Ingabe ukumaketha nge-imeyili kuyisu elinenzuzo kakhulu?

isifundo sokuthengisa nge-imeyili

Njengoba i-e-commerce ihanjelwe ngabasebenzisi be-inthanethi abangu-78%, ukutshalwa kwezimali ekukhangiseni kwedijithali eSpain kudlule ama-euro ayizigidi ezingu-4.000 ngonyaka odlule. Ngo-2025, imbuyiselo kulindeleke ukuthi idlule lelo nani. Ngokukhethekile, ngamasu afinyelela i-ROI umthelela wayo ekuthengisweni udlula isabelomali sakho. Esimeni sokumaketha nge-imeyili, ngembuyiselo engu-€32 kuyo yonke i-€1 etshaliwe.

Ukushintsha kwe-ecosystem, ukuguqulwa kwamasu

Ngokocwaningo lwakamuva lwe-IAB yaseSpain, olukhishwe yi-Elogia agency, U-78% wabasebenzisi be-inthanethi baseSpain bathenga kakhulu ku-inthanethi. Ukwenyuka ngamaphuzu amabili uma kuqhathaniswa nedatha ka-2021, okulandela ukukhuphuka komkhakha ezweni, ikubeka kucace ukuthi I-e-commerce ihlangana ngesivinini esisheshayo futhi esingaguquki. Futhi, ngakho, izinselele nezidingo zebhizinisi lanamuhla nelakusasa esikhathini sokusebenza kwedijithali.

Phakathi kwazo, ukugqamisa ukumaketha kwedijithali, amasu awo aqiniswa njalo futhi avuselelwe ukuze ukuheha amakhasimende ku-ecosystem ephazamisekile. Lena indaba yamathuluzi afana I-Mailrelay, okuthunyelwa kwayo okukhulu kwama-imeyili okuba ngu-80.000 ngenyanga iklayenti ngalinye, ikwazi ukulayisha oxhumana nabo abangafika kwabangu-20.000. Futhi yilokho isihluthulelo sokusinda kwebhizinisi kunetha ungalokothi weqe ubuhlakani noma ukutshalwa kwezimali.

Utshalomali oluyisigidi futhi ekukhuleni okuqhubekayo

Ngokusho kocwaningo olushiwo ngenhla lwe-IAB Spain, ukutshalwa kwezimali ekukhangisweni kwedijithali eSpain kukhuphuke ngo-34% ngonyaka odlule, ingaphezu kwezigidi ezingu-4.000 zama-euro kanye nokutshalwa kwezimali ngaphambi kwalolu bhubhane. Eqinisweni, imikhawulo yokugwema ukutheleleka ngokwengxenye iyisizathu saleso sisindo. kanjalo akha inkinga yezempilo yakamuva njenge-catalyst kusukela kulokhu kwamanje ohlelweni lokusebenzisa idijithali ukuya esikhathini esizayo esibonakalayo.

Phakathi kwezindawo ezikhula kakhulu, kufanele kuqashelwe ukuthi iziyalo ze search ukumaketha kanye namanethiwekhi omphakathi athole ukutshalwa kwezimali okwengeziwe. Kwethulwa ukwenyuka ngo-47,8% no-42,7%, ngokulandelana, phakathi kuka-2020 no-2021 futhi kwengeza phakathi kwakho kokubili U-64% wesamba semali etshaliwe ekukhangiseni kwedijithali. Ilandelwa eduze ngokutshalwa kwezimali okufanayo, kodwa hhayi okuphezulu kakhulu uma kuqhathaniswa neminye iminyaka, ngo display ukumaketha

Ngokuqondene nokubuya, iSpain nayo ijabulela izibalo ezinhle. Ngokuvumelana ne Isitatimende, nabanye imali engenayo yezigidi ezingu-3.567 zama-euro ngokukhangisa ku-inthanethi ngo-2021, lapho ipulatifomu ilinganisela ukuthi izodlula kude izigidi ezi-4.000 ngo-2025. Kusukela, njengoba uguquko lwedijithali lukhula amathuluzi okuthengisa edijithali ashibhile. Kwesinye isikhathi, kuye ngethuluzi elikhethiwe, ukuqinisekisa imbuyiselo enhle ekutshalweni kwezimali.

I-ROI engenakuhlulwa yokumaketha nge-imeyili

Imikhankaso ye-imeyili yokumaketha ye-ROI

Emhlabeni wokumaketha, i-ROI ibaluleke kakhulu ukuthola ukuthi umkhankaso unenzuzo noma cha. Ngokusho kwenhlangano ye-DMA, imbuyiselo ingu-€32 kuyo yonke i-€1 etshaliwe ekukhangiseni nge-imeyili. Idatha eyenza leli su, ngokunokwenzeka futhi uma kungenjalo kakhulu, ku elinye lamasu okuthengisa edijithali anenzuzo kakhulu. Kakade ngo-2019, ngaphandle kokuthatha isilinganiso esingu-13% kuphela sesabelomali, okunomthelela ku-19% wokuthengisa.

Ngakho-ke, ngokocwaningo olwenziwa yi-Adestra kanye ne-The Econsultancy, i-ROI yokumaketha nge-imeyili kubhekwa njengokuhle noma okuhle yizinkampani ezingaphezu kuka-70%.. Amaphesenti okwamukelwa okuthi, ngama-72% nama-67% ngokwezibalo, idlula ukuma kwe-SEO kanye ne-PPC noma sesha izikhangiso. Naphezu kokulula kwayo, ukufihla izindlela ezihlukene zokusetshenziswa noma amaqhinga okuqinisa umthelela wayo.

Ungenza kanjani ikhasimende ukuthi lichofoze

Inhloso esemqoka yanoma yiliphi isu lokumaketha ukuthi iklayenti, elisha noma umakadebona, lifinyelela lokho okukhuthazwayo. Endabeni yokuthumela i-imeyili, izinga lokuvula limi esilinganisweni sama-22,86%, ngezinga lokuchofoza lika-3,71%, kodwa lapho kungenzeka khona ukusebenza futhi kuchazwe kabusha uthole ukuyikhulisa futhi ugcine ikhasimende. Kungakhathaliseki ukuthi uyathenga noma cha, ngezinga lokuzikhipha ohlwini elingu-0,21% kuphela.

Ukufeza lo mgomo, akwanele ukuthi umkhiqizo onyusiwe noma isevisi ukuthi isebenze ngokwayo. Eqinisweni, isu elifaneleka kakhulu, ngokusho kochwepheshe, liqukethe yenza ama-imeyili abe ngokwakho ukuze akhulise ukukhanga kwawo. Njengoba i-imeyili isivele iyisiteshi sokuxhumana, ngandlela thize, isondelene nomsebenzisi, ukumbuza kuyimpahla okufanele idlalwe umphumela ngentshisekelo nangethuba.

Ngaphezu kwalokho, ukuba namathuluzi afana ne-Mailrelay eshiwo ngenhla kuyasiza sebenzisa ngokugcwele umkhankaso wethu wokuposa. Ivumela ukulawula okuvelayo, ukuchofoza, izibalo zendawo kanye nomsebenzi wobhalisile ukuze akwazi izibalo ezigcwele yokuthumela inqwaba. Ukwengeza umhleli wephephandaba kanye nomphathi wokuxhumana ethuluzini elisebenzayo, kodwa ngaphezu kwakho konke okunenzuzo enkulu kakhulu.


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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.