Izicelo eziyi-7 ze-ecommerce yakho

Uma ucabanga ukuqala isitolo esiku-inthanethi, noma mhlawumbe usuvele ucwilisiwe kule nqubo, kufanele wazi ukuthi okwamanje unezinhlelo ezahlukahlukene ezingaba wusizo olukhulu kwi-ecommerce yakho. Zisabalele ezindaweni ze- emakethe ukuze ukwazi ukuwasebenzisa, ngochungechunge lweminikelo olungaba mnandi kakhulu kumaphrojekthi wakho webhizinisi.

Ngokuya ngesipho, akungabazeki ukuthi ungakwenza elegir kubo ngephrojekthi yakho kuya ngokuthi yiziphi ezifanelana kangcono nezidingo zebhizinisi lakho nokuthi kungani ungakusho ngewebhusayithi emele abasebenzisi noma amaklayenti. Singabahlanganyeli abaningi ngokwengeziwe ekuvezeni esikudalayo lapho sibhekene nezohwebo lwe-elekthronikhi ngakho-ke lezi zisekeli ziyadingeka ukuze ukwazi ukuhlinzeka ngezinsizakalo ezinkulu kuwo wonke amaklayenti akho noma kubasebenzisi abasuka enqubeni yenoveli yangempela evela kuyo yonke imibono yokubuka.

Kufanele uqonde ukuthi kunomkhakha obanzi owenza izinhlelo zokusebenza zezitolo eziku-inthanethi ngakho-ke kuvuleka umhlaba omusha onamathuba. Lapho ungathola khona kulezi zikhathi uhla lwamathuba axazulula inkinga ebesingazi ukuthi anesisombululo. Noma ngokuphambene nalokho, yenza umsebenzi ngendlela eyenziwe ngcono ukuze ukwazi ukuthuthukisa umsebenzi wakho wobuchwepheshe ngaphandle kwemizamo eyeqile ohlangothini lwakho.

Izinhlelo zokusebenza zebhulogi

I-WordPress yi-CMS esabalele kakhulu (i-Content Manager System) emhlabeni. Luhlelo lokuphathwa kokuqukethwe kwamahhala olusetshenziswa ikakhulu ekwakheni amabhulogi namabhulogi. Kukhona i-wordpress yama-neophytes amaningi angadingi ulwazi lohlelo futhi afaka phakathi imiklamo esungulwe ngaphambilini Ngokunye ukushintsha kwamagama izinto ziyashintsha, ungazifaka ekusingatheni kwakho bese usebenzisa ithempulethi oyifunayo. Iwebhusayithi yakho noma ibhulogi izokwenziwa ngezifiso ngokuphelele. Yize i-wordpress ilungele amawebhusayithi namabhulogi, akuyona kangako i-ecommerce. Ama-plugins we-WordPress ecommerce angashoda lapho isidingo sesitolo sakho esiku-inthanethi sanda.

Kunoma ikuphi, lolu hlelo lokusebenza lungakunika ukubonakala okukhulu kulayini wakho webhizinisi kusukela manje kuqhubeke. Phakathi kwezinye izizathu ngoba inikeza ukwesekwa ukwazisa ngesitolo noma ukuhweba kwedijithali phakathi kwamakhasimende noma abasebenzisi abangahle babe khona. Ngokuqukethwe kwekhwalithi ephezulu okuzosiza impela ukufeza izinhloso ngokweneliseka okugcwele kwezinhlangothi zombili ezakha le nqubo.

I-Hunt

Kungaba uhlelo ongalwazi kahle, kepha kusukela manje lungakunika ukudlala okuningi ebhizinisini ledijithali elinalo. Ikakhulukazi ngoba ingakwazi ukwengeza i-ecommerce yakho ngesithombe. Kulula kanjalo futhi akudingeki ukhathazeke ngokunye okuyinkimbinkimbi futhi kunzima ngisho nokufeza amasu. Kulokhu abasebenzisi bazolayisha isithombe somkhiqizo abawufunayo. Kuze kube seqophelweni lokuthi kube yibo ekugcineni abagcina besiza abanye abasebenzisi ukuthola umkhiqizo noma into abayicelile.

