenye yezinjini zokusesha ezinamandla kakhulu emkhakheni okwamanje futhi ngenxa yalokho kufanele uyisebenzise ku inzuzo yebhizinisi. Kule ndlela enengqondo, ungakhetha umkhankaso omuhle ohlangabezana nezidingo zakho zangempela emsebenzini wakho wobungcweti. Kusuka lapho usesimweni sokuhlangabezana nalezi zinhloso ezilandelayo.
- Amathuba wokuthengisa: ngezenzo ezenzeka kule misebenzi kusukela ekuguqulweni kwemidiya yokukhangisa.
- Ithrafikhi yewebhusayithi: Ngenye yezinhloso okufanele uzibekele zona kusuka kulo mzuzu ngokusebenzisa into elula ngokubukeka njengokuthola abasebenzisi abafanele ukuthi bavakashele iwebhusayithi yakho.
Ngakolunye uhlangothi, uzoba nezinsizakusebenza ezidingekayo ukuze umkhiqizo wakho wezentengo ube nenani kanye nemikhiqizo noma ama-athikili owathengisayo. Ngemuva kwalokho, isu elikhetheke kakhulu elihlose ukuvumela abasebenzisi ukuthi bathole imikhiqizo noma izinsiza zakho ngendlela ekholisayo kunakuqala.
Lungiselela ukwethulwa kwakho
Lezi zinhlelo zokumaketha, ngakolunye uhlangothi, zizokuvumela ukuthi ube sesimweni esihle kakhulu sokulungiselela umkhankaso. online ayidingi isikhathi esiningi futhi, ngaphezu kwalokho, ivumela ukwenza ushintsho kumzuzu, ngokwezidingo zenkampani yokukhangisa. Ngezinzuzo ezibambekayo njengalezo esizokuklelisela zona njengamanje:
- Ikhiqiza ivolumu enhle yezivakashi kusukela ekuqaleni futhi okubaluleke kakhulu, ithrafikhi ehlukanisiwe.
- Ungavakashelwa ngokwengeziwe nokuthi yini kulawa macala ingaba nenzuzo enkulu, yekhwalithi ephezulu.
- Umphumela wokugcina ngukuthi ukuthengiswa kwemikhiqizo yakho, izinsizakalo noma izinto kuzokhula kusuka kulowo mzuzu futhi ngaphandle komzamo omkhulu kakhulu ohlangothini lwakho.
Vele, ungafinyelela nombuzo wayo yonke imingcele. Ukuze ngale ndlela, ukwazi ukwengeza zonke izenzo futhi uzilawule kangcono.
Sebenzisa amaqembu amaningi esikhangiso
Ngenye yezinhlelo ezingavamisile ukwehluleka ukufeza izinhloso zakho esitolo sakho se-inthanethi noma ebhizinisini. Lokhu kungenxa yokuthi lapho sakha amaqembu ezikhangiso amaningi, imikhankaso yethu izosebenza kangcono, ngoba izosebenza ihlukaniswe kangcono. Ngalo mqondo, kubaluleke kakhulu ukuthi ubasungule futhi ubachaze ngamaqembu ngoba kuzoba khona asebenza kangcono kunamanye futhi yilawo okufanele wenze inzuzo kusukela manje kuqhubeke.
Enye yamaqhinga ongayisebenzisa ukuya kulabo abakhanga inani eliphakeme kakhulu lokuchofoza. Ngamaphaneli wokulawula angalawulwa kalula kunakuqala. Ngenkathi ngakolunye uhlangothi, kuhlala kuzuzisa kakhulu ukuthi ungathembela kolayini abambalwa ukufaka isihloko, umbhalo kanye nesixhumanisi (i-URL) sesikhangiso. Yisixazululo esingakusiza ukuthi uthuthukise izinhloso ozibekele i-e-commerce yakho.
Imikhankaso yokumaketha kabusha
Kuyisu elikhetheke kakhulu elinganikeza izithelo zokuqala emabhizinisini e-inthanethi angenayo noma okungenani ezingathuthukisiwe njengoba ubulindele kuzo. Hhayi ize, uma lolu hlobo lomkhankaso lubonakala ngokuthize, kungenxa yokuthi bayakuvumela ukuthi ubonise izikhangiso kubasebenzisi abake baba kuwebhusayithi yakho ngokujwayelekile noma esigabeni esithile. Kepha ngomehluko okufanele uwucabangele kusuka manje futhi lokho ukuthi lezi zenzo azenziwanga ngendlela ebesifuna ngayo.
Ngandlela thile, kuyithuba lesibili abakunikeza lona lokukhuthaza lolu hlobo lwesenzo esikhonkolo. Luhlelo olufanele kakhulu zonke izinhlobo zabakhangisi abafuna ukukhulisa ukuthengisa kwabo futhi ababhekise kumakhasimende angaba khona kakhulu asebenzisa imishini ethile yobuchwepheshe ukwenza imisebenzi yabo. Izinhlobo ezimbili zomkhankaso zingahlukaniswa:
Khombisa ukumaketha kabusha.
