Ukuhweba nge-elekthronikhi kungenye yezindawo lapho izinkampani zabela khona inani elikhulu lomzamo nezinsizakusebenza zezomnotho futhi izehlakalo zazo ezindlekweni zebhizinisi ezixhumene nezemidlalo zibaluleke kakhulu. Kunoma ikuphi, emkhakheni wezemidlalo, inqubekelaphambili yayo ilinganisiwe eminyakeni emibili edlule selokhu yafinyelela enanini eliphelele lama-euro ayizigidi ezingama-418, kwenzenjani a 6 % ngaphezulu kunekota edlule, ngokusho kwedatha yakamuva enikezwe yiNational Markets and Competition Commission (Cnmc).
Ngaphakathi kwalesi simo jikelele, kufanele kuqashelwe ukuthi abasebenzisi abathenga ku-inthanethi baya izikhathi eziyisi-5,8 ngenyanga ezindaweni zezemidlalo ze-ecommerce; iphesenti ngonyaka odlule lalingu-4,9 futhi lokho kukude nokuvakasha okujwayelekile kokuthenga, okuyizikhathi eziphindwe ngama-54,5 isilinganiso esiphakathi nenyanga. Endabeni yesigaba sezigaba eziningi, imvamisa iba izikhathi ezingama-35 ngenyanga kanti endabeni yemfashini, ibe ngu-15,5.
Lokhu kusiholela ekuhlaziyeni izingxenye lapho umhlaba wezemidlalo ungashintshelwa ezitolo zedijithali noma kumabhizinisi. Kunezinketho eziningi ezikhona futhi kunjalo imvelo ehlukahlukene, njengoba sizobona ngezansi. Ukuba ngomunye wemibhalo efanelekile yebhizinisi ehlanganiswe ne-ecommerce ngalo mzuzu oqondile.
Umkhakha Wezemidlalo: ezemidlalo
Lona ngumbukiso wokuqala umkhakha owethula ngaphakathi kwezwe ledijithali futhi ungomunye onamandla kakhulu ongatholwa okwamanje. Ngenxa yokuqhuma kwabantu abakhethe ukwenza okuthile okuhlobene nokuvivinya umzimba noma noma yiluphi uhlobo lwezemidlalo, kokubili ngawodwana noma ngamaqembu. Kuze kube seqophelweni lokuthi amanye ala mafemu ezentengiselwano aphezulu ezingeni eliphezulu maqondana nokukhokhiswa online eSpain, ngokusho kwamuva emkhakheni.
Ngenkathi ngakolunye uhlangothi, kubalulekile futhi ukuthi ngenxa yokuthuthuka kwe-eCommerce, abasubathi bavele bathole ukuthengwa kwazo zonke izinhlobo zezindatshana kuzwelonke nakwamanye amazwe ngokuxhumeka kwi-Intanethi. Ukuba nemizuzu embalwa izinto zakho ezidingekayo lapho uthenga izingubo zemidlalo.
Ngezigaba ezahlukahlukene kangaka ezitolo eziku-inthanethi, njengezicathulo, amasiketi, izikibha kanye no anhlobonhlobo izesekeli ukuzijwayeza ezemidlalo kusukela manje kuqhubeke. Ngamanani ancishisiwe ngokuqhathaniswa nezitolo ezibonakalayo noma ezijwayelekile. Ngokuhweba kwe-elekthronikhi okufinyelela ubukhulu obukhulu kakhulu.
Kuma-gyms aku-inthanethi
Asikwazi ukukhohlwa ukubaluleka kwalo msebenzi womzimba ekuthuthukiseni i-ecommerce. Yebo, ngalo mqondo, kufanele kugcizelelwe lokho izinzuzo Ukuqala ijimu eku-inthanethi yehlukile, njengalezo esizokunikeza zona ngalesi sikhathi:
- Amahora amade azoqinisekisa ukuthi inani lamakhasimende likhulu minyaka yonke.
- Amanani azoba phansi maqondana namazinga amajimu wendabuko, futhi ngokukhululeka okukhulu ukukhushulwa.