Ngakho-ke, uhlelo lwayo lususelwa entweni ekulula ukuyiqonda njengokufaka izithombe ezahlukahlukene ezithinta umphakathi. Imiphumela yakhona ngeke kudingeke ilinde isikhathi eside ngoba okunye okubaluleke kakhulu ukuthi uyakwazi ukuzibekisa kuleli khasi. Ukuze unikeze ukubonakala okwengeziwe kubhizinisi lakho eliku-inthanethi futhi ngenxa yalokho, finyelela kunani elikhulu lamakhasimende noma abasebenzisi. Njengoba uzobona kusukela manje kuqhubeke, kusekelwe kucebo elidala njengokuxhaphaza izinsizakusebenza ezinikezwa yizinto ezilalelwayo nokubukwa nangaphezulu kokunye ukucatshangelwa kobuchwepheshe.

-Google Analytics

Vele, lapho ukhuluma ngezinhlelo zokusebenza, impela lokhu kungenye okungafanele ilahleke nganoma yisiphi isikhathi esitolo sakho se-inthanethi. Kuluhlelo lokusebenza lwamahhala olugcinwa iGoogle nokuthi ngaphezu kwakho konke luletha nezinsizakalo nezinzuzo ezahlukahlukene ezingakhiphi izindleko. Izibalo zixhuma kahle kakhulu ne-ecommerce, ngoba kuyo uzothola amagrafu wokuhlonza ukuguqulwa kanye nezibalo zesiteshi. Lezi zici ezimbili zikuvumela ukuthi wazi ukuthi umsebenzisi uziphatha kanjani ekhasini lakho nokuthi inqubo yokuguqula isebenza kahle kuphi.

Ukuba wusizo kwayo ku-ecommerce kungaphezu kokusobala futhi kuzodingeka ukuthi uyisebenzise ngendlela efanele futhi ngaphezu kwakho konke okunengqondo. Kungakusiza ukuthi uzibeke kuwebhusayithi yakho ukuze umugqa wakho webhizinisi ugqame ngaphezu kwakho konke okunye. Yize kulokhu kuzodingeka ngokuphelele ukuthi ubeke okuqukethwe kwekhwalithi ephezulu futhi uma kungenzeka ukuthi kuhambisane neminye imidiya ebonakalayo, njengezithombe, amavidiyo noma ihluzo. Ukuze umphumela ekugcineni ulindele wena kulezi zikhathi eziqondile.

Izikhangiso ze-Google

Ngaphakathi kwesu langaphambilini, lokhu kungenye yezinhlelo zokusebenza ezingakufanele ukukufaka ohlwini lwakho olubalulekile. Kulokhu, wuhlelo lokusebenza olukucela ukuthi ukhokhele ngokuchofoza ngakunye okwenziwe ngumsebenzisi, uze ukhokhe isabelomali osikhokhile ekuqaleni. Kodwa-ke, i-AdWords inethuluzi elikuvumela ukuthi wazi ukuthi yimuphi umkhiqizo ofunwa kakhulu namagama asemqoka ukuze ube nombono maqondana ne-ecommerce yakho.

Kuyasiza kakhulu emakhasini ewebhu wesitolo sakho noma ebhizinisini eliku-inthanethi futhi kungakusiza nokuthi uthuthukise ukuma kwakho. Akumangalisi ukuthi uhlelo lokusebenza olusetshenziselwa ukunikeza ukukhangisa okuxhasiwe kwabangabakhangisi. Ngakho-ke, ungaba nezinzuzo zezimali kusukela ngesikhathi sokuqaliswa kwayo futhi lokho kusetshenziswa ngabasebenzisi abaningi abazinikele kulo msebenzi wobungcweti.