Sesha ukumaketha kabusha
Imikhankaso yokuthenga
Kulokhu, zihloselwe izinkampani ezinesitolo esiku-inthanethi noma ibhizinisi futhi ezifuna ukwenza umkhankaso wokuthenga ukuze zivele ezinjinini ezisesha kakhulu emkhakheni. Ngalokhu, akudingeki ngaphansi kwanoma yiziphi izimo ukuthi ufake uhlu lwamagama asemqoka emkhankasweni ohleliwe, njengoba kunjalo ngamanye amasu anezici ezifanayo ezindleleni zabo.
Kunoma yiziphi izimo, lesi sigaba semikhankaso yezohwebo sihlukaniswa ngaphezu kwakho konke ngoba sisetshenziselwa ukwandisa ukuthengisa esitolo noma esitolo esiku-inthanethi. Kanye nokuheha abasebenzisi abasha abangaba amakhasimende angaba khona kusukela ngaleso sikhathi. Ekugcineni, yithuba lebhizinisi elivulekele labo ababhekele le migqa yebhizinisi.
Ngenkathi inhlosongqangi yemikhankaso yevidiyo ukukhulisa ukuthandwa kwabasebenzisi kwemikhiqizo noma izinsizakalo zethu, futhi ukuze sithuthukise ngokuqhubekayo ulwazi olukhulu lomkhiqizo wezentengiso kanye nophawu lwawo oluhambisanayo. Yilapho kunconywa kakhulu ukudala izinhlobo ezahlukahlukene zale mikhiqizo ye-audiovisual ukwenza lula ukuxhumana namakhasimende nabasebenzisi. Ekupheleni kosuku enye yezinjongo ezifanele kakhulu kwezentengiselwano ngogesi, njengoba kukhonjisiwe eminyakeni yamuva ngezibalo ezethulwe yilo mkhakha njengamanje. Ngoba ungathuthukisa ukusebenza kwebhizinisi lakho eliku-inthanethi kusuka ezinhlotsheni ezahlukahlukene zezindlela zokumaketha kwedijithali.
Noma ngendlela efingqiwe, kuzodingeka ngokuphelele ukuthi kusukela kulezi zikhathi ungachaza ngaphambili izinhloso zomkhankaso wakho. Hhayi ngeze, kuya ngabo, impumelelo noma cha imiphumela yalezi zenzo izoncika. Ngokwehluka okufanele ukubheke kusuka manje kuqhubeke, njengoba kunengqondo ukukuqonda.
Imali engenayo ikhula eSpain ngama-250%
Ukuhweba nge-elekthronikhi eSpain sekuyisikhathi esifushane njengomunye wemikhakha echuma kakhulu yendwangu yebhizinisi ngenxa yokukhula kwayo okunganqandeki enanini lokuthengisa. Ngalo mqondo, iKhomishini Kazwelonke Yezimakethe Nezokuncintisana (i-CNMC) ibala ukuthi inzuzo ye-ecommerce ezweni lethu isuke kwizigidi ezingama-2.823 zama-euro yaya ezigidini eziyi-10.116. Okusho ukuthi empeleni kusho ukukhula kokungekho okunye futhi akukho okuncane kunokuthile okungaphezu kwama-250% eminyakeni emihlanu yonke.
Kepha okubaluleke kakhulu ngalesi sikhathi, hhayi kuphela ukuthi iyakhula maqondana nenzuzo yayo, kepha ngokuphambene nalokho, abathengi be-inthanethi nabo bayakhula ezweni lethu. Ngonyaka wezimali odlule, le pharamitha yathola isibalo esiseduze kakhulu kwabaseSpain abayizigidi eziyi-19. Ngokukhombisa ukuthi bathenga imikhiqizo yabo ku-inthanethi, okusho ukuthi kusengaphambili okunye okungu-18% ngaphezu kwezibalo zonyaka odlule. Kepha imininingwane efanele kakhulu eqinisekisa ukukhuphuka kwezentengiselwano ye-elektroniki ngalesi sikhathi ukuthi ukuthengwa okujwayelekile ezwenikazi elidala kweqiwe, kusuka ku-12% kuya ku-11%.
Umbiko oshiwo ngenhla ukhombisa ukuthi ukukhula kokuthengiswa kwe-inthanethi ezweni lethu kuvamile cishe kuzo zonke izigaba. Yize kukhona lapho kuthambekele khona kakhulu, njengakule mikhakha yebhizinisi elandelayo: imfashini (50%), ubuhle nokunakekelwa komuntu siqu (41%) nobuchwepheshe kanye ne-elekthronikhi (39), njengokubaluleke kakhulu okwamanje.