- Ukusetshenziswa okuhle ezikhungweni zayo futhi okuvumela abasebenzisi ukuthi babe naleso sikhathi esikhulu ekukhetheni ezemidlalo abazoyenza kusukela ngaleso sikhathi.
Ngenkathi ngakolunye uhlangothi, kunesinye isici okungenzeka ukuthi awukasizakali futhi esiqukethe ukubona ukuthi izethameli ezihlukaniswe kuleli zinga zizokwandisa ukuguqulwa, ngakho-ke, ukuthengisa. Ngamanye amagama, uzoba nokubonakala okukhulu ebhizinisini lakho kunangezindlela ezijwayelekile noma zendabuko futhi lokhu kuyinzuzo ecacile yokukhetha ibhizinisi elinezici.
Ukuthengiswa kwe-inthanethi kwempahla yezemidlalo
Umkhuba owandayo wezemidlalo udale isidingo esandayo sokubhekela izimpahla zemidlalo eziningi kunakuqala. Kusukela kokunye, akungabazeki ukuthi lokhu kungenye yemikhiqizo yebhizinisi evelayo kusukela manje kuqhubeke. Ngethuba lokukhula elibhekwa ngabahlaziyi bezimboni njengaphezulu kakhulu. Ngefayela le- ingqalasizinda encane ukuyiqala futhi lokho kungenziwa kube semthethweni kusuka ezindleleni zokuhweba kube lula kunezinye izingxenye zebhizinisi.
Ngenkathi ngakolunye uhlangothi, kufanele futhi kwaziwe ukuthi ukuthengiswa kwe-inthanethi kwempahla yezemidlalo kuhlinzeka ngamathuba amaningi ebhizinisi kosomabhizinisi abasha. Futhi phakathi kwalokhu okulandelayo kuvela ukuthi siveza ngezansi:
Zonke izinhlobo zezesekeli zokugcina nokulawulwa kwengxenye enhle yemisebenzi yezemidlalo. Kokubili maqondana nokuvivinya umzimba kuphela nokuphathwa kwayo okulungile.
Izesekeli ku-wardrobe futhi ezifinyelele emandleni akhethekile wangaphambilini eminyakeni yamuva ngokuya ngokuthandwa ngabasebenzisi. Futhi zisukela kumasiketi ajwayelekile endabuko ziye ezihlokweni lapho kugcinwa khona ezemidlalo kunoma yimuphi umdlalo.
Izinhlobonhlobo zezindatshana zemidlalo ezinokuxhumana okukhethekile nokuphathwa kwale misebenzi yomzimba futhi ezivele eminyakeni yamuva ngenxa yezidingo zabantu abenza uhlobo oluthile lwemidlalo.
Iseluleko ngokuthengwa online
Ukwanda kwe- ukufaneleka, ukugijima nemidlalo efanayo eseziyimfashini eminyakeni yamuva nje zixhunywe nentuthuko yezentengiselwano ye-elektroniki, zinobudlelwano obuhle phakathi kwazo. Kunabaningi abacwila kwiwebhu befuna amanani aphambili ezembatho zemidlalo, amateki, amabhande ezihlakala ngokuthatha ishayela noma izithasiselo zemidlalo. Izitolo zingathengisa yonke le mikhiqizo noma, njengakwezinye izikhathi, zinolwazi olulodwa kuzo futhi zeluleke novice kakhulu ngewebhusayithi yazo noma ngeforamu yemibuzo.
Ukwenza lolu hlobo lwamasu ezentengiselwano, kuliqiniso ukuthi kufanele kuhlangatshezwane nezidingo ezilandelanayo. Lapho kuzobaluleka khona kakhulu ukuthi ubeke okuthile ngentando yakho ukuze kungabuyeli emuva kulayini webhizinisi onqume ukuwenza kusukela manje kuqhubeke. Ngokwezinga lapho leli klasi labosomabhizinisi emkhakheni wezemidlalo ukuthi ukwazi ukubona ukuhweba nge-inthanethi njengethuba lebhizinisi lokukhulisa umsebenzi wakho wobungcweti. Ngeminikelo elandelayo esiyisho ngezansi:
Amanani ahamba phambili emakethe, anezaphulelo nezaphulelo ezibaluleke kakhulu uma kuqhathaniswa namanani woqobo akhishwa ezitolo ezivamile noma ezijwayelekile.
