Okwamanje, kusobala ukuthi ukuxhumana nomphakathi kunikeza ama-eCommerces amathuba amaningi okuthengisa. Eqinisweni, eziningi zinike amandla izitolo kuzo (isibonelo esicacile yi-Facebook, ekuvumela ukuthi wakhe "isitolo esincane" ukuthengisa imikhiqizo yakho ngaphandle kwamakhasimende okumele ashiye inethiwekhi). Ngokuvamile, ukuxhumana nomphakathi kusiza ngokwemvelo ukuba nokuthengisa okuningi; kepha akubona bonke abakwenzayo ngokulinganayo. I-Facebook, i-Twitter, iTikTok, i-Instagram, i-Clubhouse ... kukhona abaningi futhi ngamunye ngecebo.
Okwaziwa kakhulu ngokungangabazeki ku-Facebook naku-Instagram, "amandla" amabili amakhulu wesitolo esiku-inthanethi. Kepha ukugadla abanye kufika, njengeTik Tok. Uyazi ukuthi yiliphi isu elingakubeka kusuka ku-0 kuye ku-100? Sikuchazela ngezansi.
Amanethiwekhi omphakathi, iziteshi zokwakha umphakathi
Dala isu lokuxhumana kwezenhlalo Akuseshwanga kwi-Intanethi, kukhishwa ibhukwana bese kukusebenzisa. Isitolo ngasinye esiku-inthanethi "sinamaqhinga" aso, lawo amasu asisebenzisayo (kanti abanye abakwenzi). Inhloso yecebo ukukhiqiza umphakathi wabantu. Udinga abasebenzisi abanentshisekelo yangempela, kungaba ngemikhiqizo oyithengisayo noma ngamasevisi owanikezayo. Uma kungenjalo, ngeke zihlanganyele, ngaphezu kokuthanda nokukhohlwa.
Isibonelo, cabanga ukuthi unesitolo samathoyizi. Futhi ubuza bonke abangane bakho be-Facebook ukuthi bathande ikhasi lakho. Kepha phakathi kwabo bonke, kunabantu abangenazo izingane, noma abangawathandi amathoyizi. Mhlawumbe, ngokuzinikela, bazokwenza, kepha abalindeli ukuthi bazokwabelana noma bakhuthazwe ukuthenga, ngoba akuyona into ebathandayo.
Izinkundla zokuxhumana kufanele zithathwe njengeqembu. Kufanele bafake abantu abajabule ngempela futhi abathanda ukuthi ubathumele imininingwane njalo, abafuna ukuxhumana nabanye abantu abanokuthanda okufanayo futhi ababambe iqhaza kumyalezo owusakazayo.
Kepha, ukufeza lokhu esikhuluma ngakho, kubalulekile ukuthi uzibuze izingqinamba ezithile ezinjengezi:
- Hlobo luni lokuqukethwe umphakathi wami ongaba nentshisekelo kukho?
- Yini ongathanda ukuyifunda?
- Hlobo luni lokuqukethwe ozijabulisa ngalo?
Lowo mkhuba lapho ulwazi kanye nokushicilelwa kwabanye kwabiwa khona kulungile, kepha kufanele sibhekane namaqiniso: esikuthandayo ukuthi bakhuluma ngathi, ukuthi babelana ngezincwadi zethu, izixhumanisi nemikhiqizo. Ngoba okwenzayo kwakha umphakathi othembekile ofuna udaba oluthile lapho siyisikhungo sokunakwa khona.
Kuma-eCommerces, i-Instagram iyigugu emqhele
Eminyakeni eyedlule, inethiwekhi yokuxhumana nabantu lapho kwakufanele ube khona njengesitolo esiku-inthanethi kwakuyi-Facebook ne-Twitter. Womabili la manethiwekhi omphakathi ayekhula njengogwebu, kuze kube yilapho i-Facebook ihamba phambili ku-Twitter futhi iyintandokazi ye-eCommerce.
Ukwanda kwabalandeli bekuyinto ebikhathaza izinkampani ngoba, lapho bekukhona abantu abaningi, amathuba okukunikeza amathuba okukufunda, uqaphele inkampani yakho bese unquma ukuthenga kuwe.
Ngokuhamba kwesikhathi, i-Facebook ibilahlekelwa umusi, futhi ikwenze kungekudala, kepha kungenxa yokuthi umphakathi ushintshe amanethiwekhi. "Imfashini" yayingasekho kuFacebook, kepha kwakungu-Instagram, futhi kwakukhona wonke ama-eCommerces ukuzama ukuba ngowokuqala, ohambisana kakhulu nomkhakha noma uhlobo lwebhizinisi. Inhloso yayo? Umphakathi.