Kit ezinkundleni zokuxhumana

Ngalesi sikhathi, uhlelo lokusebenza olususelwa kumanethiwekhi omphakathi alunakungekho futhi lokhu mhlawumbe kungenye yezinto ezingaziwa kunazo zonke. Kepha ilusizo kakhulu kuzintshisekelo zesitolo noma ibhizinisi eliku-inthanethi ngenxa yokuphakanyiswa okungenziwa kuzo. Isizathu salokhu kukhetha okukhethekile kungenxa yokuthi kungukusekelwa okuphumelela kakhulu ukuphatha izikhangiso ozenzayo ku-Facebook naku-Instagram ngendlela elula. Ukufika ezingeni lokuthi ungabenza bazuze kangcono kakhulu kunamanje.

Omunye wemiphumela ephambili eyenzayo ukuthi ekugcineni kuzokugcina wazi ngomkhankaso wakho wokukhangisa ngakho-ke abaphathi bawo bazosebenza kakhulu kunakuqala. Ungahlola izikhangiso ezikhiqiza ukusebenza okungcono futhi okuphambene nalokho okungasebenzi kumugqa wakho webhizinisi. Ngokwethenjelwa kwedatha okufanele ibhekwe ekuphathweni kwewebhusayithi yesitolo sakho esiku-inthanethi. Ikakhulukazi uma uncike kakhulu kwimidiya yokukhangisa yalezi zici futhi lokho kungukuthi, empeleni, injongo yalolu hlelo lokusebenza kumanethiwekhi omphakathi.

Ngenkathi ngakolunye uhlangothi, kufanele futhi ukwazise kusukela manje ukuthi ungasebenzisa ngokunenzuzo imisebenzi yayo ukuxhumana nabathengi abangaba nentshisekelo yokuthenga imikhiqizo yakho. Ngokuxazululwa okungenye yezinto eziphumelela kakhulu ongazithola ngalesi sikhathi emkhakheni. Hhayi ngeze, ungakhohlwa ukuthi sekubalulekile ukukhuthaza isitolo esiku-inthanethi njengalesi onaso wena. Ngaphezu kokunye okwaziwa kangcono ngabasebenzisi futhi okukhiqiza izinzuzo ezimbalwa kunalokhu.

I-Hootsuite ehlotshaniswa nama-akhawunti wezokuxhumana

Leli elinye ithuluzi eliwusizo kakhulu elixhunyaniswe nabaphathi bomphakathi futhi umsebenzi walo ngokuyinhloko ukuhlanganisa ama-akhawunti akho e-Facebook, Twitter, Linkedin, njll. Ukuze ngale ndlela, ukwazi ukuphatha ngokusebenza okukhethekile ekuphathweni kwamaphrofayili akho ochwepheshe ukuze uthuthukise ukuma kwezohwebo zakho zobuchwepheshe. Njengenani lezinkampani ezenzayo eminyakeni yamuva ngoba kunezinzuzo eziningi ezingakunikeza ngalezi zikhathi eziqondile.

Kuyinto isicelo esingaziwa kahle ngabasebenzisi, kepha ngokubuyisela sinikeza imisebenzi eminingi ongazuza kuyo. Ukuze umsebenzi wakho wobungcweti ubonakale ngokusobala kubasebenzisi abasha abanethuba lokuhlangana nawe. Ikakhulu ngezikhathi zokuqala lapho ibhizinisi lakho elincane noma eliphakathi lithuthuka ku-inthanethi. Lapho kunconywa kakhulu ukuthi ungalihlanganisa leli thuluzi nabanye abangalixhasa emisebenzini yalo.

Kunoma ikuphi, ungakhohlwa ukuthi i-SEO ingesinye sezici ezibaluleke kakhulu kuwebhusayithi yakho ukuba nethrafikhi. Futhi lokhu kuyithuluzi elinamandla lobuchwepheshe ukukwenza, kepha lapho kuzofanele ubeke okuthile engxenyeni yakho ukukhuthaza isitolo esiku-inthanethi ngendlela efanele nangaphezulu kwayo yonke indlela enengqondo. Njengoba kusekupheleni kosuku ukuthi kuyini ngohlelo lokusebenza okungafanele lilahleke.


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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.