Ubulula nokusebenziseka kalula kokuthenga ekhaya noma kwenye indawo lapho umsebenzisi noma ikhasimende litholakala khona. Nganoma yisiphi isikhathi sosuku, noma ngezimpelasonto noma ebusuku.
Cishe zonke izindlela zokukhokha ezinikwe amandla ekuthengisweni kwe-Intanethi ziyasekelwa. Kusuka kumakhadi wendabuko noma amakhadi asebhange ukuya ezinhlelweni ezithuthuke kakhulu kwezobuchwepheshe, njengokukhokha ngogesi.
Ukuguquguquka kokuphatha inqubo yalokhu kuthengwa futhi okungenziwa kube ngokwakho ngokuya ngezidingo zabasebenzisi noma zamakhasimende uqobo. Ngazo zonke izinzuzo zalolu hlobo lokusebenza kwezebhizinisi.
Ijubane lokulahla le mikhiqizo, izinsizakalo noma izindatshana ezihlobene nomkhakha wezemidlalo. Ngoba empeleni, ngokuchofoza okukodwa nje unakho okufunayo emahoreni angama-48 kuphela. Ngaphandle kwalokhu kusebenza kokuhweba okunomthelela omubi kubhalansi ye-akhawunti yakho yokonga. Uma kungenjalo, kunalokho, uzoba nezaphulelo ezinkulu kumanani anikwe amandla kuzingxenyekazi zedijithali.
Ngolunye uchungechunge lwamanani, phakathi kwalokhu okulandelayo okuvezayo esikukhomba khona kusuka manje kuqhubeke:
- Isipesheli
- Abaxhasi bezemidlalo nempilo enempilo
- Ukusebenza kahle kwamakhasimende
- Sula isipiliyoni somsebenzisi
- Izinqubo eziphumelelayo nezisebenza kahle
- Izinhlobonhlobo zemikhiqizo nemikhiqizo
- Gxila emiphumeleni nasekuguqukeni kwenhlangano nethimba
- Ubuholi obudluliselwe komunye nomunye obunamalungu ethimba ngalinye
Okunye ukucatshangelwa ngokuhweba kwezemidlalo online
Ngenkathi ngakolunye uhlangothi, ngesitolo noma ukuhweba nge-Intanethi okukhethekile kulo mkhakha okhethekile webhizinisi bekungeke kwenzeke hhayi kuphela ikhule ngokuya kwevolumu yethrafikhi futhi kuzobavumela ukuthi babuyele kangcono kutshalomali. Lesi ngesinye isici okufanele usicabangele kusukela manje kuqhubeke.
Akumangalisi ukuthi enye yezinjongo ezinkulu zalolu hlobo lwebhizinisi eliku-inthanethi ukukhulisa ukuthengisa kwi-e-Commerce. Kepha hhayi lokho kuphela, kepha futhi khiqiza ithrafikhi yekhwalithi kuwebhu futhi umemezele umkhiqizo wezentengiso, phakathi kwezinye izinto. Lapho futhi kuzodingeka khona ukuhlola ukuthi kuyadingeka ngaphezu kokunye ukucatshangelwa iqiniso le- dala isakhiwo esisha imikhankaso yokuthenga nokusesha eyimbudumbudu kakhulu, enamandla ngokwanele ukufaka yonke imigqa yomkhiqizo futhi efanelekile ngangokunokwenzeka.
Futhi ekugcineni, futhi maqondana nenethiwekhi yokuthenga, imikhankaso ehlukene yadalwa ngezinto eziza kuqala kuye ngohlobo losesho (olujwayelekile noma umsila omude, phakathi kwezinye ezifanele kakhulu).