Manje, izinkampani ziku-Instagram futhi ziyazi ukuthi okuthunyelwe kufanele kube njalo, kukhulu futhi kube namandla: izindaba zansuku zonke, ngqo, amavidiyo e-IGTV, amavidiyo amafushane ama-Reels, "okujwayelekile" okushicilelwe… Kodwa-ke, ungena enkingeni futhi lokho ukuthi awukwazi ukubeka izixhumanisi kokushicilelwe, ngaphezu kwezixhumanisi zephrofayili noma ukuswayipha kwezindaba , ngalokho ukuletha lelo klayenti kuwebhusayithi yakho kunzima kakhulu futhi lokho kubangela ukubonakala.
Y kwabe sekufika TikTok
I-TikTok ibe inguquko kwezokuxhumana nabantu. Kusekusha kakhulu ukuthi sikalwe uma ngabe kuzoba nekusasa elide ngesikhathi, futhi iqiniso ukuthi liluhlaza okotshani kangangokuthi namanje asazi ukuthi ububanzi balo bungafika kude kangakanani. Kepha esikwaziyo ukuthi kunabathonya abaningi abaphumelela eTik Tok ngamahlaya, ngemidanso ...
Imikhiqizo uqobo izibeke kule nethiwekhi yokuxhumana nabantu, ikakhulukazi uma izilaleli zakho ezibhekiswe kuzo kungabantu abasha. Manje, kukhona amaCommerces on TikTok? Ngabe imikhiqizo inendawo kule nethiwekhi eqale njengomculo futhi manje isinezinto zezinhlobo ezihluke kakhulu?
Ukuhlaziya izitolo eziku-inthanethi ezikhona kuTikTok, sithola, isibonelo, umkhiqizo ezihlukahlukene.com, i-sexhop eku-inthanethi ehamba phambili emkhakheni, enezinyanga eziyisi-5 kuphela zokuphila kwinethiwekhi yezokuxhumana eqale njengeMusicaly, isivele inabalandeli abangaphezu kwezi-400 eziyizinkulungwane. Wenze kanjani? Lesi sitolo esivusa inkanuko esisebenzisa iziteshi zenhlalo ukushicilela okuqukethwe kwezemfundo ngemfundo yezocansi nge ithoni entsha, esondele futhi engokwemvelo ngaphandle kokuthengisa ngokweqile. Kuye isiteshi se-tiktok baqhubekile nomsebenzi wabo wokufundisa futhi babhekana nezinkinga zocansi ukuzivumelanisa ngokuphelele nezwi, ifomethi evunyelwe yile nethiwekhi ukuthola ukubukwa okungaphezu kwezigidi eziyi-18 kwamanye amavidiyo akhe.
Kunemikhiqizo embalwa edalayo quality quality quality and Tik on Tiktok futhi iDiversual iyisibonelo esicacile sokuzivumelanisa nemvelo nokusebenzisa amathuba we-boom njengoba iTiktok ibilokhu ikhona futhi iyaqhubeka nokuba khona.Kodwa lokhu akusho ukuthi uma une-eCommerce awukwazi ukuzama. Okubalulekile ukuthola leyo ndlela esiteshini sakho ukuze ikhange ngokwanele kulabo abadla lolu hlobo lokuqukethwe. Ngaphezu kwalokho, kufanele ukhumbule ukuthi kufanele ixhunywe ngemizuzwana emi-3 kuphela. Ngakho-ke amavidiyo asezingeni eliphakeme, athokozisayo athanda kakhulu inani elikhulu angavula iminyango yokuthi uvuke njengogwebu.
Yize izinzuzo zomkhiqizo wokusebenzisa inethiwekhi yezenhlalo zemfashini ziningi, njenge-Instagram, okuwukuphela kwesixhumanisi esimile esivumela ukuthi ubeke le nethiwekhi yokuxhumana nabantu yiphrofayili. Ngakho-ke, kubalulekile ukuthola indlela yokuphambukisa ithrafikhi uye esitolo. Futhi indlela enhle ukudala ikhasi lokufika elixhumeka kumakhasi ewebhu esifuna ukugqamisa, ukukhushulwa noma imikhankaso eqhubekayo ngisho nemikhiqizo yezinkanyezi.